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There are more than 42 million books on Amazon right now. So how in the world do you help your book stand out? One word: keywords.

Think of keywords as Amazon’s GPS. They tell the algorithm exactly where your book belongs and who should see it. However, Amazon only gives you seven keyword boxes to work with. Seven! Which means every slot has to pull its weight.

In this episode, I walk you through how to make those keywords work harder for you. We cover:

• Why those “optional” keyword boxes are actually non-negotiable if you want readers to find you.
• The difference between broad, hopelessly crowded terms (like romance or personal growth) and the kind of long-tail keywords that actually connect you to the right readers.
• Simple (and sometimes free) ways to research what your audience is really typing into Amazon.
• Paid (but not ghastly expensive) tools that can save you time if you want to dig deeper.
• How to maximize all 50 characters in each slot.
• The big no-nos: other authors’ names, book titles, quotation marks (all off-limits).

READY TO FINALLY BE IN THAT "CAN'T STOP WRITING" FLOW?

Grab the free nonfiction or memoir kickstart that's helped hundreds of authors get out of their heads and into the flow: 

👉 PublishAProfitableBook.com/chapterone

WANT TO SELL MORE BOOKS (WITHOUT THE SELF-PROMO CRINGE)?

The Author Visibility Bundle gives you 200+ done-for-you email templates, social media graphics, and other book promo tools designed to help authors build buzz and drive sales, without feeling pushy. 

👉  PublishAProfitableBook.com/bookvisibility

CURIOUS ABOUT AMAZON ADS AS AN INDIE AUTHOR?

Snag the small but mighty tweaks that help your book actually sell before you ever spend a dime on Amazon ads.

👉  PublishAProfitableBook.com/trial

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Write the Damn Book Already is a weekly podcast featuring interviews with authors as well as updates and insights on writing craft and the publishing industry.

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Email the show: elizabeth [at] elizabethlyons [dot] com

The podcast is a proud affiliate partner of Bookshop, working to support local, independent bookstores.

To see all the ways we can work together to get your book written and published, visit publishaprofitablebook.com/work-with-elizabeth