Main Street Success Stories
Welcome to 'Main Street Success Stories', where each month, we deep dive into the journeys, the challenges, and the triumphs of real-world local entrepreneurs. Whether you're dreaming of starting your own venture or just looking for a dose of inspiration, you're in the right place. Join us as we celebrate the spirit of entrepreneurship, learn from each other and motivate you to keep growing your own local business
Main Street Success Stories
Episode 28: Maximize Local Business Reach with Social Media
In this episode of Main Street Success Stories, Jennifer Kok chats with Brooke Norlin, a seasoned Virtual Assistant (VA) with a knack for helping business owners streamline their operations and amplify their online presence. They dive into Brooke’s journey from early days in social media to her current role as a VA. The conversation focuses on actionable strategies for locally-owned businesses to thrive online and drive foot traffic to their brick-and-mortar stores.
We discussed:
- The challenges faced by local businesses in 2024 and solutions to overcome them.
- Practical tips for leveraging social media to humanize brands and connect with customers.
- Brooke takes us through her 5 key topics every business owner should be creating on their social media platforms.
- How to humanize your brand and develop a strong connection with your customers.
This episode is jam-packed with great tips. Grab your pen and paper and we invite you to listen in.
Meet our guest:
Brooke Norlin is a dedicated Virtual Assistant and the founder of The Pocket VA Club. With years of experience helping entrepreneurs streamline their social media, conquer tech challenges, and implement impactful automation, Brooke has become a trusted partner for business owners looking to reclaim their time and focus on growth.
Brooke’s passion lies in empowering women-owned small businesses to thrive in today’s ever-changing market. She believes in the power of service-driven businesses and thoughtful economies, championing women as leaders in a sustainable, community-focused future. With a no-fluff approach to business and marketing, Brooke encourages authenticity, progress over perfection, and the importance of building meaningful connections.
When she’s not in virtual assistant mode, Brooke enjoys the simple joys of country living, creative hobbies like watercolor and crochet, and spending time with her family.
Meet our Host:
Jennifer Kok has been a business owner for over 25 years and now is a business coach.
She turned her first business into a franchise and successfully sold it 20 years later. She was passionate about building a business and a family at the same time.
Today she works with creative business owners who are tired of not getting paid enough for their hard work. She walks them through the 3-step process she developed to allow them to Create More…Earn More…Stress Less.
Get your free guide to grow your business
https://nextwavebusinesscoaching.com/3-steps-to-be-instantly-referable/
Connect with Jen: https://nextwavebusinesscoaching.com/