Welcome back to another electrifying episode of the Using AI Award Podcast. I'm Chris Daigle, your host, and today we're diving into some seriously game-changing stuff with a guy who's not just talking the talk, but walking the walk. Joshua Boswell from Strumbo's Marketing. Now, Joshua isn't your run-of-the-mill guest. This guy's got 11 kids, has trained over 40,000 entrepreneurs, yet still found the time to master the art of AI and business. And how did we end up here today? Well, it started when Joshua reached out to invite me to one of his elite under-the-radar masterminds. That led us into a deep dive on AI, and before I knew it, I realized this was a conversation we had to bring to you. So let's get into how AI is a powerful tool that can revolutionize your workflow, boost your productivity, and give you the edge you need to dominate in your field. So whether you're a C-suite executive, a solopreneur, or just someone curious about how AI can make your life easier, you're going to want to stick around for this one. So buckle up because Josh was about to drop some serious knowledge that could very well change the way you work forever. Let's get started. Welcome to Using AI at Work. I'm your host, Chris Daigle. Each week we'll be learning how today's business owners, entrepreneurs, and ambitious professionals are getting more done with smart use of tomorrow's tech. Let's get started. Okay, everybody. Welcome back to the Using AI at Work Podcast. I'm Chris Daigle. I'm your host, and my guest today is Joshua Boswell of Strawsmout Marketing. Um, and Joshua and I, before this interview, had a chance to get to know each other a little bit better. Uh, how this started was he actually reached out to me to um see if I had any interest in participating in a very, I guess, um, elite and discreet mastermind that he runs. He felt that I would be a good candidate for it. And that led to conversations about AI, and that ultimately led to where we are today. Um, one of the things that uh I think that is uh distinguishing about what Joshua's done in his career is that he's done it with uh a large family, not just figuratively, but literally, um 11 children, and and that time uh has trained over 40,000 entrepreneurs and and business professionals um on marketing copy, uh being a better business leader, being a better human being. And um, Joshua, before we get started, maybe you could take a moment and just kind of share with people what's important to you when it comes to business.
SPEAKER_00Yeah. So what's important to me, I actually wrote a book called The Bridge Builder Method. And and the bridge builder method um is at the core of it, the technical side of it, it's really about uh, you know, the marketing of the technology behind funnels and AI and how it all works and how you can advance your business. But but but philosophically behind it, and this kind of answers your question, philosophically behind it is this idea um that really all human beings are on this value journey, right? We're at a place we're at right now, and we have a place where we want to go, and that wherever that is, that's money or relationships or life experience or you know, self-awareness or whatever the thing is. And and and we essentially in business, our role, I believe our role is to be the bridge builders. We
span the chasm between where people are and where they want to be. And of course, we collect money in the process so that we can keep doing that. And and that's great. I'm a I'm a big fan of capitalism and profits. So so, but but fundamentally, like my my philosophy on business, and and really why I wanted to have this conversation with you, is I really think that we have, as entrepreneurs, as business leaders, as founders and developers, we have a responsibility to our fellow men and women, humanity to help them get from where they're at and progress to where they want to be to build that bridge.
SPEAKER_01We'll jump into the AI style in just a second, but I'd like to kind of pull that thread a little bit. Tell me, um, we've got all kinds of uh in interests represented on this podcast, everything from ambitious employees, C-suite, solopreneurs, coaches and consultants, and just the AI curious. And they they may not be uh that familiar with entrepreneurship. And you mentioned that your belief is that we have a responsibility as entrepreneurs, and I'd like to kind of address that a little bit more. I'd like to hear more about your philosophy about what you think the obligation is, because not everybody can be an entrepreneur, it requires a certain temperament, a certain constitution for sure. But for those of us who are wired like innately to be entrepreneurs, what do you think our obligation or responsibility is to the rest of those who aren't entrepreneurial?
SPEAKER_00Yeah. So, Chris, such a great question. So let me I'm actually gonna go back and modify the question just a tiny little bit. Um, one of my uh clients, friends, uh, ended up being somewhat of a mentor, is a guy named Paul Zane Pilzer. And um, and I'm gonna talk some more about Paul in just a minute, but Paul coined a phrase that he called entrepreneurship. And this was really targeted toward individuals who were inside of a company, either you know, just an employee, you know, mid-level management, upper management, you know, C-suite, whatever it is. And his idea was that all of us um have a responsibility first and foremost for our own life, for our own responsibility, you know, for our own lifestyle, for own likes, dislikes, etc. And so he took this idea that, like, okay, you know, entrepreneurship and entrepreneurship is essentially just an attitude of taking responsibility for outcomes, right? So, so sometimes the the the risk level, you know, we have a higher threshold. You and I as entrepreneurs, sometimes we have a higher threshold for for both like, well, you know, it's like, well, okay, I'm happy to, I'm willing to risk 5 million, 10 million, 100 million dollars. And some people are like, I'm not willing to risk anything. I'm willing to risk risk if my company will fold next week. That's about that's the my tolerance level. There's no right or wrong in there, it's just some people are wired different. So this entrepreneurship or entrepreneurship is this idea that we're responsible for outcomes, first and foremost, for the outcome of our own life. And then if you're inside of a corporate environment, an outcome for whatever's been designated as your responsibility for providing value. So first thing is feel that responsibility for outcomes. And the outcome really represents a value. And I'll talk about this here in just a little bit more, but but fundamentally, what it is is that money is just a value exchange, right? So you have this amazing thing where you're like, okay, I'm gonna show people how to use AI, I'm gonna show it how to improve their life, how to do better at jobs, how how they can like, you know, streamline their time, et cetera, et cetera. And you're providing this just incredible amount of value. And in exchange, the rest of us out here in this world are going, man, okay, Chris, thank you for giving that value. Here's some value in our exchange. It's called money, stored value. We're gonna give that money to you. Okay, so so in terms of our responsibility, um the reality of it is that nothing happens until something happens. And so if we don't have a profit motive, so we have this motive for creating value, we have this motive for taking responsibility. If that motive isn't there, then who builds the, you know, who's building the software and the hardware and the technology and the insights and the resources? Who's putting the cars together and the clothes together? And it's like we do all this because we have this desire for value or for outcomes that we want to have in our life. Now, as entrepreneurs, just to, you know, philosophize with you for just a minute. For whatever reason, we've been, we've been given that little bug in our head where we have an intent, I talked about that, you know, the chasm, the gap. And we have we have these goals and dreams and ambitions of, you know, so they're they're multifaceted, but almost always, every successful person I've interviewed, and I, and I've done, I've done close to 150 interviews with billionaires and eight-figure millionaires. So like I've really tried to crawl inside the heads of people who are hyper successful. And and almost all of them have a have a, first of all, they've got a desire for end profit. So they they want to make money so that they can have security and lifestyle, et cetera. But all of them in connection with that have an intense desire to better humanity, to be of service. And it makes sense if you think that money is stored value or exchange value. It's like, okay, well, if I don't help humanity, I'm not gonna get very far, right? And so I think that if the world is gonna progress, if we're going to advance, if we're not gonna stay just where we are right now today, then we as entrepreneurs have a responsibility to keep pushing toward increasing the value proposition for our fellow mankind so that they can grow and come along with us, and that so that we can grow and achieve our dreams and goals. And, you know, there's if you ever seen um uh uh national treasure, you know, they read a section out of the constant or the uh declaration of independence, and and essentially then he translates and he says, What that means is those who have the ability to do have the responsibility to do. Love it. And that's how I feel. Nice, right? Okay, well, thank you. Maybe it's the fatherly, maybe Chris, maybe it's the dad in me. I don't know. It's like I as a dad of 11 children, I think I got this responsibility to help these guys grow and become. And I really feel that way.
