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Wild Moos
Welcome to Wild Moos, the no-holds-barred podcast where the boardroom meets the playroom.
Hosted by Amy of Mooeys and Nicole from Wild Bird Marketing, this podcast dives into the messy, joyful, and often chaotic life of being a mother and a business owner.
Every episode is a candid exploration of the trials and triumphs that come with juggling spreadsheets and sippy cups.
From start-up stories that defy the "perfect mum" myth to scaling a business without sacrificing sanity, Amy and Nicole share it all.
Expect laughter, tears, and plenty of swear words as they peel back the curtain on what it really takes to thrive in the dual worlds of business and motherhood.
Wild Moos is a community, a confession booth, and your cheerleading squad all rolled into one.
Whether you're knee-deep in nappies, drafting business plans, or just dreaming about what could be, Wild Moos is the podcast for every mum who’s ever had to lock the bathroom door just to answer an email.
Tune in for your regular dose of inspiration, commiseration, and a reminder that you're not alone on this wild ride of entrepreneurship and motherhood.
Wild Moos
Wild Moos Podcast: Episode 12 - Back To Basic Bitches
Step into the vibrant world of Moos Beauty Salon as we share the challenges and successes that come with growth and renovation. Discover the personal touch we've added to our space, from DIY wallpapering to incorporating pre-loved furniture that adds character to the salon. We take pride in our recent completion a salon refit, showcasing the importance of inclusivity and the power of our team's input. Join us as we navigate the ever-changing landscape of tech, from the complexities of TikTok e-commerce to celebrating small victories in the digital world. Together, we explore the generational gaps in design and the intentional barriers that test our curiosity and resolve. Get inspired by our journey and discover how you can infuse authenticity into your own business.
In this episode, we take a deep dive into the essential components of brand building during a powerful Mastermind workshop. Gain valuable insights as we explore the power of understanding your brand's avatar and how it can lead to impactful strategies. Learn about the importance of knowing your target audience intimately and how it can shape your marketing approach. We share a fascinating case study involving John, a tradesperson, and how his unique media consumption habits informed our marketing strategies. Discover the surprising marketing channels that resonated more with John and how we crafted messaging that spoke directly to his desires. Join us for this enlightening discussion and unlock the secrets of effective branding.
Show Notes:
Static Whiteboard Sheets - https://amzn.eu/d/8kjsNUM
Nicole Bilham of WildBird Marketing Agency
https://wildbirdmarketing.co.uk/
Amy Lewis of The Mooeys Group
www.mooeys.co.uk | www.mooeysfranchise.co.uk | www.mooskin.co
Hello, hello. We are now sat on our chest afield that we cannot get up from.
Speaker 2:We'll just have to drop to our hands and knees and then stand up from there because it's so comfy.
Speaker 1:My office is looking more and more like the Moory's graveyard every time. I don't think we can call it the graveyard.
Speaker 1:It is because it's all the shit that I've taken out of the place. It's all the rejokes. This was my old sofa from the salon. I've got my old chair. I've even got the OG cow Shall. I show you. Yeah, up we go. Hello, mo Cow Number one yeah, she was the OG of cows that went up in the salon. I bought her home. So yeah, it is. It is like the rejokes of Moory's. I love it.
Speaker 2:It's the essence. The essence of the brand so important.
Speaker 1:Yeah, I've got a tech graveyard down there as well. You can see that Every laptop. Someone said to me the other day do you want my old laptop, the broken one? I was like no, I've got like five broken ones. You know it's like do we keep it, just in case I can fix it? You're a fucking hoarder, I'm not. My heart is like keep it, just in case. So I need you to chuck it up.
Speaker 2:You never know when you'll need the ram, which we do actually need.
Speaker 1:I don't think you can take a ram from a tachibra and put it in a mac, though can you? No, I don't think it works like that. Anyway, episode 12.
Speaker 2:Yeah, we had a bit of a chat this week, didn't we? About what the fuck we're doing?
Speaker 1:Yes, Stuck it on the stories, didn't we?
Speaker 2:Yeah, we have like at the start of this, we did a load of post-it notes of topics that we thought would be really valuable.
Speaker 1:Yeah, but then every time we look at them we're like oh, it's so underwhelming, isn't it?
Speaker 2:Yeah, and you're right, we've both experienced in huge growth, huge change.
Speaker 1:Let's just talk about what's going on. I think that's more interesting to talk about, you know, to talk about what's going on in business at the minute, because I think that's more helpful. I felt like we were kind of morphing into like coaches, yeah, like let's choose a topic and let's see if we can help people that are working through this. Well, we're not. That's not what our goal is. Our goal is, you know, to show up as authentic selves and talk about what the fuck is going on Real raw on Saturday Real raw on authentic.
Speaker 1:And yeah, it's a Saturday and we're doing a pod dear about what's going on for the week.
Speaker 2:Yeah, ten minutes before I left the house, I was running around naked, screaming at my husband to say take this fucking baby. I need to get some clothes on. Poor Matt Billham.
Speaker 1:Yeah, yeah. I'm really lucky at the minute because I've got mum here, so she is an absolute dream boat and has. She starts her new job on Monday. But she has literally taken control this last week. She's doing the washing. She's doing the washing. She has cleaned out my fridge, done my cupboards, she has picked the kids up every day. Me and Martin have worked our absolute arses off for the last two weeks. Yeah, and this is why we asked mum to move in with us, to just give us a hand to get us through. But it's half turn now. Yeah, I'm so excited to spend next week with the kiddos. We have no plans. Oh, amazing. Monday I have plans to do like. We're going to do an arty day with my friend Trace and her little girl, nice, and we thought about doing it because everyone's skin a bit skin and they have a holiday to pay for. So we're like what can we do? That is next to nothing. So we're going to get some canvases and do portraits of each other.
Speaker 2:Oh, that's really cool.
Speaker 1:Isn't that cool.
Speaker 2:Yeah, I've got spare canvas at home, if you want it. How big are you going for size? We're just not too big. Not too big. Yeah, I've got one if you want it.
Speaker 1:Thanks, you're welcome to it. So we're just going to have some fun with them. I want some like just good old fashioned game playing, dog walk every day. Just connect with them because they are wholesome, because they have struggled Little pipes has struggled the most and I've seen it in her by me being away so much, and Martin Really, yeah, yeah, she's really struggled. If I've phoned her, she's been very teary, like when are you coming home? I miss you. And her behavior has not been great and I think it's because something's highlighted as well has she.
