The Poultry Leadership Podcast
"Welcome to 'The Poultry Leadership Podcast,' where we dive deep into the world of poultry leadership to help you soar to new heights in your career. Join us as we sit down with some of the industry's most accomplished leaders, farm owners, and allied professionals. Gain valuable insights, strategies, and personal stories that reveal the secrets behind their success. Discover what makes these poultry visionaries the outstanding leaders they are. Whether you're a seasoned professional or just starting out, our show is your go-to resource for unlocking your full leadership potential. So, sit back, relax, and enjoy the journey to becoming the poultry leader you aspire to be."
This podcast is brought to you by Prism Controls, the leader in Environmental Controls for the past 45 years! Check them out at http://www.prismcontrols.com
The Poultry Leadership Podcast
From Blue Jackets To Boardrooms: How FFA Skills Shape the Leaders of Tomorrow
A blue jacket can change a life. We sit down with Michigan FFA state officer and MSU agribusiness student William Rogers to trace how one classroom broiler project became a launchpad for leadership, real business skills, and a clear career path in modern agriculture and the poultry supply chain. From public speaking nerves to state office, William breaks down the steps that built his confidence—and why those same steps create standout talent for integrators, suppliers, and agtech teams.
We unpack what FFA looks like now: an intracurricular program where Supervised Agricultural Experiences (SAEs) act as living resumes. William’s diversified livestock and crop projects taught record keeping, marketing, and financials using AET, the kind of data literacy that translates directly to farm management software, compliance, and precision ag tools. He explains how sales is really about relationships, how meeting procedure shapes executive presence, and why learning technology works best with hands-on mentorship—whether that’s drone mapping, equipment operation, or live budgeting.
This conversation shines a light on inclusion and opportunity. You don’t need a farm to find a home in FFA; photography, mechanics, research, logistics, and marketing all connect to agriculture’s ecosystem. We explore leadership conferences, the power of community service, and the mindset employers prize most: a willingness to learn and a willingness to work. If you’re a parent searching for a path for your student, a hiring manager looking for doers with initiative, or an alum ready to give back, you’ll find practical ways to plug in—from local alumni groups to statewide events and national summits.
If this story could help one student find direction, share it with them. And if you enjoyed the show, subscribe, leave a review, and pass it along to a friend who needs to hear what FFA can unlock.
Hosted by Brandon Mulnix - Director of Commercial Accounts - Prism Controls
The Poultry Leadership Podcast is only possible because of its sponsor, Prism Controls
Find out more about them at www.prismcontrols.com
Welcome back to the Poultry Leadership Podcast, the show dedicated to exploring the strategies, mindset, and experiences that elevate leaders across the poultry supply chain. Today we're going to do something a little different, but incredibly important. We're looking forward to the future leaders of our industry. We often talk about executive presence and boardrooms, but where does that journey truly begin? For thousands of influential professionals in agriculture, it starts with a blue jacket. That's right. We're talking about national FFA organization. And my guest today is a prime example of the impact FFA has. William Rogers, a dedicated student at Michigan State University. William is currently navigating his agribusiness studies as he joins us with firsthand experience in developing leadership, public speaking, and real-world agricultural skills, all thanks to his time in FFA. Whatever you are, whether you are FFA alums, a parent, a mentor, or a CEO looking to hire the best new talent, this conversation is for you. We are diving into the core values of FFA, exploring William's view on what true leadership looks like in action, and discussing how youth organizations are directly shaping the skill sets needed to run the complex poultry businesses of tomorrow. So let's stop talking about what leadership was and let's start talking about what leadership is becoming. Welcome, William.
William Rogers:Thanks for having me.
Brandon Mulnix:William, I know I caught you in the middle of doing homework and I really appreciate you joining us on the show today. Can you do me a favor and just tell the audience who William Rogers is? All right, I am William Rogers.
William Rogers:I'm the 2025-2026 state vice president for Michigan FFA. I'm from Celine, Michigan, which is right under Ann Arbor, and I'm very happy to be here and happy to represent the poultry industry today.
Brandon Mulnix:Well, thank you. So how did you get started in FFA?
