Isaiah's Path from Struggle to Success | Evolving Through Real Estate

Ever wondered how the place and circumstances we grow up in shape our dreams and our future? Our guest today, Isaiah, provides an emotionally charged story of his humble beginnings in New York City and how those experiences have played a critical role in his journey to becoming a successful real estate professional. We explore the vibrant and challenging socio-cultural landscape of his neighborhood, and how it has molded him into the resilient and ambitious individual he is today.

This episode uncovers a treasure trove of reflections on the interplay between personal life experiences and real estate. Isaiah shares with us his journey from growing up in rented apartments, frequently moving, and dealing with financial struggles, to owning his first successful real estate deal. His story lays bare the realities of living in low-income housing, the impact on family dynamics, and societal pressures on young boys, providing a fresh perspective on the often overlooked side of real estate.

We also dive deep into the world of real estate wholesaling, its impacts during the pandemic, and strategies for success. Isaiah narrates how he transitioned from a job at a furniture rental space, to becoming a thriving real estate professional. His story of sacrifice, dedication, and motivation to provide a better life for his family is sure to inspire you. We wrap up the episode by celebrating the spirit of resilience and hard work that defines the real estate industry, and how it can transform lives. Sit back, listen in, and be prepared to be motivated.

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Transcript

Real Estate, Childhood Memories, and Growth

Isahia Aracena 0:00

I went and got an office across the street from Madison Square Garden.

Brendan Da Silva 0:02

You did not get an office.

Isahia Aracena 0:03

There was 1100 bucks, but because of the pandemic it was 555. They slashed it in half, 50% off, because they wanted to fill the spaces. So you're, so you're, my feet up brother with money that I didn't even earn. Dumb, I know.

Brendan Da Silva 0:17

So I'm here with Isaiah, a friend, a colleague, a team member and confidant. Funny enough, I've known him now, for we just found out two and a half years.

Isahia Aracena 0:26

Two and a half years. The date was June 24th 2021. Beautiful.

Brendan Da Silva 0:30

June 24th, two and a half years, all right, um, part of the whole thing we're doing here with real lives, of real estate, and what's really caused us to be inspired by this project, and really you know this you know, it costs a lot of money, probably not going to make much money, and that's okay.

Brendan Da Silva 0:44

So we really just want to really celebrate and give space and really you know process kind of the stories. You know the podcast space is so, as you know, I say right like saturated with me and you also go. So you know so much good content about getting better, making more money, growing your skills Kills said the whole nine, but there's not really much of an impact.

Brendan Da Silva 1:03

And what does it look like to live in the real estate space? And even if you're not a real estate professional like us, real estate still affecting your life daily, right, whether you live in a apartment growing up or you just buy your first, like you know, house. So question for you is my favorite question. How I like to open this up is what? Not where are you from, but what did you grow up in?

Isahia Aracena 1:21

Hmm, what did I grow up in? That's a deep question. So I grew up in New York City, kind of uh, I wouldn't say it's too, it was too rough. I grew up on the Upper West side, kind of like on the border of Harlem, uh right, so it was like a mix, a lot of Latinos and uh, I mean it was fun growing up to be, to be honest, like it was me, my siblings, you know, the people on the block, the whole stuff. It's like the, the, the New York city that people picture like in movies and it gets captured.

Isahia Aracena 1:48

That's kind of like what it is. Really Um, yeah, so it was fun growing up. You know we didn't have much money, but I feel like sometimes that makes things like a little more fun. Right it was. It was rough, um, and maybe that's me like, I guess uh, coming to terms with, like this, the traumatic stuff and kind of wanting to make it like an advantage versus a disadvantage.

Brendan Da Silva 2:07

But what were you seeing? Like you know, I'm thinking I want to. Like you know, no no, I'm thinking people on the stoop you got this guy grilling.

Isahia Aracena 2:14

You got that. Yo. Hey, mommy, yeah like this kind of mentality.

Brendan Da Silva 2:18

Is that what you're?

Isahia Aracena 2:19

fire hydrogen bursts. Brother. The beach chairs were on the block.

Brendan Da Silva 2:22

There was no beach. There were beach chairs on the stoop.

Isahia Aracena 2:27

No beach in sight. That was the vibe. So the hookah, you know, the cigarettes, all the stuff that's like we're trying to get away from now, but then in retrospect, then it was like I was just a kid.

Brendan Da Silva 2:36

And was it a good time, though Would you say you enjoyed it, would you?

Isahia Aracena 2:39

recommend it, what I recommend it, what I want my kids to go through. It maybe not so much, um, but I think like it made me the hungry young man that I am today.

Brendan Da Silva 2:49

Right.

Isahia Aracena 2:49

So I wouldn't, I wouldn't change it.

Real Estate's Impact on Childhood Experience

Brendan Da Silva 2:51

Wow. And now let me ask you this I'm just picturing you, were you living in an apartment at that time?

Isahia Aracena 2:56

Were you living an apartment building.

Brendan Da Silva 2:57

Yep, okay, so you grew up in an apartment building. Hmm, did you ever have the house life?

Isahia Aracena 3:02

Did you ever Never the closest thing we had to the house. Life was like living in a duplex um in the Bronx when I turned six, my mom moved this out there to the Bronx Um, but it was. It might as well have just been a regular apartment to us.

Brendan Da Silva 3:14

Yeah.

Isahia Aracena 3:14

So it wasn't like a house where we kind of had like the single family.

Brendan Da Silva 3:17

Backyard? No, never. So you'd never had a backyard.

Isahia Aracena 3:20

Never, never had a front yard or backyard.

Brendan Da Silva 3:23

Whoa yeah, do you know how to mow the lawn?

Isahia Aracena 3:25

No, I don't even know how to work along. I mean work uh, mower, lawn mower.

Brendan Da Silva 3:29

Well, you don't know what it's called.

Isahia Aracena 3:30

Exactly.

Brendan Da Silva 3:32

So okay, wow, Well, I did. That's a trip.

Isahia Aracena 3:35

Yeah.

Brendan Da Silva 3:36

And would you say, that's common with the people you grew up in. They never have left off, they never left the apartment. Nope, so your real estate, real estate, really shaped you. How would you, you know? Do you, you guys, own? It was like a condo you owned, or were your parents?

Isahia Aracena 3:47

It was an apartment. Yes, we rented the whole life. Yeah.

Brendan Da Silva 3:50

Hmm, interesting, that's like okay, my family the same way.

Isahia Aracena 3:53

Yeah.

Brendan Da Silva 3:54

How would you say that, growing up in these apartments renting, you know constantly. How did that impact your family?

Isahia Aracena 4:01

Yeah, that's a great question, Um, so, to be completely honest, um, we were renting at my grandma's and then my mom is a single mom, three kids. So when we moved to the Bronx it was on section eight, uh, so she wasn't even paying full rent. I think she was paying like a couple hundred bucks.

