I don't say this lightly: this episode made me feel like I could go lift cars and kick through walls.
I sat down to chat with incredible serial entrepreneur Luis Scott about his journey from aspiring pro baseball player to having three successful multimillion dollar businesses in different niches. The best part is hearing about all the businesses that DIDN'T succeed... Luis's approach will have you rethinking your definitions of "success" and "failure".
Can't-Miss Moments from This Episode:
WARNING: only listen to this episode if you're looking for a serious injection of inspiration.
Luis's bio:
Luis Scott is managing partner of Bader Scott Injury Lawyers, one of the thirty fastest-growing law firms in the US. The owner and founder of 8 Figure Firm Consulting, he has helped scores of law firms find success, reaching a combined total of over $250 million in revenue and employing more than 2,500 people. He holds a law degree from John Marshall Law School in Atlanta, Georgia and is an in-demand speaker on elevating and scaling businesses.
Resources and links:
Let's collab:
Let's connect:
If you dig the show and want to help bring more episodes to the world, consider buying a coffee for the production team!
I don't say this lightly: this episode made me feel like I could go lift cars and kick through walls.
I sat down to chat with incredible serial entrepreneur Luis Scott about his journey from aspiring pro baseball player to having three successful multimillion dollar businesses in different niches. The best part is hearing about all the businesses that DIDN'T succeed... Luis's approach will have you rethinking your definitions of "success" and "failure".
Can't-Miss Moments from This Episode:
WARNING: only listen to this episode if you're looking for a serious injection of inspiration.
Luis's bio:
Luis Scott is managing partner of Bader Scott Injury Lawyers, one of the thirty fastest-growing law firms in the US. The owner and founder of 8 Figure Firm Consulting, he has helped scores of law firms find success, reaching a combined total of over $250 million in revenue and employing more than 2,500 people. He holds a law degree from John Marshall Law School in Atlanta, Georgia and is an in-demand speaker on elevating and scaling businesses.
Resources and links:
Let's collab:
Let's connect:
If you dig the show and want to help bring more episodes to the world, consider buying a coffee for the production team!
Welcome to Permission to Kick Ass, the show that gives you a virtual seat at the bar for the real conversations that happen between entrepreneurs. I'm interviewing all kinds of business owners, from those just a few years into freelancing to CEOs helming nine figure companies. If you've ever worried that everyone else just seems to get it and you're missing something or messing things up, this show is for you. I'm your host, Angie Coley, and let's get to it. Hey, welcome back to Permission to Kick Ass. With me today is my new friend, Louise Scott. Say hi.
Luis Scott:How's it going? Thanks for having me.
Angie Colee:Oh, my pleasure. We're talking about being the end of our recording days and looking forward to going outside and you're going to a concert tonight.
Luis Scott:I'm going to the concert. I'm going to the Jonas Brothers. It's my wife's invitation, so of course, yeah, we're going to go out and eat and have a couple of drinks and enjoy a boy band. So there it is.
Angie Colee:You've got to have these moments where you just get out and get away from everything. I'm so grateful to hear that you've got something to look forward to tonight, even if it's a boy band I don't know if that's your favorite thing I got jams for everything.
Luis Scott:I'm an eclectic, I mean, it's not my, it's not my favorite thing, but it's. You know, for me. I am kind of an entertainment junkie. I don't know if I was that way when I was younger. Like when I was younger I was like so focused on work, work, work, work, work, and as if I got. I've gotten older. I'm more like you know what. I work hard. I should be entertained to some extent. So I love, I love going to sports, I love, you know, concerts, I love you know comedians, like anything that can entertain me on my time off. You know, I'm all about it.
Angie Colee:I love it. See and listen for all of you creative entrepreneurs that are listening to the show right now. There are lots of us out there that find value in the entertainment and the art, so keep doing your work. Anyway, side tangents aside, please tell us a little bit more about yourself and what you do.
Luis Scott:Yeah, so I am. I'm originally from Puerto Rico. I ended up coming to the United States when my dad joined the military and I got a baseball scholarship. I thought I was going to be a professional athlete. Like that's what I wanted to do. You know, I feel like I had the pedigree. I played second base and I was Puerto Rican. Like what else do you need to become a professional athlete? And so I thought that that's what I was going to do. I ended up with an amazing internship with a judge and my entire life was completely changed. I became a lawyer. I started a law firm. I started many businesses that have failed, but I started a law firm that succeeded. I started a barbershop that succeeded, and then I started a consulting business that has succeeded. So I'm three. If I was, if I was, a batting average, I'm three for 11.
