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Beyond the Ping Pong Table - Why Top Companies Actually Use Play to Win

• Francesca Ranieri

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In a world obsessed with productivity, could play be your team's secret weapon?

Brandon Wetzstein has helped transform teams at major organizations by tapping into the power of strategic play. In this episode, he breaks down why traditional "serious" approaches often lead to mediocre solutions, and how structured play can break through conventional thinking to unlock breakthrough ideas.

Key Episode Highlights: 
[00:03:45] Why NASA and Google use play-based methods for complex problems [00:12:30] The psychology behind why play creates psychological safety [00:18:20] How one leadership team resolved long-standing conflicts through play [00:25:15] Practical techniques for introducing play in traditional environments [00:35:40] The science of why play leads to better solutions than conventional methods

Whether you're:

  • Leading a team through transformation
  • Looking to drive innovation in a traditional industry
  • Trying to break down silos between departments
  • Building psychological safety in your team

This episode provides actionable strategies for using play as a serious business tool.

Featured Guest: Brandon Wetzstein, founder of In8 Create, certified LEGO® SERIOUS PLAY® facilitator, and expert in using play-based methodologies for organizational transformation.

Resources Mentioned:


Tags: workplace innovation, leadership development, team building, organizational psychology, corporate culture, professional development, business strategy, team communication, change management, employee engagement

Disclaimer: This podcast is for informational purposes only and should not be considered professional advice. We are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast. The views expressed in this podcast may not be those of the host or the management.

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Speaker 1:

And a lot of times we need more ideas to come up with better. If you ask people for ideas, the first like one to seven or eight ideas. Everyone just comes up with the same things. They're very similar because we have a very systematic mind. For the most part, it's when you start getting to idea nine, 10, 11, 12, 13. And yeah, sometimes we need to get a little bit weird to come up with that thing. That is the brilliant idea. And the more ideas, the more creativity we can have, the more imagination, the more we can get out of our own way.

Speaker 2:

What's going on, mel? Not much is going on. It's finally chilly here. Last week we had some 80-degree weather on November 1st, which was a little strange, but we went down to the beach to enjoy it, which was really nice. How about you? Very?

Speaker 3:

nice, very nice. I have a bone to pick with every single person that I grew up with. Tell me more, okay. So we're going back and re-watching these kid movies, mainly because I have a seven-year-old, and one of the movies we watched that I just saw for the first time was Karate Kid.

Speaker 2:

I can't get over that. You're just seeing Karate Kid. First of all, Listen. When I meet your parents, I need to ask why.

Speaker 3:

Because my dad felt that the Betamax was superior technology to the VHS and there was like one rental store that actually had Betamax no bloodluster for you. It was like we finally got it a VHS when it was too late.

Speaker 2:

DVDs are coming out, but you finally got the VHS.

Speaker 3:

Yes, 100% the switch. There was like three months. Like I just saw Goonies, I just saw most of the Star.

Speaker 2:

Wars. I mean, those are pretty big ones to miss in your childhood.

Speaker 3:

Going through high school and college with everybody quoting these movies etc. And the quotes from Karate Kid were always like wax on, wax off. Yeah, why is it that no one ever talked about the ending of that movie? Because, I swear to God, you go through two hours and then all of a sudden the movie just freaking ends. That is the most abrupt ending I've ever had in my life. You're like wait, what happened? What if that bit? I would like to know why no one talked about the dumb ending of that movie.

Speaker 2:

It's the 80s. Tell you, watching 80s movies is so funny.

Speaker 3:

The choices All right, yeah, yeah.

Speaker 2:

We had the pleasure of sitting down with Brandon Wettstein from AnyCreate. He's just so rad. He's talking to us about play in the workplace and you and I have talked about the importance of play at work, and we're not talking about forced team building events here at all. One of the things that really stands out to me is how the play part of being at work, having fun with what you do has been beaten out of org cultures. It seems we no longer relax and get to this point where you can shut off the noise and really connect as a team and get together and just think about what's possible. But there's so many stats that show how important play is for the success of teams and for organizations. It nurtures things like critical thinking, creativity, it powers innovation, it helps really make teams feel connected. Breakdown silos increases collaboration, communication. The list goes on and on. What do you think? The thing that I loved?

Speaker 3:

about our conversation with Brandon is, when you think about play at work, automatically a lot of people think ping pong tables, play-doh, etc. But there are many ways that we can play at work. For instance, organizing work, that could be an aspect of play. If you really get into that, like if you really love to plan events or organize events, that can be an aspect of play. And really understanding what play is to you is critical. So I loved this conversation because, to your point, I think we've lost play and we can get it back. You can choose to get it back and reincorporate it into your work, even if it's not coming from your organization 100%.

Speaker 2:

This is a goodie. We leave you guys with some really good pointers on how to start thinking about play within the org, especially if you're a leader, how to start nurturing that with your own teams and the work that you do. So with that, here's Brandon. All right, brandon, could you tell us about your journey and what inspired you to start in EatCreate?