Brendan Da Silva 4:14

Did you know that? Yeah, at the time, yeah, and you were like seven Mm. Hmm, so what was like that memory, like my mom's not paying rent, like what do you think?

Isahia Aracena 4:21

Um, I think I think at seven I was kind of too young to understand it. Um, I think I started to kind of catch wind of it, like when I was probably like 10, 11, 12.

Brendan Da Silva 4:29

And what were your thoughts?

Isahia Aracena 4:29

around that. Um, it was, it was tough, it was depressing, right Cause, like, as a man, you want to, yeah, like I wanted to help my mom.

Brendan Da Silva 4:36

At 10, 11, 12.

Isahia Aracena 4:37

I had like the, the fire in me, to like do something yeah.

Brendan Da Silva 4:42

You tell me, at 10 years old you had that fire in you. Yeah, tell me more about that.

Isahia Aracena 4:47

It, it's, it would turn into like me. My mom and I would fight a lot Like when I was in my like early teens, and I think you know most young men and women and their mothers. Yeah, and it's because, like I, was frustrated about where we were, like our situation was um, and then I only had her to blame, right Cause my dad wasn't.

Isahia Aracena 5:06

There to their physically to blame, like I could yeah, I could call him and like get a hold of him, like it's not like oh, daddy was never there kind of situation, but he wasn't physically there. So the person, the adult that, like in my head, had us in our in this situation, was my mom. So, uh, I took a lot of like that, I guess, anger out on her.

Brendan Da Silva 5:23

And when you say situation, you mean the physical space, literally. Yeah, or was there?

Isahia Aracena 5:28

more to it and like the situation that comes with. Like I mean, if you can't afford rent a lot of times, you can't afford a vacation either.

Brendan Da Silva 5:34

Hmm, but she was. But she was paying. It was section eight. She didn't have to pay rent.

Isahia Aracena 5:38

Yeah, so I think she was paying like a couple hundred bucks. And then section oh, her co-pay.

Brendan Da Silva 5:41

Yeah, so she wouldn't pay the co-pay she had. She sometimes had difficulty paying the co-pay.

Isahia Aracena 5:46

Yeah mm-hmm.

Brendan Da Silva 5:47

Okay, and then that's scarcity. Wow, so it's so interesting. You were 10, 11, 12 and you saw there was lack. Yeah and then that lack resulted in a conflict between you and your mother, Mm-hmm, and probably you know I'm gonna speak like probably a degree of shame in yourself. You're like a hundred percent because you know the whole, there's a book, while the heart I think it's actually over there, but it talks about like John Albridge. Yeah he talks about like these phases of masculinity.

Brendan Da Silva 6:08

Not really phases. They're like parts of masculinity. But you go from like beloved son to cowboy. From cowboy you go to warrior, mm-hmm, warrior, lover, lover, king, king, sage, right. So like, though, what I find a lot of times, especially with how real estate impacts people, when you're oftentimes being displaced, when you're not really growing up with stability in the household, right, real estate's usually involved, or a consequence of it, rather, yeah, when's it happening? The beloved son doesn't get a time to really be beloved son. Why? Because you know your financials are going down downhill, your dad's out of the picture, and what is you know Isaiah have to do? He needs to go, beloved son, to kink.

Isahia Aracena 6:47

Mm-hmm.

Brendan Da Silva 6:48

You got to be a king of ten.

Isahia Aracena 6:49

Yeah, that's deep at ten.

Brendan Da Silva 6:50

You can't be a king at ten, you should be a kid.

Brendan Da Silva 6:53

Yeah you say I'm saying but they don't. But because of these, because sometimes you know real estate in America's a commodity and affordability, even right now. All time high, we got young boys becoming kings when they shouldn't be kings. And you give a king a sword and then what does he do? He usually goes to what the lover, before you even learn how to fight or before even was a cowboy phase. Right, yeah, cowboy, you out there making your gang in trouble. You should be in trouble. You're a cowboy.

Brendan Da Silva 7:16

Yeah but then you were over there, 11. I can't believe you were that aware, honestly. Yeah, 1112, boom. You knew, like man, there's something lacking here. We're not where we should be. Representative of the physical apartment space. Yeah, how big was the apartment for a single mom and three kids?

Isahia Aracena 7:31

Honestly, I couldn't tell you the square footage like I knew nothing about how many?

Brendan Da Silva 7:34

you know how many?

Isahia Aracena 7:34

bedrooms yeah, it was two bedrooms one.

Brendan Da Silva 7:36

There's one bad for your mom, one better for three kids.

Isahia Aracena 7:39

Yeah, one bet. So my little sister was my big brother. My little sister, my little sister, was with my mom, so it's their room and then it was me in my brother's room.

Brendan Da Silva 7:48

And where would you lose, like in bed with her in the side?

Isahia Aracena 7:50

Yeah and that with her, and then we like constructed a Like, a room for her, like towards the end of our, our time at the, at the apartment which you never slept in. It was basically like a storage unit.

Brendan Da Silva 7:59

Well, but really you guys have three kids, two bedrooms. Yeah well for one adult, three kids, two bedrooms, mm-hmm, was that common in the Bronx in the city?

Isahia Aracena 8:08

Yeah, yeah, but from from my like. So what's funny is and then coming back to what you said about being aware that young I think it was because I went to a middle school that was predominantly like I'm gonna speak candidly it was like a predominantly white school in a white area. It was on the Upper West Side, so I was like so close to people that clearly were living a different life than I was right, but then I would go home to the South Bronx.

Isahia Aracena 8:32

Oh, yes, was like this dichotomy of like I'm spending all day with people who are like can afford to get shake shack for lunch and Like I'm getting like a butter bagel right.

Brendan Da Silva 8:44

You just constantly being reminded. There's a difference here, correct, and even you moving physical spaces. Yeah how would you get to the what per aside?

Isahia Aracena 8:52

We would. My mom would wake up at like five, six in the morning, drive us to School all of us so she would drop my brother off on high school, drop me off in middle school and then drop my sister off, and it was so like going back to the shame part you mentioned, like it was so shameful for me. There was certain point where I would tell my mom, like, drop me off a couple blocks away from school, just so like they didn't see what kind of car she was driving.

Brendan Da Silva 9:13

Wow.

Isahia Aracena 9:14

It goes deep.

Brendan Da Silva 9:15

Yeah, and you see how the real. I hate this. I keep reading this in, but I'm like even I'm just picturing young Isaiah. You know he's young, beloved son who never really got the chance to stay beloved, who has given the sword and thrown into the. You know the war, yeah right, ba ba ba taking bullets left and right and then you're out here and you're really changing spaces. Yeah, literally Right architecturally right, even the material of the buildings. Bronx, lower right, upper-west side higher quality construction.

Isahia Aracena 9:43

Yeah, that's a good point.

Brendan Da Silva 9:45

You're experiencing what height you're probably walking through high-end new builds right, Mm-hmm. They wouldn't do a high back then. They definitely were doing no higher new builds in Bronx.

