Using AI at Work: AI in the Workplace & Generative AI for Business Leaders
On "Using AI at Work", your host Chris Daigle and his expert guests help business leaders, executives, and teams who want to turn artificial intelligence into a real competitive advantage. Each episode shares real-world AI applications and AI transformation stories from companies successfully using AI in the workplace to improve productivity, decision-making, and operations.
You’ll hear from Chief AI Officers, innovators, and forward-thinking executives who are putting generative AI at work, from AI productivity tools and AI-powered workflows to non-technical AI training and workplace AI adoption strategies.
We cover:
- AI for business leaders – how executives use AI to lead change and drive ROI
- Generative AI tools – practical, easy-to-implement solutions for teams
- AI automation in business – streamline operations without massive tech budgets
- Executive AI education – upskilling leaders and managers for the AI era
- Real-world AI case studies – lessons learned from successful AI implementation
- AI in operations management – optimizing processes and reducing costs
- Ethical AI in business – navigating responsible and effective AI use
Whether you’re exploring AI adoption, leading AI-powered transformation, or looking for AI implementation guides, this podcast delivers a clear, non-technical roadmap to succeed in the AI-driven economy.
New episodes weekly.
Start learning how to put AI to work in your business today.
Using AI at Work: AI in the Workplace & Generative AI for Business Leaders
63: Using AI for Content, Analytics, and SEO with Debra Andrews
Chris Daigle dives into an insightful conversation with Debra Andrews, President of Marketri, a strategic B2B marketing consultancy. Debra shares how her team has adopted AI over the past two years—starting with content creation and evolving into analytics, client communications, and even generative engine optimization (AIO). Learn how Marketri builds trust with clients by transparently integrating AI into strategy while maintaining originality and credibility. Debra offers practical steps for teams starting their AI journey, including tools, workflows, and how to balance experimentation with client expectations. A must-listen for marketers, consultants, and any business leader trying to operationalize AI.
🔎 Find Out More About Debra Andrews and Marketri:
https://www.marketri.com
https://www.linkedin.com/in/marketridebbieandrews/
🛠 AI Tools and Resources Mentioned in This Episode:
ChatGPT ➡ https://openai.com/chatgpt
Gemini ➡ https://gemini.google.com
Claude ➡ https://claude.ai
Perplexity ➡ https://www.perplexity.ai
Scrunch AI ➡ https://www.scrunchai.com
Revere AI ➡ https://www.revere.ai
Databox ➡ https://databox.com
SEM Rush ➡ https://www.semrush.com
Click Data ➡ https://www.clickdata.com
Marketing AI Institute ➡ https://www.marketingaiinstitute.com
Ideogram ➡ https://ideogram.ai
Chapters:
00:00 - Introduction to Debra Andrews and Marketri
02:00 - How Clients React to AI in Marketing
04:15 - Starting the AI Journey: Education and Use Cases
07:10 - Early Wins with Content Generation Tools
10:45 - Lessons Learned: How to Do Content Right
13:55 - What Didn’t Work: Images, Analytics, and More
17:00 - New SEO Challenges and AIO Strategy Shifts
21:00 - Tools for Generative Engine Optimization
25:30 - Driving Trust Through Reviews and PR
30:00 - Change Management, Team Buy-In, and Final Advice
🔸 Be sure to download this week's Smartcut: https://smartcuts.io/63
And check out the related prompts at: https://PromptVault.studio