Angie Colee:So it's not great.
Luis Scott:It's not great. Three for 11, you know it's like you know 250, I'm batting 250, 270, but that pays the bills and then some so.
Angie Colee:I love that you brought that up, because I feel like, especially an early or growth stage maybe, when it's a little bit tighter or we're stretched a little bit thin, it feels like there's this pressure to get things right or else or else you're a failure. And one of my favorite analogies to use with my coaching students is like okay, but if you fall, like you literally just trip over a crack in the sidewalk, you're not paying attention and you wipe out in a hilarious way, lay down on the sidewalk and just wait for death because that's it, it's over, we're done. Now. Why are we so serious about the? And I'm not saying don't take the business seriously, but I'm saying if you fall down, if you stumble, if you fail heaven forbid you're not necessarily done unless you just give up. I'm not going to judge you if you give up, let's face it, but like it doesn't have to be that serious when you fail. Failure can be one of your greatest teachers.
Luis Scott:Absolutely. I mean, the thing is that when we fall, we know how to walk, so we get back up and we have a belief that we could walk, so it's easy for us to get back up when we fall. But in the business world, when we fall, we believe that we don't know how to run a business or we can't be successful, and so we are challenged with this idea how do I walk back into business after falling when I don't have the confidence that I can actually build this thing? And that's why belief is such a central part to entrepreneurship.
Angie Colee:Oh, that is such a I've never actually heard it Phrased that way and I think that that is really brilliant and insightful that the difference is the belief. Of course we get back up after we fall down. We believe we can walk. We don't get back up after the business failure because we don't believe we can win the business. Oh yeah, Genius. Well, I mean you said that you've started all of these different businesses. Do you want to tell me a little bit about like kind of the progression and how and when you decided to add these different pieces?
Luis Scott:Yeah, so I was. I think I was a serial entrepreneur at heart and I and I believe most entrepreneurs have that, that gene like they like to start a lot of different things. I have found in working with with entrepreneurial type lawyers which is what my primary focus is in the consulting side is that they all have like this gene of wanting to start things but not necessarily wanting to see it to completion. They want to start it, hand it over and then go start something else, and I had that when I was young. So I was always looking for a way to make money because I can't. You know, I grew up kind of like I wouldn't say super poor, but I was definitely on the poorer side. Then my dad, when he joined the military, became a little bit more middle-class, but I was just always looking for a way to make money. So every time an opportunity came, I Said, yes, it was something my dad taught me says if an opportunity knocks on the door or you walk through the door, see where it takes you. And I took every opportunity. I started a, a online Multivitamin company. I don't know anything about multivitamins, I started. I started an online newspaper. I don't know anything about newspapers. I Tried to do an investment into, into corn. They were like this product that if you sprayed it on the corn, you got twice as many bushels of corn and we were gonna feed the entire world with this product. I don't know anything about agriculture.
Luis Scott:Like I was just starting all these businesses, trying to hit something like I I, to some extent, I was I thought that I was gonna get rich quick, right. Like I remember meeting a guy who said listen to me, give me $20,000 and I'm gonna get you connected with these Russian people who are gonna send fuel. We're gonna, we're gonna. I'm like they makes no sense. Let's give it a shot, though, you know. And we started having meetings and, and I Ended up meeting like some celebrities and I met people who had all these money and and, but I was learning Through the process, like learning what to do, learning what not to do, learning about contracts, and every one of them was failing and it felt like it felt like I was a failure.
Luis Scott:Like at one point, I was telling myself you can't build a business. It is clear that you're gonna be an employee the rest of your life. Like that's how I was feeling, but something inside of me because I started reading. I had a mentor of mine who told me leaders are readers and you become a slave because you don't want to open a book. He says you need to start reading. Man, like, start reading, and, and one year I read 52 books in 52 weeks. It's a prescription that I give to any person who really is serious about making money, and between that and the mentor of the judge, my entire life has been changed.
Luis Scott:I mean, I started believing in myself and that belief led to one thing. That led to another thing failure would happen, but I knew I could overcome it. And then it led to a successful business. And then I said, okay, I can do this again. It led to another one and another one. Now I have three businesses that I've taken to seven figures, one to eight figures, the. The second one is gonna be eight figures next year, and it was it all started with that belief process, mm-hmm.
