Seeding Change with Abdullah Sahab Artwork

One Action

One Action is a show highlighting expert voices and inspiring stories of impact from the sustainability ecosystem in the MENA region. Host Rona Halabi chats with entrepreneurs, scientists and creatives who are addressing a specific problem with an action. Our goal is to raise awareness about the innovators and catalysts of change in our region and along the way, help decode some misconceptions around the industry. At PepsiCo, we are striving to inspire positive change for the planet and people as we create growth and shared value. This ties in to our strategic end-to-end-transformation framework, PepsiCo Positive (pep+).

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Seeding Change with Abdullah Sahab

January 15, 2024 • PepsiCo Middle East • Season 2 • Episode 8

Seeding Change: Abdullah Sahab's Journey in Revolutionizing Agriculture

Join us in this episode as Abdullah Sahab, the founder of iRama, shares the company's journey in the realms of biodynamic agriculture, soilless farming, and the creation of artificial agricultural environments. Discover how iRama's revolutionary products and technologies extend beyond traditional boundaries, offering accessibility not only to regular consumers for home use but also in commercial spaces.

As we explore this intersection of sustainability, technology, and agriculture, Abdullah sheds light on iRama's commitment to enhancing food security and sustainability. Learn how these advancements are not only shaping a cleaner and more organic future but are also addressing the critical issue of food security on a global scale.

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