Speaker 1:Yeah, she's like. I just think she's struggled not having you here. You know, me and Piper are very close and then Willow and her dad's very close and I think, with both of us being away and also one of us, it feels like over the last two months one of us is either not has not been here because we're away with work.
Speaker 2:Yeah, so she's not a pivotal age as well, isn't she?
Speaker 1:She's going through a lot and she's very affectionate, she just wants cuddles. So I'm I'm love bombing her at the minute and I feel like next week will be the week, because I've worked nights. I've been like I'll be kind of getting dinner, have dinner with them, because that's important, but then I'm coming back to my office, I'm missing all the bedtime and all the school. I'm not done. I've not done school run for weeks.
Speaker 2:Yeah, tell us a bit about why it's been so hectic.
Speaker 1:So we've done the salon refurb in Farnham so I signed to my next lease. So we've been there 10 years. Yeah, I was hoping to move, but I think a lot of businesses fall into the trap of bigger is better and I've learned the hard way with Horsham that bigger isn't better. And Farnham is a little like money machine and the it's. It's all led by the team, like they. They hold our values and our culture. They are incredible. They've been there a very long time. They know it inside and out.
Speaker 1:And that salon is tiny. One treatment room I've got in there, yeah, yeah, it's tiny. I can't people just can't understand how it can turn over that much money and it's so tiny. But the biggest problem we've got is capacity. So in the like in December and August our busiest months we will put a bistro table on the end of the nail bench for an extra nail station, because it's that busy. The clients don't care where they sit as long as they can have their nails done. And I was like this is not. I get why you're doing it, but I I don't like this, I don't love it, but you're restricted, aren't you?
Speaker 1:We were so restricted I can't get another treatment room. So it was like, okay, let's look at leaving in my when my 10 years is up, let's look at moving, relocating. And then the premise I was finding like I could afford the rent. But because there was so much more rent it goes. Your rateable value is based on sort of how much the government deems is your rent.
Speaker 2:Yeah, it's like a ratio, yeah.
Speaker 1:And it goes on your retail space. So the rateable value is what dictates what your business rates are. So my business rates in Farnham, my rent, is like it's gone from 20 grand to 23, which I don't think is a bad thing. It was 18 when I've been in there 10 years ago.
Speaker 1:So it's not bad and I have been the perfect tenant. I've never missed a payment in 10 years. My landlord even in lockdown. I paid every single month. Yeah, I'm a good tenant, it's worth keeping. But I really thought, if I can find a premises, that I can double the size, I can have more treatment rooms, yadda yadda. But then the business rates went from I'm paying five grand a year went to 15. So not only do I have to find 15 grand in rent to go in a bigger premises, I've then got to find 15 grand.
Speaker 2:You've got to find 30 grand, 30 grand, but then also I need more staff and staffing has been really tricky.
Speaker 1:So when you put it all together you're like if it ain't broke, don't fix it. Yeah and yes, our biggest problem is capacity. I've got one treatment room that runs at 92% occupied six days a week and I refuse to open on a Sunday, so that is a major issue and people can't get booked in. I've got a waitlist For Farnham most days but I went down that route of I need to get bigger, I need to grow. But then it was like, but it's a really good problem to have to have to turn people away, I think business sense, but when you work out the figures, I was like no, I'm just going to stay.
Speaker 1:However, I don't know what's going to happen with Farnham, as in whether I sell it as a franchise, whether I keep it, I'm still not sure yet. So I have renegotiated another 10 year lease, but with a three and a five year break clause, which is really unusual.
Speaker 1:My landlord's done me a great favor, but he also gave me a two month rent free period as a. When you were negotiating lease for that many years, you would normally get a rent free period in your negotiation. So with that, two months rent free, I've used it to refurb the salon. They were really long winded answer, isn't it?
Speaker 2:No, not at all. It's valid and important. Yeah, not many people would think about it like that, and I don't know how many people have got bricks and mortar, but I just I don't consider it because it's not part of my business.
Speaker 1:Yeah, bricks and mortar, and I think I've seen so many salons specifically do it, where they're like we're so busy, we're so busy, we need more rooms, and we've been there in the last five years deliberating do we get a bigger premises, Do we sack off our current lease? Do we do this? And I've always just felt really inclined to go. It's a really good problem that we haven't got enough.
Speaker 2:Yeah.
Speaker 1:Because if we grow, our problem is going to be filling it and that stress is so much harder to deal with Not having enough staff and then all of a sudden, 30 grand more overhead. What if I don't drive that revenue? Yes, what if I do? But it's like those little restaurants that are always packed and you have to wait six months to get into. They're always worth it. So I just think, isn't that a really good problem to build reputation? I'd rather have another premises, like in the next town.
Speaker 2:Yes, and then take the overflow. Yeah, and the supply and demand is always a challenge in any business, no matter how you look at the structure. The other thing is your team are not equipped at the minute to deal with getting the pipeline in no none of us? No, everyone knows how to manage, like the capacity and the efficiency and optimize it, but not go out of the business.
Speaker 2:Yeah, it's not there and that's a huge like for any business. That's a huge stumbling block because you're effectively talking business development and sales and I don't know what your perception is of that, but I feel a lot of people are uneasy about that, Myself included.
Speaker 1:Well, yeah, our business doesn't necessarily work like that.
Speaker 2:It's a word of mouth and it's like You'd have to graft it, so there would be an element of them doing something that they've not done before.
Speaker 1:That particular salon. Everyone else has, but that particular salon has never had to work at getting business in. Yeah, never, not just since I was there, like I did in the first year, of course, yeah, but that team that's there now, I've never had to worry about not having enough business to pay the salary. Very different problem to have, isn't?
Speaker 2:it.
Speaker 1:Exactly and actually. Then where do I want to grow my business? I actually want to channel my energy into franchise. So then I don't want that problem of I've got a bigger salon that I need to fill. I don't want that operational issue, so we have used that extra little bit of cash to refurb. However, it wasn't that much cash.
Speaker 2:So we like to do it ourselves.
Speaker 1:We have done all of it ourselves and it was like a whole. Is it a 360 or 180? It's like 360, isn't it? Yeah, because we've gone back to where we started. So, me and Martin, I wallpapered I can't believe you're wallpaper, I'm actually a really good wallpaper. Yeah, really good because I've done all the salons Apart from I didn't do Vanessa's. I've wallpaper. I didn't actually haven't done all the salons. I've done my two salons and I done GGs as well, and God all mean, because Martin was doing her fit out and he had to get back for the kids, so I had to finish up. Yep, no, my turn that for me yeah.