SPEAKER_01Yeah. Oh, towards others. I'm halfway there, I've got five.
SPEAKER_00So yeah, I don't think I'll catch up at this point. Well, as my sister-in-law always says, it's not a race, but if it is, you're winning. So I would concur.
SPEAKER_01Um, okay, well, thank you for clearing that up. And that really kind of sets the foundation for the rest of what we're going to talk about. Because for those of you listening, as we discuss how AI is being used in the business here, um, I want you to consider his positions uh through the lens that was just shared, that this is um an opportunity for you to embrace the responsibility for the results that you're getting out of life generally, uh, and how AI might be able to support that. So on to the topic of the podcast, which is using AI at work. Um, I know that you run uh two businesses at least, um, and you advise probably countless others. Um, how is AI coming up in the conversation? Let's start with maybe what you're hearing from your clients.
SPEAKER_00Yeah, so great question. Um at this point in the history of the world, it's almost like how is AI not coming up in conversations? Um and and if if you'll indulge me, I
I want to go back to Paul Zane Pilzer for just a minute and tell an analogy they had because it'll give context to the conversations that I'm having with my clients and that they're having with me. Okay. So um in 19, I think it was 91 or 92, somewhere back in the early 90s, Paul wrote a book called Unlimited Wealth. Yeah. And very prophetic. It's just an incredible book. He opens up this book with a story, a sort of an analogy, you know, a metaphor, about 10 people, 10 families that live on this island. And the economy is driven by everyone being a fisherman. So the way that people live and they eat is they they all go out, they fish every day, they bring home their fish, they eat, and then they go out the next day, rinse and repeat, right? So that's the way that's the lifestyle. That's what they do. And then one day a guy gets one of the islanders gets a thought in his head. He's like, well, maybe I can do this better. And so he invents a net, new technology, this net. And so he goes out, and in a single throw, single cast, he can catch all the fish for everybody on the island in one swipe. Not all day, not all morning, throws the net, grabs all the fish. So he comes back in the village and he's like, he's like, hey, I got fish for everybody. Well, that that's really cool. But after a couple of days, pretty soon everyone's getting fat and lazy. And he's thinking, he's thinking, I ought to charge for that. Like there, there ought to be some kind of a value exchange going on here. So now you've got functionally, you've got 90% unemployment on the island, right? Because everybody used to fish, now only one person fishes, 10 people, that's that's where it is. So everybody starts saying, okay, well, he says, look, I'll give you a fish if you will, you know, build me a better hut. So he's exchanging this. Hey, my daughter got sick, I'll give you a fish if you figure out how to help her be better, you know, get healthier. And so what happens is that the net, this new technology on the front end creates mass havoc because it creates 90% unemployment function. But on the back end, what happens is human ingenuity kicks in and an exchange starts to happen. We can go deeper in the analogy, but here's what I want to point out, Chris, and that is the net the net essentially was a great thing. It's what allowed for advancement. Okay. And in our world today, I believe that the biggest net in the history of mankind ever underscore exclamation point, period, is AI. And I'm going to say AI combined with advanced robotics because we're starting to see a convergence of these things, which is um, and so what'll happen, and what we see happening is we see two different groups, um, you know, this displacement of what's going on. Here's the conversations, here's a high-level conversation, then I'll talk about the technical functional stuff that I'm seeing. When I saw that, I started having that question around my mind. It's okay, well, if AI takes over a lot of stuff, like the CEO of NVIDIA, he did a talk a couple months ago and he said, Look, if it moves, we're gonna automate it. We're gonna displace human beings, we're gonna functionally automate it. Like, well, that's nerve-wracking because my fingers move if I'm typing something. Uh, that can be automated, doing dishes in my house. That's not too bad. I could handle that automated, right? So, you know, Elon Musk is like, if it drives, we're automating. I mean, so the so there's this idea about this displacement, so it's this huge net. So I I went back to a number of people and some new people I'd never interviewed before, and I talked to specifically three specific billionaires, and I talked to uh another dozen, you know, eight-figure uh millionaires. So, so again, hyper successful people, at least in my book. And um, some people are like, oh billionaire, I'm a trillionaire. Well, um so and I asked them the question, I said, you know, if a lot of this stuff, if AI and advanced robotics starts to displace a lot of things, then where does the value exchange happen in the future? What does that look like? Right? Because because there's an expression that says you're not gonna lose your job for to AI, you'll you'll lose your job to someone who knows AI. And and I think that that is it, I think there's truth in that, and I think there's also half truth in that, because some people like one of the industries that I've done a lot of consulting with is um copywriters. Yep. And and right now, statistically, uh globally, somewhere in the neighborhood, depending on what stat you look at, somewhere between 40 and 60 percent of copywriters have now been displaced because of AI. Wow. Right? Yeah, it it's it's big. Now, this is not a this is not a scare tactic. This is a hope, this is a hope conversation. So as I talk to all these super successful people, here's the consensus came down to two different things. One was of course, anyone who's in the in the technical side of running AI, building the hardware, software, the the technologies, the robotics, of course, that's gonna have an explosion like it's never been seen before. That'll be amazing. The other side of it though was was like, well, what happens on the other side of the equation? And to a T, all of them, Chris said, Well, it's in relationships, right? So what what it comes so for example, one of my billionaire friends is a guy named John Butcher. He um John John was the yeah, John's the CEO of um Precious Moments. He created a program called LifeBook, which is a like Mind Valley's number one best-selling, you know, personal development program. You know, and John and I had this really intense, deep conversation. And John was like, look, well, the thing about it is is the things that you can do as a human being, like your own personal growth, your development, your imagination, ingenuity, your creativity, um, the relationships that you have with other human beings, like none of that stuff can ever or will ever be um you know replaced by AAI. Now, we also talked about like, well, what about counselors and helping you feel good? I I think that's a different thing. We could talk about that later. But the conversations then, so back to your original question. I'm putting that through a lens and a kind of a background. You know, back to your question about what kind of conversations are we having? It's really that conversation about A, how do we automate stuff that we're already doing to streamline time, to, in a sense, implement the net so we have more time to be creative? And then on the back end, how
do we have more time to be more engineerative, create better relationships, have better connections, serve our audiences better, be better at customer service, understand them at a deeper level, understand that, you know, that arc of their of their value journey. Like, how do we understand that better than ever before so that we can help them get to where they want to be faster and easier and more effectively than ever before? Just like in the net example, in the island example, the fisherman had a sick daughter, he needed someone to help out. His quality of life went up exponentially because somebody had free time to figure out medicine. And so, yeah, so so this collective movement of humanity towards a better, and and you know, I I'm a polyannel, polyannist, but I'm also a realist. So I get that there's gonna be a dark side of all this, yeah. As the as the as the old testament says, you know, let the dogs bark, the caravan moves on. So we're gonna just there will be crazy stuff happening. The the dogs will bark, weird stuff's gonna happen, but yeah, whatever. We're gonna focus on helping move up. So so at a very high level, Chris, that's that those are some of the conversations that are happening in my circles. And we can get into the specifics, but but I have a few questions, and that's uh a perspective that I hadn't considered.
