Episode 36: Turning Clicks into Clients: Pinterest Strategy Secrets with Jen Dys

In this episode, Jennifer Kok chats with Jen Dys, Pinterest Marketing & Content Strategist and founder of Level Up Business Creative. Jen shares her journey from being a physical therapist to launching a successful Pinterest strategy business during the pandemic. Together, they unpack why Pinterest is one of the most overlooked but powerful marketing tools for both B2B and B2C businesses.

You’ll learn how Pinterest differs from other platforms, why it favors connection and click-throughs (not likes and followers), and how to use it strategically to grow your leads, visibility, and even e-commerce sales.

Top 3 Takeaways

1. Pinterest is a Search Engine, Not a Social Platform. Unlike Instagram or Facebook, Pinterest is built to help users leave the platform and take action — making it a prime spot for business owners to drive traffic to blogs, services, and products.
2. Your Ideal Client Is Already Searching on Pinterest. Jen emphasizes that whether you’re B2B or B2C, your audience is likely on Pinterest — you just need to meet them where they are on their buying journey using the right search terms and content strategy.
3. Your Content Has a Longer Lifespan on Pinterest. While social posts expire in hours or days, pins can drive traffic for months or even years. Pinterest rewards consistency over frequency, giving your content evergreen marketing power.

Meet Today’s Guest: 

From Physical Therapist to Pinterest and Content Strategist, Jen Dys helps business owners escape the social media & content hamster wheel. She builds sustainable marketing systems that deliver consistent traffic and leads on autopilot, using Pinterest. Drawing from her background as a PT, Jen creates Pinterest strategies that continue working long after implementation.

Her clients don't just get results—they reclaim their time as Pinterest delivers a steady flow of traffic and leads, creating the freedom they started their business to achieve.

Pinterest Kickstart Guide - https://jendys.co/pinterestkickstart
Connect with Jen: https://www.linkedin.com/in/jendys/

About the Host: 

Jennifer Kok has been a business owner for over 25 years and now is a business coach.

She turned her first business into a franchise and successfully sold it 20 years later.  She was passionate about building a business and a family at the same time.

Today she works with creative business owners who are tired of not getting paid enough for their hard work.  She walks them through the 3-step process she developed to allow them to Create More…Earn More…Stress Less which leads them to double digit growth, increased profits and allows them to pay themselves more. 

What if I told you that growing your business doesn’t have to mean working more hours? What if—right now—you could be sitting on untapped profit without even realizing it?  In the free resource I’m going to walk you through the exact 3-step framework I used to help a client increase net profit by 193%—without adding more hours to her workweek. Read how you can do it too.
https://nextwavebusinesscoaching.com/profit-boost

Connect with Jen:  

https://nextwavebusinesscoaching.com/

You’ve Built a Business You’re Proud Of -But It’s Time for It to Work for You. You’re still wearing all the hats, working long hours, and not paying yourself what you deserve. You know there’s more possible. More profit, more clarity, and more freedom to enjoy the life you’re building.  The Earn More Stress Less 9-Pillar Blueprint helps women entrepreneurs with families create profitable businesses that finally pay them back. 

Transcript

Jennifer Kok (00:01.506)

Hi Jen, good morning, how are you today?

Jen Dys (00:04.261)

I'm great, Jen. Jennifer, how are you? It's a great morning.

Jennifer Kok (00:08.221)

It is, know, well, for some of us, we're here in West Michigan on the first day of spring when we're recording this and it's snowing outside, but you know, that's Michigan for us.

Jen Dys (00:13.48)

Yes.

Yes.

Same, yeah, I'm in West Michigan too, yeah.

Jennifer Kok (00:21.134)

Yeah, part of reason we love and hate Michigan. Anyway, Jen, have a business called Love-A-Lot Business Creative, and you are a specialist in Pinterest. You're a Pinterest marketing and content strategist. How long have you been specializing in Pinterest?

Jen Dys (00:39.123)

So I started in 2020. So I'm going on almost five years, if I think back, which when I started, was in the spring or summer of 2020 is when I started. I started out initially like thinking I was going the VA route, but I niched into Pinterest because I had done some blogging before. I had figured out like ranking, Google, all that fun SEO stuff. And so Pinterest was a natural fit for me.

Jennifer Kok (01:06.008)

So what were you doing prior to 2020 before you decided to launch your business?