William Rogers:I got started in FFA because Mr. Meller, which was my ag teacher, he came to our middle school and started talking about it. And I didn't really know what it was. I didn't even know I had family that were in it ahead of me, but he started talking about the broiler contest and how he raised chickens in the classroom. And I thought that sounded pretty good to me rather than doing homework just to be able to raise chickens, which is something I already did. It really interested me because it was, you know, something I wanted to put my future into was farming and raising animals. But did you grow up on a farm? I did not grow up on a conventional big farm. I had a farm family and was surrounded by a lot of people in my community. But for myself, I just raised my own animals for the fair, did a little bit of small time like animal breeding and growing plants, like growing pumpkins, popcorn, and gourds. Did a lot of my own things.
Brandon Mulnix:And with all of this FFA stuff, how do you go from being probably a member of the Sleen chapter to vice president of the Michigan FFA?
William Rogers:Yeah, so everyone's path is really different. Mine is kind of interesting. So, like I said, I started an FFA because I wanted to do the chicken project. I did not see myself as a public speaker or as a leader or anything like that. My teacher, this is like a step-to-step process, but my teacher, he uh encouraged me and said I needed to participate in public speaking. So I tried it my first year and I worked really hard on it. And I made all the way to state convention and got fourth in the state as a freshman. Then I decided I really liked FFA and I want to keep working hard and getting better and improving leadership. And I would not be even talking here if I wasn't forced to do the public speaking back then because I would be too nervous. But then I ran for chapter officer, became chapter reporter. And then the next year, Mr. Miller encouraged me that I needed to run for regional officer this next year. So I said, all right, I guess I can try it. And then I ran for and I got regional sentinel. And then that same spring, I got chapter vice president. And I very much enjoyed both of them, even much so, so that next time I was going to be the next spring running for regional officer again. And I became regional president and chapter president. So I just worked my way up and I just loved FFA and loved every minute of it, wanted to keep getting better and better. And then came state office, which was the scariest one so far. And Mr. Meller said that he thought I just really had talent with being a leader and trying to encourage others and being a part of agriculture. So he really wanted me to try it. And I tried it and I ended up making it on the team. I think it worked out really well that way because I have so far been able to talk to a lot of students across the state and hopefully got them a lot more interested in agriculture and FFA as a whole.
Brandon Mulnix:Well, William, it's interesting because I go back to you were talking about as a freshman, you were forced into public speaking. And I can't even imagine doing public speaking when I was a freshman, being embarrassed, standing in front of class, caring what my peers thought, all that stuff was so that was way more important to me than what a teacher's saying about public speaking. That's crazy. So, way to listen to teachers. Is there any other really key influences that people that really mentored you as you grew through this process?
William Rogers:Oh, yeah, there's there's plenty of people. I also had another teacher, Mrs. Lepresto, who my last year helped me through state office. So she just encouraged me to keep on going, even without having Mr. Miller anymore, which was my driving force. I had a 4-H leader, Mary Hammer, who encouraged me through all of it and taught me a lot about agriculture and taught me how to be more of a leader. Both of my parents supported me through all the years and uh told me I could do anything pretty much and told me that I was capable of it. And then Ryan Rowe was the CTE director, the consortium director at Celine for the county, and he encouraged us all to you know participate in these different CTE programs and get more involved in all that stuff. So there's been a lot of more people besides that, even I just those are the ones that are off the top of my head. There's there's so many people that come into it.
Brandon Mulnix:Well, listeners, I get to, you know, be on this Google meet with this young guy. And man, the passion he has for what he's talking about and the people, it really shows well beyond his age. And so let's get into a little bit more about what FFA is. Can you just broadly tell me what's FFA? Right.
William Rogers:So the National FFA organization is pretty much just a melting pot of people from all different backgrounds representing agriculture and all the different areas. So we focus on premier leadership, entrepreneurship, community service, and many other areas. Students across the state and across the nation all have their own SAE projects where they get to record what they are doing and what they're interested in, become better at it. And they also get to participate in contests all across the state, whether it's leadership or skills contest, to become better and have personal growth throughout the year. So FFA is pretty much can be a mixture of everything, and it's whatever you decide to put your interest into. And ag education is bigger than just you know a farming club. It's an intracurricular thing that involves school and involves, you know, learning and becoming smarter in your area.