Speaker 1:Um no, I am a really good wallpaper, but because we have so much more problems, we have like this. It looks like exposed brick but it's like a textured wallpaper. It was in Hamlet's. It's such a beautiful wallpaper, so that's our signature. So every salon has this exposed brick as on their external walls so nice.
Speaker 1:So you've been wallpaper in and then buying all the stuff that like all the little bits that they need. So Martin's been there for six weekends now and then I went down on Saturday night and then, but we had Willow's play so I had to come back for her play on Tuesday, then go back there on Wednesday and then Martin came back for her Wednesday night showing. So it's all been very hectic but we got it finished and we opened. So the chairs and we like the chairs are quite a big thing and in our salon, yeah, quite a big focal point because we use really beautiful arm chairs that we upcycled like, recycled, loved, all of that, yeah, pre-loved. I got a new world stressor that I picked up on face lap, face lab, facebook market, face lap or faceache, face sake marketplace yeah, so I picked that up. What else did we get? New chairs and, yeah, so the are you utilizes ladies, a client of ours Called Sally that she does the most beautiful upholstery.
Speaker 2:So that was a small fortune, but but totally worth it. They look stunning.
Speaker 1:Sorry, I'm adjusting.
Speaker 2:God knows what that's gonna do.
Speaker 1:Yeah, they are absolutely beautiful. What she's done Mm-hmm and they are. It was a really really expensive material, but if you Look I won't be on there.
Speaker 2:It's on stories, isn't it? Yeah, there'll be a video coming out.
Speaker 1:We just waiting for a few more finishing touches, but it does look stunning. So we've turned the pedicure chair around, because there was only five times in the year that we have three pedicures at once. So we've turned it around and trimmed it so there's only two now, and it meant that we can get an extra station on the now bench. No, but it was so. It's a DDA accessible station, which I'm so pleased with, because our buildings We've always struggled to make them DDA compliant, yeah, which I've always bothered me. Yeah, but because they were like they're all Georgian buildings or old buildings really hard to do.
Speaker 1:They're so narrow. They're so narrow, though it's not fully DDA because of the toilets always the toilet access that causes our problem. But we now have a station where a wheelchair will fit underneath.
Speaker 2:Really, really chuffed.
Speaker 1:Yeah, martin's got a ramp, I think, for the front, so although it can't be fully accessible because of the toilet, we can make it accessible for the now bench.
Speaker 2:Yeah, amazing, hmm, so big week huge week for Moos.
Speaker 1:We're so exhausted. Huge week for the family, Exhausted. But I'm really proud of us. I'm really proud of you, you've smashed it. Yeah, we have, we really have, and it was really enjoyable as well.
Speaker 2:There's nothing like, there's nothing better than seeing your progress as you go because of what you're Transforming a space. You can see all the graft.
Speaker 1:A lot and love stuff like that, but we've done it originally together 10 years ago.
Speaker 2:That's really nice and it took us.
Speaker 1:I think we turned that entire salon around in 10 days. We worked our absolute socks off.
Speaker 2:How does it feel on your body's 10 years later?
Speaker 1:Well, I mean ask Martin, because actually I just wallpapered but go like just the constant up and down, all paper, my knees, my thighs I was like I haven't used these muscles for a very long time. I was aching but we were doing sort of 15 hour days, 14 hours long, really long. But the team I also had the managers Lucy and Jade there with me as well they were painting for their souls, yeah, and also it was nice for them all to have that, their little input as well, because they're in it every day.
Speaker 2:So you feel it like your legs, but it's blood, sweat and tears, but yeah, worth it in the end it does like I was very conscious, especially after our conversation we had I'm very conscious of.
Speaker 1:Just because we've done well in that business, I didn't want to change it. Yeah, you know, and this is this is why it's taken me two months to find wallpaper, because it was like I didn't want. It looks great, it's beautiful and it's called English Garden, which.
Speaker 2:I just yeah.
Speaker 1:That's, you didn't want to fuck it up, I didn't want to screw up and I didn't want it to look too different. And there's people that have loved that salon for 10 years and love being clients of ours for so long. I was very conscious of making it look too different or too modern or too funky so that they didn't feel like they belonged there anymore. Well done for not doing a daybreak. Yeah, very Thanks. I wanted it so that people go, wow, this just looks fresher. Yeah, not. Oh, my god, this is so different, this is too trendy now I don't fit here.
Speaker 2:Essence of the brand, I'm up to the move.
Speaker 1:I wanted it so that people go. You walk in and go, oh, that's needed, because it was a museum. It was like there was nothing had changed in 10 years other than the stalls people sat on for manicures. That was it.
Speaker 2:Have you had any feedback?
Speaker 1:Did. They absolutely love it. But the team I think nearly all of them have message to say how much they love it, because I think people forget about that. The Staff that are working there, what's the?
Speaker 2:place, you guys, you spend more time at than you do at home, exactly.
Speaker 1:That's their second home, so I needed to be really mindful of how it worked for them and the space that they had, because they don't even have like Staff room. It's tiny, yeah. So we have two folding chairs. They sit in a kitchen like and eat their lunch. There's not, there's nowhere for anyone to go, and it's things like where do they hang up their coats, up and bags? And it's I, I, it's the weirdest thing, because it is so small Yet so busy some days would have eight therapists in there.
Speaker 2:That's mad, isn't it.
Speaker 1:I see all their shit going.
Speaker 2:They've got a cupboard, that's it. It's like my under the stairs clothes yeah.
Speaker 1:Bag. And then I Remember once they asked if we could have lockers.
Speaker 2:Lockers in the toilet.
Speaker 1:It is all tiny but I also I love that. I love it that it's that small and that cute. But yeah, if you've got like eight people in, eight therapists in there, then you've got eight clients and potentially eight people waiting. That's a lot of people in a very small premises.
Speaker 2:Yeah, I don't really Appreciate how small it was until you sent that video the other day.
Speaker 1:Yeah. No it's just one main area, yeah.
Speaker 2:And perfectly formed and mighty. Yes, it's my, yeah, my goodness.
Speaker 1:Yeah, but I think that's also what gives it the feel. But also we have a ghost in there called flossy.
Speaker 2:I'm just lost.