Speaker 1:

Oh yes, it's one of those things where whenever you look backwards, it all makes sense Going forward. You're like what, how did this happen? I started my career in retail, working in stores selling electronics, actually when I was in college. When I date myself here, hgtv first came out as a giant, huge TVs and that led me moving into corporate environments, again in a very retail. Most of my career was in retail, both store side and corporate.

Speaker 1:

And then there was there's like that epiphany moment that happens and for me it was running a design thinking workshop within the operations group at Target, which is one of the companies that, and that moment crystallized my purpose. And what happened in that moment is there was a person who was on my team, a person who was a little bit shy, and this person came a lot in this design thinking workshop right. Their ideas came up. It's so much information, so much energy and I always hold that moment really close to my heart because I remember how great it felt to give that person an avenue, an arena to to share, whereas in the normal space of, especially in operations, teams like I was always in operations and operators make the fun zone right.

Speaker 1:

Yeah, it's the black and white right. There's no gray, and so SOP land yeah.

Speaker 1:

This was the challenging part is how do you get creative and innovative and have some fun, have some joy and get people to come up with some crazy ideas in operations when that's not like the way that they normally work and I shouldn't say they me too, that was an operator as well, and so I just I love that moment and that was really a crystallizing piece, and so I was introduced to Lego serious play not too far after that moment and my curiosity just got to me on this and I started pulling the thread and reading some books. I never could quite figure out how to do it on my own. I wanted to try it, but I just couldn't. So I finally got certified in 2019 and I fell in love. I was like this is amazing.

Speaker 1:

This is the secret to getting groups to communicate and understand and listen to each other in a fun and playful way, and so that's why I started at 8Create and again, it's been five years now, which is just amazing to me, and I still love it. Every session I do, every workshop, every team building, bringing these methods to various teams to help them connect, communicate and collaborate differently. It's just, it's so joyful because it's this unexpected. We're going to have fun and we're going to do work like that possible. No, that doesn't make any sense, but it is and it works and it's amazingly impactful and I can't wait to do it with more and more companies hopefully the rest of my days.

Speaker 2:

Yeah, pretty nice. I didn't even know you could get certified in play. That sounds like a really fun process to go through. How was that? What was that like?

Speaker 1:

I'm certified it's very specifically in a methodology that's called Lego serious play. I did not make this up. Lego back in the late nineties was really looking at who they were as a company. They stood for creativity and imagination they still do but that's not how they were developing their business internally. We have all this creativity and imagination that we're bringing to the world and to children everywhere, but how do we bring that into our boardroom? How can we bring creativity and imagination into strategy really was the question, and then they spent a few years building this, playing with it, tweaking with it, and then they sold it as a consulting service for better part of a decade. Now, as we know of Lego today, they're not a consulting company. This is not what they do, and they know that too, and they stepped away from it in about 2010. And they did release an open source document that anyone can go read. You can go on Lego's website I believe it's legocom slash serious play. There's all sorts of information on there. However, it's not enough to read and do on your own At least, for me, it wasn't and so part of the people that ran and developed this system at Lego were basically gifted some of the IP and they created more IP around it and they created these certifications.

Speaker 1:

There's about two or three different groups out there that are very well known for certifications and they all have different strengths and backgrounds histories, but it does help to understand and see how this comes to life from someone who knows what they're doing. And then, once you have that and the idea is it's like drinking from a fire hose Once you get done, you're like, oh my gosh, I could do anything with this. There's so many applications and ways that you can use it and people use it for a lot of different things. I use it for organizations and teams mostly, but there are some people that I was certified with that use it for play therapy. There's people that half the people that were in my certification class worked in schools, various high schools, colleges, trying to get students to think differently and get out of their own way. So it really is a communication methodology that allows you to get out of your own way and bring that creativity and imagination that Lego was striving to bring to really any type of situation.

Speaker 2:

I love that. I also love that your background is in operations, because when people think of play, they think of only the forced fun, team building activities that happen. We often hear like the I don't want forced fun, but that's not what you're saying, that's not what you're talking about here.

Speaker 1:

I was introduced to it when I was working at Target, but I know that companies like NASA, the Department of Defense, google, apple there's so many organizations that have used this because it's been scientifically proven. It's not even just the playful aspect of it, but there's so many other psychology like the communication pieces, the mentally offloading information and physical objects. All of these things have different types of benefits. When you combine them, they're just new and creative ways to get people out of their own way.

Speaker 2:

Yeah, can you explain how Innate Create helps organizations really embrace play and creativity in the workplace?

Speaker 1:

Absolutely, and so the most important part of at least the workshops and the team building sessions that we do is that it's not like you're going to do this and have fun. It's we're going to create, in essence, a sandbox. We're going to create the environment that allows you to figure out how you want to play in this space, if that makes sense. So with this Lego method, that is our primary methodology. There's a couple of keys to it. One people are building stories out of Lego bricks, and when I say building stories, we're basically using metaphor and generally don't introduce it that way, because a lot of people hold on metaphor. Let's back this up a little bit. No, we're just going to create stories and we start off with a very basic build just to get them back into playing with Legos, Because for a lot of people, they maybe haven't touched Lego in a long time or they put away their kids Legos. It's not necessarily a joyful thing for them at home.

