How I Built My Small Business
2025 Communicator Award of Excellence in the Educational Series category
2024 + 2025 People's Choice Podcast Awards Finalist Nominee x 2
Named "One of the Best Business Podcasts" by Ramsey
In 'How I Built My Small Business,' we explore real-life entrepreneurship and building a meaningful, balanced life.
The show’s guests (diverse in industry, experience, and background) open up about the real stories behind building a business: the wins, the mistakes, and the values that shape their choices.
This is not a business show focused on the numbers of the game. It’s about the founder’s journey and their way of thinking. If you are looking for a show that talks about top line, bottom line, profit margin, and mainly financial info… this is not the show for you.
While you’ll find some episodes in Season One (and sporadically thereafter) that include financials, the host’s interest is more in the human(s) behind the business.
Sometimes an episode is a masterclass, other times it’s an honest, heart-opening connection between two people. There’s always curiosity, growth, and learning through storytelling… with a sprinkle of life wisdom.
Every guest has started a business at some point in their journey, and the line-up includes a 50/50 split of women and men.
Whether you're a founder, dreamer, curious individual or lifelong learner, I hope each episode makes you think or leaves you with at least one spark that inspires your own path or broadens your perspective.
Thank you for listening. Let’s learn together.
My Website: https://www.annemcginty.com/
LinkedIn: https://www.linkedin.com/in/annemcginty/
Behind-The-Scenes: https://www.instagram.com/annemcgintyhost
How I Built My Small Business
Bite-Sized Life Wisdom: 3 of 4
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Welcome to How I Built My Small Business: Bite-Sized! I’m Anne McGinty, host of the show. While full-length guest episodes are on hold for the holidays, I’ve prepared a collection of short, impactful episodes to keep you inspired until Season 2.
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Website: https://www.annemcginty.com/
LinkedIn: https://www.linkedin.com/in/annemcginty
Instagram: https://www.instagram.com/annemcgintyhost
Welcome to how I Built my Small Business. I'm Anne McGinty, host of the show. While full-length guest episodes are on hold for the holidays, I've prepared a collection of short, impactful episodes to keep you inspired until Season 2. Let's dive in. Let's dive in.
Speaker 2Don't necessarily squeeze yourself as a square peg into a round hole. It's really about finding what you love and also not pressuring yourself. I didn't start this photography business till I was 36 years old.
Speaker 3You have to know who you are. You have to believe in yourself, because if you don't believe in your own message, then how will the people that you would like to visit you schedule with you? How would they believe you too? How would they see what you're doing as worthwhile?
Speaker 4Go for it and be confident and everything will work out, because I feel like a lot of my holding back on things was a result of just like having fear or anxiety.
Speaker 5Whatever fear you have about your worthiness in a room, no one else is concerned about you. Actually, no one else is in their minds going she's not enough or she's not worthy. Really, people are too busy. It's not that they don't care about you, it's just that all the voices in your head that are negative self-talk just know that nobody else is thinking in that way about you, in the capacity that you are, to the extent that you are, that this is mostly all you, if not all you. So you need to again turn inward and quiet the sound and go in there and show up and do the work, and I just wish I had had more of an understanding of actually how people think. And the truth is most people don't care as much about whatever's going on in your head as you are, so just deal with it. It's not something that can be resolved externally.
Speaker 6I was and you said it, it was. You're right. I was so lucky that I did get cancer Like I. That journey for me just changed everything. Like I was about to go work for Billabong, a surf company. Try and climb the corporate ladder, move to Auckland in the middle of a city that doesn't you know, because that's what everybody did when they retired. They went into the surf industry and then I had that journey with cancer and my health and I just realized like no, that's not what I want, that's not what I'm passionate about. So don't conform, don't feel like you have to do what everybody else is doing and start something you're passionate about.
Speaker 7Yeah, it's actually not coming from outside that matters, it's not what comes from, it's not the praise that's going to come from the world that's going to matter. And you're going to chase it for a while and think that's what's going to matter, but when you get it, you're going to realize that it's empty and have to go find it all over again on the inside. So if you could circumnavigate that and just start right now loving yourself and just accepting yourself as you are imperfect and all, and you have to rewire that. What is success? What does it look like? Who am I proving anything to? No, no, no. Over and over, I have to go back. Nope, this is about you and this is about your purpose and what brings you joy. This really doesn't about anyone else. Over and over again, what we do is we hide and we hide and we hide it until we like realize no one is listening. Why is no one listening? Because you're not telling the true story, you're not telling what's true, and so I would have them practice that vulnerability.