Speaker 1:Yeah, young lady, she's a young girl, like it's back 12 or something. Oh yeah, it's got a real childlike spirit. Yeah, yeah, and she loves it in there. And she it was. I mean, I sound really nuts talking about a ghost, but At Center parks when I left, pete worked in security was such a legend and he messaged me afterwards to say, have you felt like an energy in there? And I said, yeah, I actually have. And I was looking at a different property originally. And he messaged me and said, just so you know, the property that you want is not the property You're gonna end up with for the right reason. The property you're gonna end up with is Exactly what you need to start this business. Yeah, and then he said but also they're gonna tell you it's not listed. Just wait, just so you know. And it is listed. But it's also got so much history and there's tunnels that go underneath to the church and stuff.
Speaker 2:Wow.
Speaker 1:Oh, wow, I mean, I've never even seen this property, yeah. And then, funnily enough, the agent was like I've got one that's much better for you. This one's not suitable. Be a money pit for you. Come and have a look at this other one. Wow. And I walked in. I was like this is it? This is perfect, this is perfect. And I was like are there tunnels? And you went now. I said, is it listed? It went now, it's like okay.
Speaker 1:Anyway, six months later, tunnels have all been boarded up. It's all storage underneath. And then we had a historian that came in. She was like this building is it's like it's steets in history when it comes to fun. And they used to have all the tunnels that go to the church. And I was like Spooky. So you go down into the basement and there's all arches, but they're just. They look like little rooms, but where they've been boarded up, like booked up.
Speaker 1:And and Pete said to me there's a young lady, there's spirit of young lady. She's not been very happy, she's not liked it. And he messaged me like six months later and he goes. I just want to let you know. She's named her, haven't you? She loves it, she's really happy and there's a girl here that makes her laugh hysterically and I knew who she was talking about. She had this Scottish girl and she was the funniest and she used to have us howling with laughter, yeah, and it was always full of laughter and love and joy. And I feel like you go in there and you feel that, yeah, feel that energy of like this is a really safe homely place. Yeah, I really want to visit it, so we've nicknamed her flossy, and then things happen.
Speaker 1:You know, I come on flossy. Yeah, stop messing us around. Yeah, I don't want her to leave. I feel like she brings the energy, then yeah, so yeah, if you don't believe in spirits or ghosts or anything, just to close your ears to that bit.
Speaker 1:Yeah, um. So yeah, it's a really beautiful space, so it'd be. I'm really pleased with what we've done, but it has been hard graft big week. Yeah, it has been a big week, actually really big week. I've got lots of a few staff issues I've been dealing with. Yeah, yeah, big ones. Yeah, I can't talk about it just yet, okay, but yeah, some big staff issues that we need to. I need to get to the bottom of yeah and fix. But I actually just want to go into half-term and breathe a little bit. Yeah, you need the space, don't you? Yeah, I do, I do. We try to sort out some ideas with mousse skin as well. We spent some time on mousse skin and Seeing what we can do with that for the next six months. Getting it on tigadoo talk. Fucking tiktok shop.
Speaker 2:Oh my god, talking about that earlier. No fun, it's so, so difficult.
Speaker 1:I don't know if it's clunky, I just feel like it's the same as meta like. If you use business, facebook, business it like. That's quite difficult but it's quite easy. Once you get your head into it, you can see how it all connects. Tiktok is so complicated. You hear it's been designed by tech geniuses that don't understand that most people using it and not tech geniuses, yeah, especially, yeah, yeah, yeah. So you've got your seller platform, your business platform, your creator platform and Interesting right. So I've put products on my business platform, thinking that that would work, but actually that's just for advertising. So I can connect right. So I can connect my wix website. If I wish, I'd have done it in Shopify, but it's so very expensive, but I've done. I created the website in wix. Well, wix talks to you, this business and creator platform for TikTok, so I can create ads on my TikTok account using that.
Speaker 2:And it connects to stock. No, you pay for the ads.
Speaker 1:Yeah, but it connects to stock levels from Wix. I was like brilliant, how do I get that to seller? Yeah, so I can sell and have a shop on TikTok.
Speaker 1:Oh no, no, no, oh no no no, no, no, Because seller doesn't connect to Wix. So then there's this like platform in between that like a connecting one. I tried using that fucking awful, and you have to pay for it. Everything it's all like a connection, isn't it? You have to pay for it. So I was like, well, if I'm doing all of the information for this connection, I might as well just put it into TikTok shop. So then you have to load everything into TikTok shop. So I spent probably all of afternoon yesterday loading our stock into TikTok shop. But it doesn't connect to Wix for stock holding, so you have to manually update, yeah, and then you have to set all the shipping.
Speaker 1:And then I went on to TikTok shop and I was like, all right, it's on, why is it putting 50% discount on it? Well, why is there a discount? Why is it doing free delivery? What the fuck is going on? So then I had to research and apparently TikTok do this thing to help new creators. They automatically put discounts on and free delivery. And I was like, well, do I get paid for that? Do I know if they don't communicate any of that with you? So I had to research on Reddit. Oh, cool, why I've got discounts automatically, and it is something TikTok doing. Apparently they reimburse you for it, but who knows, let's see what happens next week.
Speaker 1:Well, yeah, and then I was like I felt really clever because I'd managed to create a bundle. Nice, I was like, yeah, we're gonna do a promotional bundle just for this weekend. So all three of our main 200 mil products we're gonna put on for 42.95. So you're saving 20%. I put it on the website. I was like, brilliant, managed to do that.
Speaker 2:I think I saw it somewhere as well, did you?
Speaker 1:Tracy probably posted about it yesterday On Instagram. Yeah, but then Instagram shop talks to our website. Everything is connected. That's all wonderful, nice TikTok. I created a bundle in the seller section. Can't fucking find it, for love, no money, don't worry, it's somewhere.
Speaker 1:But I don't know where. I have no idea. And Tracy's like Aims, can you do you know where this is? I was like mate, this is beyond my remit. I have done it all on a wing and a prayer and now I haven't got a fucking clue. Uh-oh, yeah, well done though I. Just the thing is, I'm so curious I have to figure it out like a dog with a bone. Yeah.
Speaker 2:I just need to figure this out. Where's the solution? Why is this so?
Speaker 1:complicated. Why is this so difficult? Is this purely to keep tech people in their jobs?
Speaker 2:I love the deep and stark places that you go to when you're trying to learn something like that?
Speaker 1:Why would they make it so complicated, unless it was to help people keep a job? Because if we could all do it ourselves, we wouldn't need experts, would we?
Speaker 2:No, but also yeah. Yeah, there's an element of that, but it's probably a tune to a different generation, that's not ours.