Jen Dys (01:11.133)

So I had been a physical therapist for 13 years and I had been spent about 10, almost 11 of those last, the last part of that career working in the community hospital that we have here. And as you can think back that at that time there was a lot that was going on and even before a lot of the crazy things that happened in 2020, I had already started.

wanting to shift into running my own business and I had already started making the steps of moving from at one point being the like holder of the health insurance, working full-time, kids in daycare full-time to slowly stepping down into a part-time role when things started shifting in 2020 and then starting my business was like that step to just being free to be home with my kids.

Jennifer Kok (02:02.542)

Okay, so let's go back to the emotional aspect of you said that you were already wanting to shift into being an entrepreneur. Any idea where that little bug was coming from or where that desire came from?

Jen Dys (02:09.639)

Hmm.

Jen Dys (02:15.578)

Yeah, so for me, was, it had started when I had my first daughter and wanting to be home and kind of being in this situation where it wasn't quite possible at that time. So I had been working for a couple of years before I had my first daughter. And so I still had student loan debt. I still had to, you know, felt like I had to stay in the career that I chose. And

It was just one of those things where I just wanted more freedom. I knew there was something more. It's like, know when you follow all the right, you check all the right boxes, you stay on the right path, and I had worked to a point where I had actually gotten the dream job, and that was one of the, I think, pivotal moments where I got there. I got the job that many other therapists just don't even get a chance to get, and I found myself asking, is...

this all there is, is this it? Like I still felt the stress, I still felt the weight of the job and it just, it was just climbing the ladder or finding those other opportunities within that employment setting just wasn't right.

Jennifer Kok (03:24.078)

Isn't it interesting how we kind of go through this thing where, once I get there, this will be better. Once I get there, then I'll get there. I'll finally achieve it. And that's interesting that you had worked so hard, went to school for a long time to be a physical therapist. That's no joke. And like you said, you thought you finally got to your dream job, but something was just quite still stirring in your soul. Something wasn't quite settled enough for you.

Jen Dys (03:29.852)

Yes.

Jen Dys (03:49.5)

Right.

Jennifer Kok (03:50.22)

Okay, so a lot of times people jump into entrepreneurship based on their experience. Like they'll take what they were doing and create a business out of it. You completely pivoted into something really creative. Where did that come from?

Jen Dys (04:04.306)

So I had always, and this is another funny side story too, is I initially when I was starting in college, I started in a community college, and I was going for a marketing degree. So I was going for the creative side of things, but I couldn't.

I kind of, again, went the route of where I knew I was gonna end up getting a job and a career. Either way, I still loved working with people in the human aspect side of things. But the creativity part came in, I had, like I mentioned before, experimented with blogging. I had always loved to write, so I had written and did things in school, published for like the school paper before and...

I'd always really loved being creative in the writing aspect of things. So I experimented with blogging and had built a blog not too long after my first daughter was born and had figured out this whole Google and SEO thing and ranking and how to monetize the blog passively. That was my first aha moment. So when I shifted into entrepreneurship,

looking from a Pinterest angle, like it brought in all of those things, like the content side of it, the creativity side of it, the SEO side of it, the analytical side of it. So all of those played really well together. And I still think like from the skills as a physical therapist, we're trained to look at, you know, the patients that we serve and see the bigger picture.

and create more of like the strategy that they're going to follow to hit their goals, to hit those milestones and kind of see, they kind of lay that path out for them. So I see that happening very similarly in the clients with the client work that I do, helping them to see that bigger picture and lay out that strategy or that path for them.

Jennifer Kok (05:56.91)

I think that's so fun and interesting to hear you say that no matter what people are doing today, whether they're an entrepreneur yet or they want to take that leap, what you're doing is preparing you for the next step. And it's interesting now that you've got the five-year view of being in the Pinterest strategist, you can look back and say, you know what? That physical therapy work that I did actually prepared me for this moment. How cool is that?

Jen Dys (06:21.87)

It's very cool to look back and see. It's easy to say, well, I wasted so many years just being in the wrong place. I like to put the spin on it of like, all of that taught me and got me the skills that I needed to make that leap and to, I guess, approach Pinterest and marketing in my own unique way.

Jennifer Kok (06:44.598)

Right, all right, that's so cool. What was your blog about, by the way?

