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Wild Moos
Welcome to Wild Moos, the no-holds-barred podcast where the boardroom meets the playroom.
Hosted by Amy of Mooeys and Nicole from Wild Bird Marketing, this podcast dives into the messy, joyful, and often chaotic life of being a mother and a business owner.
Every episode is a candid exploration of the trials and triumphs that come with juggling spreadsheets and sippy cups.
From start-up stories that defy the "perfect mum" myth to scaling a business without sacrificing sanity, Amy and Nicole share it all.
Expect laughter, tears, and plenty of swear words as they peel back the curtain on what it really takes to thrive in the dual worlds of business and motherhood.
Wild Moos is a community, a confession booth, and your cheerleading squad all rolled into one.
Whether you're knee-deep in nappies, drafting business plans, or just dreaming about what could be, Wild Moos is the podcast for every mum who’s ever had to lock the bathroom door just to answer an email.
Tune in for your regular dose of inspiration, commiseration, and a reminder that you're not alone on this wild ride of entrepreneurship and motherhood.
Wild Moos
Wild Moos Podcast Episode 26: Passion to Productivity and A Whole New Style Of Franchise Marketing
Balancing passion projects with life's demands can be as unpredictable as finding the right time for a night out or even an intimate moment. Join us as we share our candid reflections on the sporadic schedule of podcasting and the joy it brings despite life's hurdles. We also dive into my recent ventures with clients, transforming vague marketing ideas into magical strategies that finally click. If you've ever struggled with turning passion into productivity, this episode is for you.
Sanjay, the lively force behind "The Fruit and Veg Man," joins us to share his revolutionary approach to franchise marketing. Discover how his fresh perspective and ethical business practices are revamping the franchise industry by empowering individuals to market their own businesses. Sanjay's story is a testament to the power of positive feedback and community, illustrating how innovation can breathe new life into traditional industries.
From traditional leaflet campaigns to cutting-edge automated sales funnels, we explore a range of marketing strategies designed to boost visibility and drive growth. Listen to tales of skepticism turned success, like how leaflets coupled with trackable QR codes can combat slow business periods. We also discuss collaborating with global talents to refine content creation and share insights into launching targeted marketing efforts. Whether it's expanding franchise footprints or tackling the social media content creation journey with humour, this episode is packed with strategies and laughter to inspire your marketing endeavours.
https://thefruitandvegman.com/
https://brandphoto.co.uk/personal-brand-club
Nicole Bilham of WildBird Marketing Agency
https://wildbirdmarketing.co.uk/
Amy Lewis of The Mooeys Group
www.mooeys.co.uk | www.mooeysfranchise.co.uk | www.mooskin.co
Episode, whatever, whatever A whole year, A whole year.
Speaker 2:I mean we haven't done, we haven't been consistent with our episode.
Speaker 1:I don't know what you're talking about.
Speaker 2:Every week that was the goal, but life gets in the way, doesn't it, billum?
Speaker 1:Yeah, and I think there is a lot to be said for. I don't think I've been up for recording either, and we always said we'd never have that presh Pressure don't think I've been up for recording either, and we always said we'd never have that presh pressure.
Speaker 2:In case anybody doesn't know Nicole's language presh on ourselves yeah and I think you've got to be in the right headspace to record yeah, because you're sharing a lot of information, but also it's whether it's the same mood as whether you want to go out. You know when you've got plans and then you're like, do everything you can to get out of them pajamas and it's like, oh god, do I really want to go out? You know when you've got plans for dinner and drinks on a thursday night, like in the winter I don't have a life, I don't know what you're talking about, and you're like, oh, do I really want to do it?
Speaker 2:and then, when you do it, you're like, oh god, why don't I do this more? It's like sex, isn't it? Isn't it like? You go for ages not doing it. And then, when you do, you're like we're really fucking good at this, why do we not?
Speaker 1:do this more. This is so much fun, but then you're so angry at them and it just doesn't happen in the same way exactly, and I feel like this is the same, just like having sex.
Speaker 2:Just like having sex. We're so good at this, we're so good at this, we love it so much. Why don't we do it more? And their life gets in the way, which is a real shame, because I would love us to do it once a week, but here we are two months later.
Speaker 1:When did we last? Oh, andy Rivers, was it Andy?
Speaker 2:Rivers, I don't know.
Speaker 1:Great.
Speaker 2:Memorable, then I don't know if that was our last one, I'm not sure. Either way, we have been up to loads. Busy, busy, busy bees. Tell me what you've been doing.
Speaker 1:I have actually been doing a lot of one-to-one work with clients, so a lot of focusing on strategy, a lot of helping them think through what that means.
Speaker 2:Ooh, my favourite.
Speaker 1:I really fucking enjoy it, yeah, really enjoy it, and I think it's probably what I'm best at.
Speaker 2:That's gonna sound horrible over a microphone maybe we'll edit it out.
Speaker 1:Yeah, so that has been what you're best at.
Speaker 2:I think it's what your apps I've told you this a gazillion times your superpower, marketing, foundation and strategy and ads. Now, fucking hell well, let's see smashing that out, aren't you?
Speaker 1:let's see, I'm really, really enjoying it. I've got some really interesting ones coming up, but it's like magic to me, because clients will come in and they start the session and they're like I don't know what I'm doing or we're just doing this, and it feels a bit bleh.
Speaker 2:I don't know, throwing everything at the wall and hoping something sticks.
Speaker 1:Yeah, there's no strategy behind it. There's some thought because they know they've got to do something, but that's as far as it goes, and it really is like a lovely fusion of all of their knowledge with the methodology that I use Bang in plan. Excellent strategy, yeah, and it just unlocks magic.
Speaker 1:I had some really lovely feedback from a client that just said thank you so much for the session. I love things like this, but you've unlocked things that I didn't even realize. Oh wow, we, I knew that we had something special, but I didn't realize how special it was. And they are like a finance company they're an outsourced finance company. Oh wow, yeah, it was really really nice, lovely feedback and you're working with a gorgeous Sanjay Demi yeah, that is. She was on the radio yesterday. She was on BBC Northampton did you sort that out?
Speaker 1:no, I asked her to, didn't. I encouraged her yeah to send out press releases to local radio stations. So you're doing this wow.
Speaker 2:So like give us an overview, because I know sanjay through franchise innovation think tank. He's a big character fit yes, yeah, I've actually booked my january session. I fucking love it so much the bet.