SPEAKER_01Um, because you know, when when you think about the economics of the situation with the introduction of possibly universal basic income and things like what do you do with all this organic matter that no longer has to perform anything, right? And that's an issue that's way above my head. I'm I'm focused on training people how to use AI, right? So but but I do think about that, and I think that that uh the Pollyanna approach that you brought up certainly makes sense that now you've got people who previously didn't have the bandwidth to pursue anything other than survival, right? Yeah, and now that time is gonna be freed up for them to pursue strictly human um capabilities such as creativity, such as uh you know, the relationship side of things. So I find that very encouraging.
SPEAKER_00It is very encouraging, and let's just take it one step further, which I get super excited about, and that is um so so um even as little as like five or ten years ago, um that there was uh in and definitely further back, a value exchange that happened commonly among two human beings was information or knowledge exchange, right? Okay. Um, and you're you're involved in some of this right now, but it was like, okay, well, I went out here, I did all this stuff, I know all this stuff, and so I'm gonna come and mentor you and teach you how to do it, and then you can go and replicate that. So we had apprentices in like silversmithing and blacksmithing and you know different kinds of trades. It's like, work with me, I'll walk you through, and I'll transfer this knowledge that I've got over to you, and then you'll be able to do it. And so, and so from a from a growth creativity standpoint, as human beings, we were a little bit limited because the vast majority of our mental horsepower and and our creative and our ingenuity factor was in our imagination. And by the way, we're the only, as far as we know, we're the only creatures in the universe that have the ability to be self-aware and to imagine. This is really important. Um, I by the way, I am gonna, I'm gonna get through a super step-by-step implementation of the audience loves all of it. I got you, I got you. But but here's here's what happened, Chris is that the vast majority of that bandwidth was taken up just learning that information, that knowledge transfer. Gutenberg and the press helped out because we had books, but still a lot of it. And then the internet came out as the information age. Well, now we're in the AI age. And here's the interesting thing about it is we're we're going to have a displacement of uh a number of people in the population. And in the past, they would have stepped out into the world and said, gosh, what do I do now? For example, the the story that I just told about the doctor, right? The island and the girl who got sick, and like, you know, so that person on the island has now got to think like, okay, well, what plants and herbs and medicine, like it's a whole new learning process, learning curve, right? Okay, well, we've entered a phase of humanity that has eliminated that to a large degree, and we'll continue to do so. Because now let's say, let's say I had an imagination where it's like, well, I want to we'll just take a recent example. It's like, well, I want to create a different kind of a mastermind group to bring high-end CEOs together to have them, you know, have an exclusive experience. Like, gosh, what would that be like? Instead of me, instead of me brainstorming and doing all this work and stuff, I sat down with Chat GPT and I said, tell me about the most famous uh masterminds, little known masterminds in the world that created some of the most powerful people in the world. And so then I found out about Benjamin Franklin's junto. I found out about the vagabonds with John, um, with Henry Ford and Edison. I found out about, you know, all these different kinds of things. Like, oh, let's dig deeper in that. Find me some resources that can tell me how they were run and what the conversation was like. Here's the rules for the judge. Like, so all of a sudden, this knowledge base that I otherwise would have had to go out and gather by experience or apprentice or whatever. I had a creative thought and the knowledge to implement it was instantaneously available to me. Now think about the magnitude of that, right? Let's just take it on. If you're an employee, you're an employee, you're sitting at a job, you're an you're an entrepreneur, and you're thinking, okay, I want to do this job a little bit better. And you think, oh, I've got this. You use your imagination, something the computer can't do. You've got this imagination like, okay, maybe we could do it like this or serve our target audience like that, or maybe I could implement this strategy or whatever. And so you use your fat little brain. Yeah. And then you're like, okay, has anyone done this before? What did it look like? How did it shape up? What are some dots that I could connect? What are some different industries that have tried it? And you have the ability to gather that data instantly, like within seconds and or minutes or hours, but like I'm going to show you a uh if we get time, I'm going to show you a survey process that used to take me multiple months to get market data and insights. And I'm actually going to one of my goals for this call was to take you from an idea to a complete content calendar and marketing strategy in about five or 10 minutes. Okay. I'm like, I'm geared up for it. But anyway, I wanted to I wanted to show you that as a real tactical approach. But here's my point, Chris, and and uh not to belabor the point. I think that we are in a world where our ability to imagine will increase and our ability to dream bigger dreams and to create bigger ideas about what could be done to benefit humanity. And then instead of going out and having to apprentice or grab the knowledge or to figure it all out, we literally have it at our fingertips. And what you're doing, this is why I'm so excited about what you're doing, Chris, because what you're doing is you're empowering people to understand how to use that tool. And then the next viable step is once they've got an understanding of how to use that tool to become that chief AI officer, as you talk about, it literally is empowering us to create a world that will, I think in 10, 15 years will be unrecognized from the world that we live in. And I think it'll be for the better. So I love it. To me, to me, if I were like, what's Chris's like, what's your mission and end goal? That's like, to me, that's the that's my marketing brain thinking. Chris, what you're doing is mind-blowing. So anyway, there it is.
SPEAKER_01Well, you know, that concept that you talk about, uh like you said they have to apprentice in the traditional way, you'd have to go and figure out what do I want to do? Oh, let me go find somebody who knows how to do it. And now I can, if I have the thought, I can get satisfaction. I can go to one of the models and pull out all the information that's known about that. But the ability to go from somebody who's thinking the old way, which is okay, I got to go to the library or I got to go to Google, not even perplexity, right? That transitions into somebody who by default has an idea and they go, I couldn't do that. They go, Oh, let me see what ChatGPT says. We call that thinking in AI. So we're very we're tracking with
what you're talking about here. Totally.
