Ep 128: Book Publicity with Emily Florence

Write the Damn Book Already

Write the Damn Book Already
Ep 128: Book Publicity with Emily Florence
Jun 11, 2025
Elizabeth Lyons / Emily Florence

Click Here to ask your book writing and publishing questions!

This week, I’m joined by publicist Emily Florence, and we’re talking about how to set publicity goals before you start chasing them, why a Today Show appearance might not sell nearly as many books as you think, and how to make your marketing feel less like shouting into the void and more like having conversations that matter.

Here’s what we get into:

  • Why knowing your goals (career author? credibility? visibility?) makes all the difference
  • The surprising truth about big media hits (and what works better)
  • Building an author platform that doesn’t rely on hacking the algorithm or pretending to be someone you’re not
  • How to build a real-deal, supportive author community (no fake “collabs” required)

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WANT TO SELL MORE BOOKS (WITHOUT THE SELF-PROMO CRINGE)?

Grab my 25+ done-for-you email templates, book launch graphics, and book promo tools designed to help nonfiction, memoir, and fiction authors build buzz and drive sales, without feeling pushy. 

🎉 CLICK HERE to access to the templates

Your readers are waiting! Let's get your book published!

PublishAProfitableBook.com/Publish (use code AUTHOR25 for 25% off!)

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Write the Damn Book Already is a weekly podcast featuring interviews with authors as well as updates and insights on writing craft and the publishing industry.

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Email the show: elizabeth [at] elizabethlyons [dot] com

The podcast is a proud affiliate partner of Bookshop, working to support local, independent bookstores.

To see all the ways we can work together to get your book written and published, visit publishaprofitablebook.com/work-with-elizabeth