Creating the spaces of the future, with William Huston

Growth in hospitality and commercial real estate doesn’t come without pressure — and it never comes without change.

In this episode, we sit down with William — NAACP Entrepreneur of the Year, Forbes-featured entrepreneur, and operator at the intersection of hospitality and commercial real estate — for a candid conversation on what it really takes to build and expand in today’s market.

From the principle of “no pain, no expansion” to the realities of how capital flows into hospitality, William shares why investors are rethinking how they evaluate opportunities — and why traditional business models are being replaced with what he calls “real business” models built for resilience, execution, and long-term value.

Together, we explore:
- Why growth in hospitality requires discomfort, discipline, and adaptability
- How capital is moving — and what investors are prioritizing now
- Why legacy evaluation models are breaking down
- How to evolve traditional businesses into durable, real-world operating models

This conversation is for founders, investors, developers, operators, and leaders navigating hospitality, commercial real estate, or any business where expansion demands more than theory.

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Our podcast is sponsored by Evolve HR Solutions, a global HR consulting, recruiting, and software company dedicated to meeting all of your HR needs. Find out more information on Evolve HR Solutions' wide range of services at:

https://evolvehrs.com

Jeff is the former Chief Talent and Integration Officer at Alkegen with 20+ years of experience in HR, Finance, IT, and M&A at Intel and Kimberly Clark. Jeff has lived in eight countries and is currently based in Dallas, TX. He is a published author, an Adjunct Professor at Baylor University, and is passionate about growing talent.