SPEAKER_00Yeah. I'll give you a simple example, and this is a super practical, crazy example of thinking in AI in AI and how it transitions and transforms stuff. So um my son was visiting uh some friends of his that he had um served a mission with and and done some schooling with, and uh, his buddy had buddy was broke, and and he's his the brakes went out on his car. So my son said, Ah, you know, they're they're in their early 20s, like, we'll just fix it together. And so they get pulling this out, and like they're not mechanics. So so they they wrestled with this thing for a minute, and and my and his buddy was like, like, how are we gonna figure this out? Like, I don't even know what I'm looking at. And my son goes, just a minute. Yep, he grabs his phone, he pulls it out, he takes a picture of the brakes, and he goes, Hey, tell me what's wrong with this and what we need to do next. Give me a step-by-step thing. And he goes, boop, and 30 seconds later, it's there, you know, like references, articles, the whole thing. I mean, you know how it is. Yeah, and so so he was thinking AI, and his and his friend, who's not thinking AI at all, was like, it was like fire to a caveman, Chris. He like melted, he freaked out. He's like, what just happened?
SPEAKER_01It's like, dude, it's right here. Yeah, it's incredible. And the next evolution of that, I was at a think tank um in Austin last week, and somebody was telling me that that the next evolution of that is actually virtual, like maybe some sort of a goggle or headset that's AI powered and augmented reality. And now I can just look at the thing and it'll kind of like highlight the break or highlight the screw, and I can say, well, what is that? And it'll it's you're right, man, 10 to 15 years from now, or sooner, it's going to be uh the future, you know, it's like crazy.
SPEAKER_00So, well, um just just on that note, what's interesting is again listening to that um keynote presentation, and I forget his name, the CEO of NVIDIA. Um, and I'm gonna get all the I'm gonna get all the numbers wrong, but but you know, Moore's law used to say that every you know five years technology would double. That was kind of a standard thing. And you know, the the the guy at this NVIDIA production, uh, he gets up and he's like, he just he just explained it, and I can't remember all the numbers now. You probably know them, but but in in a like a nine-month period of time, they've done what sh they've more than doubled processing power, what should have taken five years. And he says, and we're going to we're gonna tighten that down and speed that up as well. So um, you know, I say like five or ten years, but because I used to say like two or three years would be unrecognizable, and people would freak out and like, okay, well, maybe there's a more of a human learning curve and it's fast.
SPEAKER_01So yeah, that's interesting. It's it's changing so many paradigms. Like, for instance, one of the ones that I always found fascinating was this this puzzle of good, fast, cheap, pick two.
unknownRight?
SPEAKER_01Like that engineering maxim. If you want it good and fast, it's not gonna be cheap. Fast and good, it's gonna be slow. Um, right, but with AI, knowing how to use AI, that paradigm is being challenged considerably. I can do things faster, cheaper, and better than ever in history. So it's gonna be interesting to see kind of like known like laws of business or whatever that we've operated by over the past thousand years, hundred years, whatever, that are no longer viable because somebody brought a net into their fishing boat to go back to this book.
SPEAKER_00I'll give you a 30-second thing, you can ask me your next question. But so one of the one one of my other friends and mentors, a guy named Richard Koch. Yep. So so Richard wrote a book called the 8020 principle. Um, Richard is a multi-multi-billionaire investor. Um, he just lives in a he lives on a totally different plane. But one of the books he wrote is a book called Simplify. And the book basically gives the premises, uh, and he wrote this um 10 years ago, I want to say. Um, but the book simplify it basically gives the premise that there's two ways to simplify your business. You either are a proposition simplifier, so that's what um like Apple is, where you take complex ideas, and AI is a proposition simplifier. You take complex ideas and you simplify them down so you know you just have to push a few buttons and away you go. Or you're a price simplifier. So think like IKEA. So IKEA said, hey, we'll reduce the price, but you got to participate in the activity. We're gonna give you the furniture in a box, you got to assemble it, right? So so a proposition simplifier simplifies complex things, and a price simplifier simplifies the price point, but makes the activity a little bit more complex. So think like, you know, Walmart self-checkout. Yes, they reduce the price, but you got to check out, bag your own stuff, get it to the analogy, yeah. So you can get it produced. Yeah.
SPEAKER_01If you're enjoying this episode and want to learn more about how to start using AI at work, we've made it easy for you. For just one dollar, you can have full access to the Chief AI Officer community, which will give you additional training, custom software, daily training calls on AI tools, using AI automations, getting more from your chat GBT sessions, and the business of being an AI consultant. Simply go to chiefaiofficer.com forward slash insiders to accelerate your AI journey. Now, back to the episode.
SPEAKER_00So the interesting thing about that is is he had he always had the premises that you can't do, you have to pick one or the other. If you're gonna be a really successful business, if you look at the hyper successful business, you're either a Southwest and you price simplified, or you're a Delta and you proposition simplified, right? Like you don't get to be one or the other, you you get you don't get to be both, you gotta be one or the other. And then something happened. Um, this little tiny company started out a little small and then they got a little bit bigger, but this company called Uber came out, right? And Uber utilized technology to simplify the process, but also allow the price to be reduced, right? So they were a proposition price simplifying hybrid. And I had a conversation with Richard about this, and he was like, it's it's kind of an anomaly, but if technology advances, you'll see more of that happen. So now we see like like Chat GPT is just a simple example. Chat GPT, premium version, 20 bucks a month. And then of course you can get some back end stuff, but for the average user, 20 bucks a month cheap. But think about what kind of a proposition simplifier it is. Mind blowing, right? So so I just was I just was you know reinforcing that idea that you just said in the sense of you know, the these things, you know, fast and cheap, or cheap and fast, you get a pick too. And what we're seeing is is this convergence of this. But also, here's what I want to double down and emphasize on. We talk about sometimes in terms of the business scope of this, but let's just bring it down very simply to like everyday life or your work, you know, if you're an employee or if you're an entrepreneur, whatever it is. Like, like, for example, if we get time, I'll show you. But I have a prompt that I drop in that's about date nights.
SPEAKER_02Okay.
SPEAKER_00And so every quarter, so my wife and I we do day nights, and I used to spend tons of time figuring out day nights. So I got this prompt, and I'll show it to you, but I got this prompt, I drop it in, it's got parameters on it, and this thing just rolls out an entire calendar with multiple different options, including how to get the tickets and the locations and the time and address and driving distances. And wow, and so like I can do, I can do, I can have experiences with my wife that I never could have had before because I didn't have the kind of time to plan that kind of experience, but now I've got the whole thing and I just have to plug and play, right? So instead of focusing on the logistics, it allowed the AI thinking AI allows me to transform the relationship because I don't have to think so much about the logistics, right? So it's just another step of this.
