Welcome to another episode of Using AI at Work. Today we have a special guest, Sam JT, an AI enthusiast and entrepreneur. Sam transitioned from a corporate career as an actual managing investments in the mining industry to pioneering an Amazon FBA and eventually embracing AI. He's been at the forefront of using AI tools like AGN and 11 Labs to revolutionize customer engagement and branding. Sam's latest venture authority book profits helps experts publish their books using AI-driven processes. Now, let's get started. Welcome to Using AI at Work. I'm your host, Chris Dagel. Each week we'll be learning how today's business owners, entrepreneurs, and ambitious professionals are getting more done with smart use of tomorrow's tech. Let's get started. All right, everybody. Um, on this episode of Using AI at Work, I'm excited to introduce Sam JT. Sam and I were first connected through a mutual acquaintance who said, Hey, you got to check out my buddies who are doing some really cool stuff in AI. Being in AI, I was very interested in what they did. And Sam and his partner were uh just very open. It was a fantastic conversation. I was really intrigued with what they're doing. And now that leads us to uh after many months of planning, we're finally here on the podcast together. So, Sam, before we get started, um, why don't you tell everybody a little bit about yourself and what you're up to?
Yeah, sure. I'll I'll do a quick intro. Uh so I used to feel like most people were corporate like 10 years ago. Um I was an actuary, so like managing investments for for um one of the biggest uh mining companies in the world. Then I kept doing like invest these kinds of investments, so heavy mat uh like forecasting these kinds of things. And I really I I enjoyed it, but I I was like I'm sure one thing that helped me when I was doing that was I looked at my boss's boss job and like, do I wanna if I keep doing what I'm doing in 20 years, like I'm gonna have this job? Is that what I really want? Like, I'm gonna work 20 years to do what he's doing. I was like, like, yeah, hell no, that's not what I want. And then I figured I'm gonna find something else. And then I started doing Amazon FBA, that was uh 2015 while I was still working, and then eventually that grew into something big. Uh exited that in 2018, 19, 2019, and then started uh as a consultant for that specific thing. So like I had sold a lot on Amazon and started helping people there. Um and slowly but surely that I I sold the another business two years ago, and then sort of AI. I had been using AI for one specific thing in that business, like the creating the videos. Like everyone knows now with AGN like these kinds of tools, but back then there was one tool, I think it was Windsor. It's still still there. Like that I was using that, it was great. I was like, wow, can't believe you can do that back in 2022. So like product videos. Uh no, for like follow-up. So like your customer would buy the product, you film one like this, you film one video, it but that was in 2021, and that was like wow, I can't it was this company, yeah. It was it was pretty expensive, uh, but it was like wow, can't believe like we can actually do this, this is insane. Yeah, and so but then when when when DALI came out, uh that was like the thing. I was like, wow, this is so cool. The images were horrible. The DAL like the Dali 2. Uh, but it was so cool. Like uh I spent hours and hours, and then obviously Chat GPT arrived, and I was like, I gotta do this full time, I love it. So then transition, teaching people in AI, but now we're doing different things, which uh oh, and then we're gonna talk about.
SPEAKER_01Yeah, I'm excited to hear about that. And it's I I didn't realize that you were using the AI-powered tools as early as you were. Um before we move into that, that's that's one of the things that personally uh you know, we use Hey Gen a lot and um product videos and and that sort of thing. But Hey Gen recently, I don't know about recently, but it's a new feature with the uh custom greetings, right? Where you can record the video and then it it'll dub in the individual's name. You were using that in 2021, and even though it was expensive, you still used it. Can you tell me what were the results? Was it did it have an impact?
Yeah, yeah, especially for like uh obviously branding, like the experience people or customers get, which is like, wow, this the founder actually takes time to to rip like he's sending me a video now because if you if you send an email, most people know it's like it's automated at this point. Like yeah, maybe 10 years ago people like didn't know, but I think it's pretty clear now. Um so like the experience, because I used to do a lot of personal videos myself, like I would uh there's a tool Bonjoro where you would do it manually, like film one video at a time would take like 45 seconds each, and I would do it because I knew like the impact it had on like um interest for follow-up sequence for people, like for um repurchase rate, uh, these these kinds of things. And so it had a big I don't remember the exact um like percentage, but big enough that it the cost, even though it was really high, didn't matter.
SPEAKER_01Did did customers comment on it?
SPEAKER_00Oh yeah, yeah, even um people now uh now it's we've been doing it a little bit, but like obviously back then it was even crazier because that sure that was not something people thought existed. Um it wasn't as good, but still people went crazy. It's like wow, I can't believe you took the time. Like the we would get awesome, and then an incredible response rate. Um and it's it's crazy to think like it still works extremely well, but uh but back then.