Jen Dys (06:48.306)

So it was was funny. It was a blog about horses and showing so we have horses I've been involved in like horses and riding and showing for most of my life and so I was like I'm gonna start a blog about something that I'm passionate about I'm gonna start it about horse showing and I and I just kind of followed some trainings and went through the the daily creating of content and Just had fun with it

Jennifer Kok (07:14.328)

how cool. And once again, another stepping stone to help you launch your business. So what a really cool backstory. I thank you for sharing that with us. So it's 2020 and you had said you were thinking about being a VA, which for those that haven't heard that, that's virtual assistant where you are basically, not basically, you are the backend of online businesses. You're helping with all the things, especially solo entrepreneurs. And I have a VA, love her, couldn't operate my business without her.

Jen Dys (07:16.912)

Yeah. Yeah.

Jennifer Kok (07:43.98)

But for some reason you decided not to do that, you decided to jump into Pinterest.

Jen Dys (07:48.71)

Mm-hmm, yes, yep.

Jennifer Kok (07:50.798)

So let's talk about Pinterest, because I feel like as business owners, we tend to dive into the, I don't know if you want to call them the big three, Instagram, Facebook, LinkedIn. We're all told that's where we should be, that's where we should show up, that's how people are going to find us. My personal use of Pinterest, I go on there for recipes, and I go on there for DIY home projects. But I'm noticing...

There's a buzz about Pinterest lately. Tell us what's kind of happening in the world of Pinterest here in 2025.

Jen Dys (08:26.268)

So Pinterest, it's one of those platforms that, yes, we go on it for inspiration. So many of us as entrepreneurs, we think of it in terms of our own personal use. But Pinterest is really pushing, and one of its biggest missions all along has been to connect users on the platform with.

the things that they're searching for. So even though like you or I will go on, we'll use it for personal use, inspiration, home decor ideas, recipes, things like that. Also think on the other side of the pins from those recipes, from those home decor ideas, there's typically a business operating on the other side of those pins. And even from an entrepreneur perspective, like...

Think of it in terms of what your ideal clients might be searching for. What problems do they bring to you? What are the common phrases that they use or concerns or...

pain points that they use when they come to you. And think of how they might approach Pinterest if they were searching for a solution on Pinterest. So that's the biggest move is as we look at social media, there's a lot of shifts and changes with all the platforms. And Pinterest is always continuing to update. But one thing that stayed tried and true with them that I've seen over the last several years is their

big mission is that connection and it's in creating that quality of connection so that you being on that platform as a business owner, if you're publishing content there, they're wanting to connect you with the people that are searching for what you have to offer. And as long as you're like putting value on the platform and you are delivering on what your content says you deliver on and you're getting people that are starting to engage with your content, Pinterest is gonna only.

Jen Dys (10:27.18)

show your content more and more to the right people.

Jennifer Kok (10:30.606)

And I feel like that's key, and I think we really need to hone in on that, is that I love how you said Pinterest's mission is to connect us. Because there's a feeling with Instagram and Facebook and other platforms that when you put links to your website, when you put links to your lead magnet, when you put links to your services, your content gets buried. The algorithm doesn't want you, the fear of, you're going to leave my platform.

Jen Dys (10:48.306)

Yeah.

Jennifer Kok (10:55.406)

But what I'm hearing from you is Pinterest is encouraging that. So that is a really, really huge benefit for a business owner.

Jen Dys (11:03.664)

Yeah, and if you think about it too, users, since Pinterest came to be in 2010, users, when you open up that platform, you're expecting to leave the platform. When we go to Instagram and Facebook, we're not expecting to leave. Like I know if I'm on Facebook and I'm watching something, I just want to watch it in my feed. I don't want to click and go somewhere else, but users are trained for that. So that's another benefit of having.

content on the platform or utilizing, leveraging the platform is that the people you're connecting with, they expect to search for something, find it, and then click to the resource, whether that is a blog post that you're creating, a podcast episode you're creating, a video training you're creating, or you're just giving them that initial first step, like the tips that you can give somebody that would start walk through your business doors per se on that first day.

Jennifer Kok (11:56.994)

breath of fresh air Pinterest is. I love that. Let's talk about from the business owners perspective, who can really thrive on this platform. So when I think of it, and I'm probably incorrect in this thinking, I'm thinking more businesses that are business to consumer.

Jen Dys (11:59.059)

Yeah.

Jen Dys (12:14.054)

Yeah, it's definitely both.

Jennifer Kok (12:16.716)

So it is geared for business to business and business to consumer.