Speaker 2:

Or they're like. I just stepped on a Lego last night.

Speaker 1:

I just bombed all out of my house Exactly, but one of the key aspects of this methodology is that the builder can't be wrong and I'm going to say that again because it's so impactful.

Speaker 1:

The builder can't be wrong. And so, when you think about this, we're not building airplanes, we're not building cars and trucks. We're not building things per se, because there's certain people that I'm sure are much more attuned to building things and coming up with creative Lego ideas. But when you build stories and you can't be wrong suddenly whatever you build is up to you, and so some people build these large, elaborate things. Some people do build cars and ships, and that's fine, but some people build really abstract things that you have no idea what they mean until they tell you. And so it gives this freedom to people to express themselves in whatever way they would like, and some people will just put two pieces together and that will be their answer to a question. And to give you an example of a question we might ask and one of my favorite ones is in our team building sessions. It's just, the main focus is getting people to know each other better. They ask people to build a model that tells a story about who they are outside of work. That's it. That's it. It's that simple and there's no. You can't be wrong and you can choose right. Okay, how do you build a model of oh my gosh, what a huge topic. Do I build my hobbies? Do I build my children, my family, the fact that I have a soup pot and the crock pot, whatever, right, there's no wrong answer. And what you get is this amazing amount of ideas and thoughts, of insights, and people share what they want. And so that's where I think it really is different from most other types of team buildings, because it gives people the freedom to express themselves and share whatever they might want to share.

Speaker 1:

And it's amazing, the things that come up in these sessions, too. You find out. I did a session in California once where we found out like half the group was growing citrus, like as a whole. You're like, oh, wow, we're all growing citrus, cool, okay. So they created a little group afterwards. Another group I did in DC. We had a group of five or six people that all had adopted a dog in the past like six months, and it was just this weird thing. We're like no one knew this. So it's amazing. There's so much depth and dimensions of who we are outside of work, but we don't necessarily show up and just talk about ourselves. It's not socially acceptable and this just gives us an avenue to share a little bit, but do so in a very psychologically safe way, do so in a very easy way and, again, each person decides how much and what they would like to share.

Speaker 2:

Yeah, I love that. What's one of the most rewarding projects you've worked on since you've been in this space? Because you came from OBS, so I always think of those being the most skeptical folks coming in on this stuff, right. So is there a skeptic whose mind you changed or someone you were really nervous about? That was really rewarding once you ran this year workshop.

Speaker 1:

Yeah, one of my favorites is a two and a half or three hour session with the senior leadership team of a very large nonprofit, and we were there to really dig into communication, which is shocking. It's one of the things I get brought in to talk about a lot because communication is one of those interesting things where it's very important to talk about, but it's very sharp right. It has a lot of edges, so you have to watch out how you're going to talk about it, and so I've got 12 participants in this group and it was amazing to watch A the variety. There's a little bit of skepticism in the room. There's a little bit of skepticism in the room. There's a little bit of excitement too, though there always is, because some people like to play with Legos. But then the question when you get that level of seniority is is this fluffy or is this a waste of time? Are we actually going to get something? And I think the reason why I love it so much is A. It was amazingly impactful.

Speaker 1:

We really looked at the communication journey from a standpoint of what does world-class communication look like in a senior leadership team, and we got to a point where everyone had a chance to express their thoughts and their ideas. Using the Lego models. We looked at the negative side of things. Think of the worst team you've ever worked for. Build a model that shows what horrible communication looks like. Let's take a look at a model of what amazing communication looks like. Let's take a look at what communication looks like from a psychological safety perspective or from a candor perspective. And we started putting a lot of these lenses to it and what ended up happening is, after about two and a half three hours, we were able to really pinpoint about three different, very important point of views on this leadership team, and that were there was a group of people that was extremely frustrated with the level of psychological safety. They wanted to feel like they were able to express their opinions and their thoughts in a safe way. There was another group of people that felt like there was a responsibility in everyone in the group, needed to have a certain level of candor with each other. And then there was another person in the group this was actually the CEO who really did not necessarily disagree with those, but felt like everyone had a responsibility to really put in the legwork and the effort before bringing up ideas, thoughts or opinions.

Speaker 1:

So you get these three aspects all rotating around one another right. We need to have candor and speak our mind and speak up. We need to be able to feel safe to speak up, but we also need to put in the due diligence If we're going to bring up an opinion or a thought or an idea that we've actually thought about it right, we're not just winging it and firing from the hip. And the thing is, when you look at all three of those, they're all doable. You just have to have these expectations with each other in that reflection point, and so to be able to get to that type of information in two and a half, three hours is amazing, and to do so in such a fun and playful way.