Angie Colee:I absolutely agree. I wrote it down. It makes no sense. Let's give it a shot. Yeah, I feel like there's a lot of self-judgment attached to trying things, especially if we might fail, because we worry what we might look like in other people's minds. But I also think like I really loved your spirit but I don't mean this in any negatives that like almost willful delusion, like cheerful Optimism, and I feel like sometimes that's really what's necessary to push yourself out of your comfort zone. That like, yeah, we're gonna feed the world, we're gonna do all of these big, impossible things, we're gonna I don't know how to do it, we're gonna figure it out. I love it I love it.
Luis Scott:I'm an eternal optimist, just by like, by nature, so I always try to look at the bright thing, bright, bright side of things. I was listening to one of these social media influencers recently on a tiktok and he was saying that that successful entrepreneurs have like this high esteem of themselves in terms of what they can do in the world, but coupled with the simultaneously you know insecurity that they feel interior, you know inside. So it's like it's okay to be insecure, but it's also okay to be insecure and believe that you were destined for something great and that's what I had. I was destined for something great, but I was so insecure about it. But I was not gonna let that insecurity stop me from figuring out what that greatness was going to be and that's what you have To have. That's what really gets you over the over the home.
Angie Colee:I Really really love that. I know I've I've met people my. My industry is kind of a weird celebrity culture and I don't know if this is true of all entrepreneurship circles, but in marketing there can be like a ooh, this is a person that gets like hundred million dollar sales promos and so like we worship them. They're very smart and so I have a bit of a reputation in the industry.
Angie Colee:A lot of people know when I show up to a marketing event, people know my name right, and there's this impression, because of how I talk and the adventures that I go on and the fact that I host this show, that Angie's fearless and she just does what she wants. And I'm like If you could hear the running chatter just going constantly, five thousand miles a minute running in between my ears. It's not that I don't feel any fear. It's not that I'm not anxious, because whoa, I would terrify you if you spent any time in here. Uh, it's that I do it anyway Because I feel exactly like you said I'm called to do something bigger and I know I'm never going to do it if I keep doing what I've always done, because I already know, what?
Angie Colee:what I've always done looks like.
Luis Scott:Yeah, I mean, I think I think what you're saying is so true. There's so many entrepreneurs that believe that because they have imposter syndrome or they have a lack of belief, then that must be the indicator that they shouldn't be doing it. And I and I always tell people the story I went to a conference and I love speaking. My ultimate goal is actually to leverage my success as a business owner Into a speaking and authorship career, and I've written three books and they've sold decently. You know, none of them became a New York Times bestseller and I've done speaking engagements and I went to a speaking engagement once where there was a thousand people.
Luis Scott:I was rated the the top three speakers of the weekend. There was like 30 or 40 speakers. I was rated top three and what I told myself afterwards was nuts. I don't think anybody's gonna want to hear me speak and I had just gotten off a stage where I was rated number top. They like insecurity is part of just being a human being. The question is whether you're secure or insecure. The question is, what are the actions that you take in the midst of whatever you're feeling? That's what it will go down to.
Angie Colee:Yes, and I, like I don't know about you I've developed several tools to help with that, because I know that it'll stall me out and keep me from doing anything and and I don't want to be a victim to self sabotage I want to stay conscious of the actions I'm taking or not taking. So I have coaches to keep me accountable. I've got a small friendship circle that I can trust with the truth of where I'm at, where I don't feel like I have to posture. So I have a promo that goes bad and like like now my q4 is going to suffer. That is an example that has actually happened to me and I like didn't realize how much I had attached To what I was projecting that sales outcome to be until we missed it by by a lot. And then I can go to my friend and go man, I'm freaking out. They will remind me you're resourceful.
Angie Colee:Sometimes these things happen. It is nothing to do with the offer. The offer is good, you sold it seven times already. It's fine, it's going to be fine. You're going to find a way forward. Just feel whatever you need to feel. So I've got those people in the corner, and then I've also developed a tool and I'd be curious to know if you have something similar. I call it my kick-ass confidence file and I've trained myself over the years to anytime somebody sends me some unsolicited little love note of I love to the podcast, or Angie did a great job for us on this promo, I just take a screenshot of that and I file away in this folder and then that way, when none of my buddies are available and I'm having trouble short-circuiting the thoughts by myself, I just go dig through this folder and read all the compliments people have left about me and go that's right, I don't suck, I'm not a human piece of garbage.