Jen Dys (12:20.978)

Yes, there are nuances whether you're B2B or B2C. So if you're a business to consumer, yes, there is a higher proportion of maybe people, consumers actually using the platform. More and more, however, business owners are on the platform too. We are still utilizing it. We are still going to it for ideas from a business perspective. But again, it's determining.

based on what Pinterest will, Pinterest can kind of guide you as well to determine what your people, if you're in the B2B space, what your people are searching for, and it's really honing in on the right search terms to use across the board. So I will say there are nuances between business to business and business to consumer, but it's how you leverage the platform, the keyword part aspect of it. And,

If you're B2B, you kind of have to appeal more to the business owner, the entrepreneur side of the same person who may also use Pinterest for personal use as well, being the consumer. So it's just making that subtle shift when you're setting up your strategy.

Jennifer Kok (13:34.774)

And I can see how that is probably the key to it is that strategy because yes, I'm a business owner. I maybe I'm going on there for personal reasons, but if a smart business to business, you know, organization out there is marketing properly, it's going to catch my attention when I'm searching. Okay. So for instance, fitness studios, is that a great, great platform for them? Local businesses. What about like boutiques, local boutique, brick and mortar?

Jen Dys (13:58.237)

Yeah, yeah.

Jen Dys (14:05.126)

Yes, yep, yep, yep.

Jennifer Kok (14:05.922)

Great platform. When I think of maybe marketing businesses, businesses that are, you know, market, you know, they do your social media or they do your website, is that a place that they could thrive?

Jen Dys (14:17.202)

Yes, yeah. Again, it's all about thinking of the business that you own. And again, there is nuances with local businesses. There'd be more local targeting that you would do on Pinterest versus like online entrepreneurs that help more with the marketing aspects, copywriters. I've worked with copywriters, graphic designers, and it just is how you would think in terms of what your people would be searching for.

and where they would be on that journey. So even if we're looking at like a health and like a fitness studio, for example, yes, the studio is a part of it. So then you could create content that would market directly to the location, to the, what the business offers, to bringing people in for people that might be searching in that local area. They're further along in their, in their customer journey versus somebody who might still be considering.

whether or not that fitness studio or taking classes would be that next right step. might be, it's creating content for them over here while they're still deciding on what their next action is gonna be. But in that process, you can still build that know, like and trust with them as they're working towards your solution, that solution, which would be that fitness studio or same thing with a marketing business, somebody that's a copywriter or graphic designer is.

might not be ready to hire somebody but what would they be doing a little bit earlier on in that buying journey.

Jennifer Kok (15:47.224)

So a lot of what you're saying is like a lot of people go on there kind of with the DIY mentality and if you capture them there, you're going to kind of grow with them a little bit.

Jen Dys (15:56.741)

Initially, yeah, so you can, you can, it's, all about determining where you want to meet them, where they're at on their journey versus so versus making that shift and also targeting the people who are, who know they want the services, who know they want to, they're almost ready to make that purchase. They're ready to take action. So that's kind of a couple of different ways to look at it. And you can definitely build.

Jennifer Kok (16:03.758)

Okay.

Jen Dys (16:22.896)

like that email strategy on the back end if you're capturing people a little bit earlier in their buying journey.

Jennifer Kok (16:30.062)

You know, that's really a great point to make, is I think a lot of times as businesses, we forget that piece of it, what the customer's thinking, feeling, and we try to project what we can offer, and it's all about where we're at in our journey. And I love how you shifted that. Think about where your customers are. Who's your ideal customer, and what part of their journey are they in?

because that's going to make your messaging so much more tailored to them. And I feel like a lot of us who are in the first five years of owning a business and we're just trying to appeal to everybody and we haven't quite figured out who we want to serve yet, we are throwing spaghetti at the wall and hoping something sticks. And what a very strategic approach you're taking to really meet them at that customer journey. That's really eye-opening. I love that. OK, so.

Jen Dys (17:11.772)

Mm-hmm. To really.

Jennifer Kok (17:19.148)

Basically, what I'm hearing from you is any business can do well on Pinterest, even a business like myself, like a business coaching. So how do you get started? What are the first steps? And also, are we posting the same stuff on Pinterest that we're posting on Instagram and Facebook? Are we repurposing? Or not really? Is that not the best strategy?