SPEAKER_01I'll be trying it tomorrow, trust me. I've been in Hey Gen doing a lot of stuff, and that was one of the things. And so, folks, if if you're not following what we're talking about here, HeyGen is a uh a video avatar creation tool. So you can Sam or I could go on there and we could create a a digital version of ourselves that was very high quality. And it can speak in any language and it can you know do introductions to podcasts, which actually this podcast, the introduction was done with HeyGen and 11 Labs. Um, but they have a function that allows you to record a hey, saw you joined our newsletter or were excited, or you know, whatever it was, bought the product. But they have it set up to where you can basically take your customer list and upload it to HeyGen, and it will be a video of you saying, Hey Sam, hey Chris, hey Debbie, whatever. And, you know, those touches I just got off a phone call talking about this. The biggest challenge with creating content with AI is the market is becoming more sophisticated and their association with purely synthetic output, right, that doesn't feel like a human was involved and it just feels like somebody copied and pasted from ChatGPT, that's turning people off. Right. So the the effort that I've been working on for a long time, and I know you guys have as well, is how do I make that synthetic content an authentic experience? Right. Not fooling people, but and this video is a perfect example of that. Hey, I bought a product from somebody. Oh, what's this email? Wow, that's the owner of the company, and he's saying, hey, thanks, Chris, for buying the product. You're 100% right. That stands out. And it's synthetic, but an authentic experience. So, with that being the case, I know that you guys are producing a lot of written content now because your primary business is authority books, right? Authority book profits is the business. Um, can we talk about what that what that process looked like of going from synthetic output to, hey, this is high quality. Like a human probably wrote this.
SPEAKER_00Yeah.
Just before uh begin to just like the to add on one last thing that's that we did that was super helpful was uh and it's even easier. It's instead of doing vi video or in addition to video, we did a um obviously AI voice, but like sending through text. So like texting people could create the voice with 11 labs after they purchase and this and send them the like an AI voice there, which was uh interesting too. I love it. People like uh there's always issues there, so you have you have to be careful, obviously, the day the opt-ins and this kind of thing. But uh it's no, I haven't seen like I've never received I've received some AI videos, very few, so there's still a big opportunity there, but I've never received anyone sending me like uh an AI research like that. Uh we did last year we used to do it quite a lot because we have like a different business and it was just AI specific, and so people it was like an easy way to get people to to then ascend, but yeah, it's it's a great way to do it as well. Those are great tips, yeah. Yeah, but and then for for the book, yeah, yeah.
SPEAKER_01When it comes to the book, so tell everybody about what you do because it's pretty fascinating.
SPEAKER_00Yeah, so we we write people's books, like with the write subject matter experts books, and and basically we it's it's all done with AI. Obviously, we have people looking at it after, etc. But like the entire book, 150 pages, uh fifth 40, 50,000 words. And what's what's special, which I know we'll touch on after, is we we have a process where we we tell people we'll write your book, and then if you like it, you pay. Like no credit card, nothing. So we take all the risk. We people give us information, we write the book, and there's a lot of reasons why it works well. You we get them to buy in, so they have to spend like 20 minutes fill out a form, like they buy in into the process, etc. So, like that's the overview of what we do. But in in terms of like the content, and um I'll I don't like talking uh shit about other people. I'm not gonna mention names, but there's a lot of other softwares out there that write books. I've tried them all, uh obviously, because before building the system that I built, like I've said, I'm just gonna arbitrage it, I'm gonna use other people and resell it. Make it easy to at least to get started. And I tried it and it was horrible, like clearly AR uh written, and so I I ended up building it. But to get content written like uh a human, there's two things you can do. The first thing, much, much harder. That's the one we do most of the time. Uh, and I'll start with the second thing. The second thing is what I've I've tried doing is you obviously you try to make it human like the first time, but then you rewrite the content after. So like you in all your workflows and all these things, like I would have the first output is never the last the the one we use, and then we rewrite it. And so it's much easier to rewrite because yeah, I mean, with AI, what happens is like you'll you'll give um here's the audience, here's the product, here's this, do this, do this, and then you have like 20 comments, you're telling it to do 20 things, and so it makes it tough. So then what we do is like we don't really care if it's not perfect the first time. Then the second output is here's the output, here's the purpose. Now we just want you to rewrite it, and then we give it like some specific guidelines because you you'll see like uh the AI will tend to write the same things over, like it'll start the paragraph with hey, let's talk about this. Hey, something we we do like a restriction section, is like do not include this, do not include that, do not include that. And so this way the output is like 10 times better with very minimal work. You just have like just from the exclusions, like the calibrations on not just the exclusion, but like the two-step process where got it. You have the exclusions, because this way you you'll see the patterns, like if you run it a couple of times, you're like, okay, it always starts with this, it always says, Um, have you ever considered this or like whatever? So we'll do this process and we'll uh we'll tell it we have like I've tried a lot of different different ways, but we'll we'll make sure it um just having this process with the second part has very minimal prompts. It's because you all like the core of the the text is good. It's all like it talks about what you want, it's probably already uh the the I guess the flow you want it, etc. And then what we'll do is we'll reformat so if it's a like uh for the book or for content, it'll be like I make sure that each sentence is on their each sentence is on their own line. And so this way like because we do everything at scale and these kinds of things, so we want to make sure that how can we minimize having to manually go in and fix this? Because if you if you do like hundreds of pieces of content, or the 50,000 book and all these kinds of things, and you have to manually go in, it still works, but it's just the process takes it sort of defeats the purpose of doing it the way we're doing it.