SPEAKER_01I love this, and and I I do want to take a look at that um either or both of the prompts that you've got, but this is some really uh transformative concepts that are being brought to the table. So, folks, if you're listening to this, it's called using AI at work, of course, and we, you know, that's where most of us spend a lot of our mental energy and our physical presence is at work. But and for a lot of us, that's meant an either-or situation when it comes to our families or our free time or going to the gym or whatever it is. And now, with these examples that have been shared, if you start thinking that way, next time it's an either-or situation, present to yourself, ah, can AI help? And just see what happens. And I think that you'll come up with a very similar result that Joshua did with the date night example. And that's perfect because man, like, what do you want to do? I don't know, what do you want to do? Well, it's date night, right? You end up going to the same places, but with a 15-minute chat thread, you've got you know, the next 90 or heck, even year mapped out of exciting things to look forward to with you know, your significant other, your family, or whatever. So yeah. Um, we could talk about this kind of stuff a lot because we don't I'm a kind of a meat and potatoes when it comes to business, like a let's talk about business, right? And I'm not like a super high EQ individual. So those types of things don't they're not natural for me, they're they're not easy for me to think about. But now, like uh this has been fascinating. And let's get into the meat and potatoes a little bit. Let's do some meat and potatoes.
SPEAKER_00Okay, great.
SPEAKER_01Um, so you mentioned that you had a couple of um examples of how you're using it in your life that you wanted to kind of share with the audience. And I I'd love to jump in.
SPEAKER_00Great. So um I'm gonna do a couple screen shares, and and um what I'm gonna do at this point, and I think it's relevant for everyone, if you so what I'm gonna do is I'm gonna talk about a specific um uh marketing uh example. Okay, but but um as you look at it, what you'll see is some underpinnings that can be applied literally, I think, in any division of work, any division of entrepreneurship, any division of relationships, because you'll see some patterns that can effectively play out um in uh in this scenario. So the very first thing I'm gonna do, I'm gonna share my screen. I'm just gonna share my whole screen, and there's a mess of stuff here, but I'm gonna walk through a very quick scenario and we'll actually do some prompts and play around and all that. And by the way, Chris, um, I will give uh any of the stuff that I'm about to show, I'm gonna give access to your people, right? So so you so not just an example, they can actually take it and run with it. I've tried to set it up so they can just grab and go. Okay. So here's where I want to start with this marketing example. So I created something called the human persuasion model. And um so again, if we look at marketing, how we can use AI in a very tactical sense, it's that it's that bridging that gap between where somebody is and where they want to be. And and so how do you do that? Well, in order to do that, we have to persuade other human beings to buy, spend money, take action, change their thinking, whatever it is. And so the human persuasion model is the basis for um kind of how I started thinking about thinking AI. And I'll show you why that is. So this section right up in here at the top, it says RES. And what that stands for is reticular activating system. And it's that piece of your brain that essentially determines what we pay attention to, right? So what's important to us. And so I'm assuming that if something is in your email that talks about AI, or if you're scrolling through somewhere, like your brain is intensely acutely attuned to AI. So you're grabbing, it's like when you buy a new car, you see 20 of them on the road the next day, right? Because it became important to you. So the very first step in having a conversation of selling someone something, uh, getting a boss to agree to proposal, um, getting time off work, negotiating anything, it all starts by understanding the other human beings' RES triggers, what is important to them. Okay. And I'm not gonna go through and explain this whole model, but the two things I want to point out. The next one is growth. So down here in the bottom, my left-hand corner, it says growth. So all human beings have a fundamental desire to want to grow and to become better, to make that journey from where they're at to where they want to be. And over here on the left-hand side, the trust factor is how how do you develop trust with somebody so that they want, they, they believe that you can help them on that journey and they're willing to spend time and money with you. Again, if like, you know, your boss is, does he trust that you can still get stuff done and go on that vacation? If you want to raise, like, does he trust that you're gonna make, you know, is it gonna be a good ROI for him? If you're building a company and you're motivating employees, so you get the example, like it all comes down to you know, this model. And we can we could talk some more about this other stuff another time, but I want to show you how um you can create a marketing plan and identify the RES traders, those important factors, what the growth path is, and how to develop trust. And I want to show you how to do it in like the next five or 10 minutes or less. Okay. Okay. Okay, so the first thing that I want to show you is um
I need to understand who it is. So I'm gonna go from the example that I'm going to create a training program for the marketing manager of a SaaS company. Okay, so that's that's who I want to understand. Marketing manager of a SaaS company, and let's see what we do. So I went into LinkedIn, I typed in SaaS marketing managers, and you can see here I got eight 83,000 results, right? But here's the thing: um, there's a concept that says that the more specific you become, the more universal your appeal. What I mean by that is that when you understand a one single individual, then there's millions of people who share those attributes, qualities, thinking pattern, and ideas. And so instead of trying to target a big group, you're just really wanting to target a single individual in whatever your negotiations are. Um, like if you if you're subscribed to Chris Voss's negotiating tactics, he's he's really big on this stuff about you focus in on the individual and where they're at and what's going on in their life, etc. It used to take me months to dive deep into market research on this, but here's what I do instead. Now, so I just went through and I randomly picked out a handful. Um, what do I have got here? One, two, three, four, five, six, seven marketing directors in a couple different fields. Okay, so these guys are all marketing directors. And in LinkedIn, what I can do, and you can also automate this when I'm showing you manually so you can see it. But what I can do there is if I click on more in here, I can save this as a PDF. And if you see my screen here, I've got five PDFs that I've already shared. Okay. So, and this PDF, if I just show this to you, it shows you their summary, all their skills, the technology, all of their experience, um, testimonials and references that they that have been given, where their education is, et cetera, right? And some people's profile is bigger than others. So now what I want to do is I want to get a deeper understanding of who these people are, but I want to go through and read all their stuff. So let's think AI. Yeah. So I'm gonna come over here to chat, I'm gonna go here to add these things to my file. Yes. I'm gonna grab all these, all five of these PDFs, and I'm gonna say, okay, open those babies. Okay. So here it is, it's chewing on him, it's ready for him. And now I'm gonna go over to I have a master prompt sheet that's got a billion and one different prompt things in it. But I I'm gonna skip a couple of steps here, but you can see I can go through and really highlight like their likes, their dislikes. If you look on my left side of my screen here, bad habits, consequences, who the enemy is. This is all marketing conversational talk, right? But I want to just go to this one that's called Enhanced Persona Prompt. And I'm just gonna grab this right here, and you can see that it's got who's give me an ideal by analyze the documents I've uploaded, provide me relevant data points, and answer these questions. Give it a name, the avatar, a name, give me insights on what their background is, their demographics, their psychographics. So, psychographics is like how do they think? What's their personality, what are their likes and their interests, what are their lifestyle, what do they value? Um, give me now uh Chris. I I I want you to look at the data here. And I'm gonna show you this in real time. It's crazy. What are the challenges and pain points they're facing? What are the key emotional drivers to purchase? What's an what's a kind of offer that I could give to them? Why would they get that offer? What kind of social media stuff do they use, et cetera? So I'm just gonna grab this right here.
SPEAKER_01As you're doing this, I'm calculating how much time it would save you to have that to get that level of without this. It would be coffee cup, notepad, pen, and about three or four days worth of effort at least.
