Google Business Profile & Holidays

When was the last time you updated your Google Business Profile? Welcome to The Visibility Boost. My name is Glenneth, and I'm going to be your host. In today's podcast, I share a story about why it is so important to keep your Google Business profile updated - especially around holidays.   
 
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Transcript

0:31

When was the last time you updated your Google business profile? Do you think it's not important? Hi, my name is Glennis Reed, and I'll be your host at the visibility boost. One of the biggest reasons that businesses should update their Google business profile is if your hours are changing for holidays. This is especially important for local businesses. If you are a local brick and mortar business that people come to and you are closed or have different hours on holidays, you need to be updating your Google business profile. Little story. My mom went to buy cookies for Memorial day holiday. She had actually called the place. A few days before and they told her. Oh, yes. We're open on Memorial day. So she went at the time. They had said they were opening. There were other people waiting outside the store to open. And this one lady said to her, well, I Googled them and their Google business profile said they were going to be open. And they all waited and waited. And after about 15 minutes, everybody just left. So they never actually opened. Even though their profile showed they were going to be, that is. One way to really frustrate an anger, your customers, you know, they, they went out of their way to come to you to do business with you. And you didn't take the time to update your profile. It is super easy to go in and change your hours. And in fact, Google will send you reminders before the major holidays and say, Hey. Are you open on this holiday? Do you have different hours? And that's just a great reminder for you to go in set your hours for just the holiday, you can say just specific days of the year you're closed or open shorter hours, or potentially maybe you're open longer hours. Like during Christmas holidays, during the shopping. So I would make yourself a reminder, maybe once a quarter go in one, are the hours listed? Your actual current hours? Is everything okay? And then look ahead for holidays that are coming up and say, is my business open? Are we working different hours? What are we doing? Go ahead and make those changes. You will have much happier customers because the information that they'll be seeing. When they Google you online will be correct. Questions about your Google business profile, even how to start one, how to claim yours, how to update. Feel free to email me@gwenethatthevisibilitymethod.com. I'll also put my email in the show notes.