Speaker 2:It's like 120 quid. It's like the best 120 quid I spend. I get so much from it. But sanjay's like a really big character, isn't he? And he filled the room with his energy and he was so positive and like just wants to make friends with everyone and have a chat with everyone and I we kind of made a beeline for each other because it's the same sort of energy. We had a chat and he was from luton and then he reached out to me and I was like oh, a fellow you know, bedfordian as such, or bedfordshirean, whatever it is, and we said like we must meet up for a coffee. He said he's in bedford, loads anyway. And we finally did. And he owns an absolutely banging brand. Yeah, it is brilliant. Yeah, so much so if I didn't have muiz, I'd be buying one of his franchises you know, I genuinely yeah, we talked about it so much, whether we could do it alongside everything else we're doing can we get our husbands to do?
Speaker 1:can they leave their job?
Speaker 2:do you want to do a veg franchise? And he was like what so, but you have to be in london for 5 am, that's the only condition. He was like I'm out. No, yeah, it's not gonna work for me. I spoke to my brother-in-law about it. I spoke to my friend of the family.
Speaker 1:I was like somebody needs to do this please, you're gonna make so much money.
Speaker 2:Yeah, but it is a brilliant concept and it's still only what?
Speaker 1:a year old a year and a half old or something, 18 months, I think and it is so simple and how he could get a domain name.
Speaker 2:The fruit and veg man I know, yeah, like it just happened. And then, because of the domain, his seo has gone through the roof and his contracts and like people are messaging him from all over the country, yeah, to deliver fruit and veggies, like so then he's so franchise. But he's such a great guy, he's really ethical, he's gonna absolutely smash this franchise space and he's so much fun, he's an absolute joy to be around. So I was talking to him on my. I went and met him on his market storm yes, in the summer and then we went out for dinner and I was telling him about you working with me doing the launch, the franchise launch. Oh, winnie, yeah, and he was like you could see a little light bulb go off in him and it was. And I said, do you want me to connect you? You, you look excited about this. He was like, yeah, actually I really do. But you were going to talk to him about franchise.
Speaker 1:Yeah, it was really weird. It was a really weird conversation because we got online and we were like, hey, and we're both like because we're huge Amy fans, we're like if you're an Amy fan, we're in. This is weird. And then we're just chatting and I thought I was there to talk to him about a franchise opportunity and he thought he was there to talk to me about marketing. So we kind of got like 20 minutes in of chit chat. We were both like so and then uncovered that You're both there for different reasons. Yeah, but he is the nicest man.
Speaker 2:I love him because he's a fellow Lutonian.
Speaker 1:Like genuinely love, love, love that.
Speaker 2:Yeah, he's such a giver as well, isn't he? Like? The stuff he does for charity and the keep, keep, yeah, oh yeah, he's such a ledge. And the way he talks about his wife, like, I feel like you can always tell a lot by a person how they speak about their partner. Yeah, and he partner, yeah, and he just they adores her. Yeah, it's a pilot, it's a big fat pilot, it is. This is the first time he's done it, because he's. The thing is, he is inundated with franchise inquiries but he's turning so many away because they're not right. So he's doing it slowly, which is really good, and he's finding the right franchise partners, but he is utilizing your superpowers to actually teach demi how to market her own business, which I have never heard of in the franchise space. Yeah, and this is the beauty about being so new in an industry it's been around for so long as you kind of throw it all up and go well, I don't really. I don't really know what works. Ignorance is bliss right. Yeah, I don't really know what works.
Speaker 1:I don't know the industry, so I'm just going to try something new yeah, and I think he's onto something yeah, I think it's really because you've kind of got the hungriness of a business owner and an entrepreneur but knowing that they need a foundation to be able to set up. And she's got that with Fruit and Veg man. But the biggest challenge for a lot of franchisees, from my understanding, is where does the marketing come in?
Speaker 2:like, how do you actually sell whatever it is you're selling product, service whatever it may be, because most people are buying a franchise because they don't have that background or they don't have that knowledge.
Speaker 1:Yeah, and so what we've done with Demi is she's on a 12-week program where she meets with me once a week and I coach her effectively. I'm coaching her on and I love it. Love it for number one, because I'm helping her develop. That's incredible, but it's also a challenge not to give her all the answers. A real challenge, because my instinct is to go. I know the solution to this.
Speaker 2:Let me help you let me just do it for you, and I can't do that.
Speaker 1:This has to be okay, but what do you think?
Speaker 2:yeah, so there's a lot of like yeah because stop catching yourself because he doesn't have a marketing budget, does he? If I remember correctly, he's not doing it. He wants to do it this way, where he's spending his money teaching franchisees or having you teach them how to run their own business. Yeah, again, great concept, great idea. We're working on having a marketing budget and doing it for them.
Speaker 1:Yeah. Is it making you rethink whether we should be doing it? Yeah, me too.
Speaker 2:Me too, because there's got to be some ownership and the best franchisees are the ones that take the business, own it, understand that it's their business and it's their responsibility. And I think people struggle when they think it's just all going to be handed to them and that's what they're paying for, because it's a different mindset. Yeah, fundamentally it's still their business.
Speaker 2:yeah, it's their limited company yeah it's not just the franchise owner's responsibility to make it successful, yeah however, depending on the person that's the franchisee, depending on their mindset, is whether they rely on the franchise owner or if they're going to just get off their backside and do it themselves which they should be yes unless you have a marketing budget yeah, so I was thinking about this the other day, like what we're doing with Demi is really really special, really unique, and we've we're obviously testing Horsham at the minute, aren't?
Speaker 1:we with that marketing budget and I just I don't know if this, this is like the stop gap between right. This is what we do with the franchisees now, yeah, and then we level up to marketing budget moving forward yeah, because I've literally just had that thought, as we were.
Speaker 2:You were talking about what you're doing with demi. Yeah, because I think it's fucking genius, yeah, what you and sanjay are doing sanjay's idea, it's not mine it is his idea, but it's you that's delivering it.
Speaker 2:He's just come up with the idea like could this be possible? You've put it into place and I am sat here thinking, okay, well, you launch the salons. How much is going to cost me to to do this level of coaching with a new franchisee? Yeah, because then if you've got a new franchisee and we're paying you anyway, then the others can jump on, yeah, and you can coach them together. Yeah, and then it can be that, okay, when the next franchisee comes on, you'll be doing the same, and then other franchisees that couldn't do the first one can do the next and then, as the franchise grows, it could be you have two or three at a time.
Speaker 2:That really fucking excites me nick.
Speaker 1:I agree it's. So it's a 12 programme. We meet for an hour and a half.
Speaker 2:We shouldn't be telling everyone about this, because I want to keep you to myself.