Brandon Mulnix:So that is interesting. You use the term melting pot. And this last summer, man, it may have been last winter even. Um, I got to attend the state conference here and just see the melting pot. Students that I would have never imagined just all coming together, different races, different sexes, different everything, different, I mean, statuses in the school, so to speak, jocks, and I mean everybody was there for one purpose. And that was FFA. And I don't think I've been at a conference like that where I've seen so many students just unbelievable speeches, unbelievable presentations, unbelievable teamwork when it came to Robert's rules of order or running a meeting. Heck, I learned some things that I took back to my village council to say, hey, you know what? Why aren't we doing it the way those young kids are? It makes sense. And so all of these things are just so important. You mentioned the term SAE. Can you explain what that is?
William Rogers:Yeah, so SAE is a supervised agricultural experience. And what that is, is pretty much a record of your project and it's your own FFA project, whether it's making honey from honeybees or growing your own vegetable garden and selling the vegetables, or if it's working at a local tractor mechanic shop. It can be pretty much anything that involves foundational SAEs, placement SAEs, and entrepreneurship. So whether it's you're learning something, whether it's you're working somewhere, whether it is your own business, or whether you're even researching a project, it can be pretty much anything that you find interest in in it, many different topics.
Brandon Mulnix:Give me an example of one of your favorites that you did during your time.
William Rogers:Yeah, so I'd say my two main ones would be the diversified livestock production, where I either bred and raised or raised many different kinds of animals, whether it was from the broiler contest or it was for the fair. And I got to experience how to take care of all these different kinds of animals to prepare me for the future and become more skilled at record keeping with that. And my other favorite one was a diversified crop production, where I grew pumpkins, gourds, and popcorn, and uh got to learn more about how to do that and how to keep records and sell and market my products and really improve myself as uh an ag businessman.
Brandon Mulnix:Now, these are traits that I don't think non-FFA kids are really learning, but they seem very valuable for business. Which skills do you feel that you gained the most from?
William Rogers:Well, I think that there's just so many to choose from. I guess one of them would be specifically is sales. I think it's a real skill to be able to have a product and know how to market it and know how to reach your audience. If you aren't reaching your audience, then you aren't going to sell any of the product that you're trying to sell. And it's also not just about selling, it's about connecting with people and building relationships, which I think is really important. So learning how to be a good salesman and yeah.
Brandon Mulnix:So when it comes to some of the more technical aspects of an SAE, what are the more challenging parts of an SAE that you found that you had to kind of stretch yourself and figure out?
William Rogers:I'd say that definitely the most hard part about SAE within the record keeping, because what we do is as of right now, we are using this thing called AET or Ag Experience Tracker to record all of our records. And one of the hardest things for me, at least, and I know a lot of other people, was keeping track of financial records. So within these projects, you have to keep track of when you bought something, how it depreciates value over time, when you sell it. And it's just it's a lot to know and understand how the app works and can figure out how to use it to put it into your records. Because for me, I'm not a very technologically like on the computer advanced person. I'd have to learn it from scratch because I I didn't grow up knowing how to take computer records. So it was uh it was a big learning curve to learn how to do that. And I think once people get past learning how to do all these different things in their record books, their SEs can flourish and become so much better.
Brandon Mulnix:So you mentioned technology, and that is, you know, I'm pretty familiar with it and what I do. As your generation, how do you learn to use technology?
William Rogers:Yeah, so I guess it's a lot different every generation that you go through because a lot of things now you can just look up on YouTube or or uh have a tutorial on how to use the different types of technology. But I think a lot of it is just, you know, learning from other people. I think the most easy way to learn something is from someone showing you how to do it right in front of you, whether that's learning how to fly a drone to apply chemicals on fields, or whether it's how to operate a tractor or uh anything in between. Even like doing the records on the computer, like I said, I think learning it in person and hands-on is really helpful, although videos can be, but just to really see it in front of you can really make a difference.
Brandon Mulnix:So now that you're at Michigan State, how has your SAE experience influenced your current studies and your focus?
William Rogers:Yeah, so exactly. I had a bunch of different SAEs, more than the ones I just stated, but most of them involved a lot of different areas of agriculture, either working on farms or having entrepreneurship with crops and livestock. And this all accumulates into agricultural business and uh possibly running my own ag business, which I want to run my own ag business and farm one day. So I went to the agribusiness degree because it focuses on how to keep records and how to know the economics of your situations, whether you're marketing, your animals, your crops, or anything in between. So no matter which way I go in ag business, whether I decide to farm sheep or sweet corn or honeybees, I can make my way and know how to run my business.