Isahia Aracena 9:51

No, definitely not now. They are now.

Brendan Da Silva 9:53

They are of course, yeah but even then like and well, and then on a positive note, you had the exposure.

Isahia Aracena 9:59

Mm-hmm.

Brendan Da Silva 10:00

And I think that's one of the best things honestly about city that you can go in the different areas because it does open up your mind. It opens your mind and, yeah, there was coming from that place but real estate really did. But man, real estate's crazy especially my schools.

Isahia Aracena 10:13

Yeah, it goes so deep.

Brendan Da Silva 10:14

Wow, tell me, what do you? What kind of impact did it have seeing that kind of wealth? And did you, were you ever able to go to where your friends and that's cool lived? You receive their apartments?

Real Estate's Impact on Perspectives

Isahia Aracena 10:24

great question. This is actually a funny story. I don't know how many times I've actually told this story. I had a not really a friend of mine. He was in a lower grade, his name was Mac.

Brendan Da Silva 10:32

I never forget it. He lived on the West side.

Isahia Aracena 10:34

He had. His parents had like a brownstone on Riverside Drive and it was like a three-floor brownstone. They owned all three floors. His house had an elevator and I remember I had like a. Do you remember the rumor? The?

Brendan Da Silva 10:47

I like a rumor to throw back right.

Isahia Aracena 10:50

I had a rumor. I remember going into this kid's house and I'm like this guy has an elevator and everyone's like I Felt like an outlier, right, because he wasn't really a friend of mine. I think it was like a mutual friend. So I go into this guy's house and I'm like everyone's just like Hanging out, like oh, there's Mac's house and this is my first time at his house. I I get into the elevator, I take the rumor brother, I start snapping photos of this man's house. Yeah, and now thinking about it like it's kind of embarrassing.

Isahia Aracena 11:15

Yeah it was probably telling of, like where I come from, but that's just how astounded I was at where I was like what is this?

Brendan Da Silva 11:23

Did Mac know you were taking the pics? Hopefully not.

Isahia Aracena 11:26

I got you, hopefully I but I think I was so like Immersed in what was happening like I didn't even know when I Was in in the house alone.

Brendan Da Silva 11:35

I might as well have been well just me and myself on just taking photos like this is a museum, whoa crazy and you got to think this guy at the time probably a few million right the house. Yeah, this kid was probably like three story brownstone in the Upper West Side oh my god, insane.

Isahia Aracena 11:50

Definitely millions. I would love to know what it's worth now.

Brendan Da Silva 11:54

Oh yeah, it's well, he's a pretty penny, this guy Mac, if you're out there.

Isahia Aracena 11:57

We're actually out the Mac shout it's Mac.

Brendan Da Silva 11:59

You know, if you need a realtor, I'll get my New York license. No, but even then, I think that's a great, great and, honestly, a Great example of how real estate impacted you. Yeah, you just saw a physical space. That's all you saw, mm-hmm, you saw a physical space, a home, right, and it's shaped. Not only how you saw the world, mm-hmm, how you saw Mac. Didn't you see Mac differently?

Isahia Aracena 12:22

Yeah, I was like his parents, are definitely loaded.

Brendan Da Silva 12:24

He's parents have been loaded, which then what it made you reshape how you talk to Mac May you reshape those encounters and I think that's a big thing how real estate really does impact us in our everyday lives. It's that when we walk into spaces, it doesn't necessarily mean luxury. It could even be like a aesthetically right or like a zen right function way. It has a profound impact on how we view the person. Who's the creator or the owner for the timing of the space so true.

Brendan Da Silva 12:54

Wow, so okay, so, okay, fast forward now. That was high school, or that was middle school, okay, so where'd you go to high school?

Isahia Aracena 13:00

high school in a high school, also not boys I.

Brendan Da Silva 13:03

I went up high school in the brand-dice building for all my Walthy or well, what ever is this one?

Isahia Aracena 13:09

Yeah, this is. This is definitely less wealthy than the middle school I went to. More you know dynamic range of like kids from different walks of life, but it was. It was in the same vicinity, right, so it was like less than a mile walk from my middle school, so it was like the same. I was seeing the same things right outside of school. I was probably cutting, cutting a school a little more at the time to like do extracurriculars, but kind of the same vibe okay so, and would you say there was a massive real estate impact there or not so much?

Isahia Aracena 13:38

You kind of see multi not so much, no, I think that was. I was probably like just Numb to it at that point was just, it was just my reality, you know when I would be at school.

Brendan Da Silva 13:48

Okay now did you go to college?

Isahia Aracena 13:49

I did go to college. Where yeah, I went to college.

Brendan Da Silva 13:53

Yeah.

Isahia Aracena 13:54

I started. I started college at a community college because, like high school, I was just doing everything but focusing on school. Okay, when a college at BMCC and Tribeca and it's boss, boss, boss.

Brendan Da Silva 14:04

You are not paying attention.

Isahia Aracena 14:06

Not at all.

Brendan Da Silva 14:06

You seem like a very studious young man.

Isahia Aracena 14:09

I am, I guess, smart, intelligent, but it just. I didn't care, like in high school didn't care.

Brendan Da Silva 14:15

I didn't care about that drive. You said you had the drive.

Isahia Aracena 14:17

Oh yeah, you know you know I was heavily like into music at the time, so I had like this big dream. Yeah, yeah. I had this big dream of like being a rapper and I'm a. We're still happy for me.

Brendan Da Silva 14:27

I don't think it's an happy, I just want to make.

Isahia Aracena 14:29

I appreciate that. Let's kill that dream. The haters are my motor. The haters are your motor is. Let me tell you.

Brendan Da Silva 14:34

I hate. I hate on the dream. I love the man. Yeah, I respect it hate the dream, love the man love that without being said when did that come from?

Isahia Aracena 14:43

Because you just kind of skipped over this young rapper, Isaiah yeah yeah, Um, when I was six, um, this was like 50 cent era, right. So I was born in. I'm a 96 baby.

Brendan Da Silva 14:53

Okay.

Isahia Aracena 14:54

So in 2002, like Garrett should die trying drops I'm six years old and, like I have an older brother right. So I was um exposed to a lot of stuff that maybe a six year old without an older sibling um would have would have not gotten exposed to him, right, because I'm getting put on like to game basically. So it's like you know, put on these headphones back when, like, you put the CD in the CD player and then you would hit next on the button. My brother was also a big music head, so and what got him into music.

Isahia Aracena 15:19

Um, I think it was probably obviously like the quality of the music kind of just catches you right. I think music was just a lot better back then. It could just be like me getting older, but I think it was also kind of like him wanting to get away from his own reality and trauma, like not to get super deep, but I think was his escape, um, from his uh, I guess running away from the stuff that he just didn't want to confront.