Speaker 1:I mean, you say that, though I do all of it, you're techie as well, but if we're sitting there and we can manage everything we're doing, yeah, we find it difficult. Yeah, this is, yeah, this is beyond, I know. Yeah, anyway, so I don't know if it's on. We're meant to have a promotion on this weekend, is it on? I don't know, it's on our website. There we go. It's somewhere. It is somewhere, brilliant. So, yeah, what about you, anyway? How's your week been? Cause you've had a bit of a tough week, haven't you?
Speaker 2:Yeah, it's been a bit up and down. I'm not gonna lie. I had some rough news on Monday. Can you share it or not? Not really, I will be able to talk about it, but not yet. But it was a bit shit. Nothing out like all completely out of my control. So it's been a week of highs and lows. Yeah, the news is big, it's impactful Not in the greatest way, but it is an opportunity. Tuesday I had Mastermind, yes, where I was delivering a workshop, which is how one of the places where we first met on that West Accelerator, I ran exactly the same workshop.
Speaker 2:Yeah, avatar yeah so it was about.
Speaker 1:Avatar the best one ever. I really love it. You're so fucking good at it as well.
Speaker 2:That's really kind, but I just I love it because you never know where it's gonna take you Like never, ever, ever You're starting, you could pick any brand in the world and run this exercise, so on that we've talked about this, haven't we?
Speaker 1:And whether we run this for our community as we grow. Yeah, you do Avatar and I do business plan, like the things that people don't do when they set up a business and what this.
Speaker 2:I haven't done this exercise for ages. I used to call them Bright Bird workshops for Wild Bird, and it's where we and what we could call it this week is. We called it Brand Foundation because I firmly believe if you don't have it, you're not gonna be able to build the brand that you want. You will end up playing small, and I've not done it for Wild Bird Because it's so hard to do on your own. I find it very, very hard to do on my own, but what we did was we looked at. So this is a group of people that have paid to be part of a mastermind, and I was really thinking about the brand that we could use to run the exercise with, because when we did it, I think we just picked one out of a group, didn't we, I think so yeah, like I said, you can literally run it with any business, big, small, anything.
Speaker 2:Can we start up?
Speaker 1:Yeah, anything.
Speaker 2:And the whole point of it is to demonstrate how to run this yourself. So I thought should we use Apple? Should we use Samsung? What brand can I use that I can ensure the majority of the room have touched or no or have some understanding of? And then I fucking realised I'll use the brand that we're actually there for yeah, brilliant.
Speaker 2:Which the impact of that is tenfold, because you get the guys to understand and see what the exercise is and how to apply it to their businesses, but also we get the insights of what it's like to be. It's like a proper focus group and the owners of the business were there. It was just amazing, like magical, to see their reactions, to get the insights and then for me, like the real magic.
Speaker 2:So the first bit that we focus on and I'm pointing to the wall because I put up all the whiteboard, you know the static whiteboard sheets and we travelled around the room to do the exercise and if you don't know what those whiteboard sheets are, we'll put them in the show notes, because they're fucking amazing.
Speaker 1:They are amazing. I had them all over my old flat when I set mirrors up. That's just so good, you don't need a flip chart.
Speaker 2:You don't need a whiteboard.
Speaker 1:Yeah, they're just stitched up on your wall Just these fucking static sheets.
Speaker 2:They cost about 20 odd quid. Done, lovely. So we started with brand values. So what are the things that you hold dear? Because I think that I feel like that's the essence of the brand. You can't change that. That's about the founders, it's about the mission, it's about what they're set out to do. Then we look at USPs or which are unique selling points or unique human propositions, why you stand out from the crowd. Then we look at the mission, because it should be that, that, that, that, that you should easily get your mission and they should all cohesively work together.
Speaker 2:Then we had a break. Then we started the work on the avatar. So I said, because it's the people in the room that is this helpful, I'm going into right. Okay, fine, because the people in the room are the clients of that business. I gave them two options. One, we either pick someone in the room if someone's happy to volunteer for that but I am gonna be asking you intimate questions or we make someone up, because if we're doing this exercise for ourselves, if we start up, we work on assumptions to begin with and then we test it. If you're a bigger brand and you've got data, you work with that data and your knowledge of your clients, and you should be doing this exercise.
Speaker 1:How many massive companies don't do this though? Oh?
Speaker 2:People that are spending money on advertising, people that are established. They don't fucking know. And you've got all of this data, or all of this knowledge, from when you started this business.
Speaker 1:Use it to your benefit, because the better that you can target, the better and more successful your business will be, but this is also how you actually attract your perfect person, as well as involve them just throwing it out and hoping something sticks Exactly Like it's the ultimate level of focus.
Speaker 2:So the team decided that they wanted to pick someone in the room and it just so happened. Someone in the room sorry, I need to readjust, someone in the room was the original person that came into that brand and his name was John, and John was very, very happy to do this as an exercise. But I'm really asking intimate questions. John is quite John. If you're listening to this, I love you, but you're quite hard to read, you being an epic poker player. So for me, I was really anxious, because one of the things that I have to ask, which is probably one of the most important questions, is what your social demograph is. What class are you? Wow, and people they were like what do you mean? I said, look, are you working class? Are you middle to upper class? And we work into middle, yes, yeah, and I mean the bands are quite huge. We talk about working class, middle class and upper class, don't we as like a nation? But when you come to buy any form of advertising, you have ABC, one, c2de. If you've done any form of business management, you will know and understand that terminology, but it's really, really important. Unfortunately, we live in a society where it relates everything back to that. But that's going to help you target your correct demo. Yeah, so, so important.
Speaker 2:So then we go with John's age, his family, his children, all of the things like the normal stuff, like what he earns. Then we looked at his pain points. So this is before he came into this brand. What were the things that you were struggling with? I ran my business. It was a job, because if I left it it wouldn't run. I want a better life for my family. I need to get off the tools like all of these really, really crucial things. And then I started breaking down his day. John, tell me about your day. When does it start? It starts at 5am, right, what do you do at 5am? I sit in front of my laptop, in front of my computer, and I work because I'm uninterrupted and I work for an hour and a half and everyone's like, yeah, yeah, yeah, get that, get that, and I'm going wait a second.
Speaker 2:For this brand, john has got his undisturbed time in front of his computer every morning, monday to Friday, 5pm till 6pm, 30pm. What does that mean for us? And everyone in the room's like, I don't know and I'm going. I know, I know this is exciting. Like we can target John. If we're sending John an email, we need to be sending it at that time of day. Oh, right, okay, right, john, tell me about the rest of your day.