Speaker 1:But this is just one-to-one at the minute. So this is very much what, and it's a complete pilot like I said so it's very much what Demi needs, and she is. If she's listening to this, she knows I am one of her biggest fucking fans. She is amazing, sanjay raves about it. Oh God Like that woman, if you just say to her right. I think we should be looking at this.
Speaker 2:Yeah.
Speaker 1:Why don't you try this? She's off.
Speaker 2:But she'll be the most successful franchisee he's got because of that, yeah, big time he's chose wisely. Yes. Yeah and this is we spend a lot of time on finding that perfect franchisee and when you find it, it's like it's like magic and you can see that in them and I think this is his big learning. Yeah, and this will be his person that shows the others how it's done yeah, so maybe I think she and I did so.
Speaker 1:I had this conversation with her yesterday before she went on the radio just to check in. I said you, you know this is she's having some one. She's got a huge patch. It's massive. It's like northamptonshire borderline into bedford as well, that is huge.
Speaker 1:It's a big, big patch so, and there's kind of two elements to fruit and veg man. You've got market stalls, which is b2c, and then you've got subscription boxes, which is they do do b2c. But they've also got a corporate offering and a corporate campaign called love will citrus free. Right, what's it called? Love will citrus free? Okay, supposed love will set us free. Yeah, instead of set I get citrus took me a little while to yeah marinate in the brain that one yeah, I still think he should put an aubergine everywhere.
Speaker 2:Don't be an aubergine, oh totally exactly they.
Speaker 1:Apparently they're getting caps, which would be amazing. Yeah, and it's like mooie it is, it's a fun brand, so it's so much fun.
Speaker 2:Yeah. So if we just quickly give an overview about the fruit and veg man, so fundamentally, yes, the market stores are there, but you don't have to have it if you're a franchisee. But then main the main part of it, from what my understanding is, you go to the wholesalers London or Manchester. He's got them set up in, he's got another one now, but, yeah, has he? Yeah. So if you go to the wholesalers you pick up your fresh fruit and veg, yeah, at five in the morning, yeah, and then you deliver that fruit and veg to like retirement homes or to care homes, all of that so they have the freshest produce that they can.
Speaker 2:They can get, yeah, because it's not sat in warehouses, it's literally from farm, yeah, delivery, yeah to wholesaler, and not sat anywhere. So he has no holding fees, no storage costs yeah no fruit or veg that's sat there in warehouses for two days before distribution. Yeah, so it's as fresh as it can be. Yes, but there's also no wastage yeah, because he orders the day before. Yeah, for the orders he's delivering. Yeah, and that's it. Yeah. And then he makes fruit and he makes fruit boxes for offices yes.
Speaker 1:So if you that's what love will citrus free. So they've got contracts, I believe, which are bigger, then they've got love will citrus free. And then you've got the markets and it's up to you which bit you want to get involved in and how much you want to do of each, I believe.
Speaker 2:Oh shit, what was I going to say? It's just so genius. And everyone's been saying to him like, don't you need a warehouse, you can store it. He goes no, because it defeats the whole object, and deliver it have my margin, but they start at five finish at two. Yeah, and they do that four days a week.
Speaker 1:Yeah well, you can do it however much you want. So demi at the minute is she's got a job, she's got a real life job so she's managing the two, oh, that's tough yeah, yeah, and she launches on friday.
Speaker 2:She's not going to be able to do that for long, is she? No, because he gets quite a few leads in for his franchisees as well, doesn't he?
Speaker 1:yeah, so he gets leads. Love all citrus free gets leads, it's. It's a brilliant, brilliant model.
Speaker 2:It's so simple yeah, when he was explaining it to me, I was like what's the catch? He goes. Everyone says that. I was like there's got, it's too easy and he went I know right, but that's the problem, because everyone over complicates everything. It's so simple. Yeah, one of the things that he's.
Speaker 1:The reason why I think he wanted to speak to me is because he's had people in the past, or people that have inquired, that I'll get rich quick, yeah, and they think that this is right, I'll do this, and then it's graft, though, isn't?
Speaker 2:it. It's hard, hard graft. Yeah, it's not easy, but it's a really good income. Yeah, really good income. For joe blogs yeah, don't need a qualification to do that. Yeah, you just need to be savvy. You need to be a good person so you can build up relationships. Yeah, be able to drive, yeah, and be willing to get up and into london or into the city for 5am. Yeah, collection, that's it, yeah. So, yeah, it's going to take a certain type of person and it's. It's really funny actually, because there's I was looking at it, going I wish I could do it. Yeah, because I would love this, me too. Yeah, I wish I could have this, but obviously we can't. We empires we're building. How dare we even consider? Yeah, but it's a great. Anybody I've spoken to, the automatic response is nah, it's too early. And he said it's everybody, everybody speaks. And I was like so we're gonna give up on 60 70 grand profit, yeah, easy profit.
Speaker 1:Yeah, because you can't, you don't want to get into london for five I was even like matt and I had a conversation about do you think I could just wake the kids up, put them in in their pyjamas and just drive down to London and let them sleep in the car? Because I'd do that. I know you would. Yeah. But you need a van Well, yeah, yeah, a big bear would fit enough.
Speaker 2:Come on, we can just drive down that market going fill up the back, fill up the back, shh, fill up the back, fill up the back. You can edit. You know, I don't know, I don't think so. Oh, it's lovely, great concert and I wish him all the best because he deserves everything, every bit of success. He's going to absolutely smash it, yeah. But I also love that you guys have got this lovely bond like late work in relationship, this lovely bond and with demi, but also that you guys have come up with something really fucking clever with this marketing foundation.
Speaker 1:But mentoring and coaching, yeah, in the marketing space, and I want in, yeah I think when I was, was it last week, I think it was when we were looking at the horsham stuff, because again we're on a pilot to see whether that will work marketing budget wise, yeah, and I just couldn't see how we roll that out, because you've done some of it, I've done some of it, but how do we roll that out to multiple salons?
Speaker 2:so we're doing a pilot with Horsham where we've spoken to our franchise partners and said about the two percent club, isn't it? We've called it for marketing. So most franchisees would have a marketing budget that you pay two percent of your net revenue or three percent, somewhere up to eight percent, but you put it into a pot. That pot is then managed and collectively spent on putting more bums on seats or more eyeballs on that business. Yeah, location specific as well, but it means that we can then access things like sky, ad smart and itvx and advertising campaigns and stuff, billboards and whatever yeah, and drive more yeah brand awareness but we talked about it at our conference.
Speaker 2:I don't even think we've. We haven't talked about the conference no, I was just thinking that yeah so we talked about it at the conference and I just said before it was literally like a few days before I said said I don't want to go in with this. I actually think I should put my money where my mouth is, which was a massive relief for you, wasn't it?
