Optimizing Your Marketing Budget: Beyond Social Media

In this episode of the Visibility Boost, host Glenneth Reed emphasizes the importance of diversifying your marketing budget beyond just social media. She discusses the significant impact of organic traffic, which drives over 1000% more traffic compared to social media. Glenneth recommends a balanced approach by allocating funds to organic SEO, paid ads like Google, and social media to maximize lead generation and business growth. She also advises regularly evaluating your marketing strategies to ensure they are effective and driving substantial results.

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Links:

Visit my website at:  www.thevisibilitymethod.com
Send me an email at:  hello@thevisibilitymethod.com
Follow me on Instagram at: @glennethdotcom

Transcript

0:31

Welcome to the visibility boost. My name is Kenneth and I'm going to be your host. So today we're going to talk about, don't spend all your marketing budget on social media. I know there's going to be a lot of social media managers and management and. Social media. People come at me for this, and I'm not saying don't spend money on social, but one of the things I typically see is people spending. A thousand to 3000 a month on social media and spending nothing on organic or paid. And they're not getting the business and they lit and the leads that they want. And that's a problem. One of the things you need to know is that organic traffic drives. Thousand percent more traffic than social traffic. And I want you to stop and think about that. Again, organic traffic drives a thousand plus more percent than social traffic. And if that's the case, why would you spin that kind of money on social? And put no money time or effort into your STL. That just doesn't make sense when you're looking at what you can get. Now, what I recommend is, you know, we've got the visibility method, organic paid and social. I recommend doing at least two. If you can't do two and you have a pretty significant budget, I actually recommend going into paid like Google ads because that you can scale, you can control, you can control your demographics. And you know, that the person coming to your website has actually searched and is looking for the products and services you sell. But other than that, take your marketing budget and divide it. Divide your money, your time and your effort between at least two. And one of them honestly, should be organic. I know you're going to say to me, but Glen, I thought organic takes so long. It's a process. I don't have time. If you never start SEO, you're never going to get anywhere with SEO. It's just, it's just a fact. You've got to get started. It is the never ending marathon, but you have to start. Even if that's a do it yourself spending one to two hours a month. Taking some action on your website. That is better than nothing. It's better than just turning your whole marketing over, only to social media and expecting that to solve your business frustrations, to bring in all the leads that you want. There are very few businesses that could do that. So let's say you have$3,000. For a marketing budget. I would actually say put a thousand or 500, 10,000 towards some paid ads. And the management of them. Then split thousand and to SEO a thousand into social now. You're covering all bases and we know that they all work together. Remember your ultimate goal is to be where people search and make it so that your business can be found, whether they're on social, whether they're on Google. Whether they're on YouTube, wherever you want your business to show up. When somebody is searching for the products and services you sell. That's just, I think we all want that. We want new leads. Remember if they're already on your email list or if they're already following your social media, they already know, like, and trust you to some extent they have followed you. They have signed up for your email list. They know who you are. We're working to get new eyeballs. Into your system. Onto your social platform following you onto your email list so they can nurture you. Or directly to a sales page where they can buy from you. So when you're sitting down and you're looking at your budget, let's say you're looking at your budget for Q4. I want you to think, am I putting enough? And to all of these, or am I actually just putting all of my eggs into one basket? And if you're putting it into one basket and have been doing that for a while, Is it working? Take a very solid, honest look at your analytics. Is social driving traffic to your website. And are they converting into leads? Or are they actually converting into dollars? If you've got social media. Driving traffic to your site and they stay on site less than 10 seconds and they're not signing up for something or buying something. How high quality is that? Social media traffic. Is that actually working for you? Uh, again, Social media is great. Social media managers just have a skill. For this, but you have to be getting something out of it for your business. Pinterest, which is a search engine platform, not necessarily social media, but something that a lot of people pay for. If Pinterest, isn't bringing you. Leads to your website. If you're not getting new sign-ups new purchases. Then why are you spending the money on it? And I want you to think about that for all of your marketing efforts. Do you have a way to track that it's working for you? And I will say, give everything 90 days minimum to work. Like you've got to give your people time. You've got to do what they say, follow their instructions. But after 90 days, sit and evaluate. Maybe you give another 90 days. Maybe you pause it and work on something else. Because you need to. You know, shift your money around. But don't spend all of your marketing budget on social and think this is going to be what my business needs.