Stop Wasting Time on These SEO Tasks

In this episode, we discuss common SEO tactics that you should avoid to ensure effective website optimization. Key points include not over-optimizing every page, avoiding excessive alt tag optimization, shifting focus from backlinks to on-page performance, steering clear of Google and GoDaddy site builders, using user-friendly pop-ups, avoiding auto-play videos, and keeping your SEO expert informed during website redesigns. Tune in for practical advice to streamline your SEO strategy.

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Transcript

0:32

You always hear about what SEO strategies you need to be doing and all these things that you must do. But what about those SEO tactics that you should avoid or just not be worrying about? Let's get into it. One of the things you don't need to worry about is over optimizing every page. Not every page on your website needs to be optimized. You really need to focus on important pages like your home page, about page service pages and blogs, things like your contact page maps members, only areas. Those do not need to be optimized. So you don't need to be wasting your time. Making sure that they're optimized for search. The second one is over optimizing alt tags. Well, I will say that optimizing your images is a great SEO strategy. If you have dozens or hundreds of photos on every single page. You don't need to over optimize the alt tags. Do make sure you are optimizing some of them, but don't stress about all of them. The next thing is focusing solely on backlinks. Years ago, this was really a thing. Backlink backlinks backlinks. That is all you heard about when it came to SEO. They are no longer the top priority for Google. Google has said this. Google knows that people pay for links. They understand that people do reciprocal links. And so they've stopped putting. An emphasis on them. You want to concentrate on your on-page optimization site, speed and performance instead, and know that if you get backlinks from reputable sources, this will just help your SEO of even further. The next thing is using Google site builder or GoDaddy's page builder. Honestly, if you were on either of these platforms for your website, I would strongly urge you to get off of them immediately. What would I use? WordPress or Squarespace? Wix show it. Any one of those over Google or go daddy sites. They are just not SEO friendly, including Google's own site builder. The next thing is having popups and immediately on your home page. That is more of a performance and a user issue. Because there are so many users who, when you get on a page and you've got that pop-up right there. They don't just X out of your pop-up, they're exiting out of your home page and that can really hurt your SEO. So instead use timed pop-ups scroll triggered pop-ups or exit intent popups. The next thing, and this one drives me crazy. Auto-play videos. I get that you may want to have a video on your homepage or pages within your website, and that's fantastic. But auto-playing again, can drive visitors away. Let's think about the fact that they may be at work and not want anybody else to know that they're surfing or looking for other things. They come to your site and boom, your video starts blaring. They're not going to pause it. They're going to get off your site and that will hurt your SEO. Instead and bed your videos from platforms like YouTube and let users choose when to play them. And finally not informing your SEO person about website redesigns. Is a huge no-no. If you're getting your website redone, redeveloped moving platforms, you need to let your SEO person know immediately. You do not want to lose all the SEO work that you are. They have done. By having a developer, not worry about making sure that content gets moved over to the new site. The SEO person can run reports, make lists, and make sure that as your new sites being developed, you were keeping all the SEO elements that were in place. What are your thoughts? What have you heard about what you should and should not be doing for SEO would love to hear from you. Come find me on instagram at glennethdotcom.