SPEAKER_01Let me ask you, have you written a book?
SPEAKER_00Yeah, yeah. I I write I wrote uh six books before AI, so but I published three of them. Uh like my first one in 2018 or 19, I don't remember. Okay. Yeah, so that's the like the first thing I did when I started my consulting business in 2019. So yeah, 2019. I wrote a book and sorry, it worked really well. So I wrote another one like literally one year later. Like it's not it's not just me taking advantage of like the AI. Like I I've been using books, I've gotten partnerships from books, I've gotten in like really big deals, a lot of clients this way. So to me, it's like it's never been easier to do it. Still no one does it. Okay. So it's interesting.
There's there's a big perceived barrier to getting a book written, right? Like seems like a lot of work. Yeah, but the way that you guys do it, the individual uh uh provides you with some information. You said it takes them about 20 minutes to to complete it, and then um like they just schedule a call and the book is waiting for them.
SPEAKER_00Yeah, what we do is uh there's a couple things like not to get too nitty-gritty, but different steps of the process. So like obviously we want to make sure it's it's it's uh optimized at all points, but we have people filling out their form, and it's basic things like like who are you? What do you like what do you do? Um who like what is the book gonna be about with your audience? What like do you do anything unique like in in in helping your audience get whatever result? Do you have us already have a step-by-step process to get them to that result? All these things, uh, because this way we can take that information and then and then we also include their story. So they give us a story and it's included in the book. And so like we take what they give us and then we rewrite it. Um the usually the the the output we get is not good enough and there's not specific enough. It's not true for everyone, but for most people, so we then have an automation that immediately rewrites it in a way that is gonna give us enough information, and then once it's writ rewritten, then we run the full automation, uh, which is like 260 plus steps. I don't know, maybe more. So it's it goes through everything, and it it sounds big, but it's like it there's no code or anything, like just because I'm not a coder.
SPEAKER_01So you built this with like Zapier or Make or something similar.
SPEAKER_00Yeah. Huh? Yeah, make is Zapier would never I'm not gonna say that. I think it would be 10 times harder to do it in Zap and Zapier and 10 times more expensive because Zapier is much more expensive than make. And so then it it sort of defeats the purpose for the cost to be able to do that. But yeah, with Make, you have much more flexibility, um, and it makes it easier. So yeah, that's what we use.
SPEAKER_01And Sam, I want to make a point here, folks. So Sam's just talking about a 200 and uh a process that he architected with 260 steps. But I don't know if you caught that. He said, I'm not a coder. This is all done via no code. So like that's encouraging for anybody listening. If you wanted to do something like this, maybe don't do 260 steps. But Sam's here telling you that you don't need to be a coder to be able to do something very powerful with these no code automation tools. In particular, he's using make.
SPEAKER_00So I want to let's say something funny happened. Just speaking of code, I um we have we have one one part at the end where uh formatting and different things like that. I was like, I'm gonna use code for this to format it in a specific way, which so I I go on Fiverr, pay some some guy like 50 bucks, writes the the script, and then he's he's stuck at one specific point. Like he spent well, that's what he said, but I he spent a day on it fixing that one thing that wasn't working. I just put it on Chat GPT, said, Hey, this is what's not working, then it's re it it fixed the thing. Like the I know it doesn't work always the first time, but yeah, and then it re-wrote, I copy pasted it, like tested, and it worked perfectly. And and then I'm like, oh yeah, I fixed it. It's like why like then the guy was like, What'd you do? I like, yeah, don't worry. And like, I don't even know what happened, but yeah, it fixed it.
SPEAKER_01Oh, very cool. Yeah, I've been hearing a lot about people. That's one of the areas that we haven't we don't spend a lot of time coding. Um, but this is another endorsement of the fact that, hey, you don't need to be a coder if you know how to ask ChatGPT to build it for you. So great point. Yeah. So I know that you guys, you you have been involved in AI education using AI, but also AI education. You were early in, like you guys were some of the first on the scene last year. Um, but you've you've had a few different approaches to it. Um, and now you guys find yourself in primarily focused on the authority book environment. Is there do you have other areas of the business that are leveraging AI? I mean, obviously internally, but are you guys monetizing your AI expertise beyond the authority book environment?