Speaker 2:So the rest of the exercise is all about understanding what John's doing, what his day looks like, where he spends his time and from a marketer's perspective. We're looking at social media, we're looking at digital, so any websites that he's on. We're looking at radio, press out outdoor or out of home, and television, and now we can see where we can be serving things up to him in his day and how busy it is. So I was asking him how often he drives where he drives to, what time it takes. It's like an hour and a half on average a day a week. I can't remember which one it was.
Speaker 2:Then we spoke about right, do you read? No, do you listen to podcasts? Yes, I listen to this, this and this, and some of them were industry specific, some of them were quite obscure. What his hobbies and interests are, loves football used to go. Doesn't really anymore, because the kids are quite young. Whether they watch television, they don't. We talked about Mr Bates versus the post office, because it's probably been one of the biggest things recently. The whole time I'm probing him to see when in his day we can get the best access to him as a brand. What do you do on social media? Not a huge amount. Facebook's number one Tick-a-tock is number two. Instagram's number three Tick-a-tock's superseding it.
Speaker 2:But he spends probably an hour, gets lost in a hole an hour, hour and a half every night before he goes to bed on tick-a-tock.
Speaker 1:Yeah, because it's just nonsense a lot of it, isn't it? Yeah?
Speaker 2:And the last question I asked what do you listen to the radio, John? Oh yeah, oh right. When do you listen to the radio 8-4 every day. What do you mean? You listen to the radio 8-4 every day.
Speaker 1:On site.
Speaker 2:Yeah, it's on site Tracer person and I said to you didn't I?
Speaker 1:I bet he doesn't listen to radio one or radio two. It'll be a local one. Yeah, it was it was great.
Speaker 2:It's Cambridge, I think it was. I listened to the radio and everyone's nodding along. Like this is a conversation, right, and I'm going what We've got it. This is brilliant. And I'm like can you see, can you all see? You're with me and they're going. Well, why is she getting fucking jumping up and down like a dog? Like what's wrong with her? I'm going right. Let's just take it from a brand perspective. If we had some advertising budget and we wanted to reach John, how would we reach him?
Speaker 1:And they're still like I don't know, because he's just scrolling. Yeah, there's not like, where are you going to?
Speaker 2:John listens to the radio. I'm just going to repeat it back for everyone. John listens to the radio every fucking day from 8-4 and they're like yeah, local radio, cheap advertising, why are we not?
Speaker 2:on the radio. So for me, that exercise is just so fabulous. We're just going, oh, look like we've just spent I think it's two, two and a half hours doing this, really understanding John. And look, did we know at the start of this? Because I bet if we'd gone with I should have asked where do you think we should best reach John? Everyone would have gone social media, yeah, which is what everyone thinks right. And there is an element of that, there's an element of the touch points when he comes into the brand being spot on, yeah, but how to actually reach him? Completely different.
Speaker 1:Yeah, because you've got his undivided attention when he's like mind, that's working. Yeah, I see I'm really hit and miss the social media advertising. My best is emails.
Speaker 2:Well, yeah, and this is the other thing. So I said he's got his computer. So the last bit of the exercise is how, what and when. So the how, how do we reach John? Yeah, he's got that hour and a half every morning, monday to Friday, where he's at his computer. That would be the best time to send him any form of email marketing. And they're like, yeah, what else? I said it's got to be radio. Even if we don't do it now, even if we don't have the budget, if we are thinking about investing anything on advertising, radio is our first choice because of how much he is consuming it on a regular basis. Number three is probably out of home, because if he's driving an hour and a half every single day, where can we drop those breadcrumbs? Is it a billboard? Is it something that he sees every single morning? That you never forget the power of your subconscious and something Like this. And then, right, what are we saying to him? And this is probably the hardest bits, like connecting the dots. So we go back to those pain points.
Speaker 2:What are they? What do we say to make him sing Like? He wants financial freedom. He wants to be like his kids, to be set up for life. He wants to be off the tools. All of this, there's your advertising Done and then I left, oh I loved it. I really loved it.
Speaker 1:And then also something like that I don't feel can be done on your own. No, it needs to be with another. You can't just take this and go oh, I'm going to work at my avatar. Yeah, I think it has to be. It's so much better in a group environment. I do it in my management training, but it's my favorite part of the management training. Oh, it's so fun.
Speaker 2:I love it.
Speaker 1:It's so, so fun. We do ours based on supermarkets, like where people shop, yes, and then who are? Who are avatar, where we call, give them a name. But I done it at Center parts, where we talked about supermarkets. I was like you guys all think that all these clients are John Lewis. You think all the customers that come to Center parts of John Lewis and they ain't the same space? Yeah, like you know, you're, you're targeting a certain demographic with a spa specifically, but actually the people that are coming here and not just John Lewis clients, it's just that's what you are and that's what's happening, yeah, and then you get like.
Speaker 2:what I said on Tuesday is walk a mile in the shoe of your avatar. Walk a mile in their shoes, because that's the only way that you'll start to truly understand what you should be saying to them. And that's all about empathy. It's all about having the like viewing things outside of yourself. It's not what I do on a daily basis for that brand. I'm not a tradesperson, I'm a fucking, and I use this, isn't it? Use myself as an example. Go back five years. I had decent fucking money. I had loads of spare time. You could market to me anytime of the day, really, and I'd probably pick it up. Now my spare time is miniscule, which makes my attention span miniscule, because I've got so much shit to do. If you want to market to me now, I need it short, sharp, quick, efficient.
Speaker 1:Where would yours be? Would yours be social media, do you think? I think retail works really good on social media, but I don't know what else does.
Speaker 2:No, for me. I'm a knob, though, and I because I work, working marketing and advertising, so you're more likely to get me with something gorilla marketing. So for me it's more about what you say rather than where it where. Where is it where it is?
Speaker 1:Do you really explain what gorilla marketing is?
Speaker 2:It's something really shocking. I can't think of a decent gorilla marketing campaign.
Speaker 1:I can Red Bull. So when they first launched Red Bull, they put empty cans all over the bins in London so that everyone was like what the fuck is this?
Speaker 2:It's everywhere, yeah like a mind virus, brilliant, but it's what you do.
Speaker 1:It's how you market a business with very little money, isn't it when? You haven't got much money as a startup, you've got to think of something really shocking. There's some others that have done very similar.
Speaker 2:It's also really provocative language from a coffee perspective as well. So I guess gorilla marketing could be. When you've seen Brew Dog, well, I don't know if they call it marketing, calling the caterpillar the absolute, like PR shit show with that and Audi and Lidl when they all started doing their own versions of that. You could argue that that's a bit of gorilla marketing as well, because you're literally plonking something so shocking.
