13: Getting to the "Third Layer Why" of Your Book

Identifying your motivation for writing a book is about far more than simply saying, "I want to write a book about my experience learning how to nurture an organic garden" (for example).

One thing I've discovered over the past nearly 2 decades is that stopping at that layer of clarity is what keeps many authors in a state of stagnancy once they've started writing and lost a bit of their initial momentum.

Which is why it's important to take the time to peel back the layers of your why until you get to the third layer, revealing what I refer to as your Third Layer Why.

 

What are the 3 layers?

Your first layer why is often your knee-jerk reaction or response when asked, "Why do you want to write this book?"

For example, I'm working on my 6th book right now, which is about how to write non-fiction and memoir. That's a surface-level summary that barely touches the surface of why I actually want to write this book now.

Taking the organic gardening book as an example, the author might say, "I want to teach people how to grow an organic garden, even if they think they couldn't have a green thumb if they were paid to." Intriguing, but also surface level.

Your second layer touches a bit more intimately what's new or different about your book, compared to others already available on the subject. For my own book, my second layer is, "I want to speak to both the tactical and the energetic aspects of writing non-fiction and memoir, which I don't believe many have done.

In many cases, the tactical how-to process alone isn't enough to get someone's book out of them, onto paper, and out into the world. I believe I know why, and that's something I'd like to address.

For the gardening book, the author might say, "I want to teach people how to start and sustain a thriving organic garden and also how they can incorporate aspects of gardening into their life to reduce stress and increase longevity."

You're taking your WHY a layer deeper in order to speak not just to what YOU want to say and to what your reader wants to learn on the surface but to an emotional level that will resonate with your reader.

The third l

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