Ep 85: Book Marketing Tips from Publicist and Industry Expert Kathleen Schmidt

Write the Damn Book Already

Write the Damn Book Already
Ep 85: Book Marketing Tips from Publicist and Industry Expert Kathleen Schmidt
May 01, 2024
Elizabeth Lyons / Kathleen Schmidt

Click Here to ask your book writing and publishing questions!

Kathleen Schmidt is a well-respected voice in book publishing with in-depth experience in all aspects of the industry.

She has worked on 50 New York Times bestsellers, and her clients have continuously appeared in top-tier national print, broadcast, and radio outlets such as The Today Show, Good Morning America, Vogue, Elle, Financial Times, and Vanity Fair.

I was thrilled to chat with her about her perspective on book publishing as well as the rise in indie author opportunities.

EPISODE HIGHLIGHTS

  • Navigating the current collective rut in book publishing 
  • The truth about bookstore distribution today (including the average number of copies an appearance on the Today Show sells)
  • The HOW of Book publicity for indie authors and how to decide what makes sense when it comes to selling more books without having to take out a second mortgage
  • The important difference between publicity, marketing, and sales
  • The slippery slope of partnering with โ€œinfluencersโ€ for promotion

CONNECT WITH KATHLEEN

Click here to Subscribe to her Substack newsletter

Instagram: @kathmschmidt

Threads:

๐Ÿ—ž๏ธ The Damn Good "Can't Stop Writing" Formula

Grab the free nonfiction or memoir kickstart that's helped hundreds of authors get out of their heads and into the flow: 

๐Ÿ‘‰ https://www.publishaprofitablebook.com/chapterone

โœ๏ธ You've Been Thinking About This Book Forever. So let's start writing (for real this time).
 
No incense, inspirational playlists, or fancy mantras. Just a clear, doable plan to get your nonfiction or memoir draft written in 33 days. 

๐Ÿ‘‰ https://www.publishaprofitablebook/writethebook

WANT TO SELL MORE BOOKS (WITHOUT THE SELF-PROMO CRINGE)?

Grab my 25+ done-for-you email templates, book launch graphics, and book promo tools designed to help nonfiction, memoir, and fiction authors build buzz and drive sales, without feeling pushy. 

๐ŸŽ‰ CLICK HERE to access to the templates

Your readers are waiting! Let's get your book published!

PublishAProfitableBook.com/Publish (use code AUTHOR25 for 25% off!)

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Write the Damn Book Already is a weekly podcast featuring interviews with authors as well as updates and insights on writing craft and the publishing industry.

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To see all the ways we can work together to get your book written and published, visit publishaprofitablebook.com/work-with-elizabeth