Brandon Mulnix:Okay. So FFA prepared you for college. You've kind of gained your it or what you're really passionate about. You were able to identify that through FFA, which not many people have that opportunity just working the summer job. I'll tell you that right now. People, you know, look at work as hey, I've got to go to work today, and it's might be a fast food, might be something else. And sometimes they don't look at it as that as a way to learn. Give me a story or a time where something just clicked, where you said, Man, this is exactly what I want to be doing. Oh, that happens to me all the time.
William Rogers:Well, like I said, growing up around agriculture and growing up working on different farms and stuff, it's all I've ever wanted to do, really. I've gotten more and more involved, so I've even more gotten into it. And it clicks when you're having little moments like this, whether it's you're driving a bigger piece of equipment for the first time and you really feel like you're harnessing technology and you're feeling like you could do anything with it, or you just clipped out a steer and you have them all washed and you're about to go show them in the show ring, and you feel like all my hard work's about to pay off, and this is what it came for. The farmer that had to breed that heifer to make her have a baby, and then I bought the baby, and then I have to work with it all year, and it just it shows like there's hard work all the way down the line for all these moments. And uh, one of the I think the most important ones that doesn't even involve work, it's just the community that makes you really click into it. Being a part of a farming community, once you're once you're done working for the day, being able to connect with others and you know help each other out. If you're done with your work, go help out someone else. And it's not always about a competition, it's about making sure everyone, you know, can do their best in what they're trying to do.
Brandon Mulnix:All right, you're the future leader. Give me an aspect that makes a good leader.
William Rogers:I think one of the most important things about being a good leader is having an open mind. So if you're meeting someone new and you don't know anything about them, don't judge them right away just because they might be different or from a different background than you, or have different interests. You can influence that person no matter how different you are than them. It's helping them find what their interests are and what they want to put their focuses into and helping them become better at it and hoping that they'll flourish in their own way.
Brandon Mulnix:That is a very great aspect of leadership. So when you and I talked a little earlier, you mentioned one of your passions for other FFA members. Can you tell me what your passion is when it comes to sharing with others?
William Rogers:Yeah, so I think my main passion about being an FFA officer and being with other members is helping people feel like they're good at something or like they belong. A lot of people that are put into FFA aren't necessarily looking to take the class. They might think it's a blow-off or they might think it's something stupid, or they might think they're not good enough to participate in it because they didn't come from a farm background or anything like that. But I personally think my most important thing is to make sure that these people can find something that they're really interested in, and me and other leaders alike can help them flourish in that area and try to better themselves and create a new sense of leadership, not just for themselves, but to help others in leadership as well and through their FFA projects and all those areas.
Brandon Mulnix:Okay. It's interesting to see that passion come out at such a young age because helping others find their way is something that, you know, usually it's you know, coaching later on in your career, and you're like, hey, I'm I'm gonna start helping people find their way. And here you are before you even get started, going, hey, how can I help you find your way? That's a huge, huge kudos to you, man. That's next level stuff, and that's incredibly, incredibly thoughtful of you to do that. So I got a question. I grew up and what I'd heard of FFA was future farmers of America, and that's not true anymore, correct? Correct.
William Rogers:Well, while some of people in FFA might still be future farmers, we are the national FFA organization now, and that is because it's not only just for farmers, it's for people of all backgrounds and all different areas, no matter where you came from. You can be involved in agriculture in some way. Because agriculture, the less than 2% are feeding the 100%. Everything you touch has agriculture involved with it, whether it's your clothes, whether it's your gasoline for your car or the food that you eat. It's all involved with agriculture and it's just helping people find their way through it, no matter if it's in the food industry or if it's in the livestock industry or the wool industry, anywhere in between. There's a million different ways you can go into.