Luis Scott:I love it. Yeah, I do the same thing. I keep them on my phone. I have screenshots on my phone of text messages when somebody says hey, man, you changed my life with what you told me. I keep that because you need to nourish your soul and in this world where success is not as glamorized from the people who are jealous and envious of you, they really don't like it. I've always said that whenever you start your journey, people are excited for you, but whenever you're getting to the point where you're too successful, they're like hold on a second, you're a mirror showing me that what's possible and I don't want to see what's possible because I want to be a victim my whole life Then you become like an outcast, like, oh, that person is so conceited and so prideful and so pretentious. It's like you haven't even changed. You just became successful. But everyone else is not excited.
Angie Colee:They forgot where they came from.
Luis Scott:Right. So to me, I want to stay in a spirit of positivity and I think having those people in my life is really, really important. I want to go back to something you said, because you were talking about tools and you have somebody who's coaching you and so forth. I did not get coaching. I had mentors and they were very instrumental to me, but I didn't get coaching until I was probably 34 years old and I will tell you I'm 41 now, so seven years. I will tell you I will never live my life without having a coach. Ever I will die having a coach.
Luis Scott:To the extent that I'm still working in business, you cannot shortcut life unless you go get a coach who has been there. Like how do you shortcut life? Like it's so amazing how people are just trying to do it on their own. I've had coaches who have literally made me millions of dollars by just saying one thing. They've said one little thing and they said do this differently. And I've done it and it's worked and it's made me millions of dollars, and so I think that that's probably one of the greatest tools, and I love to interchange the word coach and mentor. People ask me all the time how do you get a mentor? How do you find a mentor? I've been asked to be a mentor and I say a mentor and a coach is essentially the same thing. The mentor doesn't charge, the coach does. But if you can't find someone to do it for free, pay someone to do it for you because you need it so desperately.
Angie Colee:Yeah, that's a perfectly vet and it's not. I think a lot of people approach coaching in the wrong way or from a different kind of mindset that's going to set them up for success. They're looking at it as a cost or they're trying to figure out, like, how am I going to get this money back like a return on investment and it's not one to one. And I get frustrated when folks look at events like that too, like business events and things like that. Well, I'll only go to this thing, I'll invest in this, if I can expect to get like two contracts out of it.
Angie Colee:Well, that's not the way relationships work. You may get lucky and meet up with the right person at the right time, who knows they need your services, and, like bam, it's paid for. That's not generally how these things work. So you got to look at this as I'm putting this. I'm putting this investment here. I'm anticipating that this is going to pay off excellent dividends in the future, because I'm investing in myself. I'm investing in my relationships. I mean, I resisted it for a long time too, and now I'm kind of firmly on the track of what you don't get any freaking brownie points for getting to the end and being like I did it by myself, screw you guys.
Luis Scott:Especially if it took you twice as long to get there, right?
Angie Colee:Right. I would like to see the fruits of my success at some point in my life when I'm still mobile and able to enjoy it Absolutely, and I do think I mean coaches are so instrumental to that and I'm a big believer in it.
Luis Scott:I've had some incredible coaches that I've paid a lot of money to and people would be blown away. I mean, I just recently hired a mindset coach 8,000 an hour to work with this person because they can unlock something that I can't unlock on my own. And you pay specialists for the purpose of unlocking things that you can't unlock on your own. And there may be somebody listening to this thinking how in the world did you pay $8,000? Well, I've already done one of the sessions and I can tell you they're going to add a million or two in the next 12 months to my life. So it was well worth it. I've only done one session and so, but you don't have to start at 8,000. Where you can afford, but find somebody who can give you a shortcut.
Angie Colee:Yeah, I've done trade deals for somebody that was working on getting a coaching certification. The folks that are getting certified in different programs they actually need hours and they're being monitored and their coaching is being adjusted by somebody who is watching them. So like I've done trade-offs like that, I've done situations where we're paying each other Like I don't really barter as much anymore I used to when I was first starting out. But then that kind of gets messy, especially if one of you feels like you're giving more than the other is giving. So I know it gets kind of messy in the finances. But I will literally pay somebody for a service and then they'll turn around and pay me for a service and, yes, we're exchanging things. But then it puts us through each other's process on an official, formal level and we don't get the messy like you're not giving me enough fights.
