
Overcomers Approach
“The Overcomers Approach” podcast showcases stories of resilience, where individuals transcend challenges to achieve personal and professional success. With a focus on spiritual, mental, emotional, physical, and financial growth, the podcast inspires listeners to embrace their potential and thrive in all areas of life. Join us to learn how overcoming adversity can lead to evolution, healing, and lasting success.
Overcomers Approach
Unleashing Your Personal Brand: A Holistic Approach
Authenticity in branding isn't just a buzzword—it's becoming essential for entrepreneurs who want their message to resonate in today's hyper-connected world. In this fascinating conversation, Nichol Ellis-McGregor speaks with Hersch Rephun, a holistic brand therapist who transforms how conscious entrepreneurs present themselves and their missions.
Hersch shares his personal journey from corporate brand strategist to personal brand therapist, sparked by the isolation of the pandemic and a desire for more meaningful connections. "I wanted to feel like I was helping people one-on-one with their personal brand, because attached to every personal brand is a mission," he explains. This realization led him to create a unique approach that considers all facets of an entrepreneur's personality, history, and passions.
The discussion dives deep into why knowing yourself is the crucial first step in brand development. When entrepreneurs get caught chasing success or approval, they often lose touch with their authentic core. Hirsch's approach encourages looking inward first: "If you know yourself really well, think of it like any test you might take in school. If you studied the material, you're better prepared to go out there and sell it." This mastery of your own truth makes communication with others effortless and genuine.
For those struggling with imposter syndrome—a common challenge among entrepreneurs—Hersch offers a powerful reframe he calls "egoless fame." Rather than viewing public visibility as ego-driven, see it as service: "If they don't know about you, they are not going to benefit from your wisdom." The conversation also includes practical advice for those feeling overwhelmed, suggesting a three-month vision exercise to uncover true priorities and create manageable progress.
Perhaps most intriguingly, Hirsch explains his philosophy that "truth tastes funny," exploring how humor helps make difficult truths more digestible and creates human connection. The episode concludes with a powerful story about finding balance between seriousness and humor even in life's most challenging moments—a perfect metaphor for authentic brand building.
Whether you're just starting your entrepreneurial journey or looking to realign your established brand with your authentic self, this conversation offers both philosophical insights and practical strategies to help you communicate your mission with clarity and impact. Connect with Hersch at yesbrandbuilders.com and https://www.hershrephun.com/ to learn more about his holistic approach to brand therapy.
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Thank you for listening!
Good day everyone. This is Nicole Ellis McGregor, the founders of the Overcomers Approach podcast, where I meet with different people from different walks of life, different experiences, different journeys, different challenges and rewards that may come with life. But with that, I'm happy to have Hirsch Rappun here, who's a brand transformer. Hirsch has achieved success in a number of niches and businesses, but was tired of struggling to convey his mission to others. Through a five-year personal development journey and aided by two decades of professional experience with brand strategy and creativity, he has solved the problem. He is now a holistic brand therapist, serving spiritual and conscious entrepreneurs who want to package their passions, talents and skills into a high value personal brand that is aligned with who you are.
Speaker 1:I love that, Hirsch. I really, really, that really speaks to me as a person. I'm really into the holistic approaches and really being authentic. Tell me a little bit, before we go into the questions, what really pivoted you to kind of move. You know, you have all these years of experiences where you just moved into your own and cultivated it to really serve others. What was? Was there like a trigger or what happened?
Speaker 2:Yeah, thank you, nicole, it's great to be here with you. Yeah, I think that during the pandemic, like so many people, I felt isolated and disconnected and the work I had done at that, that I was doing at that moment in my career. I had a, a boutique kind of sneaker marketing agency in Los Angeles and we were working with a lot of wonderful brands, brands from overseas, that wanted to translate their message to the United States and vice versa. So it was. It was a healthy, wonderful business, except when I got disconnected from everything and we were kind of underground during COVID.
Speaker 1:Yeah.
Speaker 2:My business partner and I started to feel like we missed connecting not just with people but working with people. He owned a sneaker store. He wanted to get back to talking to customers and being in his store and spending time with them and not being out so much with clients. And then I wanted to feel like I was helping people one-on-one with their brand, with their personal brand, because attached to every personal brand is a mission, right. So I felt like at this point in my life, wouldn't it be great if I could help people with their mission and not just help brands grow?
