Is Your Google Business Profile Up-to-Date?

In this episode of Visibility Boost, host Glenneth emphasizes the importance of keeping your Google Business Profile updated and accurate. By sharing a personal experience with a local restaurant's conflicting information, Glenneth illustrates how such discrepancies can confuse potential customers and harm business. The episode provides essential tips on maintaining correct business details, ensuring customer satisfaction, and avoiding loss of clientele due to outdated profiles.

Join The Visibility Hive.

Links:

Visit my website at:  www.thevisibilitymethod.com
Send me an email at:  hello@thevisibilitymethod.com
Follow me on Instagram at: @glennethdotcom

Transcript

0:31

Welcome to the Visibility Boost. My name is Glenneth and I'm going to be your host. So today we are going to make this short and simple. When was the last time you looked at an edited your Google business profile? Many people will see this when they have gone to Google and they have searched for products or services like yours. And they are going to be looking at that profile. And if you are not putting enough information or not having the correct information in there, You can really leave a bad taste in their mouth and potentially lose a customer or not get a customer you never had because of frustrations. And I'm going to give you an example. I was looking at local restaurants in the area, trying to decide on a place for our family to go to dinner. And I was wanting to go somewhere where we had never been. And I landed on this one restaurant and I was looking at, you know, their hours because some places are closed on like Mondays or Tuesday. And then looking at all this specifications. This one said in its notes, reservations required. Dash has fireplace. Dash, reservation's not accepted. And I was like, So, which is it? Is it reservations required? Or reservations not accepted. And honestly, I reached out and they couldn't even tell me. So, you know, you've just confused a potential client who I've moved on. And honestly, I chose one of their competitors that we've never been to. And that's where we're going to family dinner. So whether it's little things like your phone number, your address, your suite number. Your hours, like if you're a business that constantly changes hours, you need to have somebody who knows how to edit your Google business profile. And make sure that it is kept up to date. If somebody is coming into your business. And you've got on Google business. That you're open and you're actually closed. They are going to be incredibly frustrated when you get there. Now, obviously things happen, emergencies happen, but 95% of the time, your profile should reflect what is currently happening in your business. Google will actually send you reminders around holidays saying, Hey, are you open or do you have special hours? Make sure you stop. Look at that and then go update your Google business profile.