Brendan Da Silva 15:46

Yeah, Okay. So that's how you got put on. So that's why in high school you were doing your own thing. College you kind of bring it on with you. Well now, did you have a lot of friends in high school that were about the music life too? Yeah, mm hmm Okay, popular city life, okay Cool. So when you you grabbed, how old are you now? I think I can add to 27 27. When did you graduate college?

Isahia Aracena 16:03

Graduated college yeah, I graduated like a couple of years ago. It took me like four years to finish like a two year program at BMCC.

Brendan Da Silva 16:10

Okay, so you like graduated like 22, 23.

Isahia Aracena 16:13

I graduated college when I was 25.

Brendan Da Silva 16:14

Okay, wow.

Isahia Aracena 16:16

Very interesting.

From Poverty to Real Estate Success

Brendan Da Silva 16:18

Million dollar question. Talk to me. I got you know me and you connected great story there. But tell me about what got you into the real estate industry. Where were you? What was a click? What do you see? You know you're. You're just starting your career, right, yeah, what does it look?

Isahia Aracena 16:36

like yeah, so I was working at a furniture rental space, kind of just like lifting, lifting things up and putting them down, just like the commercial would say right, and I was just like unhappy with the amount of money I was making and I was just like I need to be making more money, how much are you making? I was probably making like 20 an hour give or take, before taxes. Sleam.

Brendan Da Silva 16:54

No, yeah, yeah, it was, it was doing, all right yeah.

Isahia Aracena 16:58

So I was getting frustrated and then, at the time I was dating my, my girlfriend still my girlfriend, eden, big shout out to Eden.

Brendan Da Silva 17:04

I was dating her and I'm kind of love Eden. Can we just give her another big, big, great Eden. If you're listening, we love you. Amazing 10 out of 10.

Isahia Aracena 17:11

10 out of 10. So I'm in the car with her mom. Actually, grace, shout out to Grace GB.

Brendan Da Silva 17:16

I don't know you, grace, but I'm sure you're good too.

Isahia Aracena 17:17

Another legend, another legend. So I'm sitting a passenger seat right next to Grace and I'm like she's like how's work? And I'm like I mean it's going okay. Like I feel like I need to be making a lot more money.

Brendan Da Silva 17:26

I was frustrated, oh, while you even went low with the voice. You even stopped nancy eating out there. Yeah, you went to, yeah, yeah.

Isahia Aracena 17:33

Okay, so tell me. And then Grace goes why don't you just try and make some money outside of the job? You're working? And something just clicked and I was like she said outside of the job. But what I heard was outside of a job, right. So something clicked. I was like making money outside of like the person that you're being employed by.

Isahia Aracena 17:51

Like and this I was 23 and I was like, hmm, so I started, you know YouTube being, you know how to make money. The first thing that like I thought of was like a, maybe like an Etsy store or something, something like low artistic. Yeah, so, like in retrospect, it was like low leverage, of course, but I was like, okay, etsy store, what can I do? Right, so YouTube.

Isahia Aracena 18:07

And then I come across a YouTube video on the breakfast club with this guy, mark Whitton, which is like a big wholesale, I think, out of Baltimore, at the time this was like four or five years ago, and he was just telling people about wholesaling right the like, the concept of flipping a contract, not flipping the house, and I was like, hmm, this sounds simple enough. So I bought his course I think it was like a couple hundred bucks and I was hooked. I called the bug as soon as I understood the concept. I'm like I can do this. It was that simple. And then I just hit the ground running from there, started marketing to SMS, whatever I had to do, calling people, just to get in front of people to see if I could lock up a deal under like at a discounted price.

Brendan Da Silva 18:45

Hmm, and can I ask you a question Please? I guess you're in the pocket, so I definitely can ask you. Realistically though you just made it seem very simple yeah, nothing is that simple in the podcast and that's a podcast in the real estate world in any life.

Brendan Da Silva 19:01

What was it? What goes from YouTube to pushing you into you know? Paying the SMS, paying all those things? Do you have to pay for courses? What were people saying about that? Like, what was that really like pragmatically, life, in real life? What did you have to lose time with Eden? Like what happened.

Isahia Aracena 19:17

Yeah, yeah. So the first question was what pushed me to that? What pushed me to that is like poverty. Right, I was just tired of being broke. I was like I need more money, I want to live like. I want to live like Mac.

Brendan Da Silva 19:26

But there was like oh, you want to live like Mac.

Isahia Aracena 19:28

Yeah, or like his parents were living.

Brendan Da Silva 19:30

Wow.

Isahia Aracena 19:30

I want that for my family because, like we've been through so much, I'm just like I'm tired of this.

Brendan Da Silva 19:35

So you wait, no very big move here. So still, though, you go from no real estate. You have no friendship in real estate, you have no one pushing you. You get make money outside of the job. You heard, make money outside of a job. What leads you to that? I'm trying to say, like what? On YouTube you're going, you hear the breakfast club, but still what pushes you to do it yourself? Like how, how did you do it?

Isahia Aracena 19:57

I think it was just like, again, like your environment, right, like I wanted, and what's? There's a, I guess like a, a story or like a metaphor I think you brought it up about, like the mouse who wants to not feel pain more than they want the cheese, right? So it's like what you're running away from sometimes can be more of a motivator than what you're running towards, right? Yeah, it's just study.

Brendan Da Silva 20:23

I don't know where it was out of, but basically what they did is they tied this like rope or something to the mouse, the tail of the mouse.

Isahia Aracena 20:30

Yeah.

Brendan Da Silva 20:30

And they put the smell and they can look like tubes. So the mouse couldn't turn left or right. They call me, pull forward and they basically put the smell they whiffed the smell of cheese to the, to the, the mouse or the rat, actually not mouse rat. So they basically tied this rope and the tie, the put in the ventilation, the smell of cheese and the rat starts pulling, pulling, pulling. I want that, I want that, I want that. Then they flip it right and maybe it's like a certain you know X amount of strength.

Brendan Da Silva 20:56

Yeah on the tug on the rope, they flip it and they put this. They put a smell like a predator, like, let's say, a cat or something, right behind the mouse, and the mouse thinks holy crap, I'm gonna die here. Yeah, I'm afraid I want to get eaten alive. So he starts running for your life and it like ran that rope right and it's also go show you like we will run exponentially harder for the things that cause us pain, then for the things that we desire.

Brendan Da Silva 21:22

Yeah so it's like always like folks, the fear and like pain are such great motivators.

Isahia Aracena 21:26

Yeah, and yeah it's tough. Hormozzi talks about that all the time. He's like use. Use it like whatever it is. If it's not motivation, if the motivation is pain, use it whatever you got. Like for him it was like his disdain for like the way his father kind of put so much pressure on him, and for me it was just like being broke. And because I was exposed to like wealth every day, but it was like this close back. I just couldn't, I couldn't. I touched it, but I couldn't experience it.

Brendan Da Silva 21:51

Yeah, it was light years away from you, but it was inches away from you.

