Click Here to ask your book writing and publishing questions!

This week, I’m joined by publicist Emily Florence, and we’re talking about how to set publicity goals before you start chasing them, why a Today Show appearance might not sell nearly as many books as you think, and how to make your marketing feel less like shouting into the void and more like having conversations that matter.

Here’s what we get into:

• Why knowing your goals (career author? credibility? visibility?) makes all the difference
• The surprising truth about big media hits (and what works better)
• Building an author platform that doesn’t rely on hacking the algorithm or pretending to be someone you’re not
• How to build a real-deal, supportive author community (no fake “collabs” required)

This episode is sponsored by Atticus, the all-in-one writing and book formatting software for self-publishing authors. From drafting to professional ebook and print layout, Atticus makes it easy to format your manuscript for KDP, IngramSpark, and beyond. Learn more at Atticus.io.

WANT TO SELL MORE BOOKS (WITHOUT THE SELF-PROMO CRINGE)?

The Author Visibility Bundle gives you 200+ done-for-you email templates, social media graphics, and other book promo tools designed to help authors build buzz and drive sales, without feeling pushy. 

👉  PublishAProfitableBook.com/bookvisibility

WONDERING EXACTLY HOW TO SELF-PUBLISH SO YOU CAN STOP GUESSING?

Grab the action plan and finally feel confident you’re doing this the right way.

👉 PublishAProfitableBook.com/actionplan

✍️ 33-DAY BOOK WRITING BOOTCAMP

You've Been Thinking About This Book Forever. So let's get it written (for real this time). 

👉 https://www.publishaprofitablebook/writethebook

Support the show

******

Write the Damn Book Already is a weekly podcast featuring interviews with authors as well as updates and insights on writing craft and the publishing industry.

Available wherever podcasts are available:
Apple Podcasts
Spotify
YouTube

Let's Connect!
Instagram
Website

Email the show: elizabeth [at] elizabethlyons [dot] com

The podcast is a proud affiliate partner of Bookshop, working to support local, independent bookstores.

To see all the ways we can work together to get your book written and published, visit publishaprofitablebook.com/work-with-elizabeth