Speaker 1:Because you were like I was shitting myself. It was the first time I'm meeting all these franchisees. I was like you're going to give us 2% of your money. Hello, can I have your money?
Speaker 2:I know you don't know me or run off with it, okay, yeah. So I was like we just I need to put my money where my mouth is. Let's do it with Horsham. Let's put two percent of our net revenue aside and spend it on marketing and let's trial, because I've never in 11 years spent hard more than 400 pounds on marketing. I've done a couple of boost posts eek, sorry. I have done one advert in a newspaper for 250 quid. Like I just haven't done it.
Speaker 2:I've found ways of marketing the business that has worked for me. But we're at a position now we've got more competition than ever. We are also competing with people charging a lot less because there's a lot more home salons and I just think we need to level up. We all need more bums on seats and there's an element of response. I have a sense of responsibility as a franchise owner to try all this and see what works. Yeah, so I was like, well, like my beauty of having my own salons? Yeah, I can try it. Yeah, yeah, farnham, I don't need to. It runs at 85 90 occupancy day in, day out, like it's a great problem to have. Yeah, the difficulty is when the others aren't working. It's very visible. Yeah, and Horsham is a much bigger premises, same number of team, but it's just not as busy. We've had lots of problems in there. We've got through that. The team's now stable Like we've done so much in there. Now I need more people and we've done a bit of a survey in town and.
Speaker 2:Kirsty asked like 20 people if they know about Moors. I didn't know two people that said, yes, they have heard of Moors. No way, yeah, most people. I didn't even know you were here, what is it? So we were like there's still such a big opportunity that we're not tapping into. So how do we do this? Yeah, so we were like, right, well, what's the two percent where we're going to spend it? We tried a few ads, didn't we? But it just wasn't right. It didn't really generate loads of leads. We didn't try it for long enough we also don't know if it's generated.
Speaker 2:Yeah, the thing is, when you do stuff like this, it uncovers, it opens a can of worms. We have opened a data can yeah, and we've opened this massive can of worms with our system and software and data and it's great yeah, because it helps me with the other salons as well.
Speaker 2:But it's now something I need to go back to the drawing board and work with my, my platform, my system provider, to actually make sure that we're getting the right data in and that we can report on it. But we're actually trying a leaflet campaign, yeah, next week, which I have never done. Yes, and actually it's quite overwhelming.
Speaker 1:Yeah, because my perception as we know, I have a really bad perception of this.
Speaker 2:When you talked about leaflets, I was like, hmm, nah.
Speaker 1:Oh God, I cannot tell you guys how like, how nego she was about it. I was like, let's just try this Because like for the cost of leafleting it.
Speaker 2:I know that it works, but you are not 100 sure. I've never done it, I've never known anyone that has done it.
Speaker 1:I've never spoken to anyone that's done it, but all you could relate it back to was being a teenager and fucking lobbing all the newspapers deliveries you're supposed to do. Once I figured out why I was so negative about it.
Speaker 2:I was like oh fuck, when I was 13, I had a paper round and actually we never delivered anything. He's just lobbing the bin. That's why I think everyone's going to do the same. Yeah, why would you? If you're paid to do leaflets, what's the evidence that they've actually delivered it and not just lobbed it?
Speaker 1:in the bin and you were like I think it really works, I think this will be okay, and you're like I'm not sure what we spend in a thousand pounds for people to put my fucking leaflets in the bin.
Speaker 2:No, thank you. And I was like. And then I spoke to the lovely katie godfrey and because she's in a beauty space, no disrespect, I just needed sorry she 100.
Speaker 1:Didn't believe me, guys, I totally didn't.
Speaker 2:And I was like I don't know, have you done it? Did it work for you? I don't know. I'm so sorry and're not sorry. I need to go through this process. And then I spoke to Katie Godfrey and she was like do you know what? The one thing that works for me? I was like what? She went leaflets. I was like are you fucking kidding me? She went no, I get so much business whenever I do a leaflet job, so whenever I'm a bit low or business is like a bit quieter, I'll do a leaflet job. Make sure you put a trackable QR code on it and then you can see exactly how many people have scanned it. And I was like fucking, june, okay, yep, nick.
Speaker 1:You know that thing that I said was a really shit idea.
Speaker 2:Can we do it?
Speaker 1:But you did that, you implemented that.
Speaker 2:I have implemented it, yeah.
Speaker 1:And this will depend on area, right, yeah, because we looked at piggybacking on some local publications that go out to decent areas, but because we're not, I think with the area we don't live in Horsham or around Horsham. We're not 100% sure, but you I delved in, went old school got on the phone to Royal Mail.
Speaker 2:I actually did, and I think it's a trust thing, because I think, well, if the posters are going to the houses anyway, they're just going to add a new leaflet in, and if it comes with a post, I'd look at it a bit differently. Maybe I'm thinking of the post that comes through my door. If I get a leaflet with my normal post, I look at it. If I just get something shoved through the door, I just go straight in the recycling bin, normally, if, If I just get something shoved, through the door, I just go straight in the recycling bin.
Speaker 1:Normally, if I had one of, I'm not in one of the villages, so I don't get any of these lovely village affluent magazines.
Speaker 2:You would prefer it in a magazine. Yeah, yeah, would you.
Speaker 1:Yeah, because the leaflets that I get in are Just takeaways. It's just takeaways, yeah.
Speaker 2:Yeah.
Speaker 1:Or farm foods.
Speaker 2:Yeah, because you get loads about windows and stuff, don't you no?
Speaker 1:Which is hilarious, because we are how many streets away from each other? Not that far, not far at all.
Speaker 2:That's marketing, so it will be down to the demographic that is seen in that area, isn't it? Yeah, Wow, Okay. So when I started looking at Solar Press because I use Solar Press for printing anyway and they have a dropping like a leaflet drop section and it's actually All you can see- is them dropping it into the letter.
Speaker 1:Thank you, it was spenny, wasn't it? It was a little bit.
Speaker 2:So when you look at, I love their software so you can choose whether you want a high, middle or low price, like income. Income that's it, and they do get proper demographics it's a really good demographic.
Speaker 2:It's a really good way of mapping and choose and it will choose your postcode and it'll basically say this is a really high population of your demographic that you're looking for. You can choose the age range. You can choose if they're parents, if they're not. Like it was really slick, yeah, and then it showed which one had the higher population Of the people you're looking for and then how many houses are in that population, to know how many leaflets do. And you said, well, why don't you just go with one? And I was like then I saw in Soda Press that it was with Royal Mail. So I was like, well, I'll just go direct.
Speaker 1:What about if?