Speaker 1:

And that was that's why that was such a favorite for me because the play aspect. It really allows people to put aside some of the group dynamics that stops us from communicating effectively. You put eight, 10, 12 people in a room. You're going to have hierarchy differences, you're going to have ego differences, you're going to have extroversion, introversion, all of these things histories, backgrounds, all of this comes into play in every type of meeting and with this play aspect, especially with this Lego serious play method that gets reduced massively, if not even eliminated, because you're so people are so focused on the model that they're building. And how do I create the story around what? My thoughts are? That it allows for a much more open expression in a very safe way, but it also keeps the tangents very much out of the way. It keeps people very focused on the topic at hand. We're not allowing ourselves to go off in one direction or another, so we can get to the topic at hand, really understand where everyone's at.

Speaker 2:

Yeah, it really cuts through some of the dynamics that might be happening right.

Speaker 2:

It removes all of the minutiae that shows up in team dynamics and it seems really powerful to come to this joint agreement in just under two hours on how you're going to operate as a team in terms of communication and idea sharing, which is really fantastic.

Speaker 2:

Francesca and I have facilitated, like you, a ton of learning and sometimes, when you're working with teams, those dynamics especially when you're talking about how are we going to operate, how do we prefer to work Like, how do we come together with different working styles and show up as a team together To your good point some of those dynamics can take the conversation off the rails and you start to go down these routes that are not productive and not getting to know. But what can we do together? So I love the concept of how this offers a level of focus and safety for everyone to share their ideas, and it's pretty impactful to come to a joint leadership agreement on this is how we're going to operate in just share their ideas, and it's pretty impactful to come to a joint leadership agreement on this is how we're going to operate in just under two hours, and everyone feels positive about that outcome because they all contributed in a way that is really beautiful.

Speaker 1:

It does From a psychological perspective. There's a couple of key things that's really fun to see. So one and this is part of the facilitation as well is when people build their model. So let's say I have my model. Of course I've got a visual of AIDS, I've got a little duck in front of me, but let's say this is my idea of like world-class communication is speaking your mind? I don't know right. I could say that that's what this, uh, sure, we'll go with that. But what happens is, as I'm talking and usually someone does build a duck they build something weird and something it looks like something a five year old might make.

Speaker 1:

People are generally looking at the model and not the person, and so what happens is that displaces the attention onto whatever the thing is and not directly at you, and so it makes it easier to talk. One because the attention is on the model itself, but also, too, because this idea is out here now, and so now I'm not talking about this thing or this opinion that's in my head, but I'm talking about this weird little toy thing. That's a pile of Legos, which is not threatening, which is easy to, it's playful. Usually there's some fun metaphors going on in there you can see some physicality, no-transcript, say in the middle of sessions wow, I didn't really need to go that deep or I didn't mean to say that much or I didn't mean to go that far, but because it's so safe to talk, right, it's usually not a regretful thing, but it's more of a reflection.

Speaker 1:

Oh, I can't believe I just said that in this group of people that I never would have said this if we were just having a verbal discussion. But it's really. I think it's empowering too, where people are like oh yeah, you know what? I'm glad I said that right, because it is what people truly think. They put time into building this model and their thoughts and their opinions. And, yeah, they get to take that psychological safety and feel a little bit better about sharing whatever it is they might be doing.

Speaker 3:

I'm wondering about how play shows up when it's not facilitated. How play shows up potentially at work, or should could show up at work, and just the dailiness of work. Why is play essential for someone at work? And just the dailiness of work. Why is play essential for someone at work in general?

Speaker 1:

Oh, there's so many. There's so many good answers to this that if you think about play, you go back to childhood. Right, and here's the fun part If you want to research, play and go read books on play, like 90% of the books on play, if not 98%, are all about kids. Because kids, that's what kids do, right, it's natural Watch children. No one needs to be taught how to play. They just go, they do it, they play pretend, they try things out, and so play gives us so many different tools. So one it allows us to try things right. And we think about everything that's been written about embracing failure. Do kids think about failure when they try stuff while playing?

Speaker 1:

No they just do, and if it doesn't work out, fine, I learned, I go on to the next thing, I go on to the next thing, I go great. I think one is trying things, you're able to try things on, You're able to play, and it gives you a way to experience something in a very low risk type of scenario. No-transcript, little bit goofy, being a little bit silly, allows you to take all of these borders that we have in our mind right, all of these boundaries, all of these walls, all of these rules, and get rid of them and start thinking about things in different ways than you might have done before. One of my favorite exercises is an improv exercise. I do this with my audience. I have people pair up and I use an animal of some kind of. One person gets to be a llama and the other person gets to be a lion. Everyone choose and I'll set a timer for 45 seconds and have one person say lions are great because X and they have to list as many things as they can and they have to say lions are great because every time so. Lions are great because they have big teeth. Lions are great because they have giant veins. Lions are great because they're king of the jungle, and after about 45 seconds, the other person's counting.

Speaker 1:

We asked the audience how many did you get? Seven, eight, nine, 10, 15, whatever the number is. But then we asked what did people say? And they all said things that were true about lions right, that they are kings of the jungle, that they have, that they eat meat, whatever that might be Like. Did anyone say that lions are great at their taxes? Did anyone say that lions are great because they wear polka dots on Halloween? Did anyone say that lions are great because they make an amazing vegetarian chili?