SPEAKER_00And I'm gonna I'm gonna take this one step further and show you a survey system that I use for this to augment it, and I'll show you. And I literally um clients have paid me tens and tens of thousands of dollars and and over a five to twelve month period of time to to tabulate this data and to gather all this. Because because think about this, Chris. If you understand, I'm gonna hit I'm gonna hit send on this real quick. But if you understand, now now notice here, I'm talking, yeah, and here we go. Hard work's being done. Yeah. This is Mitchell Poulson II, and Mitchell's a seasoned SaaS marketing manager with experience in digital marketing, product management, and copywriting. He has a strong track record, et cetera, et cetera. He's 30 to 35 years old. He's male, he's likely married with a small family. He makes $100,000 to $150,000. What does he value? Efficiency, innovation, time management, his lifestyle. He's got a busy lifestyle focused on career growth and personal development, blah, blah, blah, blah, blah. It's still calculating all this reasons why he would buy, um, kinds of offers that he would do, the technology that he uses. He usually uses his laptop and a smartphone. Okay. He uses apps like smart uh Salesforce, uh he said it, right? Yeah. And then here's a here's a tight summary. Now, again, if I'm looking at this from a marketing perspective, and I'm trying to create a product offering, messaging, content marketing strategies. Literally, in the last three minutes, I've if I'm looking at the time right, three or four minutes, I have now crawled deep inside the head. I've taken a snapshot of the industry, I've consolidated them together, I've synthesized that information, and now I understand key drivers to purchase, buying behaviors and patterns. And and here's the thing is I've I've gone back and tested this, Chris. In hundreds of different scenarios, this data right here is at about 85 to 90 percent accurate based on my other research. I want you to think about that for a minute. Instead of six to 12 months, I just did this in a couple of minutes and I've synthesized information about a single individual that I would like to target and give them an offer to. And I understand their aspirations, their health goals, their psychology, their psychographics, I understand it all. So let me ask you before we move on, you've obviously done this the old way, right?
SPEAKER_01Like clients have paid you money for you to really do a deep dive. And with the output that you're getting from this prompt and the process that you just showed, are you saying it's about 85 to 90% of what you would have done if you would have spent the six to 12 months to make the same effort to determine who this avatar was?
SPEAKER_00Well, so so first of all, the accuracy level versus me doing it versus the system doing it, this what you just got is at the accuracy level as if I were to spend like five months going through and digging through the data and tabulating it and doing the research, right? Now I can I can then do you know, you know, you can do uh surveys, you can do target groups, you can and you can go a little bit deeper into this. But 8020 tells us you don't have to. Good point, right? Yep. The the the the diminishing returns of spending the extra effort to go from 85 or 90 percent up to 100 is minimal, right? It's like it's just it's not um I'm gonna get the vast majority of the benefits from my campaign. Wow, in this scenario. Now, here's a fun little thing that you can do. This is cheating, but let's just say that let's I'm gonna go back to the example of an employee in a large corporation they want to raise, and then they also want some extra vacation time. Like they're gonna negotiate something for themselves or their family, right? So grab the profile. This is terrible. Grab the profiles of the top executives at that company, drop them in here, feed the prompt to them, and you're gonna understand more about them because you can grab you can grab their LinkedIn profile, their social media profiles, websites, because you can also do if I was going really deep in this market, also grab the websites and create all those into a PDF. I would grab, you know, any kind of other social media, like what's their ex uh stuff look like? And I'm just gonna grab that you know, bits and pieces from the market, drop it in, synthesize it, chat figures it all out for me.
SPEAKER_01And now when you sit down for the interview, you're able to build rapport and like look like you've really done, oh, this guy's really well prepared. He researched me in the business.
SPEAKER_00That's incredible. Exactly. So, so and also the the marketing applications, if you're a business owner or whatnot, are also there. But but but I want you to remember the the starting point of persuasion is understanding what's important for the other human being. And I just figured that out in 30 seconds. Now, let me just talk about one other thing or side note there. The the second piece that's really important is the growth. So, like, where do they want to go? So, if I go back to my analogy, if I pulled that screen back up, then you can see like I understand what their drivers of purchase are and what they want. So the value journey, I don't have it all pinned down quite yet, but I got a pretty good idea. And then, and then the concept of trust, just a little psychology here, that trust is developed with similarities. So when we meet people, we say, Well, where are you from?
SPEAKER_02Yeah.
SPEAKER_00And if like if somebody said to me, Well, I'm from Oceanside, California, or like you said to me earlier, oh, I'm from Austin, Tesla, and I wanted to create a connection with you. So I said, Oh, I've got several good friends and people I've done business with that live in Austin. So you've been, you're in Austin, I know people in Austin. We create a similarity, there's trust being built there, right? So now I know what they like, what they don't like, what's important to them. Um, I know the kind of social media they they like, I know the kind of magazines they read. Like, like I have deep insight into this human being, and not from a nefarious position, but from a I legitimately want to help them. This is why I talked about the bridge builder method. I want to get them from point A to point B as fast as I can. I want to bring them on that journey.
SPEAKER_01This uh I'm uh speechless. This is because I know, I mean, I've I've got a career, I'm not a marketer, but I've got a career in marketing more on the operational and business development side. Yeah, and I was always a bit envious. I was like, oh man, they make it look so easy. Right now, with the prompt and a little bit of thinking in AI, I get at least the 80-20, like you said, right? Without having to invest in that career, hire the $10,000 a day consult, whatever it is. So this is yeah, fantastic. Thank you for that. That's that's great.
SPEAKER_00Do we do we have time for me to show you one other tool that I think would be really useful for you? Okay, um so I'm gonna stay in that same genre, um, and I'm gonna show you. Um, let me share my screen one more time.
SPEAKER_01Man, this is so great because I get to interview people and learn, but but like I'm like, oh, writing notes over like I'm learning. This is fantastic. Thank you for that.
SPEAKER_00So I a number of years ago, um, I learned a survey system um from a uh super smart guy that had done a bunch of marketing stuff. And anyway, he it was really cool. And then I and then I modified and adjusted. And it's basically it's fundamentally, it's like, well, um, again, think about 8020. Like people say they have a problem, but we don't want we don't care about what problem they want, or we don't care what destination they want to get to. We care about the destination they want to get to that they're willing to invest in to get there. Yeah. And that's a really big difference, right? It's like, um it's that old story uh down here in the south. There's an old story of a guy walks by a farmer's house and there's a hound dog sitting on the porch and he's moaning. Well, the guy goes into town, and on his way back later this afternoon, the other that afternoon, the hound dog's still sitting there moaning. And the guy walks, he says, Hey, mister, what's wrong with your dog? And he says, uh, well, he's sitting on a nail. He says, Well, why doesn't he get up? He's moaning, like get him up off the nail. He says, Well, it doesn't hurt bad enough yet to get up. Right. And and so we don't really care what pain point a person has, we care what they are willing to do to change that pain point. And that's a different psychology. And so you got to find out what what's the delta, what people are willing to do in order to make the shift. And so we created this survey system that helps to identify that. It's it's fundamentally based on three questions. Uh, what's the biggest challenge that you face right now in your business or personal life or in figuring out what gerbils are or whatever it is, right? Um, how hard has that been for you to solve this problem? Very hard, somewhat hard, not very hard. And then, you know, if you could find a solution, how would this change your life? Okay. And then you can add some other um questions in there. But what you do is you you so so you send the survey, you can send this out on you know, you can run ads to this, you can send it out to your in-house list, you can do whatever you want there. But basically you pull this data in and then you run it through some mathematical equations. And again, I'll share this spreadsheet with you.