Speaker 1:You get those a free PR because it's so shocking as well.
Speaker 2:Yeah, yeah, fascinating stuff. Yeah, so that was Tuesday and then? So what we're thinking now? How can we? Because, you're right, this exercise is so hard to do as an individual, so what can we?
Speaker 1:Even one on one, like one to one. I think it's so much better in an environment, which is why we said about doing it in a group, isn't it? Yeah, it's also really good fun and there's lots of light bulb moments, isn't there? There's lots of like oh my God, why have I not thought of that, that radio moment for me, yeah.
Speaker 1:And to be able to get like a meeting of minds but collective energy that all do it for a business but they're still working on their own. I just think it's really valuable. It'd be great fun to do it.
Speaker 2:Yeah, no, it really would I like you. I absolutely love it. So the rest of my week I've had a wonderful work experience yeah, Lady, by my side this week, and that's been quite interesting, because you have to, I feel well. One, I've probably been less lonely. Two, it's nice to go. Oh, what do you think about this or how do you feel about that? So we did a lot of content planning on Wednesday.
Speaker 1:Does she want to go into marketing then?
Speaker 2:No, she doesn't, yeah. So she got let down last minute and my friend Leigh-Anne the midwife it's Leigh-Anne the midwife's daughter. She's a scientist at heart. She's doing forensic science.
Speaker 1:Yeah, I know.
Speaker 2:But she didn't want to go into that. There was another science course that she wanted to do, but they don't offer anymore. She might go into alternative fuels, so maybe biomass she's. Yeah, not, it was more the business aspect that was important. So she's been shadowing all week, which has been really nice, and I have been. That Tuesday takes. That takes a lot of energy. I had some coaching this week, which is really really important off the back of the not so great news at the start of the week. So it's been really high and low, really really high and low.
Speaker 2:The kids are consistent at the minute. Matt's around as well. This more so than usual, so we're living like a normal life. He's from Monday to Friday, so he's around in the evenings, which has really, really helped. Did you have your Friday with the kids? Yeah, had the Friday with the kids yesterday. Yesterday, yeah, yeah, took them to see my parents. That was nice. Mum's out the other side now. Is she Radiation therapy? Yeah, I'm not a good girl. I probably. I need to spend some time with her. I need to spend some time with her.
Speaker 1:Yeah, because.
Speaker 2:I think that, with the kids or without, without the kids, because she has been through a hell of a lot and it's been a long time and I'm going well, she should be. I'm doing a mat, she should be alright now.
Speaker 1:Is the emotional turmoil, isn't it yeah?
Speaker 2:and she was quite techy yesterday. Maybe she could candle shopping with her. I probably should. That's a really nice idea. It's her birthday coming up.
Speaker 1:She loves frosts. Yeah, I love frosts.
Speaker 2:Oh, it's such a good shopping experience. I want to get me skin and frosts, let's do it.
Speaker 1:I have reached out to them once before, but I love frosts. I just think what they've nailed it.
Speaker 2:Just a little side note Once, never give up, keep fucking going yeah no, that's actually part of our plan for the next six months.
Speaker 1:Yeah dance straight and getting into places. Anyway, sorry, yeah, we digress.
Speaker 2:That's about it, really. And we're now on Saturday and we've got a weekend of minimal plans. Awesome, as you like. Probably get home and hopefully they would have done some baking. That'd be nice. Cup of tea and a fresh cookie. Oh yeah, other than that, I think I'm feeling really shit. Am I feeling shit about wild birds? Like there's lots of things that I need to do.
Speaker 1:Well, on the back of your bad news. Yeah, you need to create a bit of a plan, don't you? Yeah?
Speaker 2:which I've got. Yeah, I do have now and it's not as bleak as I was thinking. But there's so many things that are going around in my head. One is it scalable? Absolutely fucking not. How do I get it to scalable? How do I make revenue, like all of that?
Speaker 1:I also see anything like that as an opportunity, and I know it's a bit cliche, but I think by With any change or challenge comes an opportunity, and you need to see what that is. Yeah, is it freeing up time? Is it freeing up energy?
Speaker 2:I do. I believe in my bones that it's making way for something epic, but I feel like I'm holding on to the roller coaster and my knuckles are bare white. Yeah, and I knew I did a the day that you did a story on a wild moose. I'd also I did. I saved a draft, but I was so low like you just couldn't. I just wanted to. I wanted to demonstrate that Sometimes in business it's fucking amazing. But this week has been really hard, like Monday was hard, tuesday was high. Wednesday was Because I was working with Erin and Kiara, who also does some work experience with us. We were content planning and I didn't get the opportunity to Basically saying got some shit news, didn't get the chance to feel it until Wednesday. But then the low on that Wednesday evening was really tough and really tough on that and tough on the kids as well. Yeah, because I am a dragon, only because I'm worried like I'm looking at jobs. That's how.
Speaker 1:However, that's more of a desperate measure, isn't it? Yeah, it's not necessarily reality. Nothing for you to worry about yet, no, but you're going into overdrive and panicking.
Speaker 2:And then like, oh my god, I'm gonna have to get a job now.
Speaker 1:I'm gonna have to get a job. Yeah, I don't think that's okay. So I think there was another opportunity and I think your opportunity personally is what you're doing with Richard. There's something there, yeah, and you're doing like the avatar work you're doing and the training, like there is so much joy you get from that.
Speaker 2:I loved it like Tuesday was so epic, so, so epic, and I do. The trouble is like half of owning your own businesses holding your nerve, yeah, yeah it really is.
Speaker 1:But fuck me, is that like? It's about having that belief? There's something around the corner, squeaky bum time that's what it feels like.
Speaker 2:it's like that all the time, yeah holding your nerve.
Speaker 1:I go through a lot where you're like I can't do this, I can't cope with this, I can't, I'm just gonna fold it all. I just can't. I can't, can't do it anymore.
Speaker 2:But this is what I said to Matt. I was like I'm gonna have to get a job, but he was like you are literally on the edge of greatness and.
Speaker 2:I feel like it's probably and I can. I can easily like Give advice to you, but when you're in it, yeah, fuck no, because when you're going I should just give it up. Give it up to me. All I can hear is she's at that point in labor where you go. I can't fucking get Because you can, but it's just, oh god, it's so odd, it's so fucking odd, but also you've got to remember.