Speaker 1I'd never really understood how to understand who I was in relation to who I thought I should be. It's okay to not always be so strong you can. You can be weak and vulnerable, and that's beautiful too.
Speaker 2I think the most important thing is learn, learn, learn and keep taking actions. Practice doesn't make things perfect. It's perfect practice. And imagine you're in the wilderness and you have a river running. You're on this side of the river and then on the other side of the river is your life goals. Okay, how do you get to the other side? You got to build a bridge, right, so knowledge is going to be that bridge where you can cross over and get to your goals. So if you try to start something without knowledge, it would be like you walking into the river and then you're just going to get carried away with the river.
Speaker 8Just believe in yourself. I didn't think that I was capable of having my own business when I decided that I wanted to stay in coffee. I figured that I would be an A plus employee. You know, I'll do whatever you want. I'll be the cheerleader for the company wherever I go and whatever it was with Amy and I and whatever she saw in me. Like I'm so grateful for that, because sometimes you can't recognize it in yourself. But now that I'm older, I really see it in so many young people, so many people who work for me, who are so talented and want to pursue other things and, like I just want them to believe in themselves and believe that they're capable. You can go out there and do it. You can start the business. You can fail at it, and that's okay too. Like just go out there and try it and do it.
Speaker 9I think when you're young you do not have to know what you want to do. I think it is better to just do stuff and at the very least start checking out things you don't want to do. You're like I did sales, didn't want to do it, flirted with law school, didn't do it. So I didn't really find the path and that can feel kind of unnerving for people. So I always just tell people like look for three things a big brand, valuable skill building, like sales and great mentorship. If you can get two of the three, that's a good opportunity. And if you can't figure out exactly what you want to do, just try something and then, if you don't want to do it, move on and check that off when we make a mistake, and it doesn't matter who is the cause of the mistake.
Speaker 10When a mistake happens, we're dealing with it as a team. We're thinking about solutions and how to overcome it as a team, because everybody is going to make a mistake along their job sometime, somewhere, right. And it doesn't help when you just keep pointing, oh why didn't you do this, why didn't you do that? It doesn't help. I've made my plenty share of mistakes, but it's that feeling of hey, if I make that mistake, I know my team has my back, I know we're going to overcome this together. So then, that way, when we're in the front line, we're trying to grow the business, we're trying to try different methods. We're not always going to feel like, oh no, I'm going to have bullets in my head if I make a small mistake. Who wants to go out there and try?
Speaker 11I knew I have always wanted to do something on my own. When I got an accident, there were a lot of things that I was hurt on, that I didn't know how were going to play, affect my life and if I was going to really survive or live or how it's going to be, but for sure, in that moment it really gave me the vision to see how's this going to end up and if this was the end. This is all I did. So, yes, I think it's one of the biggest things you know. You never know when things can go and you want to feel good when they do. You want to feel what you accomplished and how you accomplished and where things end up yeah, like it's better better to try and fail than not yeah, exactly, and if anything, the failures create good stories take more risks earlier on.
Speaker 12Career wise, you should do the risky stuff and the travel when you're young, without the ties to hold you back. Because the travel when you're young without the ties to hold you back, because that's when you can enjoy it the most and by saying yes to things you develop your confidence, your contacts, your network, everything.
Speaker 2It's okay to fail. What do you learn? Fail forward, fail fast. What's the learning experience in the failure?
Speaker 4I wish that I would have focused some energy on understanding finance and to put away you know money to start my own retirement fund, because that information isn't really something that's talked about, at least in the creative small business field. Everybody's talking about marketing and how to do Instagram and how to do this and all of that, but truly pay attention to your money and respect it.
Speaker 1Thanks for listening to this bite sized episode of how I built my small business. If you enjoyed it, share it with someone who might find it helpful, and don't forget to subscribe so you're ready when season two drops. As always, have a great day.