Luis Scott:A hundred percent agree with what you just said. I don't believe in bartering. I'll pay you for your service, you pay me for my service, and it's clean. Everybody feels like they're getting what they paid for. When you barter, you will always feel like you're giving or getting more than you should. Oh, yes, and so yeah, I agree with paying for the service. It's a great, great hit.
Angie Colee:And the whole imbalance of what you're getting versus what you're giving is what leads to resentment. And in my mind, resentment is the great relationship killer. Nothing kills a relationship faster, and that's whether it's personal, professional, romantic friendship, it doesn't matter. If you start to resent the other person and feel bad about that relationship, you're not necessarily going to do things that are going to reconnect you with them and put you in a forgiving, lovey-dovey mood. So I like to pay attention to those feelings and go mm, I don't like that. That is very uncomfortable. I think it's time for a talk and I need to figure out what I want from this talk. Do I want us to reconcile and be back on the path to where we were and resolve this issue? Do I want to completely disconnect myself from the situation because this conflict has helped me realize I don't want to be here anymore?
Luis Scott:And resentment also can be. There's a relationship that you have to be careful that that resentment doesn't creep in and that's the relationship you have with your business. Like a lot of people have a relationship with their business that they resent. They resent that they're not making enough from their business. They resent that they're putting in too many hours and not getting the result they want. They resent that they can't sell like they want to. They resent that it's not as profitable as they want and that resentment prevents them from doing the necessary things to actually turn it around.
Luis Scott:And I've seen this so many times. I've had I host this thing called a boardroom where I bring some of my top level lawyers and people making 10 million, 30 million dollars in revenue and they resent their businesses. They feel like it's not giving them what they thought it was going to give them. And when you get there, you get to a place that is very dark and you get to a place that is not productive for you and that could happen even at the beginning stages of your business. So you have to be very careful with the way that you view your business. Your business is not your identity. Your business is not your part of your character. It's not your personality. Your business is a vehicle.
Luis Scott:It is a vehicle for living out your purpose. It is a vehicle for accomplishing the dreams you have for you and your family. But it is not you. It is a part of you. It is not you, and that has to be very clear, because if it is you, you're going to be upset every single time. You don't convert someone. Every single time somebody rejects you. Every single time somebody doesn't buy from you. But if it's just a vehicle, you're like Uber. I'm offering this vehicle to whoever needs it, because that's another thing. Like you try to sell to your friends and they don't want to buy, if my friend doesn't want the.
Luis Scott:Uber. They don't need a ride. There's a lot of people out there who need a ride.
Angie Colee:It's not personal. That's such a synchronous conversation because I was having that conversation with somebody in Dallas at an event last week where it was like, okay, we talk about authenticity in business and especially in marketing and branding. We talk about personality, like brand personality, and especially a small business, if you're a coaching, if you're a creative service provider, if you're a solopreneur, if you are using your personality and becoming the brand, it's hard to disconnect in the way that you just talked about, because everything does feel personal. So it was interesting that conference the week before in Nashville I've been traveling all over the last few weeks.
Angie Colee:I saw a guy who's kind of notorious in internet marketing for just having this like super brash, super confrontational personality and I saw him give the most wonderful talk on stage about how that's a persona that he created and most people don't know who the. There are elements of him in that brash persona, but he created that persona because he knew that when people came after him he wouldn't feel bad because they're attacking a person that doesn't exist. And I was like, oh, that's interesting, that's interesting to me.
Luis Scott:Very powerful. I mean, you know, I don't know if you've ever heard of the concept of acting like the person that you admire. And the concept is like, if you admire a particular business owner or particular influencer, or if you admire certain quality traits, I remember reading this book called Charisma's a Myth, and it was about this concept that you are not naturally born charismatic. Some people may be more charismatic, but you can develop this. All you have to do is be an actor, like pretend to be charismatic, pretend to be friendly, pretend to be outgoing, just pretend to do it. Become a good actor. You don't have to be charismatic. Become a good actor, become a good, you know, become a good and this is what that you're talking about, that persona.