Speaker 1:This is when 50% of people give up and not gonna know no, and you want to be that 10%. Is that really? Make something magical out of it.
Speaker 2:Yeah.
Speaker 1:Well, you get a lot more squeaky bum time. Yeah, and there's gonna be more times like this, but every time you push on through, something great will come of it. And we're gonna be doing a podcast talking about this in three months time going, oh my god, this is what's happening and this is what yeah, I'm gonna go and get that fucking shitty job in Milton Key.
Speaker 2:It's you did it.
Speaker 1:You did it.
Speaker 2:But it's fine.
Speaker 1:It's been a great week yeah really has been a bit tough up and down. Yeah, yeah, but well done I'm, well done to you. Thanks, mate. We got through another week. Everyone survived.
Speaker 2:We did, shall we? We're kicking around a load of world moves ideas at the minute, aren't we like? Shall we do this business plan, slash avatar, slash workshop thing? Shall we do something for International Women's Day? Questions, questions, questions, questions.
Speaker 1:Because we don't want to take away from what we've created this for, and it's basically for us just to have a chat about business and hope that it helps some other people feel less lonely and I tell you what else.
Speaker 2:Yeah, my coach saying to me what makes you think you're employable. Now I've been fucking knob of an employee. Why do you like this?
Speaker 1:I know better way, I think, with the right employer, anyone's like yes, yeah, you're right, it was very, it was said very tongue-in-cheek.
Speaker 1:Yeah, anyway, yes, why are questions, questions, questions, questions, questions, questions. And would people want to get together? We did put it on the stories, didn't we? But look, would people want to get together for International Women's Day? Would anybody listening want to do some sort of business plan day or like focus day, and Me and Nicole need to go away, don't we? We need to go away and have like a couple of days on our own, doing what we want to give others. Yes, yeah, yeah. So work on night for on our businesses for three days.
Speaker 2:I think there's an element of me that's a bit scared to do that as well, because I know that you'll be pushing me, Because we'll be doing each other right. Yeah, I Think it's probably that's my dark side of my personality trying to amplify the shit.
Speaker 1:Oh yeah yeah, you've given me all of the yes Anyway, so why am I scared?
Speaker 2:We've done it. I mean, I vowed to go away with each other At some point, maybe at the end of April, yeah, to talk about our businesses and to kick around this idea and to pilot it on each other first.
Speaker 1:But it was to talk about our own business plans and then have a day of avatar on each other's business, really, wasn't it so? We kind of practice with Our own businesses, what we want to help other people do.
Speaker 2:But I'm All for it, but I know that it's going to be. I Know it's gonna be emotional. I know it's gonna be hard. I don't expect to have any. It'll be difficult.
Speaker 1:Hmm, do you reckon, yeah why?
Speaker 2:It's just gonna be hard for world, but Because I get, I think I get in my own way. That's when I'm saying about I need to do all these things and I think one of them is probably getting out of my own way. Yeah, I have now got a reminder on my phone.
Speaker 1:What does it say?
Speaker 2:I only play big. I was gonna put I don't play small. But then I thought why would I put small in my brain? Why have I not flipped it the other way?
Speaker 1:Oh god, now I'm gonna have to change mine.
Speaker 2:I know it's not that, it's just no, that was just for me, because I thought, I only play small, why use?
Speaker 1:the word small.
Speaker 2:Well, yes, sorry, I took I only so you look at that. Yeah, freud in slip, I Only play. Big is what it is.
Speaker 1:Okay, well done, thank you, thank you. So which is anyone want? Does anyone want to tell us what they want? Would you want to go away for a few days working on your business? Would you want to have some sort of get together for International Women's Day? Questions, questions, questions. Do you want to just listen to us? What for Lana, do you want to actually come and meet us in person?
Speaker 2:Can you imagine?
Speaker 1:Broke us. I can remember I think it was last summer, wasn't it? Yeah, we went for a walk. We went for a walk and I said how cool would it be if we created a community where Women in business, women just trying to hold it all together, whatever yeah, when you actually create a space that helped each other. There was no, you weren't allowed to Sell. There was no selling allowed, no pitching allowed, but you would go with your problems. Yeah, you would go with something that you are working on. Or you would say, sure, I'm really looking for a graphic designer. Would say, ah, we've got Susie, he goes, she's amazing. Or what do you need? Have you tried fiver? Like? Yeah, all these sorts of things that we know, and then Everybody just comes with what it is they need help with.
Speaker 2:Yeah, yeah, I love it. I would absolutely love it. Sorry, I was just thinking my mind had gone to if we were to. Some of the people that have said yes, yes, yes, can't be in for International Women's Day and not local. They're not, no, they're way north really. Yeah, oh, wow. So then I mean I would try.
Speaker 1:I traveled to Birmingham to do that franchise event, yeah, and it was one of the best things I ever done. I think it depends what people are looking for. Yes, and it might just be people looking for connection with real people, authentic people that can give them space, hold them up and tell them everything's gonna be alright. Or Maybe you try a different angle.
Speaker 2:I don't know what the fuck I'd be doing if I didn't have this and if I didn't have you. I really don't. So thank you, you're welcome. The other thing is, I think I don't know we've not spoken about this, but International Women's Day, are we opening it up to men as well, cuz I know we have some male listeners too?
Speaker 1:I Don't mind, I don't know. They shouldn't just be all about what women want, should it no? So if you're a man, I think if guys are celebrating the women that are around them. Yeah, fucking, join in, get mine along.
Speaker 2:Yeah, I'm sure I think. Yeah, if you're. If you want to come, then come, we'll just be Going somewhere to gather in yeah, and if it was summer we'd probably do it in a fucking park, because my garden.
Speaker 1:To be fair, I was thinking about.
Speaker 2:Maybe we should do it at one of our houses.
Speaker 1:Oh blimey, not in the winter. If it's summer, I would totally have like the same Everyone over mm-hmm. Okay, so let us know, mm-hmm, sliding our.
Speaker 2:DMs yeah, you've made it this far. Please Tell us what you want.
Speaker 1:Yeah, what you really really want, yeah.
Speaker 2:Anymore? Can we do that? We have karaoke?
Speaker 1:No, no, no, no no no. So we need to talk about international women's day a bit more, don't? We need to have some more we'll do some plan on yeah yeah, yeah, but episode 12 Chin wag it wasn't it? Chin wax. Yeah, I Feel much better doing it like this rather than trying to talk about a topic. Yeah, I do too.
Speaker 2:Yeah thanks for listening. Yeah, thanks so much, guys. Bye.
