Ep 115: The Tortoise Strategy-How Slow and Steady Wins the Publishing Race

Write the Damn Book Already

Write the Damn Book Already
Ep 115: The Tortoise Strategy-How Slow and Steady Wins the Publishing Race
Mar 12, 2025
Elizabeth Lyons

Click Here to ask your book writing and publishing questions!

Publishing a book requires long-term strategy, patience, and flexibility, not magic bullets or gimmicky shortcuts. The long game is the shortcut when it comes to building a sustainable author career.

In this episode, I answer some of the questions that have come my way recently via email and Instagram DMs, including: 

✅ Why does one's writing perspective often evolves from third-person past to first-person present as authors become more emotionally connected to their material

✅ How to "suss out" unsolicited offers to review your book for payment 

✅ How many reviews you should accumulate on Amazon before you begin investing in Amazon advertising

✅ The best way to accumulate reviews (everything, everywhere, all at once is NOT a good strategy!)

✅ How to best use the Universal Book Link to direct readers to the appropriate Amazon store based on their location 

✅ When and how to use Advanced Review Copies (ARCs) as an indie author



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Write the Damn Book Already is a weekly podcast featuring interviews with authors as well as updates and insights on writing craft and the publishing industry.

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Email the show: elizabeth [at] elizabethlyons [dot] com

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