Jen Dys (17:41.384)

You can do, so each strategy is gonna be customized, a little bit more customized depending on what content you're already creating. I always like to leverage what clients already have instead of trying to reinvent the wheel right off the bat. Getting started with Pinterest. So if you're like brand new to it and you just wanna get a sense or a taste of how you could possibly find your...

niche on Pinterest or find your positioning on Pinterest, it's to go to Pinterest. like I mentioned a little bit earlier is start to think along the lines of what your customers might be searching for. So almost get into the mind of your customer at like as they come to work with you as what are some of the first things that they bring to you. And if you open up Pinterest and just type that in the search bar, Pinterest will help guide you. It's almost like

They give you like a dropdown menu similar to Google. And that's your guidance where Pinterest will say, if you start to type something, Pinterest will say, well, these are the exact terms that people are actually looking for. And that can help you figure out what people are looking for, what other content is on there. And the getting started piece is just getting an account open, a business account open, and starting to figure out what some of those initial search terms would be.

what types of content topics that you are already creating content around. That's usually my starting point with clients is seeing what content topics they have, what content they're already creating, and then how can we align what they've already got out there with Pinterest. And from a content perspective, as you start to do some of that research and looking into what Pinterest is, we'll show you what people are searching for.

That's your guide as well to determine what type of content to create going forward. So you can definitely use it for content planning. And then you can also see like again, repurposing some of the longer form content that you have. You can use some of your Instagram. Instagram does connect with Pinterest, but it's also making sure that you intentionally from the Pinterest side of things, tie it back to something meaningful so that once that content gets published on Pinterest,

Jen Dys (19:57.263)

it doesn't always just link back to your Instagram. It goes to a place on a domain or a website that you host where you can start to capture that traffic. And if you've got longer form content like blogs, podcasts, YouTube videos, those you can easily create and publish, you know, on your website and create calls to action for us that as you put pins that direct people towards those pieces of content, you can start to bring in new leads, grow your email list.

just from the content you've already been creating.

Jennifer Kok (20:28.824)

So in a way, you're not putting the long form content on Pinterest. What you're doing is putting a teaser and then the link for people to get the more information, the blog or the YouTube. You know, it's almost like I'm picturing this like major Rolodex of all the things, you know, like this really cool housing.

Pinterest is almost. It's housing all your information for you in a searchable way. And it sounds like they make it easy. When you start typing in some questions, they help you fill that. Does Pinterest like video? That seems to be the buzz with all the other platforms. Do they want you to put short video on? Or is it more static posts? What do you see out there that's the best recommendation?

Jen Dys (21:10.47)

Yeah. I would say it's gonna, it's always gonna depend on your niche. It's always gonna depend on the content that you have. So if you have short term video, short form video, you can, you can publish it onto Pinterest. But it's, again, it's making sure it links, it has an intention, a purpose. Where does it go to? What's the ultimate goal where somebody searching on Pinterest comes across your video?

Are they gonna know what it's about? Are they gonna know what the next step is that they can take? Because remember, when you're getting in front of an audience on Pinterest, you're getting in front of people that are actively searching for something, for a solution. And more often than on social media, they're ready to click, take action, sign up, do something next. So that's one area. When it comes to the pins that you're creating, can, again, testing out static. Static images on Pinterest, like the common...

typical pins that we see on Pinterest are tried and true. They tend to do great with almost every single niche. So that's usually where I start with clients and then it's testing the different types of video. If you have a business where you're in an industry that's more visual, I'm thinking of like if you're in any sort of real estate or travel brand or anything like that.

hotel or boutique or something where you can visually show what you have, that might do really well on Pinterest because people can see what you have to offer. They can kind of see themselves in that video, in that imagery. it's, again, it's all about testing, but I usually recommend static images for sure and then testing the different types of video, whether it's the short form video repurposing or if you're creating some form of visual video content.

Jennifer Kok (22:57.506)

thing I've noticed on Pinterest in my own personal use is it does seem to there's a lot that are linking me to shop. But what I'm hearing is that's what Pinterest users are looking for. We're action takers. So we're going on there. So it's a really good platform for e-commerce, for boutiques who are selling e-commerce, for anybody who's selling something.

Jen Dys (23:13.436)

yeah. Mm-hmm. Yeah. Yeah. If you have, if you are in e-commerce and you have products, digital products or physical products, it's a very, very good platform for you because they have ways to integrate your product catalogs and to showcase the different products. They have, they kind of segment some of the search terms. So if you hit on a search term that's more shop related where it's a specific type of product or item.