Pandemic, Unemployment, and Real Estate Connection

Isahia Aracena 21:55

Exactly, and that was just like enough. So as far as pragmatic, I mean, like I followed Mark Witton's course, I think he was like you know, go on, you know how much is a course?

Brendan Da Silva 22:04

It was a couple hundred bucks, okay, and you paid for, no doubt.

Isahia Aracena 22:06

Yeah, no doubt Nice with the, with the warehouse money that I was making Lifting with my legs. But oh yeah, just grinding it out, figuring it out and just feeling like, hey, whatever it is, I don't care.

Brendan Da Silva 22:17

How long was it before you got your first? So how long would you start? Were you doing it full time or just part time at the time I was doing a part time part time. Okay, did you have any dialers? Any? What you?

Isahia Aracena 22:26

don't know I was. I was bootstrapping it, so I was calling from my actual cell phone.

Brendan Da Silva 22:30

Okay, my new leverage, zero leverage. Oh, you were negative, you were caveman out there.

Isahia Aracena 22:35

Yeah, cell phone pulling I was. I was rocking the calling from the CSV. No CRM, just Google Google Sheets. You know, if someone picked up and they were semi interested, I'm highlighting the column green. That kind of thing.

Brendan Da Silva 22:49

If someone cursing me, I'm highlighting the column right and you learned what to say from that course. How did I learn?

Isahia Aracena 22:55

what to say. I think it was a script, ttp script, brent Daniels.

Brendan Da Silva 22:59

Oh, ttp. You know TTP course. Oh my gosh baby, that I think they, I think leverage really use a lot of their stuff.

Isahia Aracena 23:07

Yeah, okay wow, brent, shout out to Brandon, he's a legend. Oh, he know, that guy's very that guy's a killer. Kill him.

Brendan Da Silva 23:13

Kill him. Now let me issue this when I guess, and where did we kind of get connected, because I think I got introduced to you right around there.

Isahia Aracena 23:21

Well, how did you find out?

Brendan Da Silva 23:21

about me. Yeah, he was on Zillow right. It was that I picked the Zillow. You were a Zillow inbound call and I've been a lead.

Isahia Aracena 23:28

What was exactly? Yeah, so fast forward to what? Is this? The year of 2021?

Brendan Da Silva 23:33

2021?. I started the game some traction.

Isahia Aracena 23:37

This was like not post pandemic, this was kind of still in the middle of the pandemic. Right, we're one year into the pandemic. Unemployment I had gotten laid off from the the job that I was working. Happens there, collecting unemployment. The craziest thing and I'm sure so many, so many people can relate to this unemployment was paying, at a certain point, people more than they've ever seen in their entire life. Like it was an extra 600 bucks on top of like what you're getting base. And it just changed the chemistry of a lot of people's brains out there to say like they weren't working and they were making more money than they would have if they work 40 hours at their job.

Brendan Da Silva 24:08

Basically, they got you the way they unemployment. Unemployment is 100%. If you lost your job, pandemic, they get. They paid you 100% what you were making.

Isahia Aracena 24:15

No, no, they. So it was like a pandemic surplus, right. So it was like, because of the pandemic, we're going to pay you more. So we're going to pay you a certain percentage of what you would get at the job, plus an extra, because we understand that there's really like no work out there.

Brendan Da Silva 24:29

How much were people making?

Isahia Aracena 24:30

me personally, I was getting like 900 bucks a week. Oh, week a week, don't tell.

Brendan Da Silva 24:35

Don't tell people out here like clockwork right.

Isahia Aracena 24:37

I didn't have to lift anything.

Brendan Da Silva 24:39

No, no lifting, no putting it down. No, you were getting same amount of money.

Isahia Aracena 24:42

I was getting more, oh my so think about what this does to somebody's like psyche.

Brendan Da Silva 24:47

Yeah, this is not good for. This is not good for people Other.

Isahia Aracena 24:49

I went and got. I went and got an office across the street from Madison Square Garden. You did not get an office, it was 1100 bucks but because of the pandemic it was 555. They slash it in half, 50% off, because they wanted to fill the spaces.

Brendan Da Silva 25:00

So I'm kicking my feet up, brother with money that I didn't even earn.

Isahia Aracena 25:04

Crazy Dumb, I know.

Brendan Da Silva 25:11

What.

Isahia Aracena 25:12

Yeah, crazy.

Brendan Da Silva 25:14

Is this true? 100% where was I? Why did I?

Isahia Aracena 25:17

was making really good money you were on the other side of the phone.

Brendan Da Silva 25:19

I was on the other side. Yeah, I was, I was not. Yeah, but at the same time, you want to be sensitive. People really did have a drastic time. I think I had a really difficult time with the pandemic.

Isahia Aracena 25:27

I'm gonna be honest, my family was very.

Brendan Da Silva 25:29

I did not get vaccinated. More power to you, to those who were vaccinated. Yes, I'm out here, but my family, you know, I'd lost like 30 deals or 40 deals in a matter of two and a half months of the first, like April and May. March, april, may of the pandemic. My business was like everything was terrifying. People panicked, I panicked.

Isahia Aracena 25:46

Yeah.

Brendan Da Silva 25:47

And I remember hearing from my grown men that were in the industry longer than I could. I was born and they were like this is the end of the world. So it was very fearful. My family will call me. Listen, you're being responsible, don't go back in the office. This is June, july. And I would just tell them, like, listen, if you call me again, if you call me again. I had a serious conversation with my brother, bruce and Brian. I said I was very, very aggressive so I died.

Brendan Da Silva 26:07

I apologize for I said I do not care, Do not tell me, not go in the office, do not tell me to get vaccinated. I am only focused on me surviving this and my small business surviving this, the end. That was where my beginning and my end care went. At the same time, we did a lot of good things with the community, my opinion. We gave away like thousands of free masks. We gave away like $6,000 or $7,000 a gas for the local first responders and here in Newark. So we did. You know, we did want to get back, but it was that like, it was just so intense.

Brendan Da Silva 26:36

My family especially, was so intense about like being vaccinated, not going to office, staying home, yeah. Then I was just like, screw this, I gotta go hunt. And that's what we did. And that's actually 2021. That's the year, to this day, that I've made the most income was 2021. So that was the best highest net year for me in the history of the company. Everything that was like my money year. Now, since then I've made a lot of equity plays, whatever.

Isahia Aracena 26:58

Yeah.

Brendan Da Silva 26:59

But that was like the highest amount. I made a ton of money and it was just funny because I hear the others had script and my experience on 2021 was so different than a lot of people, so okay, so wait, I still don't know how do I, you and I get connected?

Isahia Aracena 27:11

Yes, so I have a little bit of money, though I it wasn't earned money, but it was money that I got to play with Right, so kind of I was running Facebook ads, doing a bunch of stuff. You know, short story long, I get a deal under a property under contract. It's a three family in Newark South I think it was South eighth street.

