Main Street Success Stories
Welcome to 'Main Street Success Stories', where each month, we deep dive into the journeys, the challenges, and the triumphs of real-world local entrepreneurs. Whether you're dreaming of starting your own venture or just looking for a dose of inspiration, you're in the right place. Join us as we celebrate the spirit of entrepreneurship, learn from each other and motivate you to keep growing your own local business
Main Street Success Stories
Episode 36: Turning Clicks into Clients: Pinterest Strategy Secrets with Jen Dys
In this episode, Jennifer Kok chats with Jen Dys, Pinterest Marketing & Content Strategist and founder of Level Up Business Creative. Jen shares her journey from being a physical therapist to launching a successful Pinterest strategy business during the pandemic. Together, they unpack why Pinterest is one of the most overlooked but powerful marketing tools for both B2B and B2C businesses.
You’ll learn how Pinterest differs from other platforms, why it favors connection and click-throughs (not likes and followers), and how to use it strategically to grow your leads, visibility, and even e-commerce sales.
Top 3 Takeaways
- Pinterest is a Search Engine, Not a Social Platform. Unlike Instagram or Facebook, Pinterest is built to help users leave the platform and take action — making it a prime spot for business owners to drive traffic to blogs, services, and products.
- Your Ideal Client Is Already Searching on Pinterest. Jen emphasizes that whether you’re B2B or B2C, your audience is likely on Pinterest — you just need to meet them where they are on their buying journey using the right search terms and content strategy.
- Your Content Has a Longer Lifespan on Pinterest. While social posts expire in hours or days, pins can drive traffic for months or even years. Pinterest rewards consistency over frequency, giving your content evergreen marketing power.
Meet Today’s Guest:
From Physical Therapist to Pinterest and Content Strategist, Jen Dys helps business owners escape the social media & content hamster wheel. She builds sustainable marketing systems that deliver consistent traffic and leads on autopilot, using Pinterest. Drawing from her background as a PT, Jen creates Pinterest strategies that continue working long after implementation.
Her clients don't just get results—they reclaim their time as Pinterest delivers a steady flow of traffic and leads, creating the freedom they started their business to achieve.
Pinterest Kickstart Guide - https://jendys.co/pinterestkickstart
Connect with Jen: https://www.linkedin.com/in/jendys/
About the Host:
Jennifer Kok has been a business owner for over 25 years and now is a business coach.
She turned her first business into a franchise and successfully sold it 20 years later. She was passionate about building a business and a family at the same time.
Today she works with creative business owners who are tired of not getting paid enough for their hard work. She walks them through the 3-step process she developed to allow them to Create More…Earn More…Stress Less which leads them to double digit growth, increased profits and allows them to pay themselves more.
What if I told you that growing your business doesn’t have to mean working more hours? What if—right now—you could be sitting on untapped profit without even realizing it? In the free resource I’m going to walk you through the exact 3-step framework I used to help a client increase net profit by 193%—without adding more hours to her workweek. Read how you can do it too.
https://nextwavebusinesscoaching.com/profit-boost
Connect with Jen:
https://nextwavebusinesscoaching.com/
https://www.linkedin.com/in/jenniferowenskok/
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