Using AI at Work

Using AI for Direct Response Marketing with Stefan Georgi

February 05, 2024 Chris Daigle Episode 6
Using AI for Direct Response Marketing with Stefan Georgi
Using AI at Work
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Using AI at Work
Using AI for Direct Response Marketing with Stefan Georgi
Feb 05, 2024 Episode 6
Chris Daigle

Chris Daigle interviews Stefan Georgi, a renowned direct response marketer and copywriter, whose pen has powered billions in sales. Stefan has been instrumental in propelling brands like VShred and Tommy Chong CBD into the limelight. Today, Stefan's focus is on leveraging AI to enhance customer acquisition and operational efficiency in businesses. A prime example of his innovative approach is FreeAdCopy.com, a tool that democratizes the creation of world-class advertising copy at no cost. 

In the conversation, Stefan discussing his journey into AI and its applications in business and also highlights his transition into educating others about AI's potential through masterminds and training programs. Stefan underscores the significance of hiring individuals who are enthusiastic about AI and communicating to existing employees about the benefits of integrating AI technologies to ensure job security and growth.

2:13 Evolution into Education and AI

8:14 Exploring AI Tools and Processes

17:28 Shifting Mindsets and Winning with Automation

28:38 Overcoming Resistance to AI

31:42 Screening for Enthusiasm

40:34 Automating Decision-Making Processes

45:06 Streamlining Organizational Structure

56:03 Embracing Entrepreneurial Opportunities 

Sponsored by Chief AI Officer. Empowering businesses with AI education and training. Visit chiefaiofficer.com for a free AI readiness assessment & AI strategy guide to help you get started using AI at work.

Please like & subscribe! Follow us on X at @usingaiatwork and our website at usingaiatwork.com.

Show Notes Chapter Markers

Chris Daigle interviews Stefan Georgi, a renowned direct response marketer and copywriter, whose pen has powered billions in sales. Stefan has been instrumental in propelling brands like VShred and Tommy Chong CBD into the limelight. Today, Stefan's focus is on leveraging AI to enhance customer acquisition and operational efficiency in businesses. A prime example of his innovative approach is FreeAdCopy.com, a tool that democratizes the creation of world-class advertising copy at no cost. 

In the conversation, Stefan discussing his journey into AI and its applications in business and also highlights his transition into educating others about AI's potential through masterminds and training programs. Stefan underscores the significance of hiring individuals who are enthusiastic about AI and communicating to existing employees about the benefits of integrating AI technologies to ensure job security and growth.

2:13 Evolution into Education and AI

8:14 Exploring AI Tools and Processes

17:28 Shifting Mindsets and Winning with Automation

28:38 Overcoming Resistance to AI

31:42 Screening for Enthusiasm

40:34 Automating Decision-Making Processes

45:06 Streamlining Organizational Structure

56:03 Embracing Entrepreneurial Opportunities 

Sponsored by Chief AI Officer. Empowering businesses with AI education and training. Visit chiefaiofficer.com for a free AI readiness assessment & AI strategy guide to help you get started using AI at work.

Please like & subscribe! Follow us on X at @usingaiatwork and our website at usingaiatwork.com.

Evolution into Education and AI
Exploring AI Tools and Processes
Shifting Mindsets and Winning with Automation
Overcoming Resistance to AI
Screening for Enthusiasm
Automating Decision-Making Processes
Streamlining Organizational Structure
Embracing Entrepreneurial Opportunities