Brendan Da Silva 27:27

Your memory. This guy is incredible.

Isahia Aracena 27:28

And I call and I'm like at the time I worked so hard on the acquisition side, like getting the contract. I'm like I don't care if I have to split this thing 50, 50 with like on the disposition side, meaning like getting it sold. Let me call an agent and see if they have a buyer for this property. I'll split it, I don't care how many ways, as long as I can just get paid and get proof of concept. So I go on Zillow, type in the zip code that the property is located in and I think you were the first agent to pop up. Wow.

Brendan Da Silva 27:54

And I was like oh, this guy looks kind of short, wow.

Isahia Aracena 27:57

So I call the number and I think, um, yeah, you pick up and it's like hey, it's Brenda Silva, and I explained the whole thing to you.

Brendan Da Silva 28:03

Yeah, and I was like, and at that time I had been working with leverage, I was so familiar with wholesale yeah, beautiful. And I think I would. I it's funny too, cause I used to like always be careful with the phones. But I remember when you called me the day I was on the road and I was like this guy just seems like a genuine guy. I remember thinking that from the first, like from the rip.

Brendan Da Silva 28:20

I was like this guy seems like a genuine guy. I could tell you had just started. I felt it right Cause at that point I was already sharp as a tack and I've been exposed to leverage. These guys are like sharks.

Isahia Aracena 28:29

Right.

Brendan Da Silva 28:29

So, like hearing the difference, I was like oh my God.

Isahia Aracena 28:31

Yeah, yeah.

Brendan Da Silva 28:33

Wow, okay, that one.

Isahia Aracena 28:34

Yeah, so we're talking on the phone. One thing that stood out to me about you was that you did not pull punches Like you, were just straight Like hey like are you crazy?

Isahia Aracena 28:42

Like you're. You got to be careful out here. Like you're getting these properties under contract. You don't know what you're doing. Like you, you're. And I told you like the price that I got it locked up at, and you were like oh my, are you nuts? Like this is way too high. This is never going to sell, and though many people would probably be like like it would be a shot to their ego, I was like I love that. This guy is just keeping it, a hundred thousand percent, honestly. So I was like okay, this is definitely somebody I got to keep close.

Brendan Da Silva 29:03

Wow, yeah, it was the realness the realness. And isn't that right? When we talk to the podcast, when we just say, hey, the best thing you can do on this podcast is, you know, I was like, if you really want to, it's just be yourself. Be honest, yeah, just be honest and people don't want to hear the be honest, but it was just like yesterday. I was talking to one of the agents and he was. I was like he want to take off a certain day of the week.

Isahia Aracena 29:23

Right.

Brendan Da Silva 29:23

And I said you know, honestly, you don't need to take a certain day off of the week. He's like well, I'm working Saturday and Sundays. I said, if you don't mind, honestly, you guys stop being friendly with people at the office you just got to work until 2pm and lock in the end.

Brendan Da Silva 29:34

You don't need a day off, you need to just be efficient, like there's no reason why you got to be in the office as a realtor past two. Wow, I passed one o'clock. Two o'clock, you should be out there on the field. That's a reality, talk about it. But you got to be efficient with your time. And what's efficient with your time? It's not, it's easier zone too. An hour lunch, it's a quality of life.

Isahia Aracena 29:53

Yeah.

Brendan Da Silva 29:54

For me, I'd rather have that an extra half hour with my kid or on the phone, or with my wife or with my pastor or with my brother. I love y'all, I love my family more. You know what I mean. So it's like, uh, but being brutal with him, I said honestly, here you go. And he was so cool because I know this man he's. I really really, really, really, really, really see a lot of value in him. I see he has a bright future, very sharp, and I see what I've realized about him is he's come to a place where he's coachable, coachable. What does coachable mean? Coachable doesn't mean you just listen. That's not coachable. Coachable means you put into action.

Isahia Aracena 30:29

Yeah.

Brendan Da Silva 30:30

You follow the instruction. That is coachable.

Isahia Aracena 30:33

Yeah.

Brendan Da Silva 30:33

It's not coaching. If a coach comes to you mid game, you know, let's say you're playing basketball he says, hey, I need you to pass the ball more. And the whole rest of the game you say, yes, coach, wow, great advice, I can't believe mine. You're so smart coach. And then you do not pass the ball. Guess what that is.

Brendan Da Silva 30:46

You're not coachable, not coachable. And if you in this industry, when you see I don't just mean blunt, like where I'm at my career path right now and where I see real estate really impacting these guys and girls and young women and older women and with the whole night right, I'm not like trying to like say anything about sex here, but my point is this you gotta, real estate can have such an amazing, profound impact Because if you can learn to be coachable in your industry and your career, you can bring that same coachable, the same humble spirits to your marriage, to your family, to your community and it allows you to, really it allows real estate to go through the seams, because if you're not listening at work, you're definitely not going to listen when you have the argument with your spouse.

Isahia Aracena 31:28

Yeah, wow, yeah, and it's true, and you've seen the two right.

Brendan Da Silva 31:31

And you're like, oh wow, no really, but this stuff is all pragmatic, all this real estate stuff. Okay, so then we end up getting together Beautiful, beautiful, beautiful, beautiful, beautiful, beautiful. We start, I remember, if I may, would you want to tell the Cuban Pete story?

Isahia Aracena 31:44

Yeah, I can tell it, so you were late. I was late, um, but I was, like you know, hanging out across the street waiting for you. You come through. Uh, I sit down.

Real Estate's Impact

Brendan Da Silva 31:55

I remember the reason of this Cuban Pete story oh the Cuban Pete's.

Isahia Aracena 31:58

I closed my. We closed our first deal together.

Brendan Da Silva 32:00

We had. We closed our first deal. You had a finder's fee. Finder's fee Right. We want to talk about how much was the amount.

Isahia Aracena 32:06

It was like 2550. Okay, not that nominal, yeah, but it was the proof of concept.

Brendan Da Silva 32:11

Oh, it was the first money you had made, first dollar of a minute real estate. Okay, let's really go here. So real estate's impact. I just want to make sure it's clear, because we're getting more like business stuff and not so like how impact you have it. You've been working for at that point what was public almost a year.

Isahia Aracena 32:25

Six months in real estate.

Brendan Da Silva 32:26

Yeah, and trying to real estate before you mean at that time no.

Isahia Aracena 32:29

I did mark Witton's course June. I started my LLC June of 2019. You're telling?

Brendan Da Silva 32:34

me. You did two years of real estate Nothing. How did that impact you as a man? Seeing no gratification for two plus years, I would have told you to quit.

Isahia Aracena 32:44

Yeah, I think it was just again like not having maybe the easiest financial life. It was like, oh, it's just more of more of the same Right. It was just like I got to just keep going. I knew there was light at the end of the tunnel, right, so that's what kept me going.