Speaker 2:I do it direct and it's called Royal Mail door-to-door. Their system is not so slick and it's very much over the phone. It's a bit annoying, it's not? It's a bit. It doesn't really work. Lots of like email. You have to wait for your email to be sent through with your instructions and it's a bit clunky. Now I've got my head around it. It's okay if it works. So we're kind of. You have to get them printed in bundles of a hundred. You can't have boxes of more than 10k, 10 kilos. Yeah, they're very specific and then they send you specific labels that you have to get sent. I don't think I've saved much money by doing it direct with door-to-door, because I've printed them on solar press and got them sent here and then I've sent them to royal mail yeah, you've probably eradicated the saving.
Speaker 1:I think I've saved about 80 quid, but the aggro. I could have just got solar press to do it yeah, and it's because royal mail have a certain system.
Speaker 2:Obviously they're getting loads of deliveries in, yeah, and they want to charge 85 quid minimum for collection from your house and then delivered to the distribution center. And then, when I actually picked up the phone and spoke to my friend, he was like, oh no, you can use if you've got apc contract, which I have. He was like you could just use them and then deliver to us. Just make sure the labels that they have don't cover the ones that we need you to have. And I was like, oh okay, but the paperwork that they use is quite dated. It's's lots of 15-page PDF instructions type thing.
Speaker 1:Well then, it's good that Solo Press have got it as a bolt-on. I would just do that next time, so would you mind sharing the cost of that?
Speaker 2:Yeah so the leaflet printing was £120 for £5,000. £130, something like that.
Speaker 1:That is incredible, and you had your incredible designer, suzy Suzy, yeah, so her design cost like 40 quid, something like that.
Speaker 2:That is incredible and you had your incredible designer, suzy, yeah, so her design costs like 40 quid.
Speaker 1:Trackable qr code was free yep, and then my actual delivery, I think was 310 pounds for five thousand four thousand houses, okay, and then the other things that we've done, set up off the back of that are you've got trackable qr code, and then we've set up automations and sequencing emails.
Speaker 2:Yes, we have to get a free voucher. That was a kg suggestion that was really really good yeah.
Speaker 2:So on the back of the flyer it just says access your free, access your gift voucher. Now she said don't put anything about amount, because then you're not letting people decide whether it's good enough for them. So they just put it in and then they put in their email address and then it's automated now to send them an email with their voucher, which I can set to whatever I want. If it's not being used enough, for instance if it's too low, then we can increase it, and then their data will just go into our system and then we just have to manually put it over into our booking system.
Speaker 1:Yeah, but they can also book.
Speaker 2:Direct, yes, so that we may not have to do too much, because the sequencing, yeah, is they get their email with their voucher and then it's also got the link to make their appointment.
Speaker 1:Yeah, their appointment.
Speaker 2:And then they've got two reminders, because they only have two weeks, a two-week window to book in yeah, not to use the voucher, but to book in, so they could book in for like a month's time and they just show the voucher in the salon and then they get their £5 off at checkout.
Speaker 1:And it launches next week, week after next.
Speaker 2:Yeah, so deliveries start on the 9th. So they give you a delivery window and it'll be done from the 9th for a week. This is exciting. It's really exciting. It's exciting to see I think it's like 450 all in something like that. So I I kind of expected to spend I I think in my head it was like 500 quid to do like a thousand houses. That's what I expected, yeah, but the fact that we've got nearly 4 000 houses, you know we're for 400 and something quid I'm really chuffed with it.
Speaker 1:So how many clients do we need to make this worthwhile? Oh god well, say they spend 40 quid each on average, you're gonna need 100 right, ideally, yeah, I don't know.
Speaker 2:I don't know because also the clients they're, they become repeat clients. They come in at least twice a month normally. But we, I think what we're really good at is when we launch, like gaining traction, getting interest. What we're bad at as a brand is getting new people in the business, because we we've got so like, we're so comfortable because our clients, once they come in, they stay. Yeah, we're so used to that that we've kind of sat back a little bit and gone. Oh yeah, you know we're good. So we've never been in this before where we have to. It's proactive. Get new clients, yes, and if this works, it could be part of our launch strategy as well, yeah, which I think would be really good. Or do we just do it sort of six months after I launched?
Speaker 1:well, it's when that in, yeah, when the dip comes, yeah. But I'm really like kicking around the ownership and the accountability on the franchisee as well on sales and marketing this is the, this is the point when we were talking about their franchise, the marketing budget.
Speaker 2:The beauty of that is this would all be done. Yeah, we master it. Yeah, we do it. We distribute, we tell them when it's happening.
Speaker 1:Yeah, maybe it's not the onus.
Speaker 2:The ownership isn't then on the individual. Is it just that for us to teach to do this? I find this process that works brilliantly and then teach how to do it. And Solar Press would be the easiest yeah, 100%, rather than going through Royal Mail and all of that, which was a good process for me to go through because I like to learn it all fast, but I don't know if it would be. I don't know.
Speaker 1:No, I don't know either, but I think, being able to give business owners the skills, I think there probably comes to give business owners the skills. I think there probably comes a tipping point on movies where it edges towards a marketing fee, marketing budget and then we just have a department that does it all yeah, yeah but that's what the bigger companies do.
Speaker 1:Yeah, we're not there yet. No, you need to drive, you need to be able to buy those billboards, you need to be able to invest in advertising above the line that drives overall brand awareness. But when we're in this, like, the franchisees still need to have the accountability to drive their own business forward. Right, yeah, and it's giving them the right platform foundation for them to be able to do that so it's the tools, isn't it?
Speaker 2:it's that toolkit that we're, yeah, trying to put together. Yeah it, it's that toolkit that we're, yeah, trying to put together yeah, but it's also stuff that we've not done before, so we're learning. Yeah, we are learning and we're putting our money where our mouth is, rather than saying this is what works because we know best. Actually, we've no best, because we trialed it. Yeah, and I think that we're going to get more from this than we did on the social media spend yeah, agreed, but then we don't.
Speaker 1:We don't know, like meta is saying one figure and your book insistence saying another, so we're not 100 sure how well that is.
Speaker 2:That's working as well yeah, I kind of love this experimental stage though.
Speaker 2:I love this, I love it yeah, I love it because it's the same as what we're doing with franchise leads. Isn't it like we're doing loads of work together at the minute? Funnel fun. I'm actually really getting into these funnels now that I've got my head around it, now that I understand the concept because, like you, read all these books, you listen to all these podcasts or whatever, and it's all everyone's talking about funnels and I'm like what is a fucking funnel? What does this mean? Katie godfrey use them, loves them, and I was like I don't, I can't. Until I'm doing it, I don't really understand. You know, when you're using terminology like lead generation, where do you get that eyeballs on this? And then they go into the funnel and it, you know, spits out this and the end. I was like uh, like aha, I don't know what it means and I don't think I'm alone in not understanding it. I feel like people in marketing are so used to talking about it I think it's got tips, because the funnels are used.