SPEAKER_01Um that's so kind, thank you.
SPEAKER_00Yeah, well, and I'm not kidding when I said what what I'm showing you here in the past, I have and still today, uh, I'll charge anywhere from $15,000 to $40,000 to run this because the value of it to a given entity is priceless. But so you drop those answers in, you run some mathematical formulas on it that are in these sheets here, but what you're really looking for is this score right here. Okay. And and you can automate uh AI will do all this for you. Again, I'm showing you some manual stuff, but AI will take the survey answers, it'll tabulate it. You um I've got a whole prompt that'll give you the calculate that'll spit out these calculations and reformat this in a spreadsheet. But but for right now, I've already pulled that spreadsheet down and I've already scored it. So let's just show you how we can use this kind of data in thinking AI. So now I've grabbed, I just grabbed that same spreadsheet. I oh I uploaded it. And now let me go over to my prompts and here's my survey analysis, and it's similar, but it's slightly different. I'm just gonna grab this prompt here that says, you know, look at this data. But um, oh, let me show you this. Um the important thing on the data
here is this, Chris. And again, showing you the AI example. Notice that I start here, my high score is 40. And then my low score is in the negatives, right? So if I go down here, I'm in minus 2.7. Okay. So I only want to know those who are most likely to spend money to solve their problem or get to their end destination. Pain's bad enough. Yeah. The pain, yeah. Where where did they sit on the nail long enough? Yep. And the cutoff point is right about 20. It really you could say 24, anything above 24 or 25, but somewhere in that range, um, I've got some mixed data points on that, but somewhere in that range. So what I did is I created a prompt and it says, Um, I only want you to look at any answers that have scored above 20, because anybody below 20, their answers become somewhat irrelevant to me. And this is a big problem that people have when they're gathering data on any subject. They think all data is created equal, and it's not. It absolutely is not. So you're looking just for that top percentile that actually matters in your marketing, your business development, creating product ideas, whatever it is, right? So I'm just gonna have it look at a top score there and then it's gonna give me back this information. So here we go. It grabbed the spreadsheet, you can see that. And it's gonna chug on it. Um, by the way, I just grabbed sample data from one of my clients who's in the family and parenting space. So these have nothing to do with the S uh SAS guy. Um, but anyway, you'll you'll get the idea. So here we go. So it analyzed the entire spreadsheet. That is 200 and I want you to think about reading through these answers. That's 246 responses that I uploaded on this survey. Uh now, what if you had to read through every single one of those, Chris, assign it a mathematical equation, and then give it a final score? I wouldn't. It just wouldn't happen. Dude, no, you wouldn't. But look what we just did that with AI, thinking AI, we literally just did that in 30 seconds.
SPEAKER_01And this information, as as valuable as it would be, just the lift of and the bandwidth required to do it manually, it just wouldn't happen. It's not that I wouldn't want to. There's more pressing things, but now I can take this and like I am I am pinpoint precision in the language that I use when talking to that target. This is totally yeah, make it look so easy, Joshua.
SPEAKER_00Well, AI, I mean well, so so here's the in here. Remember, I talked about the apprentice, and you bring that into AI, and AI suddenly removes it. See, if I were to teach you to it's like I learned from Glenn and Perry Marshall and and uh um Richard Koch, I spent for close to 20 years of my life, I spent almost $100,000 a year being part of mastermind groups and and marketing groups and associations and going to meetings, right? And and what I just gave you is the sum total of all of that stuff, but we've dropped it into AI, and AI makes it seamless. So you don't have to, Chris, you literally do not have to go. If you think a little AI, you do not have to go through that couple million dollars I spent in those 20 years and all this stuff. You get it right here.
SPEAKER_01You know, this is interesting because one of the concepts that I regularly share with people is, especially if they're new to AI, I'm like, listen, it's not you against AI, right? You won't win anyway, but because AI can only do so much, but you've done the hard part. You've got the domain expertise. I don't care if you're an HR person or a finance person or a copyright or whatever, the hard part, you did that. Without that, that 20 years of of understanding, like certainly mastery of your craft, you wouldn't AI could help you develop those questions, but it would still be it wouldn't be as precise. So this is very encouraging. This is another example of it, folks. If you're listening to this and you're not using AI because you're intimidated by it, I want you to understand something. You've done the hard part, the career that you've been in whatever industry or role, like that's very valuable. AI is not going to come and take that away. You know the questions to ask it. I don't.
SPEAKER_02Exactly.
SPEAKER_01So be encouraged. This is a fantastic example of that.
SPEAKER_00So yeah. Um and it is. And and you know, getting down to the point, it's like to me, my worldview, and again, everybody's got different perspective, and I encourage those different perspectives. But you know, my my lens is really how can I use technology to increase human relationships? Whether that's a relationship with my buyer, a relationship with a client, a relationship with my good buddy Chris, a relationship with my spouse, a relationship with your children, friends, or whatever. And and and I'm really I'm looking to master AI and especially as we go into the future in a way that predisposes me to have a richer, fuller, happier, deeper life and lifestyle, and and not be, you know, always chained to a desk or always be worried about the logistical things of life. I really want to use AI to optimize that. And what you're saying about, you know, we have paid the price, we have learned things, we know the questions to ask. If we just think, oh, like I can ask this question of AI and it's going to give me good insights. And this goes for like brainstorming, use your imagination. Like I created an entire we don't we don't have time. I see we don't have time, but um, you know, we can now take this and I can apply a couple of prompts and say, build me, like if we if we did content marketing as an example, build me a content calendar. And what are what are my three to five pillars that I need to focus on of what I'm talking about, my content pillars? And then how do I stagger those out through the week? And which platforms are going to be the best platforms based on the target audience, what's my best platform? What's my frequency? And then give me ideas about what the topic should be. And if I'm doing videos, give me the video script and it gives it, I can do all of that stuff. I can literally build out a um, you know, a six to 12 month calendar that gives me my marching orders every single day that's 100% relevant and tied into the individual, builds the relationships, creates trust, identifies the RAS triggers, it does all of it, and all I have to do is plug and play and implement stuff.
