Google Ads Isn't Magic

In this episode of  The Visibility Boost, host Glenneth discusses the common misconception that Google Ads can magically generate sales for products or services lacking organic traction. She emphasizes the necessity of having a product that already sells through other means before leveraging Google Ads, as ineffective sales pages or messaging cannot be remedied solely through paid advertising.  Glenneth underscores that while Google Ads can increase visibility and augment sales for already successful products, it is not a solution for products that do not convert.

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Transcript

0:31

Welcome to the Visibility Boost. My name is Glenneth, and I'm going to be your host today. We're talking about the fact that Google ads is not magic. Google ads is not the answer to not having sales. Google ads will get you more sales if you're already converting. So let's talk about this. If you've got a product or a service and you've not been getting any organic traffic, any organic sales or leads from any other platform. Google ads. Isn't going to magically bring those leads and sales in. It's just not going to happen. You most likely have a problem with your sales page or a messaging that Google ads can't fix. Yes, they are warm leads. Yes. They are looking for what you sell, what you have. But if other people organically are not already subscribing buying. Getting quotes then Google ads is not going to make that happen. So one thing that I recommend before you do Google ads is that you know, that your product sells, that you are already making some sells either through email marketing, social, organic, however, referral word of mouth. You know, you have something that is going to sell, then you can turn on Google ads to boost those cells boost being top of the page in. Your listings, but you can't just expect to throw money at it and make sales because that just doesn't happen. And I see that time and time again. With people and, well, I guess we can run it. And it can be a faster way to get people to the website and maybe see what's working and what's not. Maybe you have some, an app, like Hotjar on your website. So you can see where people are looking where they're falling off. And you're just using that money to get you those viewers faster. That could be helpful, but don't go into it thinking, oh, I've not made any sales this year. So I'm going to run Google ads. That will save me because honestly it is just wasting your money. It's just not a good thing. You need to already know that your services are out there selling that people are buying. Your product, your course, your book, your service, what ever it is. I just cannot stress enough that it's just, it's not magic. And I would say that for any kind of paid advertising, like yes, you can spend all the money in the world, but that doesn't necessarily mean that people are going to buy. You may get more people on your site, more eyeballs looking at your product, but it doesn't mean they're going to convert. That is another reason to also have your conversion set up so that you know, which traffic source is bringing you the leads. And you can see what's working and what's not, maybe you even have multiple sales pages doing some tests and you see that this one sales page is bringing in the most leads. Most conversions. Then you might consider using that for your Google ads. While I absolutely love Google ads. For visibility for getting you more sales, getting you more leads. If your product and service isn't already selling. Please don't think that this is the magic solution to your problem. Let's work on your sales page, your messaging, your conversions. And it could be something as simple, like you've not even tested your site to make sure that the whole process is working. I see a ton of business owners who just haven't walked through their own sales cycle. To discover that there's a problem somewhere and that people are falling off. Because they can't get anywhere. A button doesn't work. It takes them to the wrong page. I've tested some of my client's sites before and the call to action button leads to a 4 0 4 error page and I'm like, Th there's your problem, because if somebody says, okay, I'm ready to buy and they get to a page and it's a 4 0 4 error, they are most likely just going to bow out and then you've made no sales. So testing. Also your friend. And I would say, call a family member or a friend and say, Hey, can you test this? Give them a code so that it's$0 or set it to a dollar for the day so that they can try it, but make them actually go through the entire process to make sure that your backend and data is working correctly.