Speaker 1:You have click funnels, you've got funnels which are what we're looking at for franchise funnels, but then you also have sales funnels, yeah, and that's why, when I talk about it, I talk about the path. Yeah, because it's just an extension of the path.
Speaker 1:You're talking about a curated journey, yeah, or a curated I know you love that word but a curated path where you are seeding things along the way yes and the more people that get in the top, the more people you'll get shaked down the bottom so what's the sales, the different sales funnel isn't it just exactly the same, but it's less so funnels. Now, what we take to mean by funnels is very much automated.
Speaker 2:This is, you start at this point and you end at this point, and I've actually really enjoyed learning about this and implementing the process and we've had a few people that have helped like with because we've signed up with Karcher, but we've had a few people that we've found on Fiverr that have helped put it into place.
Speaker 2:But there's an element I want to learn myself as well. So I created all of the emails to go into the sequence, we've written all the blogs and it's all ready to go, and then it was like the lead gens and this has been going on for months. Yeah, it's not a quick thing, is it?
Speaker 1:No, no, no, and you're learning. You're flexing a new muscle. You're flexing a new skill as well. Yeah, and you very much love to like, touch and feel.
Speaker 2:Yeah, anything, I want to know how it works yeah, I want to know how it works and why. But I'm really excited about this funnel jazz. Yeah, because now that the lead gens are in, now that we've had a video created, that was another five we've had. I've used so many people on fiverr, it's brilliant, isn't it?
Speaker 1:he was great he was brilliant.
Speaker 2:So, yeah, putting the video together. And again, when you think of that, you think, oh god, it's going to be thousands. That cost me 220 pounds to have that video put together. Yeah, it was my content, yeah. And then I done a voiceover video and he's merged it all together. You gave him an absolute smashing brief, yeah, and you gave him another and I gave him another brief, so he just got it, didn't he? First time and it was brilliant and they really captured the essence yeah I'm really excited to see that.
Speaker 2:So we've got that, and then I've done a mastermind, so it's probably been going on for nearly a year actually. And then the checklist and different lead generations so they're the things that you advertise with yep. And then people sign up with their email and then they go into the funnel and then it's the automated email sequencing.
Speaker 2:Yeah, that goes on and it's triggered every month or every week or every day or however you want however, we've done it at once a week, a certain time every week, and it means that they go in and there's like 20 emails and it's that whole like warming and lead up.
Speaker 2:This is what mu is brand is all about. This is our intro learn about us here, do this, action this, and then everything has a call to action yeah, or book a call with me. So then it means that once that's done, we can just focus on how do we get more people interested in the franchise model, but what we're doing is replicating that work and we're putting it into mua's professional. So, when it comes to training and products, what does that look like? Because I give a lot of training out to colleges to support the industry and let people buy my products on my website that are from other salons. So we're now doing the same thing again, yeah, which I am excited about, because we just don't talk about the products and the training. I don't promote it, because it's just one other part of the business that I just haven't got time to focus on, and it's there for my own salons.
Speaker 1:And the beauty with funnels is you do this big chunk of work once you set up everything that you need and it's automated. So really, the only things that you need to control is the bit that goes in the top and the delivery at the bottom.
Speaker 2:So what we're doing now is working on the ads, right. So we're working on a target demographic, the target audience, and we're going to do a little bit of Google ad fun as well yes, using all of your super tech stuff.
Speaker 1:I don't know about that, yeah.
Speaker 2:Well, that again, I want to learn it. I want to learn it, I want to understand. It's not a control freak thing, I just genuinely love it and I want to understand it. But I can't let someone else run off with that, because I find it really interesting. I noticed.
Speaker 1:I know, but I think that's good, like you're taking the responsibility. One, yes, you enjoy it. But two, you need to feel everything that touches your business like that's. There's nothing wrong with that. It means that you can stand up in something in front of your franchisees and say this works.
Speaker 2:I think that's. No. I think that's actually why I want to know about it, because I want to be certain there's an element like I trust what anyone else is doing. But with that video I was like can you make sure it includes this? Can you make sure it includes that? Because I know what people want and what they like about my brand and I want to make sure the message is right.
Speaker 2:Yeah, but once we've got it nailed, like now, and we're doing that, we're doing like the avatar, we've done all of that, we've got the funnels going, but also we're looking at locations at the same time. That's exciting, isn't it? So we're trying to mirror it. You know, there's no point in us targeting an area Like I mean, it's pretty obvious Hertfordshire and Buckinghamshire. I've got Sophie looking for premises on a weekly basis. There's just nothing available commercial premises, wise. So we've given her the list of towns that I'm targeting and she comes back and says what ones have got properties in. So then we will literally turn it on for a certain area.
Speaker 2:And you said something to me yesterday which really sat with me and you were like we've said, we only want three franchisees, new franchise territories between now and next summer. What happens if you get more, and I was like I don't haven't even thought about that. Because I'm looking at it from the other aspect of I need. I hope this works. I really want three and the reason I've said three is because that's manageable. That means that I can bring in somebody else to support me with my operations and my all of that, but I can. I know that, I'm comfortable. I know how much effort goes into a launch, although now I'm outsourcing a lot to you and yaz is taking on quite a lot, yeah, and I've got other people in the wings that are ready, which is great it is, and I've built up my training support and I've built all this, but I won't ever do a launch end of july and august again.
Speaker 2:It's just too busy for my own teams to pull them yeah and resources.
Speaker 2:So we've literally got between now and June and I was like I can do three in that time. Yeah, comfortably, yeah. And you were like, but what if we do more? And I was like, well, I'll put them on a wait list. No, they'd have to go on a wait list because I wouldn't want to take on more and then not deliver, and the wait list would just be until I find the right staff and the right people to then bring in to support me in those areas. But I have got these people that have left the company but willing to come back on a consultant basis, and you're like well, I think that's the problem, we're going to have no sign.
Speaker 1:You really, really well, you think like we've not. Sorry, I will always say we, but you have not done any marketing on franchise and you've got just emails for our own existing database. Okay and you're still. How many leads have you got live at the minute?
Speaker 2:I've got one that wants, uh, chichester, yeah, and that is a client and staff member combo yeah which is really cool. Yes, and then I've actually had a random call the other day and she's interested in canterbury, right and so and she was lovely and she found me on google just googled spa franchise I mean.