There's like a search feature that showcases shop pins on there where it's like those pins lead to actual products that are linked in your store that people can purchase right from the platform. People are used to doing that and I've worked with e-commerce clients and it's like, it's a great platform for if you have products in e-commerce.

Jennifer Kok (24:02.402)

things I've read about Pinterest is it tends to attract a little bit more of an affluent user. You know, the demographics are a little bit higher in their average income, their expendable income, and they're looking for more premium luxury brands. Is that true? Would you say that's really kind of the ideal client, ideal business should be on Pinterest? Who they appeal to that?

Jen Dys (24:25.906)

I would say the users, they tend to be, I think a little, like you said, more ready to buy, able to buy, have the means to buy, whatever the niche that they're in. So that being said, you can target luxury. that is your ideal client who is looking for, I have clients that are luxury vacations, luxury hotels, luxury clothing. Like if you're targeting luxury, that's one segment that you can focus on.

in your marketing on Pinterest. On the flip side of that, there still are people that are looking for, know, how can I do XYZ, you know, on a budget or things like that. That's another niche that you can also focus. So if you do have a business where you do have higher touch, higher level services that cater to more of the luxury side of things, but then you also want to help those who maybe aren't ready for that or aren't there yet.

you can also target those keywords as well. But just the user themselves, they tend to have more, I think there was a study on like the effect on like the household income is higher than average than other platforms. So yeah, they're able to make those purchases.

Jennifer Kok (25:42.776)

feel like Pinterest seems to be a really, you know, kind of a new place that we all really should be putting some energy and effort into. I, you know, I sense when I'm talking to business owners, there's a little bit of frustration with typical social media platforms. They feel like their stuff is not getting seen. They feel this pressure to post five times a week. And really at the end of the day, they're not getting a lot of buyers from it. You know, I always say, especially in service-based high ticket, social media,

is good because people go to vet you out to make sure you're still in business to just kind of see what you're a little bit about, but they're not going to actually hit buy. But Pinterest, I'm getting the sense that people actually go on there to buy, which is what a benefit for business owners. So if somebody today wants to get started, you have different packages that help people if this is something they need some assistance with.

Jen Dys (26:38.002)

Yes, yeah, yeah, I usually start everyone. have free assessments that I do. So that's kind of that very first starting point just to help get you started. And in those assessments, I give you my best advice on your next steps with Pinterest.

Jennifer Kok (26:55.574)

Is there a pressure to post so many times a week like all the other platforms or just do what you can?

Jen Dys (27:00.306)

It's more, consistency is still the name of the game with Pinterest. It's starting, so when I work with clients and I'm helping guide them a little bit on their own Pinterest strategy.

it's just like with content, it's figuring out what you can do consistently initially and then continuing to build on that. But that consistency on the platform is what's going to continue to bring more of that traffic. And keeping in mind, every pin that you put out on Pinterest, it's going to have a lifespan of months, if not years after it gets published. You're going to have some pins that do very well and some that don't. So the pressure to like always be creating, there's like a, there's simple

systems that you can put into place for Pinterest that makes it a little bit easier to do on a regular basis compared to like social media posting.

Jennifer Kok (27:54.648)

think you hit the key there as the lifespan of your posts lasts a lot longer and all the work that and time that we put in as business owners into our social. I feel like we need to give, if we're not on Pinterest, all of us listening need to give it another closer look. Thank you, Jen, for really kind of helping us understand where Pinterest is fitting in in today's kind of world, not only e-commerce, but also social media platform. I found it really interesting and also inspiring and you're motivating me to go.

Jen Dys (27:58.695)

Yes.

Jennifer Kok (28:24.342)

I do have a Pinterest page, but I haven't been very consistent. So you're motivating me to go maybe dust that off and start posting on a regular basis. So thank you. And I will put in the show notes links to how people can get hold of this free assessment, get in touch with you, because I really encourage all of us to kind of.

Jen Dys (28:27.356)

Yeah.

Jen Dys (28:33.83)

Yeah.

Jennifer Kok (28:43.266)

think of Pinterest in a new light. It's not just for business to consumer. It's not just for DIY. There's a lot of business you could probably attract by showing up on Pinterest on a regular basis. Well, thank you so much. And I appreciate all your wisdom on this.

Jen Dys (28:52.792)

Yes. Yes, absolutely.

Jen Dys (29:01.095)

Yes, thank you so much for having me. This is so much fun.