Speaker 1:

And everyone's, yeah, they start laughing. You're like what, wait a minute, hold on. They're like there's no rules to this, you can make up whatever you want. And so then we flip it around and we have the llamas go and we do the same exact thing, but this time take off those limitations that you put on yourself. Right, with this rule that it has to actually be true about lions, and then we watch everyone do 1.5 to 2. Times more ideas. Right, instead of going, I'm just coming out with as many ideas as possible. I'm really trying to think of what is actually true, about why it's, and so that is just an interesting framework to think of.

Speaker 1:

Okay, so now, when we're trying to be creative or innovative at work, what type of rules are we putting in our own way? And this is where that playful mindset right. How do we use play to have more fun, come up with better ideas? And a lot of times we need more ideas to come up with better. If you ask people for ideas, the first like one to seven or eight ideas. Everyone just comes up with the same things. They're very similar because we have a very systematic mind Not 100%, but for the most part it's when you start getting to idea nine, 10, 11, 12, 13. And yeah, sometimes we need to get a little bit weird to come up with that thing. That is the brilliant idea. And the more ideas, the more creativity we can have, the more imagination, the more we can get out of our own way.

Speaker 3:

You said the mindset of play. So many times when I think about mindsets it comes down to a trigger question you can ask yourself so you get into the mindset? Is there a question you can ask yourself to say how do I get into play?

Speaker 1:

Yeah, I think there's a lot of different ways to do this. One of the things that I do on my own not shockingly, I use Legos because I have them, but I will actually build out my thoughts and ideas out of like on a table. I'll build it physically, I'll say this is what I'm doing for my business plan or my marketing plan or whatever, and I'll build it out of Lego and have some fun with it. Right, and then you can come up with some ideas. So that's one aspect to you could ask a question of and this is another exercise from design thinking is to give yourself different prompts of how might I solve this If I was Walt Disney? How might I solve this If I had no money? How might I solve this If had a trillion dollars? Or if I was, pick a name, right, if I was Harvey T Firestone, how would I solve this? Or pick anyone, and just give yourself a different frame and try to get out of your own way. And I think that's the hardest part is right, we know what we know and we're in our own minds all the time. Right, we're here, we're not going anywhere, but we have to recognize when we get in our own rut. This question could be very different for different people and it could be using a physical medium, it could be framing someone else, it could be utilizing music there's so many different triggers. But having something and trying something and literally playing with it is step one. Each person is probably going to be a little bit different, but the fact that you're trying is probably that first step into figuring out how each person can make that true for themselves.

Speaker 1:

The cool other part of play is it's fun, right, it can be fun. The cool other part of play is it's fun, right, it can be fun. And I think one of the other aspects is we think about stress, and especially now we're getting much smarter about how the brain reacts to stress and what cortisol does to our creativity. And yet when we get people in a playful state, their ideas are better, they're more creative, they work better together. And one of the other aspects of play that works with especially with children and adults, is when we play with people we actually connect. Think of when you play.

Speaker 1:

There's a wonderful book out there titled Aptly Play by Dr Stuart Brown, and he outlines eight attributes of play, and one of those attributes is a diminished consciousness of self. So when we think about how we think about ourselves, we're in a stressful board meeting with eight people or 10, and how are we going to fix this thing? Everyone's stressed right, and so we're not going to come up with our best ideas when we're stressed and we're feeling under pressure. But if we can deflate that a little bit and get a little play and start building off of each other's ideas and getting that consciousness of self, instead of sitting there wondering how am I being viewed? How I speak up? Should I not speak up? Will I be judged for this? When we're playing, we're just bringing our full self forward, and so we connect better, work better together. Everything just gets better. We have that play aspect attached to it just freaking refreshing too.

Speaker 3:

like I, I have a six-year-old and it's always amazing to watch him play and to your very good point, that he doesn't give a shit about how he looks, if he's feeling, if he's dirty, if it's the right thing to do or not, and your idea around to around that diminished sense of self, or even the fact that people don't care what other people think they're just creating or in that mode. We lose that so quickly. I think about adolescence and everything else. We lose it really quickly. And then to be able to come back to yourself and your work and come back to play in your work in these little ways is just so refreshing.

Speaker 1:

There's an important thing there, right, some of us lose play, yeah, and it's in those teenage years, and I've been thinking a lot about this because I have a couple of nieces that are in that age.

Speaker 1:

We're there, you know, I think one's 12 and the other's 15 right now, and it's been really interesting because I visit them often and to watch this sort of transition, and especially from a play mindset, because, as you said before, kids are like I'm going to go play, I'm going to go do goofy things, we're going gonna go nuts. And yet I watched as the oldest started having this little bit of a divide and I think if in the I started to think about this and reflect on my own life and I'm actually curious if this was true to you too but there becomes this point where you start wanting to be an adult and for some reason, we decide that play is not part of that. And I remember going to being at the breakfast table or whatever with my parents or aunts and sitting there and yeah, so we are going to have this little more conversation. I am an adult and I'm going to not be silly and playful. And then 10 minutes later you're off playing and you're being silly.