Isahia Aracena 32:57

It's like and here's the thing is, when you, when all you see is like poverty, or when, when, when you know below 50 grand a year is just a norm, it's like that. That's the lens in which you see the world from. So me well, me not making a dime in two years I knew that a lot of it was mindset, a lot of it was me starting and stopping. Starting and stopping, oh, if Facebook ads doesn't work, then I'm going to, and that is why poor people, I think, stay poor is they cannot, like, put their head down for a year or two or three years and see nothing and and still be positive that something is going to come of it.

Brendan Da Silva 33:38

Right.

Isahia Aracena 33:38

So they just want the instant gratification.

Brendan Da Silva 33:40

Yeah, I think. Look, there's a holistically on a really like a macro system, systematic, systemic issue. There is poverty, right yeah, and even like crisis, like we're always going to have to pour horrible reality.

Isahia Aracena 33:52

Yeah.

Brendan Da Silva 33:53

With this being said, there are pragmatic things we can do to elevate our positions. Where it's like that, you've got to lay the gratification as much as possible in the right steps, right, sure. So you say, well, look, I'm going to do light and tunnel, I'm going to stay lifting things up and putting things down for the next 30 years. My friend, you're going to get, you're going to get broke.

Brendan Da Silva 34:09

I'm telling you right, yeah, with a broke back, broke back, broke body, broke back, broke back, broke back mountain. So, without being said, that's funny, but I think it is cool. So what did that first amount of money? What did that make you feel when you got that 20, 2500, I pay you check or card what I pay you with cash cash.

Isahia Aracena 34:27

I pay you cash money, young money, so when I paid you the cash.

Brendan Da Silva 34:32

I shouldn't have paid you cash. It probably is not good, but when I paid you cash, I can't believe I paid you cash, but he was when I paid cash what kind of impact did that have for you? I was crying like a big money.

Isahia Aracena 34:42

I remember I got into the car after dinner. Yeah, after we ate lunch. Yeah, I got into the car. It was like a zip car or like an enterprise rental right, because we're from New York. You rented a car to come out, to come to lunch, to collect the money, collect the bread got to, so yeah, so I got in the car crying like I call Eden the first person.

Isahia Aracena 35:02

I call, she starts crying. I'm not even. I haven't even cried yet. That's what I knew. I was like this girl is just a bitch. You're crying for me. I love her because she's like oh, I just see like how hard you work.

Brendan Da Silva 35:12

She had a sister. I would say we got a, we got a hooker up with Chris Lugo downstairs Shout to Renee Renee's taken shout to her name. Oh, so she. They're happy couple.

Isahia Aracena 35:21

It doesn't work out, yeah, but so she starts crying and and I'm like, oh, like I'm still kind of like in shock, like this really happened. She's like, yeah, how you? How was meeting Brandon this? Nat and I was like you know, it was great, and we eventually hang up. And then you connected me with David Choi. I don't know if you remember you put us in a group chat. Ah, yes and then David was like hey, or you were like David's gonna call you at a certain time.

Brendan Da Silva 35:42

I remember because I could see that you were like such a great act and what's gonna real estate. I think it shaped you and the way it's impacted you is just gave you the opportunity to experience delayed Graphication, to experience hard work with no payout, and it shaped you into a man who not only had the drive to get out poverty, but it really gave you the character to get out, oh yeah. And now, now you got even more grown to do right, to be like okay, what is that? You know to really get into that.

Isahia Aracena 36:07

You know, be, do, have that we talked about here at Kella Williams, right, yeah.

Brendan Da Silva 36:11

But then, okay, you talked to David, yada, yada, yada, but what about? I'm crying, crying.

Isahia Aracena 36:15

I'm missing exits. Right, I'm talking to David and he's like brother, you know what's going on and I'm like, I'm crying like a little baby and and I'm driving back to the city but I'm not paying attention to the GPS because I'm, like in the conversation with David, and you have 2400. I have 2500 coal hard cash and you counted it like seven times 10, and I'm just like. I'm showing is hyping you up, hyping me, and I'm missing egg. Literally I'm missing exits. I'm like driving to nowhere right.

Isahia Aracena 36:40

Just having covered, and it was honestly one of the most beautiful moments of my life because it's like Wow, like it felt like a weight, like like I accomplished something without you know, not necessarily without help, because you helped me right.

Brendan Da Silva 36:55

No, no, no. You accomplish something without help man.

Isahia Aracena 36:57

Yeah, I mean.

Brendan Da Silva 36:59

I was a part of the transaction. Yeah but like the listing agent and help the buyers. Agent yeah.

Isahia Aracena 37:04

Yeah. I mean, I coach you through it a little bit Mm-hmm, but yeah, and it was my first dollar, or my first, I guess, significant amount, I guess of money like that I made outside of a job. Wow it was that like it was, almost like it came out of thin air. It freed you, they freed my mind real estate freed your mind.

Brendan Da Silva 37:21

Yeah, really they liberated you?

Isahia Aracena 37:23

it really did. It continues to every day red pill, blue pill, baby.

Brendan Da Silva 37:26

Took the red pill. Ain't looking back. Not at all born out. Welcome.

Isahia Aracena 37:31

Neo, happy to be chosen one.

Brendan Da Silva 37:32

Thank you save us Zion. No, wow, I feel like more of you snobby, but I really put you on. It was kind of like, you know, eden's mom low key was key and Eden's kind of like Trinity, trinity, you know, have you?

Isahia Aracena 37:47

watched Matrix I you know. What's funny is I got to go back and watch the Matrix. Well, the first one, of course, was my favorite movie outside of like the mask, jim Carrey.

Brendan Da Silva 37:56

I Love one of the best ever movie ever what Cuban Pete. Are we talking about the same scene?

Isahia Aracena 38:08

Yes, the Cuban sees is a club Cuban Pete. I don't know if Cuban Pete's was a club in the movie, but there was a song I think it's on a big. Call me Cuban Pete.

Brendan Da Silva 38:15

Oh, yes, yes, yes, yes, yes, yes, oh, wow, no, we dance, and then he does it on when the cops are about arrested, exactly, and then the cops start dancing.

Isahia Aracena 38:23

Yes, so between that and the Matrix I don't know what I got to go back and watch the major, because I haven't watched it in probably like 20 years, but for some reason I was like enamored with that movie. When I was young I was like you know, put it on, put it on.

Brendan Da Silva 38:34

Okay. So the point is, you got the money, you're happy. Now Can I share a story about you coming onto the team, please? Okay, so you are an Inbound sales agent or inbound sales associate. Everyone call it inside sales agent, inside sales.

Isahia Aracena 38:49

Yeah, yeah.

Brendan Da Silva 38:50

The way I would. I say really it's like telemarketing, handling inbound and outbound. You've helped a lot with tech. You have a bright future. Thank you, my always I you know I was believing you and I always want to say how can I get this guy to you know, hunter K as soon as possible? That's all. So I want to do like I can't get you 100, like what can I do to help you make more? And by you making more that means you created for the company more right, even thing of bonuses, the road to 12, you know listings a month, the whole night.

