Ep 85: Book Marketing Tips from Publicist and Industry Expert Kathleen Schmidt

Write the Damn Book Already

Write the Damn Book Already
Ep 85: Book Marketing Tips from Publicist and Industry Expert Kathleen Schmidt
May 01, 2024
Elizabeth Lyons / Kathleen Schmidt

Click Here to ask your book writing and publishing questions!

Kathleen Schmidt is a well-respected voice in book publishing with in-depth experience in all aspects of the industry.

She has worked on 50 New York Times bestsellers, and her clients have continuously appeared in top-tier national print, broadcast, and radio outlets such as The Today Show, Good Morning America, Vogue, Elle, Financial Times, and Vanity Fair.

I was thrilled to chat with her about her perspective on book publishing as well as the rise in indie author opportunities.

EPISODE HIGHLIGHTS

  • Navigating the current collective rut in book publishing 
  • The truth about bookstore distribution today (including the average number of copies an appearance on the Today Show sells)
  • The HOW of Book publicity for indie authors and how to decide what makes sense when it comes to selling more books without having to take out a second mortgage
  • The important difference between publicity, marketing, and sales
  • The slippery slope of partnering with โ€œinfluencersโ€ for promotion

CONNECT WITH KATHLEEN

Click here to Subscribe to her Substack newsletter

Instagram: @kathmschmidt

Threads: @kathmschmidt

Website: kmspr.com


RESOURCES MENTIONED

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AWESOME EMAIL TEMPLATES FOR AUTHORS 

From communicating with your launch team to building incredible relationships with readers, my customizable templates take all the guesswork out of writing emails that turn email subscribers into loyal fans. 

๐ŸŽ‰ CLICK HERE to access to the templates

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Write the Damn Book Already is a weekly podcast featuring interviews with authors as well as updates and insights on writing craft and the publishing industry.

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Email the show: elizabeth [at] elizabethlyons [dot] com

The podcast is a proud affiliate partner of Bookshop, working to support local, independent bookstores.

To see all the ways we can work together to get your book written and published, visit publishaprofitablebook.com/work-with-elizabeth