Using AI at Work: AI in the Workplace & Generative AI for Business Leaders
On "Using AI at Work", your host Chris Daigle and his expert guests help business leaders, executives, and teams who want to turn artificial intelligence into a real competitive advantage. Each episode shares real-world AI applications and AI transformation stories from companies successfully using AI in the workplace to improve productivity, decision-making, and operations.
You’ll hear from Chief AI Officers, innovators, and forward-thinking executives who are putting generative AI at work, from AI productivity tools and AI-powered workflows to non-technical AI training and workplace AI adoption strategies.
We cover:
- AI for business leaders – how executives use AI to lead change and drive ROI
- Generative AI tools – practical, easy-to-implement solutions for teams
- AI automation in business – streamline operations without massive tech budgets
- Executive AI education – upskilling leaders and managers for the AI era
- Real-world AI case studies – lessons learned from successful AI implementation
- AI in operations management – optimizing processes and reducing costs
- Ethical AI in business – navigating responsible and effective AI use
Whether you’re exploring AI adoption, leading AI-powered transformation, or looking for AI implementation guides, this podcast delivers a clear, non-technical roadmap to succeed in the AI-driven economy.
New episodes weekly.
Start learning how to put AI to work in your business today.
Using AI at Work: AI in the Workplace & Generative AI for Business Leaders
70: Using AI at Work for Smarter Marketing Attribution and Ad Spend Measurement with Jeff Greenfield
Chris Daigle sits down with Jeff Greenfield, CEO of Provalytics, to uncover how AI-driven attribution is transforming marketing measurement in the age of privacy.
Jeff shares his journey from building one of the first multi-touch attribution companies to creating Provalytics, a platform built to solve one of marketing’s oldest challenges: “Half of my ad spend is wasted — I just don’t know which half.”
This conversation covers:
• Why clicks mislead, and why impressions still matter
• How AI models real ad impact across multiple channels
• Why Google Analytics and “last-click” thinking are broken
• The balance between consistency and correctness in corporate marketing
• New opportunities in connected TV, influencer marketing, and digital out-of-home
• How small teams can use AI tools like ChatGPT + spreadsheets for attribution insights
Key Insight: Most companies waste 80–90% of their ad spend. With AI attribution, marketers can reclaim budget, reduce stress, and unlock smarter strategies.
🔎 Find Out More About Jeff Greenfield and Provalytics
Jeff Greenfield on LinkedIn - https://www.linkedin.com/in/jeffgreenfield/
Provalytics - https://provalytics.com/
🛠 AI Tools and Resources Mentioned in This Episode
ChatGPT - https://openai.com/chatgpt
📌 Chapters
00:00 – Introduction to Jeff Greenfield
02:43 – The century-old attribution problem
06:02 – From C3 Metrics to Provalytics
11:02 – Why last-click attribution is broken
28:05 – Consistency vs correctness in corporate marketing
31:11 – How AI models ad spend impact
36:05 – Channels beyond clicks: CTV, influencers, OOH
42:41 – Practical attribution tips for small teams
46:14 – The future of privacy-first measurement
48:58 – How to connect with Jeff Greenfield
Episode tags:
AI in the workplace, AI for business leaders, Generative AI at work, AI operational strategy, AI in marketing attribution, AI productivity tools, Real-world AI applications, AI for process improvement, Executive AI training, AI transformation stories, Ethical AI business, AI case studies, AI in operations management, AI strategy for executives
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