In the last episode, you met Taylor Shawver, a highly successful leader who was one of the first Martin Scholars. This episode you meet one of her mentors, Hayes Roth. Among other accomplishments, the firm he founded ten years ago, HA Roth Consulting, has developed brand strategy for major medical centers, corporations and associations. He worked for 20 years at Landor Associates, one of the leading global branding firms, and for ten years he was the firm’s chief marketing officer. He is also a longtime member and past chair of the National Advisory Council at the College of Charleston. He regularly lectures at Cornell and Columbia business schools and is a former Adjunct Professor of Marketing at City College of New York. Hayes is also on the board of the ANA Educational Foundation and City College of New York’s Branding & Integrated Communications Graduate Program. Most of all, he is an exceptional mentor.
https://communication.cofc.edu/martin-center/index.php
In the last episode, you met Taylor Shawver, a highly successful leader who was one of the first Martin Scholars. This episode you meet one of her mentors, Hayes Roth. Among other accomplishments, the firm he founded ten years ago, HA Roth Consulting, has developed brand strategy for major medical centers, corporations and associations. He worked for 20 years at Landor Associates, one of the leading global branding firms, and for ten years he was the firm’s chief marketing officer. He is also a longtime member and past chair of the National Advisory Council at the College of Charleston. He regularly lectures at Cornell and Columbia business schools and is a former Adjunct Professor of Marketing at City College of New York. Hayes is also on the board of the ANA Educational Foundation and City College of New York’s Branding & Integrated Communications Graduate Program. Most of all, he is an exceptional mentor.
https://communication.cofc.edu/martin-center/index.php