Um, yeah, I I mean some clients here and there, like the consultant, it's not something that we spend I spend much time on because yeah, there's always much more like on the business, but yeah, anything. Um especially for for like friends uh that I I'll do for example their um build process to write lead magnets, like they a lot of business coaching business and these kind of things. They yeah, they want to get more leads, so they do like a two-step where they pose their lead magnet and say, Hey, do you want it? Yes, people reply and they they book, like they make a lot of money that way. And so they need they always need new lead magnets. Yeah. So like I I use perplexity a lot, yeah uh with the cloud cloud opus setting. Uh and I'll do like it's not it's not too much of like a I don't have the prompt, obviously memorize, but I'll just ask it to research a specific subject and list like all the some of the top experts, what are their takes on the subject, and then I'll ask it to create like a step-by-step, maybe three-step process, two-step, five-step, whatever. And then they'll write a lead magnet, and then have a separate prompt that writes the actual text. And I I use then I I put that information, put it in cloud just because I don't I don't want it to look on the website I already have what I need, put it in cloud, and then write the lead magnet. Cloud personally, I for writing cloud, I I almost never use Chat GPT at this point, like it's very rare.
SPEAKER_01Wow.
SPEAKER_00Even with even with the new model, um, and we can talk about it a little more, but I Cloud the output from Cloud is the way it's written, I like it much more. Uh it's it's much it feels much more human just without changing anything.
SPEAKER_01Yeah.
SPEAKER_00Um, and it always gets what I want better personally than than Chad GPT. Like I'll ask it to review documents, to create step-by-step for different things. And I always I'll use both. Like I'll have two screens and I'll run both at the same time. And I don't remember the last time I took the output from ChatGPT. Wow. It's always for me, what I like, my preference is the output from Claude, like nine times out of ten.
SPEAKER_01You know, I hear that from copywriters, I hear that from like thought leaders. Claude is the one that they all use because it needs a lot less rewriting once it's done. Okay, that's a great tip. Is Claude the primary engine for what you guys are using on your book? Are you mixing it up?
SPEAKER_00No, it's too expensive for uh for the for the API to write 50,000 words. I mean, it it's it's not that expensive, but compared to 4.0 or something, it's a lot more expensive. Yeah, we don't we don't use 4.0. Um I would do no, we used uh the one just before. Yeah, 4.0 is decent, but it feels like it doesn't doesn't listen as good.
SPEAKER_01It's trying to give a lot more output too, it seems like.
SPEAKER_00Yeah, so yeah, because I obviously I I have to test a lot. So like one thing, and people can like if you use it a lot, especially in automations, what I do is um like uh ChatGPT, the playground for the like the API they have they now have a compare section you can compare like you could you put one prompt same settings and it it does the two models at the same time to check the output really quickly yeah yeah because that that's what we use for writing the book uh and so it it's when when you know like how to have it write in a non or non-AI fashion you can still achieve like really good results with with chat GPT or well whatever so it's it still works it's just I feel it's a lot more work but uh the the the the API costs are so expensive for Cloud Opus that it it's not worth it yet.
Do you think that I mean because with the spring update with Chat GPT they announced the 4.0 and then the API cost what is it twice as fast and 10 times cheaper or something like that? It's it's a big difference in API calls now.
SPEAKER_00Yeah it's twice it's 50% cheaper than the previous model. Yeah. Yeah it's still for what we do it's still not worth it. Uh yeah it it it doesn't formula like it depending on what you do it can be 100% worth it uh especially if like speed is important like because I know like a lot of AI like voice application that didn't that need like real time low latency like that that's a that's a no-brainer but it's it does but like the job for them but for what I personally use it it's like having a 10% better output using the previous one even if it's twice the price it's still worth it yeah this is another interesting concept so you just the difference in one model same prompt but you went from GPT 4 to GPT 4.0 and your prompt isn't giving you the output from 4.0 that it was giving you from the other version now I prefer uh yeah because my the prompts for the book that the the way we write it the prompts are enormous and yeah if you don't have to use big prompts don't because it it's much better like to do them step by step personally uh but it in an API and like if you don't want to have 2000 steps and it we use gigantic prompts and and so it it makes it tricky because there's a lot of information yeah a lot of like audience detail a lot of the book outline this like all these kinds of things plus how to write we have a lot of information to make it write in a specific way so I feel like since there's so much information the the GPT 4.0 like it just it doesn't follow everything as well. So it'll do a good job. Like it I'd say it does maybe the same job but the problem is it's not as consistent. So he'll write the book and then the formatting will be different in a couple chapters or the or then it'll do something a little different but then like it sort of defeats the purpose of for or sure for what we do to to have something that's not hundred like really really consistent. So that's why another reason like we don't use it.
SPEAKER_01You know this idea of these uh big prompts has been coming up in conversation more and more I was uh sitting with somebody here in my town who is um certified through Jeff Hunter's persona method okay right and you know my take from that is that there's this these long pre-prompts right like the the context that starts the actual and you know I asked him I was like because we use I use a custom GPT to get to translate into my voice my written voice right um and you know it's it's pretty good but it's just a simple custom GPT and I I was asking I was like would I would it be that much better if I loaded that custom GPT with you know uh uh this one of these prompts like you're using these massive pre-prompts and the other person I heard say it John Benson who is a guest on the podcast preprompts is that are are you guys are your these big prompts coming in after or are you also like setting the context of the chat with a big pre-prompt yeah I mean the the difference in what we do is it's all through API so there's we we don't use the um the GPT so the threads API because it's so expensive because every time you write something in it yeah like it has so it adds up it's insane how much expensive it gets with the uh because of the the threads API.
