The CEO Who Found a Hidden Market in the Music Industry - Nathan Green | Duff Radio Podcast

Welcome to another episode of the Duff Radio Podcast featuring a conversation between Nathan Green, CEO and Co-Founder of New Level Radio and Ty McDuffey of Duff Radio.

In 2007, along with long-time business partner Sam Ambrose, Nathan Green helped launch New Level Radio, creating a new niche in the radio and music industry. Today, the company delivers customizable radio networks for hundreds of businesses all over the U.S., including more than 60 casino properties in 24 states across the U.S. 

TIMESTAMPS:

0:00 - Intro to Nathan Green and the early days of New Level Radio 
2:41 - Challenges in starting a new business 
5:00 - How to do client outreach
7:47 - Phone sales closing techniques
9:57 - New Level Radio's first customers
11:22 - Who picks the music at casinos?
13:37 - Psychology of music and emotion
16:39 - Developing a musical ear
17:33 - Best decade of music
19:05 - Scaling up a small business
20:50 - Finding a niche in business
22:35 - Business growth technique
26:54 - Most fulfilling part of career
28:32 - Casino psychology
31:43 - Most interesting stories
33:45 - Most beloved songs
34:59 - Artificial intelligence age
38:29 - Anthropic AI copyright ruling
40:58 - Pushback against generative AI
43:17 - Impact of COVID-19 lockdowns on business
46:24 - Job displacement due to AI
50:39 - Biggest missed opportunities in industry today? 
52:44 - Outro; how to find Nathan Green and New Level Radio

More about New Level Radio: https://www.newlevelradio.com/company

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