Brandon Mulnix:And that's incredible because I think more than half my listeners are people that work for the agriculture industry, not work in the agriculture industry, meaning we're suppliers, we're sales, we're marketing. And it's just amazing watching the presentations. I'm gonna go back to that state conference experience, watching the presentations that talked about the business side of it, talked about the marketing side of it, talked about the technology side of it, the research side of it. You know, there's a lot of people that go, yeah, science is important. I don't want to work in the barn, but man, there's a lot of great things I can do to help the barnyard be more efficient. And that's powerful stuff. So that's really cool. So for hiring managers, people that are established leaders, people that are, you know, in the poultry sector or in agriculture sector, what is one tangible skill or mindset that an FFA member with a strong SAE brings to the table that should be valuable to those people hiring?
William Rogers:I think this might sound cliche, but this is my honest belief. The willingness to learn and the willingness to work. If you're coming in thinking that you are going to run the place and you don't have to lift a finger, that's the wrong attitude. You should be willing to work and be willing to learn new things to make you become better in that area.
Brandon Mulnix:William, as a Gen Xer, I am just absolutely thankful that FFA is instilling those values in her kids because I talk with people all the time and go, this generation doesn't know how to work. They want everything handed to them on a spoon. And I don't believe that because I've met people like you. There is hope for the generation coming out that, you know, they're not all gonna be, you know, trained by AI, rely on AI, and do all these things, but they're actually people that want to work and want to learn. And so, man, thank you for giving me hope.
William Rogers:Oh, yeah, no problem. I hope all the FFA members feel the same way as I do, and I'm sure they do.
Brandon Mulnix:Excellent. So, William, as we kind of go throughout, is there anything, any aspect of FFA that I didn't talk about that you think is important to share with the audience?
William Rogers:I think one other thing that can come off the top of my mind is talking about the uh leadership conferences in specific. So we talked a little bit about state convention where all the people come together, but throughout the year, there's actually quite a few conferences where FFA members get opportunities to go and learn about new careers, how to be a better leader, how to make a chapter development plan throughout the year. There's so many different opportunities for different conferences, and that doesn't only limit Michigan. There's ones in Washington and DC. Like I went to two in Washington, D.C., Washington Leadership Conference. And then as a state officer, I went to the summit. And those are both amazing experiences where you don't only just focus on farming, it's also about becoming a leader and putting others first and not only just thinking about what's your next step, but thinking about what's the next step for others. And yeah, I think that FFA has so many different areas. We could probably sit here and talk for five hours about every single thing that we're involved in. But I think that FFA as a whole and Michigan FFA is incredibly diverse, and I'm happy to see it keep expanding over time.
Brandon Mulnix:So if you're talking to a parent of middle schooler, high schooler, what would you encourage them to say to their kids to get them involved in FFA?
William Rogers:Well, I guess the main thing I would tell is that your interests, no matter what they are, can be involved in agriculture and can be involved in FFA. We preach this in our workshops that we go around the chapters, telling everyone, no matter what you're interested in, it can be involved in FFA. And I went to different middle school classrooms, high school classrooms. Some of them didn't think that they fit in because they didn't think it would be part of ag. I talked to one student, he's like, Yeah, I just like working on my lawnmower. I like, I like taking the engine out. I'm like, that's ag mechanics. There's a contest for that. That can be an SAE. You can start a small business with that. I mean, there's endless possibilities, and sometimes they just don't realize what the potential is. There are so many different areas in agriculture that are untapped. Like, one thing that comes off the top of my head is photography. A lot of people want to think off the top of the head, what does photography have anything to do with agriculture? Well, we're using photography to uh take pictures of different farms to display them for like their websites and stuff like that. Uh, we're taking drone shots with photography, cameras that are on drones to scan fields, all different sorts of stuff. Veterinary medicine uses photography. Anything you can think of that you're interested in can be a part of FFA and can be a part of AG. So it's just really cool to inform them about anything that they like.
Brandon Mulnix:That is cool. I wish I would have had an opportunity to go through FFA. I really do, because I saw my daughter go through it and unfortunately didn't get to go to state competition or get to see her compete because of COVID years, but I did get to see growth. I get to see her show pigs, I got to see her do things that we didn't have the place to show to raise pigs, but someone in FFA provided her a place to raise her pigs, and we enjoyed them immensely because it saved us a lot of money at her graduation open house for barbecue. So that was her SAE was to raise those pigs and be able to supply food to her graduation party.
William Rogers:So that's awesome.
