Ep 85: Book Marketing Tips from Publicist and Industry Expert Kathleen Schmidt

Write the Damn Book Already

Write the Damn Book Already
Ep 85: Book Marketing Tips from Publicist and Industry Expert Kathleen Schmidt
May 01, 2024
Elizabeth Lyons / Kathleen Schmidt

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Kathleen Schmidt is a well-respected voice in book publishing with in-depth experience in all aspects of the industry.

She has worked on 50 New York Times bestsellers, and her clients have continuously appeared in top-tier national print, broadcast, and radio outlets such as The Today Show, Good Morning America, Vogue, Elle, Financial Times, and Vanity Fair.

I was thrilled to chat with her about her perspective on book publishing as well as the rise in indie author opportunities.

EPISODE HIGHLIGHTS

  • Navigating the current collective rut in book publishing 
  • The truth about bookstore distribution today (including the average number of copies an appearance on the Today Show sells)
  • The HOW of Book publicity for indie authors and how to decide what makes sense when it comes to selling more books without having to take out a second mortgage
  • The important difference between publicity, marketing, and sales
  • The slippery slope of partnering with “influencers” for promotion

CONNECT WITH KATHLEEN

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The Author Visibility Bundle gives you 200+ done-for-you email templates, social media graphics, and other book promo tools designed to help authors build buzz and drive sales, without feeling pushy. 

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CURIOUS ABOUT AMAZON ADS AS AN INDIE AUTHOR?

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Write the Damn Book Already is a weekly podcast featuring interviews with authors as well as updates and insights on writing craft and the publishing industry.

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