Speaker 1:So you've got three on the go at the minute. Anyway, you've had one in scotland too I don't think that.
Speaker 2:I don't think anything will come of that. I think her kid's a bit too young, but it might be bubbling away under the surface.
Speaker 1:But even so, that's three people. Let's just call it two.
Speaker 2:Yeah, by not doing anything. Yeah, pretty much Like just emails. Yeah.
Speaker 1:That's quite significant.
Speaker 2:And now we're turning on some ads yeah, yesterday, yeah, and we're literally just trialing four different types for a pound a day each, just to see, yeah, what happens. And I think this is what I find so exciting, because I'm like what, what if this does work? You know what if all of this work that we put in place does work? Yeah, and then all of a sudden, I'm like Nick, turn off the answer, I can't deal with it.
Speaker 2:That's the position we need to be in, and there was an element of me, I think, that I read so many business books, I listen to so many poddies and there's always that. There's always that business entrepreneur's journey when they've found something and all of a sudden it works, yeah, and all of a sudden their business goes from them playing around, yeah, to scaling, yeah. And every time I think about what we've done, what we're doing and the work that's gone into it, yeah, I get this like butterfly, yeah, yeah. You know, when you get that feeling, you're like I think this is, I think this is it, I think this is gonna work now and I think this is. All these years where we've been like figuring shit out with no money, yeah, what if it's this. What if this is the thing that works? Because what excites me about that is me and you helping other businesses do it. That's really. I find that really exciting. What do you mean? Because?
Speaker 1:I think what's this on the vision board that I don't know about fucking?
Speaker 2:know I've not actually spoke about this to anyone, but what excites me? Like every, I can't tell you the butterflies I get, and I've got it now and I think fanny flutters, no, no, tummy flutters, no fanny flutters here. Love, um, maybe later. I'm not old. So what excites me? I can't take this build up. I am about to work myself.
Speaker 1:What excites you?
Speaker 2:what excites me is if this works when it works, because I really believe that it will. I genuinely believe, I know I said if is if this works when it works because I really believe that it will genuinely be.
Speaker 2:This isn't like I know I said if, but I know that this is gonna work, I know this is gonna happen and it's just we have when. Yeah, and there might be some tweets along the way, but I really have this strong feeling that we're just gonna turn on a location, match it with a territory that we found that there's premises, or that we found a premises that we might buy ourselves, which is another ball game altogether, yeah, and then we'll match the two. Boom, okay, we've done that, we've got that one next and we target certain areas. Yeah, that fucking excites me, because then we're me and you helping other businesses achieve the same goal with whatever industry they're in.
Speaker 1:That's massive do it again for me, like what do you? What do you mean franchise? Do you mean anything?
Speaker 2:because if what we've done with funnels, what we've done taking me from having no fucking clue about any of this like completely different language to okay, I get it. I've now moved all of my training programs over. I've created funnels. I've now created lead generators. You know everything you know about advertising and what works. Imagine if we can marry the two and all of that knowledge we both have and that we've created to help other business owners get their businesses out there in the same format. Whether it's fun I mean it could just be franchise but imagine if we can do that and then help Sanjay, for instance. I mean he doesn't need the help because he's getting loads of leads in because of the name, but actually targeting I think he could.
Speaker 1:Yeah, like the, the top of his funnel could be way more refined yeah if we aligned it to what similar to what you've done? Yeah, yeah, I mean, you've just dropped this bombshell on me.
Speaker 2:I know I'm sorry and, to be fair, I might just be riding your coattails because actually this is all your business, isn't it?
Speaker 1:this is all your stuff that you do not really, but I just think a funnels expert by any means.
Speaker 2:But I feel like I'm a fucking culture expert now. Yeah, I do. Actually, I'm learning to love it more it it was the same when I set up teachable you just have to have certain size images for absolutely everything you'll do and you just need to know what that system and process is for setting up a training course and then the trigger that it does that, and then the email automations. However, I'm learning about it, but I'm also really happy to leave it in the hands of capable experts and I've worked with a couple now that are really fucking brilliant. Yeah on karcher. Yeah, and I love fiverr because you get to work with people all over the world yeah, yeah, really cool.
Speaker 1:Yeah, I'm down for it. You know I'm done. You know I love working with you. I'm down for being able to support other business owners with what they're trying to achieve.
Speaker 2:I just feel like when you talk about funnels, like you always think, oh, I don't know if I could do that. It sounds massive and it is massive, but it is one thing at a time, but it's so worth it, rather than just spending a shit ton of money on social media advertising, hoping for the best and I've seen so many companies do that, yeah. Yes, this is slower, yes, it's a lot more time consuming probably the same cost in the long run it's just it's actually making me more.
Speaker 1:It's making me think about why don't I have a click funnel like why is that not?
Speaker 2:why haven't I?
Speaker 2:yeah, okay but then I was speaking to trace as a therapist. She needs to do it. She does, yeah, because otherwise we're so reactive. We're just sending out emails, we're just sending out. We have all this information. Me and yaz write blogs on a weekly basis and I went to an event last week with Enfish. She's got a sales training coaching company. She's brilliant at it. She helps so many small business owners and bigger ones now. But I was on my table. I was talking to this lady who is in cyber security. She's got a business helping businesses with their cyber security brilliant. And she's from an it background. Yeah, and she signed up for sales training because she's got a great business but doesn't have to sell it. Yeah, you know, which is why everyone else is there. And I just said to her what, who's your client, who's your perfect client?
Speaker 1:who's the avatar?
Speaker 2:who's the avatar, what sort of businesses you after? And she went I want larger businesses and I really like it. And then we started working through like what she, what her blockers are you after? And she went I want larger businesses and I really like it. And then we started working through like what she, what her blockers are, what she's struggling with. It was one of the activities on the table and I said, well, what's the problem? Oh, that was it.
Speaker 1:It was like so, what you know when you go through it and you're like, so what, yeah, yeah, so what, and then such a good exercise. It's such a good exercise so who are the?
Speaker 2:so who are the people you're trying to attract and what's their problem? Okay, so what? What's next? Why do you need to fix that problem? And we got through it, and it was such a simple change for her of actually she's focusing on the end user, but actually what they need to do is provide security to their customers. Yeah, and that's what it, because it protects their business.
Speaker 2:Changing the narrative, rather than her trying to find new business with small, medium business owners. It's actually you're fixing a problem. And why are they not doing it? And it was because they're scared, because it's the unknown.
Speaker 1:Yeah, so they they need someone to hold their hand.