SPEAKER_01You know, man, I like I'm like, oh, well, I own chief AI officer. I know about AI. Every time
I get on these calls, I'm like, dang, like that's why am I not doing that, right? This is beautiful. Thank you so much for um, and this is extremely relevant for whether you're an employee or you've got your own company, these things your boss probably hasn't done, right? Or if they have, they haven't done it as comprehensively as what the prompt that we just looked at can do. And if you can do this and go say, hey boss, just did a little research on ChatGPT. I wanted to share this with you. They're they're not gonna go, oh yeah. Once they take a look at it, they're gonna go, wait a minute, who, what? What how? Right? This is stuff that well, I'm not a marketer. I don't do doesn't matter. If you're listening to this, somebody on your in your company is, throw them a bone. Do this exercise for your own business or for your company. And next time you, hey, you know, Terry from marketing. Hey, I was messing around with AI, and this came up. It's gonna get around that. Oh, wait a minute, Chris knows AI? What? How is maybe I can ask him a question? And I can tell you only good things will happen from people knowing that you know AI, right? So please don't think that oh, I'm not a marketer, I can't use this. 100% you can. You can by following exactly what Joshua talked about, and that is contributing, right? You are developing a skill set that allows you to contribute to others, but they don't need to know that it took three minutes, right? You're you can deliver extreme value to these people. And I think that that that like really ties this all in, and I love seeing that.
SPEAKER_00Yeah, and we we as a society will more I think we'll progressively drop the time to value ratio. Um it's a tough one right now, right? Yeah, right. And it's happening right now. It's like and and so yeah, I mean, right now you don't need to disclose that yeah, you just did this in three minutes. Um but but over time, it's the people who can bring the value that will make the difference.
SPEAKER_01So man, I'd love to hear your thoughts on that as you work that out. Let's stay in touch on that topic because that's that's the thing. People are like, well, you know, it's ten thousand dollars in value, but wait a minute, it only took you five minutes, right? Yeah, that that's gonna be a challenge for for AI experts, I think.
SPEAKER_00It will be, yeah, it will be. All right, um, so as a last 30-second bonus, you want to see my uh date night prompt? Yeah.
SPEAKER_01So, folks, use this one. Again, even if you're single, you've got friends that are they're gonna love it when you show this to them.
SPEAKER_00You just change it up. So, so here it is. I just put in some details. My wife and I have been married for about 30 years. We have 11 children, six boys, five girls. Now, here's one thing I want to say thinking AI is you know, garbage in, garbage out. And so giving it relevant. I mean, there are some intuitive things about AI and it will get better, but right now, the more data and information you can give it. So I give it things that you might think, well, that's not really relevant, but I want to paint a picture of who we are so that it so that it can chew on that. Anyway, so um plan me three months of regular date nights, um, make at least one three to five day excursion, uh uh that can include a three to five hour uh three to four hour flight. Um give me small, medium, large budget ideas, small budget under 50 bucks, large budget over 3,000. Okay. And let's just have fun, see what it does for a second. Notice it's updating memory, so it's learning about it, too. I think that's really cool. And there's other AIs you can use.
SPEAKER_01Yeah, the long-term memory is the fun function.
SPEAKER_00Yeah, so um so here it is. Look, week one. I got three options for outdoor picnic by the river. Uh, I got a classic music concert, and I and I can ask it more specifics about each one of these. So I can say, Oh, give me all the venues where there's classical music going on within 100 miles.
SPEAKER_01Yeah, yeah.
SPEAKER_00Right?
SPEAKER_01So we've got anyway. Outdoor picnic by the river, that's a winner. The classical music concert winner, water sports adventure. I mean, these are all winners. And they're all winners.
SPEAKER_00My wife and I would love to do all these.
SPEAKER_01Yeah, yeah. And if you were to wait till 30 minutes before the babysitter shows up and go, okay, what are we doing tonight? None of these ideas would come up. No.
SPEAKER_00This is fantastic. It's a lot of fun. Anyway, that's my that's my fun one.
SPEAKER_01Uh a lot of surprises here today, Joshua. Thank you, man. This has been um because you know, you're not you're not positioned as like an AI guy or whatever, right? Uh. And that's what I love about these interviews, is I can find people who aren't necessarily like, well, I'm an AI expert, but they're using it in ways that, like I said, I am an AI expert and I'm learning stuff here. So I love that. Um so I I'd like for people, I I guarantee there's gonna be people that have resonated with your position on things and your approach to uh the future with AI and in and business. How do they stay plugged in with kind of what you're up to and your thoughts on things?
SPEAKER_00Sure. Yeah. Um so there's there's two different ways. Um, if you're again, I've got a couple different worlds there, but if you're you're like, okay, you know, I want to know more about the marketing, business growth, development stuff, um, you can go to Strauss. It's spelled S-T-R A-H-E-S-strass.com, and then you can see the stuff that we do there and sign up for newsletter and all that kind of good stuff if you want. Um, if you're interested in um you know, any level of uh I'm very particular about who gets into my mastermind, but if you happen to be listening to this and you're at this level where you're like, you know, dang, like I really want in-depth, intense, you know, mastermind sort of experience. I'm not talking about a room full of 200 people, I'm talking about very personal, uh, smaller groups. Um, if you just go to joshuaboswell.com slash mastermind, um, that's my private website. That's not a published link. Um, I don't really market that, but it's your people are hearing it right now. But joshuaboswell.com slash mastermind. Anyway, nice. Those are those are two um pretty easy ways. If I can say a third one, but if you're in if you're in the freelance world and into copywriting and you want to know how to get better clients and using AI in that world, you can go to copywrightermarketer.com. So anyway, that's man.
SPEAKER_01I learned tons. Thank you. Those are my stuff. Yeah, this is fantastic. And I got to enjoy the serenity of your background the entire time.
SPEAKER_00That's not an AI background, that's a real background. You see, I need to wash my window. I got that streak coming down.
SPEAKER_01And you got to look at what it's like to be on the startup grind by seeing my whiteboard and my office lighting. So thank you for my head. It's awesome. Yeah, I'm so glad you reached out and that's led to this, and I'm sure many more things. I'd love to um uh I've got a couple of ideas I'm gonna email you on on some things that I saw that just little hacks and stuff that I know to hopefully kind of reciprocate what you've been able to share with this audience. So um I love it. Everybody, thank you so much. We'll see you on the next episode, and uh hopefully we'll have a guest as engaging and fascinating as what we discussed today. See you guys. Great. Thanks, Russ. Bye now. Thanks for tuning in to using AI at work. Don't forget to subscribe for more conversations about how to use AI at work. And a special thank you to our sponsor, Chief AI Officer, for empowering businesses with AI education and training. Visit their website for free AI readiness assessment and AI strategy guide to help you get started using AI at work. That's www.chiefaiofficer.com. Well, thanks to our producer, Evan Desalnier, for making this episode possible. Follow us on Twitter at the handle using AI at work and visit www.usingai at work.com for free resources to help you harness AI in your role.