SPEAKER_00So basically like for people that don't know like the GPT it's the API to use GPT GPTs uh and so I have to use so every time I write something it's it's like a a brand new chat. So like every through the API basically to write the book. So it it gets tricky to make sure that it knows what's gonna come after it knows what the book is about it know all these things. So so every time every prompt has like the same infrastructure and it has all the details every single time or else like because then it if not then it's missing the context and that's I know that's what a lot of people are doing like to write the books and and you can tell but it it's it's it's a little bit more expensive but the thing is the like you you have the obviously the the the token in and token out right so token in is significantly cheaper so then it's it's it's not as bad when you put a bunch of stuff in because it the price is less uh so it it's worth in our case to to like load these prompts it's still like don't even it's still extremely extremely cheap to write like an entire book even if I have to load all the prompts and like do yeah so many things it's still ridiculously cheap but yeah so so diff I guess different different solution for the different problems that we have but uh because we can't like can't use a a system prompt because it's I mean we can but it still have to do it at every every single API call. So it sort of doesn't make sense.
SPEAKER_01I mentioned before we got on the phone that um one of the guests I'd recently interviewed Isar mate this with his podcast leveraging AI he recently had a guest on there
that geeked out on that and he figured out a way how I'll send you the episode but it might be the solution you're looking for. For sure um very cool but so you know this is an interesting juxtaposition because um writing a book like if I if I were to write a book from scratch I just wouldn't do it. It would be I just don't know where I'd find the time and I'd have all the excuses of you know I don't know what to write and all that kind of stuff. Right. So for individuals who are out there who are who are think that this would be a good contribution to their positioning as a thought leader or in their industry as a you know a top voice or those sorts of things and they hear you say it's extremely cheap for me to create a book and then they go out to some of these services and they're like, well that's not extremely cheap. I want people to understand the technology that's producing this to use it is extremely cheap. To build it to get the output that you want is not extremely cheap. That's years of practice that is 10,000 hours for sure of like those 260 steps figuring those out trust me their first effort at this was not 260 steps. Like they had to figure that stuff out along the way so I don't want you as a as a listener to to be like well if it's so cheap how come I have to pay because it's not the tool that's the cheap the tool's cheap the knowing how to use the tool yeah that's priceless. Right. And Sam's obviously with all the X uh all the the testing they've done is obviously an expert at this now so um want to make that distinction tools are cheap but the knowledge itself is not cheap.
SPEAKER_00Yeah it's a it's an important distinction because the yeah yeah the because it like if I knew everything I know now to build it it would have still taken yeah a while but 10 20 times less than it took me to because there's so much like especially when you have like a front facing output like let's say you create something and you don't have someone that that's out like meticulously going through it etc before showing it to a customer like you have so much testing to do like well if I change this a little bit can you do it better? If I change it then there's always like and even the API even when there's no change sometimes you still feel like there's a change in the model or for some even it shouldn't happen but it feels like it like running the amount of books and all these things we do like if sometimes I I think it was in May even without the new uh model it's like running through the same model and then for some reason like the same output there was always like a an extra space in between the paragraphs. It's like I have like a that's a tip for if people like are a little bit OCD like me and like you have to do a lot of tests like I have a a Google Sheet without the logs of the test that I do what date I did like where exactly what I changed all these things is it gets tricky.
SPEAKER_01And so I looked at it I'm like I don't change anything but the model I don't know like it I don't know why I I mean I have ideas but anyways it it it still changes so you have to uh you always have to update and tweak things and no work around for that um one of our faculty that teaches automations and stuff for chief officer's name Sean David from automat2win.com um sean is big on the use of seeds once he gets an output he'll ask what the seed is and he will make sure that that particular seed which prevents that the way he explains it it prevents that those those random variations that occur from the model. And I thought that was a a definite insider's tip. So when he finds output he likes he he asks it for whatever the seed is and however he does it and then he ha has it continue to use that seed in that type of output.
SPEAKER_00Interesting um may may or may not be a solution for you but yeah when you use the API call they you can see what seed it's used and stuff like that. So all right it's interesting. I mean I'll definitely put it on my I'm always testing new things so I'll let you I know you are nice.
SPEAKER_01So let me ask you okay you you've got the AI's got such a broad application particularly in supporting businesses and you've had the luxury of being not the luxury you've you've earned the successes that you've had in business before even you know AI was on the case. So you bring to the table an understanding of what it takes to make a business successful with or without AI right and you've got you've you've obviously invested time testing resources advertising to get the authority book profits environment off the ground. What's next for you? Because now that this is up and running is it just is it better faster stronger books or are you able to leverage this engine into something else?