Speaker 1:

So you create this interesting divergent path where you still want to play as a kid but you also want to be adult because you see all this cool responsibility like I can stay up later, eat what I want all these freedoms that come with adulthood, and somehow you just see this divergence happen and I think a lot of folks don't necessarily find their way back to play right, because you're also in those teenage and those adolescent years. You're trying to figure out how you fit in at school with your peers. You figure out who you are, how you dress a face full of acne or whatever's going on. You're also worried about what people think of you, that you're a little bit more protected with who you are and you're not as free as you were with that five or six year old.

Speaker 1:

this is how we're gonna play right, let's just have a fun time. I don't care what anyone thinks. Now you care what everyone thinks a lot. And so that transition we just have to find our way back to play Again. It's fun, it's joy, it's creativity, it's learning. It's learning, it's trying things, it's growing.

Speaker 1:

If you ever want to connect with people or make friends in a very quick way, go find a way to play with them. Go play on a sports team. Go play board games With adults too. One of the cool aspects of this book play is they outline different archetypes as adults, because we play different as we get older. Some people want to play sports and games and things that are still considered very play like, but to other people, things like collecting things becomes play, or collecting experiences becomes a version of play. One of my favorites is there's the planner, or the director is one of the terms that Dr Brown uses for one of the archetypes, and this is the person who loves to like plan parties or plan vacations, and they want to put all this stuff together. I'm like that's not play for me, but for some people apparently that's really fun. They can't wait to do that and that's play for them. So it's interesting as we get older too, we can recognize what play means for and and it's going to be different from person to person.

Speaker 3:

Uh, like, running is running play. It depends why you're running, how. No, I know, yeah, but to your point, some there's I have a lot of friends that that is absolutely play like they, they live for it, live for it and I would just be like shoot me in the face.

Speaker 2:

Yes, I am totally the planner for fun. It's so funny because I'm like the travel planner. I am the friend people call to find they want to go to Italy for 20 days on this type of budget. What can we make happen? And I figure it out and it's like a puzzle. I think it's fun to figure it out.

Speaker 1:

I love it. No way, some people love it.

Speaker 3:

Yeah, exactly, this is just where my joy is versus.

Speaker 1:

That's the fun. Right, as we have unique, different ways. One of the recommendations of Dr Brown, in the book too, is, as an adult, if you're not finding play, is to think about what you liked as a kid. What did you like to play? And go back to some of that stuff. Right, and maybe there's play archetypes that you've not tried. It could be. The explorer is one of the play archetypes, the collector, the artist, where just creation is fun. I think I have a lot of friends I like to cook. You know for a lot of other friends that experimentation and creating dishes, that's play. That could be fun because you're creating something, and so there's so many things that can be played that we can open our definition.

Speaker 2:

We can the play that we can open our definition. We could broaden it a little bit into just playing, pretend or goofing off or being silly. Yeah, I love that that, that you're providing this like larger framework of what play can look like and it's not just what we traditionally think of as play. For sure, absolutely was anyone else guilty of doing like weird plays with your cousins, or creating musicals and then making your family watch them. Anyone I think that's just me, just me I used to love to play like hotel or restaurant.

Speaker 3:

I used to love to organize things, puzzles like mel it's interesting to think about. There's windows to the soul throughout life and play early on window can absolutely show up in your adult life as well.

Speaker 1:

With the technology tools. Now, you know my nieces and nephews. They make movies, they record and get scripts and all of these things. One of the things that always amazes me most is they don't sit down and think about it. Let's talk about how this is going to work and make a big plan, which is what adults do. They're like no, we're just going to do it, we're just going to jump in and figure it out. It goes back to that like just no hesitation to do, and there's something empowering about that, there's something so fantastic about that. Are you guys familiar with the marshmallow spaghetti exercise? This is like a corporate thing that's been done for years.

Speaker 3:

No, tell us more.

Speaker 1:

It's an interesting exercise. You basically break up a team into groups and you have three or four people and you give them, like there's three, I would say three things. You give them like a box of spaghetti noodles, marshmallow and like some tape and that's it. And the challenge is to be like who can build the highest tower out of these spaghetti noodles and marshmallow and to spoil what basically happens.

Speaker 1:

They've done this with MBA students and like high-powered lawyers and all these different types of groups that you'd think would be really successful, and the ones who are the most successful it's five-year-olds and they come up with the tallest tower. Because what happens is the adults as they sit, they think, they talk, they debate, they go back and forth on what we should we do, what could we do, what should we do? You have a whole box of spaghetti noodles and kids just go, they just start trying stuff and they fail, they try, they fail, they try, they fail, they try, they fail, and they get so much learning done in such a short period of time that they finally get a much, much better ending, and yet we adults just talk ourselves but you're over thinkers yeah, just go do it, just try it, see what happens at the team level, day-to-day, outside of planned events.

