SEO Tactics to Avoid

Welcome to The Visibility Boost podcast! I'm Glenneth, your host. Today, we're diving into a different side of SEO—what not to do. You've probably heard plenty about SEO best practices, but knowing what tactics to avoid is equally important. Let's get started!

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Transcript

0:32

So you obviously always hear SEO people saying, you should do this, this, this, and this. But have you ever heard them talk about what they don't recommend? That's what we're going to be talking about today. My name is Gweneth and I'm the host of the visibility boost. So let's get started. So one of the first things that I actually don't recommend. Is worrying about optimizing every page. Every page on your website does not need to be optimized. Probably won't rank. What do I mean by that? Your contact page, you can pretty much ignore that. If you have a map of your. Business on there. You can ignore that. Maybe you have a members only area. You don't need to worry about optimizing that either. What should you worry about your home page, your about page, your services, pages and your blogs. That's what you need to worry about. Don't stress about everything else. Secondly, you don't need to worry about optimizing every alt tag, especially if you are a photo heavy website. Do you need to optimize some of your photos? Absolutely. Because that will help tremendously with your SEO. But if you have 50 photos on a page, You do not need to worry about optimizing every one of them. Backlinks. I hear so many people only concerned about backlinks and how that affects their SEO. And Google has actually come out and said they are not really prioritizing backlinks because they know that people pay for them. That they're linked farms that they're reciprocal as in guest posting. Unless you are a huge, huge company. If you're a small business. Just don't even worry about that. Worry about the other things such as on-page optimization site speed, performance, et cetera. Um, secondly, I, as much as we love Google and ranking on Google, Google does have a site builder where you can build a website with Google's. Services. Don't do it. Dave even said that their own site builder is not SEO friendly, so just don't do it. And speaking of that same thing for GoDaddy's page builder. Absolutely. No, it's just a, no, you do not have the controls that you need. Don't do it. Another thing. I don't recommend having a pop-up immediately on your home page. When people come to your home page, like they're looking for something. And getting hit in the face with half page pop-up or even a full screen. Pop-up that's not what they're looking for and it's going to annoyed them. Do I say rec have popups? Absolutely. But maybe after so many seconds on site, after they've scrolled a certain percent. Or an exit intent pop up. Next having autoload videos anywhere on your site, people do not like to have videos playing when they go toe website. If they want to play the video, they will. But if they go to a website and maybe their sound had been turned up and it's just blaring. A lot of the times they're going to immediately jump off your page because they maybe were somewhere where they shouldn't be having sound. It was just too loud where. It was just too annoying. And that's not to say don't have videos on your site, but if you do have videos on your site, you want to one make sure that you are embedding them from a place like YouTube and not uploading them directly to your website and to. Do not have them. Autoload don't have them. Autoplay let the user determine when they play your video. And then finally not telling your SEO person you are redoing your website. If you've had SEO work, done it all on your website, and you've decided to redesign it, redevelop it, move platforms, whatever you need to get your SEO person involved, because most likely your website developer will not know what all was done and what all is SEO specific. And you will lose all that work that has taken you so long to build. And most likely that you paid for. Um, these are just a few of the things I don't recommend as an SEO specialist. I would love to hear your thoughts on these. I'll leave my email below in the show notes.