Speaker 2:They need someone to just come in and do it for them and teach them. They're scared. You know what's the biggest problem for them? It's like, well, they're not providing a good service to their customers. And we got it and she was like, oh my god, that's actually really simple and it will change everything about her advertising.
Speaker 2:But while we were doing that and I said you know, you just need to do blogs, do videos on like youtube teaching people about cyber security, like to change that narrative, make it a little bit more easier to digest and understandable, because you're trying to capture people that don't understand any of it and they don't want to. It's like me with health and safety it's so fucking boring I'm doing it, I don't want to do it, I don't love it, like it's actually my least priority, but it should be my top, so I delegate it out and I to, but it should be my top, so I delegate it out. And I said that's how people feel that you're trying to speak to, so you just need to go in and say, well, let me help you, but also let me teach one of your employees to do it so you don't have to worry about it. Yeah, like I do with health and safety and she was like, oh my god. And then I told her about the book they ask you answer, which I bang on about all the time.
Speaker 2:Yes, I shared that with someone the other day as well and she wrote it down. I said that will change everything for you. Yeah, your whole perception on marketing your business they asked you answer changed everything for me. So me and Yaz just focus solely on blogs. Yeah, what can we put out there? What can we do to educate people?
Speaker 2:what questions are people aren't asking. Oh, it's just so, so much, and I love it. I love it. I should have been marketing, shouldn't I?
Speaker 1:yeah, I get so excited about yes you should have.
Speaker 2:Yeah, marketing and branding. There was a lot of branding people there last week were there and yeah, oh, there was a lady actually, I want to talk to you about that. I'll talk to you about it now. There was a lady as a photographer. Yeah, and they've teamed up via I think they've met through emphasis of like men coaching program. I'm not sure, but they've now teamed up their really lovely collection of women from all around this sort of area. One's a photographer, one's a branding expert, one is a web developer, one is a copywriter, and they've teamed up and, although they work individually, they're collaborating with another business that they've put together.
Speaker 2:Nice, where you basically have like a one-stop fits all, like they, where's the strategist? Huh, where's the strategist? Oh, I don't. I think there's five of them, I think there might be, I'm not sure but yeah, they basically go in you, you can go, you can use one or two of them, or you can go with a whole new business model and then they do it all for you. Brilliant, and I love their style as well, because it's not too intimidating. I think a lot of I've met a lot of companies like that, yeah, which very kind of look at us, aren't we fabulous? We're going to make you take your photos outside a 10 million pound house in chelsea and we all look like this, with a hat, and we all wear beige.
Speaker 1:You know like I feel like you've got that avatar down to a t but there's so much of that and actually that's not where I'm comfortable.
Speaker 2:I don't like that. I don't want to be with a photographer that it's gonna, it's so fucking perfect and put me in that box because it may, it's not me and I don't feel comfortable with that.
Speaker 1:But I'm gonna get some photos done.
Speaker 2:Well, yeah so she has a business model. Sorry, like, get to the. Yeah, get to the point, I know. So she has a business model where she works with entrepreneurs, brand owners and for photo shoots. The thing is that a photo shoot and all of that is quite expensive. It can be, yeah, so she has this membership 45 pound a month, and then every other month there's six to eight of you that get together and go on to a different location and all have your photos taken individually, but by her, and she sends them to you. Brilliant, isn't that cool. Can we join? Yes, I think we should. Yes, and then she said so. Then you have seasonal photos, so every two months you'll have a different location yes, please it's so cool, isn't?
Speaker 2:it for 45 pound a month. Yeah, I don't know. I'll find it and put it in the show notes. Show notes, it's really cool and I was like I want to sign up for that.
Speaker 1:I want to, because also, you'll meet loads of new people as well.
Speaker 2:Yeah, and she said everyone just mills around, she goes. But I was talking to her about how my perception of yes, brand shoots and she went.
Speaker 2:oh my god, it's the absolute opposite. I like that she goes. I want to do it in parks. I want to go to pubs that have got like lovely little corners, nice bars, Little nooks. Yeah, she goes. I don't really want that. Really like perfected, I'm here with my perfect coffee, with my MacBook, in this perfect, you know, members club type thing. Yeah, and I said because it just gives me the ick, I don't want those sorts of photos and like my headshot is one of those sorts of photos and I hate it.
Speaker 1:Which one? The black?
Speaker 2:and white yeah, I just it's the only one I've got. And she said the thing is you're going to need lots of different headshots for lots of different things 100. And she said you need to build a backup. But it's yeah, she goes. But it's really difficult to do that with one day shoot. That would cost a fortune. I love her.
Speaker 2:I know right, and she's based around Toaster, I think Nice, not far and so she said she tends to do it at locations around her. Yes, I know, I was like I really love that. I really love that Great shout, yes, so let's get on that. We're going to sign up for that. Excellent Imagine having six lots of headshots.
Speaker 1:That's a great shot. Yeah, I obviously. You saw my post the day before yesterday.
Speaker 2:Yes.
Speaker 1:I'm now out of photos.
Speaker 2:Yeah.
Speaker 1:I feel like the fist.
Speaker 2:we both had that, haven't we? The fist one under the chin A bit dated now, isn't it? All right, dickhead I literally put the photo out the day before. Lovely photo, but mine's the same. Don't you ever look at it and go, oh god, no, I don't like any of mine, I love your one. That was actually a selfie. That's one of my favourites. I think you've done it at your desk.
Speaker 1:Yes, yeah, yeah, but I've used that and it's on all of my profiles. Yeah, I need more.
Speaker 2:We need this lady. We do, don't we?
Speaker 1:We need to go outside and yeah, yeah, especially because I am not good at generating my own content, as you well know. I fucking hate it. You really do, don't you? I like doing it for everyone else. Yeah, I fucking hate it for myself. Like telling everyone else what's classic. You should be doing this. Yeah, never take any of my own advice ever, but we need her. That sounds fun.
Speaker 2:Yay, let's do it. I'll put her in the show notes, and then anyone. Should we book on first, before she gets?
Speaker 1:people, yeah, yeah, yeah, we don't want it to blow up. Love you guys, love you See you soon, we're done.
Speaker 2:Yeah, I think that was quite a long one. Okay, bye.
Speaker 1:Fuck, it just really came to me like Shit me, no thanks.
Speaker 2:Do you want to do another end to that?
Speaker 1:No, oh, okay, that was an emergency stop. Lovely, it's over. It's like you pulled out midway. Genuinely all right, bye, then oh, that was so funny. It's like a gear change no, full on emergency stop. It's like you've pulled the. You know, in Top Gun when he pulls the fucking he's out the top of the, but without the dying bit. Evacuation thing. Yeah, yeah, I had no clue, absolutely none. Brilliant.
