Discover Fresh Perspectives

From Alaska to Boardrooms: Susan Luke Evans on Connecting Through Stories

David Gouthro Season 3 Episode 21

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Welcome to this week's episode of Discover Fresh Perspectives! Today, host David Gouthro sits down with accomplished storyteller and executive coach Susan Luke Evans. In this conversation, Susan shares her journey into the world of storytelling, revealing how a client’s insightful observation led her to recognize the transformative power of sharing personal experiences. From family roots steeped in story—from her mother’s radio days to her father’s sermons—to her own adventures teaching in remote Alaskan villages, Susan explains why stories resonate with people and how they foster connection and engagement.

Tune in as David Gouthro and Susan Luke Evans explore the impact of storytelling in professional settings, its universal appeal across cultures and generations, and practical tips for anyone looking to become a more effective communicator. Whether you’re a leader, educator, or simply someone looking to share authentically, this episode is packed with inspiration and actionable advice to help you harness the power of stories for greater influence and connection.

A Bit About Susan

Susan Luke Evans discovered her talent for storytelling unexpectedly while working in management training. Her journey into professional storytelling began when a client asked her to help an executive team bridge communication gaps caused by cultural differences between their new CEO from Western Australia—who spoke quickly and used unfamiliar colloquialisms—and their Southern U.S. staff, who preferred a slower pace.

Though Susan had never formally taught storytelling, her client pointed out that she always used stories in her teaching, engaging everyone who listened. Inspired by their confidence, Susan began teaching executives how to craft and share stories to engage and connect with their teams, launching a new chapter in her career as a storytelling expert.

More About Susan

Susan's LinkedIn Profile

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