SPEAKER_00Yeah I mean yeah because I think the the biggest thing was learning the a specific way for us to do to build the environment and I'll I'll dive into that uh because that doesn't mean anything just saying it like that but uh and then now being able to apply this and scale it so what I mean is so initially it was just the book right started by doing only the book and then I learned well if I do the book and create the output a specific way I can then just by clicking one button have then we write everyone like the content for all the social channels like with so if the book comes out I click a button there's there's like 400 pieces of content I click a button there's a wow the copy for the funnel that there with the book there's wow like so everything we do like the Amazon book description the build like the not the funnel but like funnel ideas so like sure there's so many more things that I like we keep adding uh the the we like whenever the we do the there's a book worksheet so like every for every chapter every section of every chapter we create like recaps and mini exercises so people understand and they can get that with their book and then the a course based on what's in the books and also like understanding how you can take an output like that and then keep adding more stuff. That makes a lot of sense I haven't added more stuff in in a while because uh I'm I'm now we're just focusing on obviously automating this more bringing in more people sales team these kinds of things but I have like there's so many like we so many more things um like uh there's like the direct ecosystem of like they get their book and everything that goes with their book but then with that specific audience what else could they need? Like um and obviously it depends on uh because we target two different audiences like people that want to start a business and people that already have one. So they they want different things but like for example someone that doesn't have a business I have like most of these already built out in my head but I it's like how can we create like their well we'll create their branding guide we'll create their website we'll create like all these things you can create from the book or from the form. Yeah like these kinds of things uh like that's what's next and then to be honest I don't have like a it's more like a six month vision at a time because it changes so fast that in six months there's like potentially something new that makes it so that we can do what we're doing differently. And so I'm not I I used I I I try to think further ahead but like in terms of especially like product roadmap it's it's too hard uh to to think too far ahead at the moment.
SPEAKER_01A real paradigm changer that's that's you know um I spent a lot of my career focused on strategy that this AI like the strategy can't be a five year strategy. It's got to be like six months like you're talking about here because the next release could do something that you've been waiting like you've been trying to figure out it's crazy. I like that idea if you're you know are are so are you currently providing the individuals with all the marketing collateral that they need or this this is what's on the product roadmap for enhancements?
SPEAKER_00We had one of our clients do like a one sentence post to pre-sell their book not even pre-sell like use their book as a lead magnet saying like hey who wants this book about this to get this outcome and they already have an audience but it's like it's like not a beginner but they they they close 6000 of business in 48 hours from the book and they didn't have the book like it we're trying to make it easier and not like because my my first instinct is like well I'll go crazy like I'll just yeah I'll build like the heck out of this thing it'll be too complicated and people won't then then you get people like overwhelmed and they don't even if someone like a high level it's not it's it they'll be that there's different types of overwhelm like they just they just don't have time to like understand what they can even do with it versus someone a lower level anyway. But so I try to now it's it's it's come to the point where it's how can I basically take this and make it simpler and so we uh obviously some we have things like we either just do their book or we do their book plus content book plus content plus funnel and all these things. So depending on the case we do like the most of the marketing and like uh marketing content the podcast and we there's like a mini course uh comes with it too because some people some people like want to once they have their book they want to know how to clone their voice and AI like it's it's super basic but I know you you've experienced too like like how crazy that most people still don't know what we feel like what we take as granted that are like the the most basic things.
SPEAKER_01That's the before this call I had the the privilege of being able to present to an executive team on some very basic stuff right and
you're right if you use the tools and that's what I tell people is that the tools aren't the hard part right like if you didn't if you didn't have the business experience that you would had with FBA and with professional career and all the stuff you've done prior, big deal you know the tools but you don't know how to you well where to use them right it requires that individual having like I tell people all the time if you're gonna learn AI, don't think of it as like now I got to change my career. Heck the hard part like you know all the stuff in that industry. Now you know if you can learn the tools you can very easily see oh this tool fits over here. If you don't know the industry you can't do that. So it's not just the tools it's that business experience that you brought to the table with you. I love the idea of so I used to um uh be an advisor for Tucker Max had a book company called it was called Book in a box and it was called Scribed yeah um and like I was I was I loved what he like we'd do this and we'd do that and they had a book and like you can do all of that stuff now. And listen to work with Scribe at the time to have them do like their their best package was it was six figures. Right now you guys maybe you can't go and organize an event like they were doing or something or a book launch tour or something but everything up to that point that a that a publisher would be doing for you like you can now compete with them with your automations and what you probably got like a couple of humans that are in the loop that kind of approve things and push things up along yeah right now there's like one part-time VA because it's a good thing with uh with the eyes like uh the way I look at it like it the the most basic form is like how can I save time save money do more right like that that's the like the it's super basic that's the three things and so like I try to live like especially I feel like for for your clients you you have to be doing what you're telling them to do and like all these things.