Speaker 2:A brand, a brand that you know, I worked for many years with Bear Paw, the boot brand. I love that brand. The people that work there are so wonderful and it had such a connection to moms and families and all of that kind of just wonderful vibe. But you know, a brand that goes from, let's say, $40 million or $50 million a year to a brand that goes from, let's say, 40 million or 50 million a year to 400 million a year, that's great, but it looks great on a resume but it doesn't really resonate. Nothing really changes.
Speaker 2:So I think that that that was the point at which and in my own podcasting journey where I started to meet so many interesting people and think you know, I would love to help these people get to their next level of whatever it is they want to do, and that's the other part. It might be podcasting, might be writing a book, it might be public speaking. It might be growing and expanding into other countries. It might be speaking, it might be growing and expanding into other countries. It might be they might be doing scientific research or they could be doing car sales. It doesn't, it doesn't.
Speaker 2:It can be anything but the fact is, it's personal to them, it's important to them.
Speaker 1:I love that and I love the fact that you gave your own story and your experience. You know, and to really think, make things more personalized. You know, and when it comes to branding and something to me, what it sounds like really closely heart, no matter what you do, because now in this day and age, we're all a, we're a brand, whether we want to want to be or not. Whether you know, whatever we're doing, we're really kind of selling ourselves and who we are, and so I love the fact that you're in this niche and in this space. It's definitely something I want to learn and grow more about. Um, what do you think? Why do you think it's so important for people to know themselves before they brand themselves?
Speaker 2:Well, the reason that's so important, nicole, is that you know everything we put out there as especially as a personal brand, everything we put out there is a facet of our personalities. That's what I mean by holistic. You know where. It's a 360 view of who we are and what we stand for and our values.
Speaker 2:And I think quite often and I've experienced it myself we get caught up in the chase for success or the pursuit of approval from other people, whatever it might be, and we kind of forget the person inside, the child inside, who we were, who we wanted to be, who we were raised to become, and it's very easy to lose that if we think the world isn't wanting that or the market isn't looking for that. So I always encourage people to look inward first and have that personal journey first, because if you know yourself really well, think of it, think of it like any test you might take in school. If you know the material really well, if you studied it, if you're performing in a play and you memorize the script and you're familiar with it you've read it a hundred times you're better prepared to go out there and sell it.
Speaker 1:That's right.
Speaker 2:And that's why I use the term sell the truth, because if you really learn the truth and you become a master of it, of your own truth, it's very easy to share with other people, it's very easy to communicate.
Speaker 1:I completely agree with you and I think what people not to generalize, but I think what I want and a lot of people are really wanting, is that realness and authenticity. We're looking for real things now and the truth on a level that I think that this is the first time I'm really seeing it in my life. People really appreciate that. I know some of the people I follow. I want the real story. I don't get so caught up into whatever the glimmer. I want to know what's the real story behind this or what's. No matter if they have 10 followers or 100 million, it's just kind of really want to know what's the authentic truth to this. Um, whatever they want to share. I find that I'm truly drawn to that. I think other people are too.
Speaker 2:Yeah yeah, yeah, they are. I think. I think, nicole, that you know, even if you're, even if you're talking about a big brand Coca-Cola, or potato chips, lay's potato chips those may be so big Nike, that it really doesn't matter anymore.
Speaker 2:Right but even so, why do they have all the sports figures and endorsement deals and all those things? Because that at least brings us a step closer to a human person that we relate to. Maybe it's a hero that we hold in some high esteem, but at the same time, it's a real person. That's right, and a brand needs that person to make it, to make it real, especially if you're talking about brands that are, you know, know, small businesses, medium-sized businesses, service providers, coaches, consultants. You know that human touch is so important.
Speaker 1:Yes, I completely agree. What do you think, as people who are digging deep and doing the work and becoming more self-aware and being more comfortable with sharing who they truly are? What do you think some of the mistakes people can hit upon? I can think of imposter syndrome being one of them. What do you think are some of the barriers that people have to work through when they're doing the work and digging that up to be comfortable enough to share?
Speaker 2:Yes, yeah, well, imposter syndrome is a good one to bring up, because the more I talk to people, the more people I work with, the more I realize how common that is. Yeah, I think oh, you know, I suffered from it a little bit. This person suffers from it a little bit called Maximizing your Success Without being Famous, because a lot of people don't want to be famous, they don't want to be on that stage with that big light on them. They want to share the information, they want to help everybody in the audience, but they're not big fans of the spotlight, and so how do they overcome it? And this of the ways that I and this is an answer to almost any challenge, I think- is you have to put it in a different context.
