Sustainable Content Creation & Mindset Shifts for Entrepreneurs After Summer Break | EP 2

Picture this: It's the end of summer, and you're staring at your neglected Pinterest account. While other entrepreneurs are frantically trying to catch up on daily social media posts, scrambling to create new content, and feeling overwhelmed by the pressure to be "constantly on," there's a different path. What if we told you that one platform could work for you even when you're out with your kids or enjoying that slower summer pace? Dana shares how she uses Pinterest not just as a business tool, but as a way to find activities for her summer camp at home, proving that this platform serves both sides of the entrepreneurial life.

In this conversation, Sara and Dana discuss the importance of Pinterest marketing, especially as summer transitions into fall. They explore how to effectively use Pinterest as a search engine rather than a social media platform, emphasizing the need for consistent content creation and the benefits of batching pins. The discussion also highlights the significance of mindset shifts in content creation, encouraging entrepreneurs to give themselves grace and focus on sustainable marketing practices rather than the pressure to go viral. Most importantly, they discuss the mindset shift required to move from the exhausting "always-on" social media mentality to a more sustainable, grace-filled approach to business growth.

What to listen for in this episode:

The Pinterest Advantage Over Traditional Social Media: Learn why Pinterest's search engine functionality means you can maintain visibility even during breaks, and how one hour of batching can create a month's worth of content that works while you rest.

The Simple 3-Step Comeback Strategy Dana breaks down her foolproof method for getting back on track: audit your existing account, focus on three priority boards (service-based, seasonal, and evergreen), and align your content with upcoming seasonal goals.

Repurposing Content Like a Pro Discover how to transform one piece of existing content (like a blog post or popular reel) into 10 different pins, and why "new content" on Pinterest simply means giving your existing work new life.