Entrepreneur Encounter
Entrepreneur Encounter is a weekly podcast designed to support creative business owners in developing the soft skills that lead to lasting, values-aligned growth.
Hosted by Dana Johnson, founder of a boutique Pinterest marketing agency for wedding pros and creatives, and Sara Lowell, a consultant specializing in business management & team leadership along with podcast management, each episode explores the mindset shifts, communication skills, and leadership habits that empower entrepreneurs to grow sustainably—without the burnout.
Through real stories, practical frameworks, and transparent conversations, Dana and Sara offer a behind-the-scenes look at what it really takes to run a purpose-driven business in a constantly changing world.
Whether you're building your visibility, managing a team, or simply trying to stay grounded while growing, this podcast is your companion in business and in life.
Entrepreneur Encounter
Why Letting Go of What's Not Working is the Secret to Business Growth | Ep 1
Ever feel like you're spinning your wheels, trying to juggle all the moving parts of your business, only to end up exhausted and overwhelmed? You're not alone. Sometimes the answer isn't about adding more strategies or doing more things, it's about having the courage to let go of what's no longer serving your business growth. We’re pulling back the curtain here.
In this episode, we get real about the difficult decisions that led us to completely restructure our podcast approach. We discuss what we’re letting go that doesn't align with our businesses. Together, we explore the soft skills required for successful business pivots, including self-awareness, problem-solving, and the courage to have difficult conversations.
What to listen for:
Don't be afraid to pivot your business strategy - Sometimes letting go of what you think should work opens up space for what actually does work for your unique situation and capacity.
Build systems before scaling - Take intentional steps back to create solid foundations (like CRM systems, project management workflows, and automation) before trying to grow bigger
The power of follow-up and networking - Consistent relationship-building and follow-up conversations often generate more business opportunities than social media marketing alone
We get it, you feel like you have to be on social media 24/7 when all you really want is to focus on your clients and keep building your business. That pressure can disappear.
That’s where Dana comes in. She’ll show you how Pinterest can work for you, effortlessly. Your content and links can live on Pinterest, driving traffic without you constantly showing up.
And when it’s time to grow and manage a team, without feeling overwhelmed, Sara steps in. She builds the workflows that keep both your podcast and your team running smoothly, while bringing the human element back into your business. You’ll stay client-focused without feeling buried in the weeds.
Connect with Entrepreneur Encounter:
Newsletter: https://tinyurl.com/3azyca95
Instagram: https://www.instagram.com/entrepreneur_encounter/
Host Sara Lowell:
Instagram: https://www.instagram.com/youarerembert/
Website: https://www.youarerembertllc.com/
Host Dana Johnson:
Instagram: https://www.instagram.com/danas.desk.nc/
Website: https://ddvirtualmanagement.com/