Speaker 2:In other words, mindset isn't, you know and I've had a lot of great mindset coaches Mindset isn't about changing your mind. It's about positioning yourself so that you can have a different point of view. So, for example, if you don't look at it as it's not about your ego that you need to get up there and speak, it's for the people. If they don't know about you, they are not going to benefit from your wisdom. If they need your help and they can't find you, they're not going to get your help, and it's it's really about. So when we say it's about, it's not about you, it's about them, it really is about them.
Speaker 2:But you have to step into the light and have what I, what I call that egoless fame. You know, it's not not about you know I, I don't think you know, oprah wakes up in the morning and says, oh, I'm so glad I'm famous, I'm so glad everybody knows me. You know, I honestly feel she. She wakes up feeling like, okay, I, let's go out and do this mission, let's go out and do this, and that's what. And that's what. What I think drives most of the impactful entrepreneurs and and business people out there is, let's get out there and do it.
Speaker 1:But you can't hide. That's right. I love that. I love that you know, because you said you got to get out there and do it. People aren't going to know who you are. You know, and I honestly believe that there is a customer base, there's a tribe, there's people that are truly called to what you have to offer, but if you're not out there, they're not going to know.
Speaker 2:And you being you know, nicole a leader in a certain situation doesn't mean that you have to always lead and that you're just a leader in every room you walk into. I know it's not so for me. I don't want to walk into a room and automatically be the leader or be the decision maker, but we, we are all, all of us going to be called upon to lead in some situation.
Speaker 1:I agree, I agree, you're speaking to me, you're speaking to the choir. You know cause I think I lead in some areas and other areas I don't. I like to lead from behind sometimes, yeah, and and that could be for so many various reasons, but I have come to accept that I do have to stand out there and take, take the baton and do it, just do it. Do it afraid. Do it without the expectation that you're not going to be perfect, um, and don't be looking for perfection, I think, and so that is really helping me.
Speaker 1:I still work to do, but time is of the essence, so getting out there more sooner than later is critical, and so I love the fact that you spoke to that Um cause. I think a lot of people can relate to that, and what I do like is that you know, as you, as you step into that position, it allows you to lead other people who may have been where you were a year ago, you know, yeah and you could speak to their story and their experiences, because you did did so, and I love that. You promote yourself as a holistic brand therapist, and I love that because I'm all about the holistic. I believe that we're interconnected, and if you look at one, if you focus on one point, you're missing probably eight other things that are tied to the outcome that you need. So how was your approach with that, or how did that come about?
Speaker 2:It came about in a very interesting way in that a lot of my background when I was in publicity and business, writing and press writing and all that was to write about other people, so championing other people, telling their stories, that's kind of straightforward enough, but if you really break it down, I was interviewing them almost like a biographer about their life, about their experience, and I was always looking for those things that they may not think are that important. You know, somebody's a, somebody's a neurologist, but they're also an orchestra conductor and they think, well, the orchestra conductor doesn't, doesn't matter. Well, of course it matters. How many, how many neurologist orchestra conductors are there?
Speaker 2:Right, you know so, in other words, those things that make us unique come from all facets of our personality.
Speaker 2:And so as I was trying to break down the science, if you will, of telling their stories, I realized wait a minute. They need to start looking at every piece of themselves and figure out who they are in the 360 degree view, not just what is the business that they're in or the many businesses. A lot of the people I work with have more than one business or more than one, you know, pursuit or passion. Well, where do those fit in?
Speaker 2:That's right, everything has to fit like a puzzle, and the perfect personal brand will be a completed mosaic of all these things that is yet somehow very easy to grasp.
Speaker 1:Yes, that's something I totally agree with. I believe that we're all unique. We have this fingerprint that's only ours. It doesn't match anybody else's. So that means we have something very unique to offer, and I love the fact that you're looking at the whole person when I think about people that I've met.
Speaker 1:You know, in the past month or so, I met a cardiologist who's a jazz musician, you know and I really liked his approach to how he did care and I really liked it, you know, because it was just not so much medical model but it was more person centered, and I believe music is a universal language. So I believe that so many people have those unique gifts and talents that really bring the whole person to the table and will draw that people to you for those specific reasons, and so I think that's so important. Also, it speaks to. People have histories, you know, whatever that history may be, but it, it, it.
Speaker 1:It created the great masterpiece that people are, no matter if it was good or bad, it all created it. For this unique masterpiece to, to, to really propel you to your gifts and talents. And I think some people may want to hide that part of them. You know, even when I interview people they're like yeah, you know I'm an accountant but I do little music on the side. They kind of talk quiet, but I want to know that quiet part.
