Ep 129: From LinkedIn to Penguin Random House with Gigi Robinson

Write the Damn Book Already

Write the Damn Book Already
Ep 129: From LinkedIn to Penguin Random House with Gigi Robinson
Jun 18, 2025
Elizabeth Lyons / Gigi Robinson

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What started as sharing her story online about living with chronic illness turned into a book deal with Penguin Random House. In this episode, Gigi Robinson shares how she leveraged consistency, relationships, and a clear vision to go from content creator to published author.

Here’s what we get into:

  • Why she chose to write A Kid’s Book About Chronic Illness (and how it ended up getting picked up by Penguin/DK).
  • The ridiculously simple promo strategy Gigi swears by: bring the book everywhere and make it part of the conversation.
  • Why she went the children’s book route to make a heavy topic more digestible.
  • Her take on promotion as storytelling, not selling.
  • How she filters advice from all the "experts” while staying aligned with her bigger vision.

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Write the Damn Book Already is a weekly podcast featuring interviews with authors as well as updates and insights on writing craft and the publishing industry.

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