Why Single Page Websites Fail Your SEO

In this episode of 'The Visibility Boost,' host Glenneth discusses the drawbacks of single-page websites for businesses aiming to boost their SEO. Glenneth explains why having multiple pages is crucial for optimizing different keyphrases and establishing authority, expertise, and trustworthiness. The episode outlines a recommended structure for service-based businesses, emphasizing the importance of separate pages for each service and the benefits of detailed service-specific content over blogging.

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Transcript

0:32

Welcome to the visibility based. My name is Glennon and I'm going to be your host. Today, we're going to talk about why you should avoid having a single page website. If you're a business looking to improve your SEO, you have multiple services. You do not want a single page website. And the reason being is that is only one page that you have the chance to optimize. You can't do well. Multiple key phrases on that one page, you need multiple pages to prove your authority, your expertise, your trustworthiness. Now that's not to say that you may not have a product stand alone and that's all you're advertising on that. Maybe you have a single page for that. But if you have a service business, you need at least a home and about. Each service needs their own page and a contact page. So at minimum, like three or four pages, but ideally even more, ideally every service page has their own page. They, you can optimize around that service. If you are a med spa and you do. Five different services, putting them all on one page is not going to help your SEO, but having a service page that lists every service that then links. To a page where you're talking just about the service, like microneedling Botox. Lip fillers. Then you can optimize each service page around that specific service. The trend with the. Designers these days seems to be, let's just do a single page and it looks like multiple pages because it has an app bar and it'll say about service, et cetera. But when you click on it, it just jumps to lower. And the page that's still one page. You've not changed URLs. You've not gone to a different page. So you still get one title tag, one meta-description. One place to really optimize that page. And if you do five to 10 different services, you're not going to be up able to optimize this site for all of those. So as you're talking to your web person, if you're. Looking at either creating a new website, redesigning what you have or starting a new business. I want you to go in with the mindset that you're going to have at least a home about servicing contact. I minimum that should be your minimum business card type website. Hopefully, you're going to have more, I will say, so many businesses these days have blogs and that's a great idea. But you may not need that. If you add enough information to your service pages, let's say you do microneedling. So you might talk about what micro needling is, how it works, who should have it. Then maybe you have the specific frequently asked questions. That you get around microneedling specifically on that page. You could have a separate FAQ page for your general questions. What are my business hours? Do you take insurance? What type of forms of payment do you take? But if you get a, Hey, can I wear makeup to my micro needling appointment? Or how long is recovery going to be, then that can all be on one longer page, giving you that much more to optimize and help your SEO. So there's definitely, ways around. Blogging if you're like, absolutely not. I'm never going to do that, but again, let's avoid the single page websites start thinking, mapping out the four pages initially, and then adding on from there.