Brendan Da Silva 39:15

With that being said, I want to share how you came. Bond team. Yeah so I had hired a guy he was a nut job for the same position. That's the nice way of saying it. Then, last, mm-hmm if you're listening, you know, not not for everybody. Yeah, I'm a little bit nuts too, so it's not like no judgment, Just like the truth yeah you're nutty, I'm nutty sometime, you know two nuts go together.

Brendan Da Silva 39:37

Sometimes, you know don't go together. Right, all men's and macadamia, right, keep you know to your own kind. With that being said, I'm calling you one night at like nine o'clock. I know nine twenty. I call you. I see I did you have a minute? You say yes, of course, of course, brennan. What's going on? My friend, any deal, right, maybe this is all, teresa, right, one of our leads right.

Brendan Da Silva 39:59

Shout out to Lisa holder. No, but reality is I. I call you, say hey, can I be honest with you? You say yes, I said I don't think you should be wholesale. Mmm, I don't think wholesale for you, man, you are too. I Great for me, this high C wholesale. I'm gonna be very blunt. All my wholesalers out there, I love you, mm-hmm. This is my general experience of the industry of wholesaling. Yeah, now it's more innovations. Wholesaling is like super cutthroat. It is like the. You know it's very boiler room. Right, it's a lot, you can make it look pretty, whatever you want to do, but now I've expensed both for so long. Yeah, it is like if you're not super transparent and super honest and you don't have a cold-hearted like killer instinct, oh, you're not gonna be a good wholesaler.

Brendan Da Silva 40:42

Yeah that's what I've just determined. You really got to be sharp as a tack and you got to be just any sales. You got to be sharp as tack, yeah, but you got to really be able to just not empathize, mm-hmm or be so in tune with emotions, like kind of manipulation sense that you can rock and roll.

Isahia Aracena 40:55

But, it's.

Brendan Da Silva 40:55

this wholesaling is usually about you and people say well, it's a win, win, win, win, okay.

Isahia Aracena 41:00

Yeah.

Brendan Da Silva 41:00

But it is a more dirty business than traditional retail. That is my view, some popular. I partner with wholesale. I love my wholesalers, but this is my view.

Isahia Aracena 41:09

Yeah.

Brendan Da Silva 41:10

Well, that being said, I tell you the same thing and I tell you hey, isaiah, this is not for you.

Brendan Da Silva 41:16

You I see you, as you're not a short, you're not a wolf, mm-hmm. If you want to be wholesale, you have to be a wolf. Yeah, you are a lion, mm-hmm, you are a shepherd, you care? Why don't you think about joining my team? The thing that's holding you back? Or your sales skills, your real estate knowledge? Come join the team. You come in a few days a week. I could help you. What made you take that? What kind of impact, as we wrap up here, what kind of impact you know, of course you did join team has being, you know, the real estate industry of professional real estate team environment. Here, located in Newark, new Jersey, we're selling about 200 houses a year with kello Williams.

Brendan Da Silva 41:48

Yeah the De Silva team keep playing mortgage a whole nine. You've been exposed. What kind of impact has this real estate environment, professional real estate environment, has had on you and for the past? What? Six?

Isahia Aracena 41:57

months. No, it's been almost a dissent. December 8th It'll be a year a year, so 10 months.

Brendan Da Silva 42:02

Wow, this guy's up for a view, it's guys up for a race Watch.

Isahia Aracena 42:04

Yeah, we have watch out oh towel, but what kind of impact. I mean environment, I tell us to everyone who will lend me an ear. Environment is literally everything. It's everything like I think you could literally take like a homeless person from God knows where, anywhere in America, anywhere in the world, and put them in the right environment and they'll become a killer. I agree.

Isahia Aracena 42:25

So killer in a good way and in the best way possible, okay, so, so yeah, just being around obviously you and then being around the people that you've poured into and have poured back into you, being on this team, has just been like invaluable to me, right, like being able to, because I was at a point in the city and I'm still kind of there, like I don't really have friends in the city anymore. I have people like I grew up with, middle school, high school and like old relationships, but I don't keep in touch with them because, like I just wanted to find my people and you gave me an opportunity to be with my people, right, be with the people who are?

Isahia Aracena 43:02

obsessed with the real estate, who are obsessed with creating a better life for themselves and their families and, obviously, I just want to say thank you you know as a human, a human, and I want to get too deep here, honor. But yeah, every like, no matter what stratosphere I get to in the real estate world, you can say that the first my introduction to real estate has been with you. Every dollar I've ever made in real estate has been a long-side deal.

Real Estate's Impact on Personal Life

Brendan Da Silva 43:24

Well, I hope, hopefully you make a lot of money outside of me. Oh no, of course so the question really is I want to get very, very direct please as we wrap up, there's the million dollar question. How has this real estate opportunity for the past ten months impacted your personal life? My personal life for better and for worse.

Isahia Aracena 43:41

Yeah, it's not all.

Isahia Aracena 43:42

You know, sunshine and rainbows. I gotta be honest, there's times where I I want to dial on the weekends, right, because I want to impact more people and I want to impact my life more, and I go, hey, babe, like I'm, I'm gonna hang out for a little bit, but I know it's two o'clock on a Saturday and neither of us, you know, have you know, concrete plans, but I want to go dial for two hours, so I'm gonna go do that, right. That's maybe on on the negative end of like this. This is kind of maybe hurting our relationship, but on the positive end, you know, I can treat her to dinner like a few times a week. I can treat us to things I can.

Isahia Aracena 44:17

There's more flexibility there now, like before, you know, she she wasn't paying for everything, but there were times where I just didn't have any money and she would, you know, take, take, the take, take one for the team, take a couple for the team. But as far as like it's, it's made me have more of like an abundant mindset, right. So I'm just thinking bigger for me, for my future family, for my family now, and it just made me more confident.

Brendan Da Silva 44:41

Wow.

Isahia Aracena 44:42

Yes, sales in general. I mean you get punched in the mouth by the homeowners in Newark obviously like, figuratively speaking, or metaphor speaking.

Isahia Aracena 44:48

Yeah, for now, hopefully that doesn't you know, but it's just what you feel untouchable. At a certain point it's like what? What can someone say to me that's gonna ruin my day? It's impossible, what's what's gonna? What is someone gonna say to me that's gonna ruin my confidence? Wow, 15,000 conversation. I've done the math 375 times 10 months, four weeks in a month. On average it's over 15,000 conversations. I'm untouchable at this point.

Brendan Da Silva 45:10

There we go real lives, of real estate. Takes your Saturdays but it makes you untouchable.

Isahia Aracena 45:14

Yeah, thank you for coming on. Man Appreciate you, thank, you for having me.

Brendan Da Silva 45:17

Yes,