SPEAKER_00So like we use it internally and I I sometimes I don't have to use it and I'll I'll I'll I'll still get in the habit of using it and I like yeah I build SOPs for RVA saying hey when someone needs to revise the book like just take this do this and they use AI to to do it and um so yeah it's it so we can get by with the like a super super small team for when it comes to like editing and all these things because with AI I I think the the thing that I realized the most like most especially last year when I was uh more like teaching people is like the the limitations or the or the false beliefs that they have when it comes to AI of like what it can and can do. Because and I I feel like that's in everything but it with the I it's like an they easily dismiss it where they'll try it one time. Right. And they'll be they'll be like ah no AI can't can't do this. AI can do that AI can do this. And I used to have like a uh an analogy where it I I forgot exactly because it's been like almost a year since I use it but like you have let's say you you want to pick up a sport that you pick up a basketball you shoot at the basket you're like oh it didn't go in like it doesn't work the the balls the the ball's broken the net doesn't work like it that's feels like what they try with they do one thing half assed it's like oh it didn't work it must be that this doesn't work rather than I just don't know how to do it. It's AI is a skill like at the end of the day that's how I see it anyway. Yes.
SPEAKER_01Like if if you don't if you you don't train if you don't learn yeah you'll you'll get a bad outcome that's a great way to look at it AI is a skill because the quote that I saw um recently that I I liked a lot it was from McKinsey and it was it's the quote was something like it's not about the tools it's about how the tools fit together and that answering that question how these tools fit together that is the skill it's not oh I know how to use Chad GPT yeah but you know how to use it to do what you're gonna use it like Google like big deal. But if you know if you have that skill then you have created a competitive advantage at a minimum for sure. So what um like I guess it's just going to be digging deeper on the books the the authority book environment and um continuing to just make that a bigger better faster product for your clients yeah this and like uh I personally don't do a lot of content I know we we had this discussion like uh yeah like uh six months ago but I'm
I'm starting now uh good I'm I'm I'm in the the planning stages next few in a week or two I'll I'll start doing content um and so like that's good because I I and I had this realization which is funny like the I'll I'll say it because it might be helpful for other people and it's so obvious but I'm like uh I don't want to do content about this specific thing or will it be helpful and the thing is like doing it just doing it is better than not
SPEAKER_00Like if you talk about correct what you want to talk about rather than trying to optimize for views and all, which is I I know it's not the right thing to do because I don't need like and I know you don't either, you don't need a lot of views when you're targeting a specific someone, especially like in our cases where it's more it's more like professionals and you may be more like even enterprise at some level. You don't you can have like 10 views and you have one enterprise that watches it that's like a six-figure contract, and like these kinds of things. So I got sort of is this mindset of I'll just do it because yeah, it's gonna like the the way I did everything that served me so well, which I don't know why I didn't approach content with, was I'll I'll do it to learn. Like what like what skill can I learn by doing it that even if it even if it's like not the perfect outcome or whatever, it I I can still win. And for me, I'm not a good communicator personally, like I just it's never something I worked on a lot. It's and so doing content, learning a little bit more about like public speaking, these kinds of things will help me do better content, but also like be a better leader and stuff like that. So that I sort of rephrased it in my mind, I'm gonna do it this way, and then now I I'm excited to do it. So I'm like, okay, I'm sort of putting the pieces behind the scenes to do it. Um because I the good thing with the eye is like obviously I keep learning. Like, okay, instead of doing it how I would have done it before with the eye now, I'm gonna do it a different way. And and so it makes it uh it makes it I'm trying to put it in a way where it's gonna be fun to do. So the the so the content part is gonna be like a big big piece coming uh in the next few weeks. Um and then one thing which I I started, but I uh I was supposed to do release something last month to like uh our private clients and then publicly, which was um it's gonna be part of like the content, which is like AI experiments. Just because I always do random, random stuff all the time, but I just I never share it with anyone, right? So I like the everything we build for ourselves and for our clients, and obviously I can't share everything the some things, but there's a lot of cool things that I build with and then I build them, I try, I I give them to my friends, but then they never see like the light of the day, and it could be helpful. So I'm like, how can I just take this? I think it's a great idea. Because last month I wanna I was gonna do it's almost done. I just then I had like other big projects, so I'm like, I'm gonna put it on the back burner, but uh I did uh uh an experiment like I'm gonna write 30 books in 30 days. Um but like to it's not I can write 200 books in one day, like to to with my automation, but it so it's not like I don't say it but like I don't say I can do this, then I'll only do 30. So because then it sort of removes the but I'm doing them a little bit differently, and then I'm gonna publish all of them, not just write them and like publish them and like do and then it's like a different niche which I've never been in. It's it I'm interested in for potentially different projects later. So I'm saying yeah, once again, trying to put like a bunch of different pieces together. Um like the all the books are like either done or I just need to put them in an automation press go and they'll be done. But uh I'm going to sign up, but like this is like the kind of thing that I'm as like the the core business of writing the books is getting more automated, bring in more people. I can sort of not be the one doing everything and like focus on these cool things that I enjoy and that I'm gonna do anyway and can provide value.
