Discover Fresh Perspectives

The Power of Charisma: Bruce Scheer’s BRAVE Framework for Transforming Professional Connections

David Gouthro CSP Season 2 Episode 51

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Welcome to another episode of Discover Fresh Perspectives with your host, David Gouthro! In today’s conversation, David sits down with Bruce Scheer, founder of ValuePros.io and an expert in bridging the “value disconnect” in business communication. Together, they dive deep into the power of charisma—not just as an innate trait but as a skill anyone can develop and refine.

Bruce shares his personal journey into understanding charisma, sparked by his quest to improve his own presence, especially in our increasingly virtual world. From the importance of body language and first impressions to navigating the challenges of online meetings, Bruce introduces us to his practical BRAVE framework—a simple, actionable guide for showing up with charisma and making meaningful connections, whether in business or everyday life.

Packed with insightful research, real-life anecdotes, and actionable tips, this episode is about more than looking the part. It’s about creating authentic, impactful interactions and building trust with others from the very first moment. So tune in, take notes, and get ready to boost your own charisma—on purpose, and with presence for others!

Bruce's Brief Bio

Bruce Scheer is the founder of Value Pros, a company dedicated to bridging what he calls the "value disconnect" in business communication. With years of experience working with sales teams and executives, Bruce noticed a common pitfall: sellers often approach executive decision-makers—the C Suite—using technical jargon and focusing on features, rather than addressing the real challenges and outcomes that matter most to leaders, such as delivering on commitments and achieving strategic goals. 

Through Value Pros, Bruce helps organizations shift their mindset to connect with executives on the issues they care about, ultimately driving more meaningful business conversations and results.

Contact Information

Bruce's Website: https://valuepros.io/bruce-scheer/

Bruce's LinkedIn: https://www.linkedin.com/in/bscheer/

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