Speaker 2:

How can leaders really set the tone for an environment where, let's be honest, there's some real boring shit we got to do, but it's a day to day or a deal with. But how can leaders foster this environment of fun or thinking without our egos or removing the over thing to everyday work problem? What can they be doing?

Speaker 1:

problem. What can they be doing? Part of that is recognizing like who who on your team might have a talent at doing this. There's a new psychometric personality exercise out there called principles this new ray, dalio, adam grant, and but there's actually a level of humor and humor is one of their traits and what's interesting is this humor trait not shocking very high end that people they're more lighthearted, they tend to want to create and make fun environments, and so I think a lot of it might be. If you're a leader, maybe that isn't your bag. Find someone whose it is and maybe give them that responsibility or ask them to help maybe create a more fun environment or create maybe it is a happy hour or a lunch or get some ideas out there. And I think work with the team too right. I think there's a general. Some communication should happen before and because there might be a team that maybe as a whole team doesn't have a lot of humor and maybe they don't want a ton of fun.

Speaker 1:

I do think that every team should have some fun. There's a level, but find that person and empower them to do that I was, I think. One of the reasons why play has been so central to what I have done in all of my jobs, no matter what role I've been in, is very early on in my career, as I work for and with a lot of people who did like to use play a lot when I worked in retail stores in in college. I consistently work with leaders. We find ways to to have fun, and so I just think there needs to be an intent and then finding the person or people with the skill set that would like to be able to do that and give it a try.

Speaker 2:

What do you recommend to the leader who wants to introduce this to their skeptical team on how they can use play to innovate or build it into the workplace? I know, obviously find the person on your team who's good at play, but what do you recommend if they've never done this before? It might not be part of the larger culture, but it's a microculture a leader would like to set up to make their team highly engaged and productive, more collaborative, more communicative. What would you recommend?

Speaker 1:

I've yet to come across this. A team of skeptics is tough, don't get me wrong. There's probably one or two skeptics in many groups, especially if I'm doing a lot of larger, like 25 to 50 person group sessions, and there's a couple in that group.

Speaker 2:

Always.

Speaker 1:

You can't avoid it. But the fun part is, especially with the Lego sessions, is it goes away almost immediately. It's amazing. So one trust that the Lego method itself, actually it'll just work on its own. Two, I think it's just asking people to be open. Come in, give it a try. There's no wrong answer. Right, you can't do wrong. You're just going to have legos. Just be yourself, right? Yeah, engage however you want to engage. I think letting people know that the expectation is just letting them be themselves is maybe it takes a little bit of pressure off. And what I've found is that the cynics usually come around about 20 minutes into the session because they're like they're not sure, but they don't want to like be the person who's just not participating. Right, and they're like, okay, fine, I'll build. My first build is always build a tower, whatever you want to build yeah hours.

Speaker 1:

but something happens when people open that bag of legos and they start playing, like little smiles come to mouth, they start getting into it and they're not competing, they're not building a thing, they're just. They can do whatever they want. And again their colleagues are smiling, people are having fun and there's something about that. We'll say on the good side of like group think right, where you get these people together and suddenly, if every, if nine out of 10 people are laughing and having a good time, that 10th is eventually right. Even if they want to resist it a little bit, they'll get into it.

Speaker 1:

And it always happens because I'm just building stuff with Legos and you got little like minig figures and at some point you just can't take yourself too seriously in that type of situation.

Speaker 2:

Yeah.

Speaker 3:

Yeah, I like that. We just talked about leaders and then I think about employees, one of the things Mel and I talk about the future of work all the time. We know deeply human connections are going to be so key and things like innovation, creativity, empathy, capabilities that are truly differentiated from AI, especially around play, because play, to me, is one of those competencies that incorporate all of these other aspects like empathy, like creativity, like innovation, wrapped in one Employees being able to advocate for play or to be able to come to work with play or know how to incorporate play, is so key. Yet a lot of people are again working in ops or in accounting or in these very kind of honestly stodgy places. So I'm curious as to if you have an employee that is working in corporate America, usa, and they really want to bring play more into it, what are the first one or two steps? I know we talked about the mindset earlier, but I am curious about what's a safe way somebody can advocate for bringing play into their personal work more.

Speaker 1:

So there's two aspects of that right. There's the individual side. It could be even starting with a colleague or two and trying something right. Maybe finding a method online or again like design thinking is also a fantastic methodology that you can take bits and pieces from to create playful, innovative, unique ways of approaching things For a broader team. If you have a team, if you're a leader, again, it's taking those baby steps, it's starting and one anchoring play and creativity and imagination to hopefully some type of core value within the organization.

Speaker 3:

Because I think that matters too. If you're just a company and all you want to do is yeah, if your values are to make money, then I don't know that play is right for you.

