
The 4PM Podcast
Transforming 4PM through: Integration to Deliver Value!
The 4PM Podcast is the newest platform in the UrukPM Outreach Trio.
The outreach trio includes the Applied Project Management YouTube Channel, the Applied Project Management Blog Site, and the 4PM Podcast. We will use these three platforms in an integrated way to provide maximum flexibility and benefits to our community.
In these podcast episodes, we will discuss various topics related to 4PM. In this context, 4PM refers to project, program, product, and portfolio management.
Our topics include various educational content such as case studies, books, practical tips, the latest trends, the pioneering Uruk Platform, and future interviews with respected project management experts and thought leaders.
Do you have topics or questions that you would like us to discuss? Please share!
The 4PM Podcast
The Need for Transformation: Why Project Management Must Evolve Beyond the PMO
In this episode of the 4PM Podcast, host Mounir Ajam explores why project management must evolve beyond the traditional Project Management Office (PMO). Despite decades of certifications, frameworks, and tools, project success rates remain frustratingly low. The real issue isn’t effort—it’s structure.
Mounir breaks down the systemic inhibitors holding organizations back, from fragmented practices to weak governance integration. He makes the case for a bold transformation: moving from siloed PMOs to a Project Management Division (PMD) led by a Chief Project Officer (CPO).
You’ll discover:
- Why project management is facing a credibility crisis
- The root causes of high project failure rates
- How vertical and horizontal integration drive strategy execution
- The PMD model and its role in delivering consistent value
- Practical frameworks like Uruk’s Value Delivery Methodology and the PCA Model
This episode is a call to action for executives: project management isn’t just support—it’s strategy. To thrive, organizations must embed it as a core function of governance and leadership.
If you’re ready to rethink how your organization delivers value, this episode will give you the roadmap to turn vision into realization.
Explore more project management insights at www.urukpm.com
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Welcome to the 4PM podcast, where ideas take shape and strategies find purpose.
Speaker 1:I am Mounir Ajam, founder and CEO of Rook Project Management, and I have a deep-seated passion for project management and community development, growing on decades of global experience across diverse industries and roles. I am here to guide you through the transformative power of the 4PMs project program, product and portfolio management, and our focus on business integrated project management. Let's explore how integration unlocks unparalleled value for you and your organization. Good day, welcome back to the 4 pm podcast. I am Munir Ajam, your host. As always, I am grateful you are joining me for another episode of this podcast. Today's topic is highly relevant to our community. I will cover a vital topic that challenges how many organizations think about project management. For decades, organizations have relied on project management offices PMOs as the default mechanism for overseeing project performance. Yet, despite the proliferation of certifications, frameworks, tools and professional associations, project success rates remain stubbornly low. The question is no longer whether project management matters. It's whether the current model can deliver the strategic value organization need. As one of the attendees in this webinar said, we are in the era of delivering value. The question is who and how do we decide what value is and how do we deliver it consistently? This episode explores why project management must evolve into a core organizational function, formally recognized by governance leadership and led by a chief project officer. It's time to move beyond the PMO and embrace a business-integrated model that aligns execution with strategy.
Speaker 1:Part one reality a profession in crisis or challenge. The numbers are sobering. Studies suggest that too many projects face project management challenges or fail outright. Megaprojects experience project management failure rates exceeding 65%. Some sources claim that fewer than 1% of projects meet their costs, time and objectives. These aren't just technical failures. They represent lost capital, missed opportunities and eroded stakeholder trust.
Speaker 1:Despite decades of professionalization, project management continues to struggle. We've built PMOs, published guides, adopted software and earned certification, yet the results remain inconsistent. Why? Part two root causes systemic inhibitors. The problem isn't just one of perception. It's structural. Project management suffers from fragmented practices, divergent opinions and a lack of organizational integration. Pmos are often siloed, under-resourced and disconnected from strategic planning. Their mandates vary wildly Some focus on reporting, others on delivery, and many operate without clear authority or alignment. Key inhibitors include organizational divides between strategy and execution, confusion over PM methods and inconsistent application. Lack of executive sponsorship and governance integration. Absence of a unified project management system. Limited career pathways and professional development. Career pathways and professional development these challenges are not isolated. They're systemic and they demand a systemic solution.
Speaker 1:Part 3. The Case for Change A Strategic Imperative. If project management is to fulfill its potential, it must be elevated from a support function to a strategic driver. This means moving beyond the PMO and institutionalizing project management as a permanent organizational unit, a project management division, pmd. Apmd is not just a rebranded PMO. It's a business integrated entity with a clear mandate to support strategy formulation, lead strategy execution, govern project program and portfolio delivery, manage career development and competence, drive value creation across the enterprise. This transformation requires executive commitment. It must be initiated by the board, embedded in governance structures and led by a chief project officer with the authority to align projects with strategic priorities.
Speaker 1:Part 4. The future of work business integrated project management. The future of project management lies in integration, both vertical and horizontal, connects strategy portfolios, programs and projects in real time, offering a single source of truth and enabling dynamic decision-making. Horizontal integration breaks down silos, aligning project management with business operations, governance, product management and ensuring continuity across the entire life cycle, from vision to value. This model shifts the focus from product delivery to value delivery. It emphasizes outcomes over outputs and success over activity. It's not just about finishing projects. It's about realizing the vision.
Speaker 1:Part 5. The PMD Advantage Structure systems and success. A well-designed PMD offers a comprehensive framework for execution excellence. It includes a project management system tailored to the organization's context. Defined methods and tools for delivery, governance and compliance. Centralized resource and career management. Embedded knowledge management and organizational learning. Support for change management, troubleshooting and strategic assessments. Integration of technology and AI to enhance performance and insight. This isn't theoretical. Models like Uruk's value delivery methodology and the PCA model predetermine, cultivate, assess success. Provide practical tools for building and sustaining a high-performing TMD.
Speaker 1:Part six a call to action for executives. The transformation of project management is not a technical upgrade. It's a leadership decision. Executives must recognize that project management is indispensable for organizational success. It's time to transition from fragmented PMOs to an integrated PMD. Appoint a chief project officer to lead the function. Embed project management into governance and strategic planning. Use proven models to drive maturity, performance and value.
Speaker 1:The journey from vision to realization begins with structure, mandate and leadership. Project management must evolve not just to survive, but to thrive as a strategic enabler. Final thought Vision realized, as outlined in the book Vision Realized. The path forward is clear Project management must be institutionalized, professionalized and empowered. It must be more than a department. It must be a division More than a role. It must be a mandate More than a process. It must be a mandate more than a process. It must be a mindset. Success is possible, but it begins with transformation. If this episode helped shift your perspective, I invite you to subscribe, leave a review and share it with your teams. For more episodes, tools and templates, visit urukpmcom or connect with me directly on LinkedIn. This is Munir Ajam for the 4PM Podcast. Until next time, keep learning, keep leading and always deliver with purpose.