Brandon Mulnix:Yeah, it's it's a lot of fun. And you mentioned in their career fairs and things like that. Recently, Prism Controls attended a career summit or career fair, what you want to call it there at MSU. And what was exciting is I got to um two of our staff members, I'm sure there's more, but two of them are very active in FFA. And so what was really cool was they were excited to give back to FFA and go and attend. And yet, what was really fun was their energy level was so ramped up because they knew what they had seen in the past. They seen just really cool stuff, and they're like, no, we're gonna do something really cool. And so I hadn't seen that level of like enjoyment in giving back, you know, you know, especially some of these folks were engineers, you know, they work with drawings all day. You know, it's pretty laid back. And these guys were like, no, no, we're gonna create a pretty cool exhibit. So that was pretty exciting. So yeah, I love that about FFA. Any member that's been part of FFA, and I'm sure many of you that listen to this podcast have participated in FFA. It's like a national like alumni. It's so cool. The blue jacket is so cool. All right. In closing, are there any last words for the audience that you'd like to share? I'd like to encourage you.
William Rogers:I know it might sound corny, but really follow what you think you really want to do. Don't think it's out of your limits just because you grew up in the suburbs of Detroit, you can be a farmer. You can. You just have to put your mind to it and work hard. And don't think just because you grew up a farm that you can't work in a research lab researching genetics, because you can. You can work your way to it. And uh FFA can provide you many of those opportunities throughout your years to come. So I hope anyone that is listening to this, even if you miss the opportunity to take FFA, you can still become involved right now and help out with contests, help out with different events. And you might not be able to change, you know, what happened to you in high school involving ag, but you might be able to influence someone younger than you and make a difference in their lives. So, yeah, FFA is not just for students, it's for everyone, and everyone can become involved and everyone can make a difference in agriculture.
Brandon Mulnix:And how would somebody get involved at their local level?
William Rogers:There's a lot of different ways. So local alumni. So most chapters have a local alumni and friends where you can support either by helping work fundraisers or helping come up with new ideas for chapters to make money, or just helping at their events and being an extra person to lend a hand. And there's also volunteering with the state level FFA and national level. So it's just reaching out to the right people, going on MichiganFFA.org and talking to those people and figuring out where they need help and yeah, all that sorts of stuff.
Brandon Mulnix:Thank you for sharing the website with us. That way folks can go find their local, because I'm assuming if they typed in their state and FFA, they'll find areas around them, whether it's for their business to support, whether it's for them personally to get involved. It's a lot of fun. I mean, I'm excited to be part of it, you know. Second career in life, and now I get to be part of it. So, William, I really want to thank you for being our guest. I am encouraged by the next generation or your representation of the next generation coming through, your representation of FFA. They're gonna be really proud of you, buddy. Your parents are proud for you know you taking this chance. And I'm so glad, I'm sure those teachers that you shouted out to and those people are pretty darn proud of you too. So I do really thank you for that. So, audience, as we continue to move forward and we're talking about future leadership, I want you to share this podcast. I really do want you to share this with your audience to say, hey, do you have kids that are looking for direction? You have kids that just don't find a place to fit in, but have dreams and desires. This is a perfect podcast to share. This is not about poultry as much as this is about the next generation of leaders in this country. And if we can affect one leader, one kid, one teenager because you shared this podcast with somebody, please just share this podcast. I think it has tremendous value to some parent that's looking to figure out how to get their kid involved and some teen to figure out how to get. So if you're young and you're listening to this, give us a shout out. Share us on your socials. Please help your friends figure out what the amazing organization FFA is and how to get involved. So this episode also wouldn't be possible without Prism Controls. Prism Controls is a tech leader in agriculture. We were born in the barn in the barn. We grew up in the barn with technology. Just like William grew up on a farm, Prism Controls also grew up in the agaspace. So just want to say a shout out to them for their sponsorship of the podcast, also their sponsorship for FFA. So please go to their website, PrismControls.com, and reach out to the team, reach out to me, and we can help get you connected with, you know, either our product or we're willing to get you connected with the industry in some way. So that way you can get involved. So thank you again, Prism Controls, for sharing this episode. And until next time, thank you for following this podcast. Like, share it, and have a great afternoon.
Podcasts we love
Check out these other fine podcasts recommended by us, not an algorithm.
Eggheads
Eggheads Media LLC