059 What's the point of marketing my business?

The Future-Proof Your Business Podcast

Chapters
0:00
Welcome message and episode overview by Lucy Rennie.
3:32
Discussion on the evolving trends in marketing and the need for a fresh perspective.
7:47
Insights from conversations with business leaders and dispelling marketing myths.
12:17
Importance of brand identity and attracting the right audience.
17:17
Exploring holistic approaches for long-term sustainability.
20:47
The role of internal marketing and fostering brand advocacy within the organisation.
22:47
Strategies for retaining customers and maintaining business growth.
24:17
Summary of key points and final thoughts by Lucy Rennie.
The Future-Proof Your Business Podcast
059 What's the point of marketing my business?
Apr 22, 2024 Season 1 Episode 59
Lucy Rennie

In today's episode, I'm discussing the changing landscape of marketing and challenging some of the traditional approaches. 

Sharing insights from my conversations with various business leaders and highlighting some common misconceptions about marketing. 

Whether it's the MD of a successful engineering firm questioning the value of marketing or a frustrated business owner trying to manage multiple platforms, we’ll explore a fresh perspective, emphasising the importance of building and strengthening your brand to attract the right audience. 

I’m urging businesses to look beyond traditional marketing methods and consider a more holistic approach that focuses on long-term sustainability and engagement with various stakeholders.

Key Takeaways:

  1. Broaden Your Perspective: Move away from traditional marketing concepts and think holistically about your brand and its values.
  2. Know Your Audience: Understand who you're trying to attract and why they should choose your business.
  3. Internal Marketing: Engage your team as brand ambassadors, starting from the inside out.
  4. Focus on Retention: Think of your business as a bucket; focus on retaining customers rather than constantly filling the funnel.
  5. Test, Track, Tweak: Implement the four T's in your marketing strategy - test, track, tweak, and try again.
  6. Word of Mouth Marketing: Embrace and encourage word of mouth as a powerful and sustainable marketing tool.

To wrap up, I encourage businesses to align their marketing efforts with their business goals and to be open to testing and tweaking their strategies for better results.

Resources

Come and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook