Using AI at Work: AI in the Workplace & Generative AI for Business Leaders
On "Using AI at Work", your host Chris Daigle and his expert guests help business leaders, executives, and teams who want to turn artificial intelligence into a real competitive advantage. Each episode shares real-world AI applications and AI transformation stories from companies successfully using AI in the workplace to improve productivity, decision-making, and operations.
You’ll hear from Chief AI Officers, innovators, and forward-thinking executives who are putting generative AI at work, from AI productivity tools and AI-powered workflows to non-technical AI training and workplace AI adoption strategies.
We cover:
- AI for business leaders – how executives use AI to lead change and drive ROI
- Generative AI tools – practical, easy-to-implement solutions for teams
- AI automation in business – streamline operations without massive tech budgets
- Executive AI education – upskilling leaders and managers for the AI era
- Real-world AI case studies – lessons learned from successful AI implementation
- AI in operations management – optimizing processes and reducing costs
- Ethical AI in business – navigating responsible and effective AI use
Whether you’re exploring AI adoption, leading AI-powered transformation, or looking for AI implementation guides, this podcast delivers a clear, non-technical roadmap to succeed in the AI-driven economy.
New episodes weekly.
Start learning how to put AI to work in your business today.
Using AI at Work: AI in the Workplace & Generative AI for Business Leaders
79: Using AI at Work to Reimagine Marketing and Customer Experience with Etan Polinger
Chris Daigle sits down with Etan Polinger, founder of Raize Digital, to discuss how AI is transforming marketing, customer journeys, and brand strategy. Etan shares how he helps companies implement AI tools that simplify operations, enhance personalization, and generate consistent creative output without replacing human insight.
They explore how to design AI systems that support marketing teams instead of overwhelming them, how to measure ROI from AI experiments, and how small businesses can leverage generative AI to compete with larger brands. Etan also explains how AI content generation, predictive analytics, and workflow automation create scalable, customer-focused growth while staying true to brand voice.
This episode is packed with actionable ideas for leaders looking to build stronger customer relationships through intelligent, human-centered automation.
🔎 Find Out More About Etan Polinger
LinkedIn
https://www.linkedin.com/in/etan-polinger/
🛠 AI Tools and Resources Mentioned
ChatGPT
https://openai.com/chatgpt
Jasper AI
https://www.jasper.ai
Surfer SEO
https://surferseo.com
Chief AI Officer Resources
https://chiefaiofficer.com
📌 Chapters
00:00 – Introduction to Etan Polinger
03:15 – How AI is Changing Marketing Strategy
07:42 – Designing AI Systems that Support Teams
12:30 – AI Content and Brand Consistency
17:08 – Balancing Automation with Human Creativity
21:55 – Building AI Workflows for Customer Experience
26:14 – Measuring ROI from AI Experiments
31:27 – AI Tools for Marketers and Small Businesses
37:10 – Future of Marketing and AI Leadership
41:45 – How to Connect with Etan Polinger
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