Speaker 1:I want to know because it really brings to life who you are.
Speaker 2:And so.
Speaker 1:I'm beginning to see that as well, so I like the fact that you say what are the pieces that bring, even such as yourself, as you said, some of the things you did before you stepped into this role, like those experiences, I'm sure helps you in this right now.
Speaker 2:Yes, yeah, and I used to. You know, as I said, as we, you know, you, you read in my, in my intro. You know, I used to kind of have to decide, when I met somebody, what I was going to say. I did you know, you know, were they going to need a stand-up comedian, or did they need a publicist, or were they looking for a screenwriter, or were they? You know, what were they looking for?
Speaker 2:So the simplest question in the world of introducing yourself and saying who you are or what you stand for or what you do, all of a sudden became like a multiple choice question. You know, like the doctor would say well, I'm a cardiologist, but I'm a jasmine. Which, would he say, if he was, you know, at a show, a jazz show, would he tell them he's a cardiologist. So the notion started to form where it was like okay, we have to figure out a way to put this all together, put everything together, don't leave anything out. That's right. There's a whole person, and sometimes it's a new moniker or a new framing, other times it's just kind of woven into their story.
Speaker 2:It's not about just the name or the title it's but but it often is is enticing, I think, if, if, for example, use the cardiologist jazz musician and in his field he doesn't need to use the jazz, probably to sell his cardiology, but let's say he came up with a new therapy that involved music, and you had and, and he started a company called heart music. Let's just say heart music, right, yeah, that would be intriguing enough that people would say, okay, what does that mean, what does that do? Doesn't have to tell the entire story, but it would open the door to saying, well, here's the story, you know. So we have to give ourselves the room to share all these amazing things about ourselves.
Speaker 1:Yeah, you know, and the way you said that you know, because my mind got to think when you said, cardiologist being musician. But you know, I'm not a cardiologist, you know, but I'm not a cardiologist and I'm not a musician, I'm probably like an amateur choir. That's fun stuff I joke about. But I do have an interest in that because we have something called the Vargas nerve which responds to rhythm and it helps us with emotional regulation, it helps us with our heartbeat and music. Kim, you just spoke somebody's business into existence. I'm probably already doing it.
Speaker 1:But it's all really tied together and it just shows us how we could be just that quick, just that simple, how you just came up with that when somebody is stuck in their brand evolution or maybe they don't even know where to start what do?
Speaker 1:you think are some of of maybe it's three takeaways that maybe they need to start with first before they can. You know cause some people get overwhelmed and they don't have clarity. I'm one of those people. I'm like I have 10 things, but wait, hold up when. Where should we put the pause button to kind of reset, to like get us on sec?
Speaker 2:Yeah you know, one of the one of the one of the rules that that seems to work is to niche down your uh, your question. In other words, if, if, if I were to ask myself, what do I want to wear today, that's, that's a that's that's a really open question. If I said which shirt I want to wear today, that narrows it down a little bit. And if I said, do I want to wear red or blue today, then that would narrow it down even further. So when you're, when you're stuck and you're lost, if you said, took that, take, apply that.
Speaker 2:And you said, okay, what would I like to have happen in the next three months? Not where do I want to be in 10 years, where do I want to be in five years? If the world were a perfect place three months from now, what would be amazing that could have happened? And, in a way, you're kind of tricking your mind to give you its wish of what the most important thing is. If you say to somebody what's the most important role that you want to, then you're getting into. Well, if that, if this then you're getting into.
Speaker 2:Well, if that, if there's ever, you say what would? What's their dream scenario, what could, what would be amazing in three months? And if you said, oh well, and if in three months, I, my podcast, were, you know, at this point, at a certain at this point, you just described it well, that's your, that's actually your, that's your, your, your top priority. And so, in a way, you have to let your unconscious mind speak that top priority and then start working your way backward from that. Okay, so, three months from now, I want this to be the best case scenario. How do I work toward that? Now you have this very small window of planning that doesn't require moving mountains and moving the world, and I want to do this in 10 years and this.
Speaker 2:But you start to create a block of progress and I think that helps us get unstuck because, also, it's it's digestible yes, it's, like you know, and it doesn't mean it's not ambitious but, as you know, with ambition we're able to accomplish goals that you know we don't have to get to a hundred percent, but you know if we have an ambitious goal and we get halfway there, that's probably pretty great. If we have an ambitious goal and we get halfway there, that's probably pretty great.
