Your Services Need Their Own Pages

In this episode of The Visibility Boost, host Glenneth dives into why your services need their own web page and why it is bad for both organic and paid to have everything on one page.  

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Transcript

0:31

Let me tell you a trend. I'm seeing with web design that is so bad for SEO. Welcome to the visibility boost. My name is Glennis. I'm going to be your host. Let's talk about why services need their own page. So a trend I've started seeing with web design is to have every service listed on one page and not have individual pages for each service. This is so bad for SEO. Let me tell you why. So you can really only optimize a single page for one service. Well, if you have multiple services, then you're having to pick which service you want to optimize that page around. It is not going to be good for your SEO. It's also not even going to be good if you're going to run Google ads to it, because if you have three different services and you're running Google ads to each service, you're essentially then sending them all to the same page and forcing the user to find that service on your page. Instead of if each one of them had their own individual pages. You would have different ad groups going to different pages? And the user would have searched for a service and landed on a page that discussed only this service. I can tell you how bad this is for SEO. And that I had a client. She was running Google ads and we were working on her SEO and her organic traffic had continued to increase and she had an individual page for every service. She's a med spa. So all the different lash, Botox, et cetera, had their own pages. She was doing very well with organic traffic and Google ads. And unbeknownst to me, she went and got a new website where the developer said, oh, you just need one page for those which drastically also cut down on the number of pages that she had on the website in general, her organic traffic dropped over a hundred percent in a month. And continued to decrease. We are still trying to get back to the same level of organic traffic. That we were at when she had multiple pages for services. I continue to see this more and more people come to me and they're like, I just don't know what's going on. And I'm like, you have 10 services listed on one page that needs to be 10 pages. The other thing is when they have 10 services on one page. They usually have like two sentences about each service. Your user, your potential customer. Once to learn more about this service, they want to learn what it is, why they need it, how you do it, what makes it different? What makes you different? How they can get the service. Do they need to contact you book an appointment, send an email like there's so much that needs to be on an individual service page. And the last thing you need to do is put them all on one page. And try to optimize for everything. Trust me when I say your organic traffic will. Thank you. If you spend the time to have each service having its own page. Now you may still have a general services page where you list all the services and hyperlink them to their own page, but they need their individual page, both for organic. And for Google ads. Questions. Let me know.