Speaker 1:

But if you're in a purpose-driven type organization that truly wants to excel at customer experience, employee experience, making a difference in people's lives and whatever again, whatever product service that you're in and I think most companies have this right, I think most companies have this right, I think most companies I've talked to or worked with there's a level that we want to create a place where people like to work and they create good products and services for our customers and happy employees and engaged employees mean happy and engaged customers and all of that is connected. I think if you have those, then play isn't extremely hard to get. It's finding the right methods that people can apply to, and it could be like starting small. It could be just having a little bit of fun. It could be just talking about what play actually means to people in the room. Like, how did you play? What was your favorite game as a kid? You could start with something as little as that.

Speaker 2:

Brandon, we have what we call a rapid round. It's quick questions, it could be yes or no or the first thing you think of. It could be longer too if it's oh no. I have more to say about about this. Are you open to doing a rapid round with us? Yes, do it.

Speaker 3:

I feel like I'm on a game show.

Speaker 1:

You are a game show okay to have more creativity.

Speaker 2:

Is it a solo walking situation or brainstorming situation?

Speaker 1:

Oh, it's both. I think it's both. Yeah, I am a walker, I love walking, get out, it's a physical movement. Yeah, our bodies and minds are connected. Walking for sure. But a good brainstorm is fun too, because you can bring other people.

Speaker 2:

Yeah, get that outside perspective. I feel like, francesca, you and I are brainstorming every day we go through. Oh my God. I feel like, francesca, you and I are brainstorming every day we go through. Oh my God, we're like what about this?

Speaker 3:

The problem is we have too many ideas that we have to be like stick to the plan, yeah, stick to the plan, yeah, walking brainstorm, though we would just be on fire, yeah, that's true, walking brainstorm, I love that yeah.

Speaker 2:

That's a good combo.

Speaker 1:

Is a playful leader, a better leader. I'm biased. I'm gonna say yeah, I would, but that would be by preference, I think. Maybe not in general, but for me, yes, for me yeah, I think so good, okay, best work day, pick me up play activity oh, my gosh man.

Speaker 1:

I just just because it popped in my head, I I would love to go swing on some monkey bars. I feel like that would be. If that was a thing, I would just go do it. I think generally adults are not allowed on children's playgrounds most of the time, but if there was one at my work, go to this.

Speaker 2:

You may just start a new fad. Instead of all the ping pong tables. It's a build in jungle game. I would do that.

Speaker 3:

That would be fun. Have you all tried to be? I tried the other day because my son can do pull-ups. I have no upper body strength. I'm like what happened here. What?

Speaker 2:

happened here. The last time I was at a playground I really embarrassed myself because the little animals that are like on that weird bendy thing that you like, so I got on one and flung myself off because I went a little too hard. Can creativity thrive under deadlines? Please say yes.

Speaker 1:

No, I think so. I think so Because I think sometimes pressure can be a good lever. So I think back to in my last job. I remember planning a manager summit and this was like a global thing. We're already doing it in like Barcelona and Shanghai, and they gave me like six weeks to the first one at least. But the pressure summit and this was like a global thing, we were already doing it in like Barcelona and Shanghai, and they gave me like six weeks to the first one at least. But the pressure forced me to get really creative, to understand, because we didn't have objectives or anything like that, and so it was it did. It forced me to move and try things so we could figure out what worked quickly. No, I do think so. I think there's a level of reason within that If you're like, do this tonight by 5, that's probably going to kill creativity. But yeah, if there's a little bit of time in there, I think pressure can help.

Speaker 2:

Okay, Best creativity booster music or silence.

Speaker 1:

Can I say I want to say walking. I feel like I know we said that before, but I think walking and it could be with music or without, I think that's a very personal preference.

Speaker 2:

Okay, okay, morning meetings. Would you provide coffee or games?

Speaker 1:

Ooh both Okay, yeah, again, I think you've really got to tap into the personalities. I think there's some people that are like I'm a morning person, so let's go. I want coffee and games, but I know other people that might stare daggers at me If there was no coffee.

Speaker 2:

they're like no. Game is still noon, I'm not showing up. Very cool. I appreciate you answering this rapid round. It has been super pleasurable to have you as a guest and we're so excited to share with our listeners all that they can learn from you from play Brandon. How can folks get in touch with you?

Speaker 1:

You can get in touch with me via my website. It's innatecreatescom. You can also go to brandonthelegoguycom.

Speaker 2:

Thanks for joining us.

Speaker 1:

Thank you so much for having me Bless, all right, bye friend, that would be blessed.

Speaker 2:

All right, bye, friend. Hey friends, this episode of your Work Friends was hosted by Francesca Ranieri and myself, mel Plett this episode was produced and edited by Mel Plett and myself, Francesca Ranieri.

Speaker 2:

Our theme music is by Pink Zebra and you can follow us over on all of our social media platforms Instagram, tiktok, youtube and, if you're so inclined, join us over on LinkedIn in our large and growing community, and you can email us at friend at your work, friendscom, or visit us on your work, friendscom. Also, folks, please like, subscribe and leave a review. If you enjoyed this episode, and if you really enjoyed it, please share with a work friend or two.