Speaker 1:I love that. I like the fact that you made it more short term, like in terms of like three months, like I love that. I think once we start talking like even though we do need to have those plans, it's not to negate those, but I think for someone who's just starting out, I like the three month window because it gives us time, like you said, to kind of work backwards and then it doesn't seem as overwhelming, you know, and kind of manifesting what you want. And I think the weight of like a year, like you said, once we get into those roles and get a little weighty and then people could just shut down like it's too much. I'm not doing it.
Speaker 2:That's what happens with, like, new year's resolutions, because we're looking at the whole year. Just look at seasons, just say you know what I would like this season to be about this? I want to get, I want to have this resolved in this season, and we're kind of you know it's doable, we're getting it.
Speaker 1:That's right. Well, we're boiling down to the last two questions and one. We're getting there. So sometimes I integrate that humor into my life in some phases and people are like, Nicole, I didn't even know you was that funny and I was like, well, I didn't know I was either, but I'm just living.
Speaker 2:I got to keep laughing.
Speaker 1:I need some type of joy. What do you think? Why does truth taste funny and how can entrepreneurs use humor without undermining their credibility?
Speaker 2:I think humor is very important, but I think it's about undermining the credibility it's very important, but I think the credibility how does that play in? Yeah, great question. Because because a lot of people are afraid of loosening up in general, for fear of becoming vulnerable or misstepping or misspeaking. You know, truth tastes funny came from the notion that, from the notion that the truth is odd and it's stranger than fiction and it's weird and it's never what we exactly would make it. In other words, if we could make the world exactly as we'd want it, we'd have this here and that there. That's not what it is. So we have to accept truth and reality and digest it, even though it tastes weird. And the play on words with funny is that humor helps dilute that truth and make it a little more digestible. So the way I always have looked at it was because my dad also was a. He was an attorney, but he was so funny and I get all my comedic sensibilities from him.
Speaker 1:My mom was a great audience but she couldn't tell a joke to everyone.
Speaker 2:But that's a good pair. She would laugh and then he would tell his story. Right. He would tell his story right, but the but, the notion was that, um, you know you're, you're not so much making fun of something as you are diluting the sting or taking the sting out of it. So, in other words, something that might be hard to talk about, we can talk about with a little bit of humor, often kind of self-deprecating, or, uh, you know, I think we don't have to beat ourselves up to make other people laugh.
Speaker 2:It's more, we're all in it together. We're all. We're all human beings. We all have foibles, we have flaws, uh, we do stupid things and and it's and it like that is the human element that you were talking about earlier, nicole, where people are like I want to laugh and I want to connect with people who are real. You know, just as an example, the fast food chain Wendy's has developed a really great social media and brand voice. That's very funny, a little snarky kind of, you know, but what it did was it? It created this bond between the audience and the brand, where it felt, feels human.
Speaker 2:Yes feels human. Yes, you know, and so nothing is more human than humor, because humor is really the release of tension. That's right if you look at it that way, which is also like I'm not trying to hurt anybody's feelings. I'm not making fun of anybody. I don't want to make anybody else feel bad. What I want to do is cut the tension, lower the the temperature, make us laugh at ourselves, and that's. I think every brand needs a degree of that.
Speaker 1:I agree 100%. My dad was a transit system driver for like 35 years. So he met, he came, you know, he met all types of people on that transit system and he loved the job. He loved the craziness, the chaosness of it. It took him a while to even retire because he loved it.
Speaker 2:So much yeah, I'm sure.
Speaker 1:But I met a lot of people who knew my father. They didn't know that was my dad. He's like oh, that's the man I love to see every day. He kept me laughing every day to the job I hated going to for 20 years.
Speaker 1:Oh he kept my kids in order. You know like. So I think you know that human element and that connection, like you said, whether it's, you know, whether, what cause. We're all brand ambassadors, whether we want to be or not, and I think and he won like a big reward award before he left, you know which he is very happy and champions all the time he talks about.
Speaker 1:But I think that's the humanity that people are really looking for, no matter if you're selling a lipstick brand or you're selling a curriculum or whatever that is. People want that authentic connection, and I think the laughter piece and the humor is a key component, because I think we need it more than ever in the world. So I think that's so helpful I would say my last question is so helpful, I would say.
Speaker 1:My last question is what's the wildest life experience that shaped you? You were held at gunpoint, or I see that oh wow. Yes.