SPEAKER_01That's wonderful. Hey Sam, so as we draw to a close, how how can people find out? I I know that we've got people that are very interested about finding out more about this book and hell, maybe even having you guys
write the book for them. Where do they need to go to learn more about that?
SPEAKER_00It's authoritybookprofits.com. And uh as we said, the good thing is there's there's no risk, right? We you opt in, you fill in the form, and we'll write the book. And then if you don't like it, you don't pay, there's we don't take in your credit card or anything. So literally, we've had competitors get the book. Yeah, we'd have like uh we have like big names in the industry, which I'm not gonna mention, but like go through the funnel, yeah. Just fill the funnel, like fill, try to funnel hack and like these kind of things. So it's it's fun to see. But well, like if you want the book um written like like it's free, there's no uh obviously the book if you want to buy it, there's and I'm I'm gonna make this clear because uh just to be clear, there you we don't send you the book and then wait to hear back from you if you want to buy it. You get on the sales call, we show the book, and then so you so we don't like actually give people hey, here's the book, and hopefully you pay us like that. That would be a little a little dumb, but so that's sort of how we uh we do it. Because it's because uh maybe another like I I I recently did um a training on which what we call the reverse lead gen for like a mastermind of one of my friends, which is the concept of how to use AI, the way we're using it to get more leads, uh cheaper, more sales, and this kind of thing, which is and what I shared, like get the book for free and rewrite it. Like that's like one of three ways you can use it. Clever. Yeah. And we use it for like uh we're gonna use it more for lead gen. Yeah. Because like uh I'll I'll leave with that because I uh I know you have to go to, but that's a nugget. There's uh for lead gen depending on what what you're doing, like sometimes you have to think harder on how it applies, but I'm almost guaranteed applies to pretty much everyone. Is like what what is the result you give people? Like what's the first step that that they would need to go through or whatever. And then so what I mean is let's say product research. I did this the first time I did it for a friend was uh for Amazon, like the product research. We create an automation that they would uh fill in the form and we would uh look at obviously their form and then create a brand like a product report on here's the pro here's the product, here's the uh the things you should change, here's the branding. And like people in this in the industry charge 200, 500, $1,000 for these kind of things, and it said, let's just create this, you give it for free, but then you get so many more, like much more leads, because you're changing the I guess the game, and you're you you're making it like a no-brainer for people to opt in, and then you get them on a sales call. Because then it's like, hey, you have this, but now that you have this first step, how about we help you do step three, four, five, six? So like these kinds of uh that's like the similar way to use it, but for something completely free, but to book calls, and there's other way, but like the so I'm I'm sort of always like trying to think about like uh crazy. Saving the best for last here, huh? That's a great tip. I have more, but like the maybe for a round two, but like I I'm always trying to think about these kinds of things of how can we like maybe disrupt a little bit the how people do things, how can we make it make it a no-risk offer? How can we get better than others stand out, like these kinds of things? And last year we came up with this strategy, and uh, I mean that's sort of the core of the business of how we do business at the moment, and it's uh it's a great way to do it super cheap, you get cheaper leads, de-risked for both parties. Yeah, and you can position it as like the book we position it as like listen, everyone has uh like everyone's um basically you always have risk. Like people will say, hey, pay us, and then if you don't get the result, well you still have to pay, and then there's always this hassle. You though like there's no never anything risk-free, right? There's never anything, but that's not how we say it, but like that's but where yeah, but in our case, it's like there's no credit card, there's nothing. Like if you don't like it, you don't pay, we don't so so then it was like trying to make it the the only like risk-free option out there, and so that's uh a cool little tip strategy to use.
SPEAKER_01Well, my flight to Austin to the World AI Summit this afternoon. I'm gonna be thinking about how do I de-risk what we're doing. I think it's a fantastic idea. It's just a matter of like, okay, now I've got something to think about. Okay. But Sam, thank you so much, man. I know that we worked on getting this and you were abroad. Now you come back, and um, I've enjoyed getting to know you guys and what you're doing over there. I'm really impressed with uh
you guys get it, right? Y'all are doing it the right way. You understand it, you're leveraging it. You're a perfect example for people that are looking to learn how to use AI at work. So thank you so much for being a guest here. And folks, that was authority book profits. Um, I can tell you from personal experience uh and the experience of all of my peers, those with books have a level of authority, of a perceived authority in the marketplace that it it's it's hard to replicate with any other tool out there. So um if this is something that you're looking to do for your career, uh I would discourage you from sitting down at the coffee shop with a notepad and starting to write. And I would encourage you to go to Authority Book Profits and see if their output matches what you're looking for. Because if you can get a book done that fast and have that be on Amazon and now you're advertising it and you're showing people, hey, I'm a thought leader, right? Like, like obviously I've got a book out, right? That positioning in the marketplace is priceless. So, Sam, thank you so much for making it easy for people. And I look forward to collaborating with you guys on some stuff in the future. Yeah, my pleasure.
SPEAKER_00This was fun. I never, I never do this, so I I you need to do it more. I enjoyed it. Thanks everybody.
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