Entrepreneur Encounter
Entrepreneur Encounter is a weekly podcast designed to support creative business owners in developing the soft skills that lead to lasting, values-aligned growth.
Hosted by Dana Johnson, founder of a boutique Pinterest marketing agency for wedding pros and creatives, and Sara Lowell, a consultant specializing in business management & team leadership along with podcast management, each episode explores the mindset shifts, communication skills, and leadership habits that empower entrepreneurs to grow sustainably—without the burnout.
Through real stories, practical frameworks, and transparent conversations, Dana and Sara offer a behind-the-scenes look at what it really takes to run a purpose-driven business in a constantly changing world.
Whether you're building your visibility, managing a team, or simply trying to stay grounded while growing, this podcast is your companion in business and in life.
Entrepreneur Encounter
The Art of Speaking: A Business Strategy
“Consider speaking as part of a broader business strategy, not just a standalone service” - Blair Bryant Nichols
In this episode, we welcome Blair Bryant Nichols. He shares insights on leveraging speaking engagements to grow a business, discusses the evolution of speaking as a business model, emphasizing the importance of soft skills and emotional intelligence in client acquisition. Blair outlines a sustainable speaking strategy, focusing on identifying ideal audiences and crafting compelling messages. He provides actionable advice for aspiring speakers, encouraging them to start speaking early and to view speaking as a valuable business tool rather than just a side gig.
In this episode, listen for:
- Building a Speaking Business: Strategies for building a sustainable business around speaking. Identifying your ideal audience and crafting a compelling message. How to find and secure speaking opportunities.
- Monetizing Your Expertise: The different ways to generate revenue from speaking. How to create and sell products or services related to your speaking business.
- The Importance of Storytelling: Leverage your unique story and expertise to connect with audiences and crafting a narrative that resonates with your target market.
Continuous evolution and adaptation are key to successful speaking careers.
Connect with Blair Bryant Nichols:
LinkedIn: https://www.linkedin.com/company/bbn-creativemanagement-llc/
Email: BBN@BBNCreativeManagement.com
Instagram: https://www.instagram.com/bbn_creativemgmt/
We get it, you feel like you have to be on social media 24/7 when all you really want is to focus on your clients and keep building your business. That pressure can disappear.
That’s where Dana comes in. She’ll show you how Pinterest can work for you, effortlessly. Your content and links can live on Pinterest, driving traffic without you constantly showing up.
And when it’s time to grow and manage a team, without feeling overwhelmed, Sara steps in. She builds the workflows that keep both your podcast and your team running smoothly, while bringing the human element back into your business. You’ll stay client-focused without feeling buried in the weeds.
Connect with Entrepreneur Encounter:
Newsletter: https://tinyurl.com/3azyca95
Instagram: https://www.instagram.com/entrepreneur_encounter/
Host Sara Lowell:
Instagram: https://www.instagram.com/youarerembert/
Website: https://www.youarerembertllc.com/
Host Dana Johnson:
Instagram: https://www.instagram.com/danas.desk.nc/
Website: https://ddvirtualmanagement.com/