Speaker 2:Well, it was a very it was. Sometimes, you know, in life we have experiences that are that are so intense, yeah, and and the humor, by the way, speaks to this because, as we know, there are times where being a smart ass is not necessarily the best thing in the world. So I, I know that, but I was doing stand-up comedy in in uh in the valley, in in la and in uh lancashire boulevard. I was doing stand-up comedy. It was about one in the morning, the show had just ended. Um, I had a, a beat-up old volvo wagon that I had just bought on craigslist to haul like production equipment and it wouldn't mess up the, you know the the family car.
Speaker 2:So I it's probably my first or second night driving this vehicle. I pull away from the, from the comedy club, and it's maybe a couple blocks to the, to the freeway and, and in the rearview mirror I see police vehicles with no lights on which I had never seen, but I knew that was not good.
Speaker 1:But I was like, I don't know what they're doing, whatever.
Speaker 2:The last thing I thought was that it had anything to do with me. So I signal I'm about to go off onto the on-ramp and that's when all the lights come on and the sirens and everything. And there's like five police cars behind me. That's also not normal. So I stop. I pull over. I hear shouting. I look in the rear view mirror. For some reason I was afraid to even turn my head. I looked in the rear view mirror and I see them with their guns drawn.
Speaker 2:Now that was again like this is not going particularly well and they say the one happened to be a sergeant shouting you know, put, put open the door from the outside. He says so that if, if I have a weapon, something like that, I'm not, I'm not opening the door with a weapon.
Speaker 2:I don't know that at the time I I put my hand out the window to try to open the door from the outside, and it's one of these old wagons where it has the push button, the push button thing, and I'm like, every time I reach for it, I'm pushing the button down, I pop the button, I put my arm, I popped the button, I put my arm. Now, at a certain point they're going to think either this guy is the stupidest criminal in the world or maybe we got the wrong guy. And then he shouts a profanity at me and says just open the door. Now he doesn't care anymore, he knows I don't have a gun anymore. Right, I open the door, I get out, they go through the process.
Speaker 2:The car had been reported in a crime. They they had every right to look at the license plate and and be suspicious. But as it happened, I bought it on craigslist. I didn't, you know, right, but I wasn't. But I, but I was not the the person they were looking for. But I was scared and they all had their guns drawn and they said if you move, we're going to put a bullet in your leg so you don't run.
Speaker 2:It was very terrifying. And when they stood me up and they said where's your ID? And all this is in my pockets and they go through my pockets and there was a uh lactate, a lactate, uh pill in my in my pocket, okay, and um oh no, it wasn't lactate, it was imodium. Okay, imodium in my pocket. And he says what's this? And I said it's emodium. I said you don't want me to poop my pants? And I said I'm a comedian, not a criminal, right? And then it all kind of worked out and everything was okay. And certainly I don't want to minimize that like this, like these days now that would be an even more terrifying experience. And so you know there's a very serious side to all of that. The other part of it is that in that moment I had to keep my wits about me but also not become frozen with fear.
Speaker 1:So I had to communicate.
Speaker 2:I had to communicate and I had to be careful and serious and concerned, and I think that balance is really what we're talking about today. That's right. How do we balance it all? In a way that's honest, that's not fearful but also not reckless, and uses humor where appropriate to tell our story and to communicate our voice. And those are all the pieces of the brand voice. If you think about it, you know, and and so it's. It's something we carry into life and business.
Speaker 1:That's right, you know that is. That's a great way to end this conversation. Just, man, it just ties it all together in that balance. We can't move in fear. We have to communicate, we can't be frozen, and there's some humor in that it's very serious.
Speaker 1:But how do we move to the next level? And everybody could use that in their business or personally or professionally, whatever people's goals are. Hersh, if people wanted to get in touch with you, what web link would they go to if they want to revamp their brand or kind of reset or connect with you? What would that web link be? Or where can they go to find you?
Speaker 2:Thank you, Nicole. Yeah, they would go to yesbrandbuilderscom. Okay and yeah, and they can find us there and they can easily see all of the different services we provide and then also the various shows and other things that we have going on.
Speaker 1:Awesome, thank you, thank you, thank you, and I'm sure they will not be disappointed. I mean, the nuggets of information that you gave me have been so impactful. I definitely appreciate the time you took out and had this conversation with me on the podcast. Maybe at some point we can kind of regroup and kind of reset and see where we are in six months. We see where I'm at.
Speaker 2:That's right. Yeah, we'd love to do that.
Speaker 1:Thank you, Hirsch. I greatly appreciate this time today. Thank you.
Speaker 2:My pleasure, likewise, nicole.
Speaker 1:Thank you.