Luis Scott:And so the other day I was actually on a show and they said man, you are so energetic and you're so alive and you're so excited. I was like dude, I'm like the most reserved introvert you've ever met. But on the show nobody wants to hear a dud. So I become something brand new. On this show, I become someone who's alive in person. Most people think I'm a funny person in person, but I'm the kind of guy that goes to a networking event and I sit in the corner. I'm not even really trying to meet anybody. If somebody approaches me, I'll talk to them and have a good time. But when I'm out in public and I need to be the guy, I need to be the guy that's the face and I need to be energetic and I need to get on stage. I got to turn into somebody different and as an entrepreneur, you better turn into somebody different so that you can actually achieve what you want in your business.
Angie Colee:Oh, I know how that goes, for sure, and that can be super strategic. I know that caught me off guard at this event that I went to in Dallas, because I didn't know I was going to an event. I was meeting up with my book coach and she kind of mentioned I'm here with another group and I just didn't do the mental math and then I saw somebody that I used to work with saying they're flying out from Denver to Dallas and I kind of went, oh, that's interesting, she's going to be in town at the same time, not understanding that this is going to be one of the old work events where several hundred people were coming into this community that I used to work with pretty in depth. And so I get there and I meet up with my book coach and she tells me come hang out at the Airbnb. So I keep my like comfy driving clothes on. I drove for three hours to get there through rush hour. Then I go hang with her at the Airbnb with a couple of other people that I used to know. I'm like, oh, that's such a pleasant surprise. Quiet evening at the Airbnb. I love this. Then they drop, we're going to go to the Sheridan and meet up with our friends and I was like, okay, we could do that. So I go in my driving clothes, my comfy driving clothes, and show up at the Sheridan and literally dozens and dozens and dozens of people that I used to work with are coming out. You were going to be here. I didn't know I was going to be here either.
Angie Colee:I wasn't entirely mentally prepared for this, and later on, when they decided to go to a bar and get dinner, I kind of checked out, like I realized at that point that I had mentally prepared myself for a different situation. I was not going to bring my best self or be able to be on, especially after a full day, then driving, then hanging out in a bigger event than I thought I was going to be at. So I just removed myself from the situation and went and took a break. I went to sleep, had a good night's rest, got up the next morning knowing, okay, cool, I'm going to be hanging out with people that I used to work with. Let's do the hair and the makeup and hold on that personality.
Angie Colee:I've been known for canceling days of podcasts recording too, if I'm feeling sick or under the weather, if I've just got a bad mood that I can't shake, because I don't think it's going to be a good experience for you, luis, that I'm talking to as the guest, and I also don't think it's going to be a good experience for the listener If I'm bringing a rotten mood to this and trying to force my way through it. So I understand what you say about putting on that persona and knowing yourself enough to know when the persona is not coming out today, it's okay, I don't know, would you agree with that?
Luis Scott:I agree with that and I think that, as an entrepreneur, you have a responsibility to be your best self, especially when you're out in public and you're first starting off. If you're starting off your business, you don't get the luxury to go out and be in a bad mood and be toxic and be complaining. I saw meme the other day that it said as a leader, you lose the luxury of complaining in front of your team and your people. I think that that's the way it is. As an entrepreneur, you have to be out there and being your best If you want your business to succeed, if you want your business to reach whatever revenue level you want, you got to have belief and you have to have your best foot forward at all times, because the world is cruel. All you got to do is post something on TikTok. The other day I posted something on TikTok. It got like 120 views of 400 comments and 300 of the comments were nasty, nasty.
Luis Scott:Just. This guy doesn't know what he's talking about. This lawyer sucks, this lawyer, this. It's like you got to be on if you want to be successful. Some people they don't have the ability to withstand them. That's why they can't be successful. If you want to really be successful, you got to build yourself. You got to build yourself, you got to build your persona. You got to build who you are in public, because the world will chew you up and spit you out, and it's not fun.
Angie Colee:Yeah, I love that you brought that up because I think that that brings a nice point to everything that we've been talking about having somebody in your corner like a coach, having your business buddies and your allies, having your confidence file, having your persona all of these things to steal yourself against what's happening in the world. Because I'm also an eternal optimist and I believe in the inherent good of people. I know that we're all going through some crap sometimes and the worst part of us comes out. So I believe in being beautifully sometimes broken human Right, and I also am under no delusion that if I put something out there that everybody is going to love it, what's going to strike somebody? The exact right, wrong time on the wrong day, and they're going to see me as a convenient target. They're going to lash out. They may hate my personality with every fiber of their being and decide to make an example of me.
Angie Colee:There are a lot of reasons or sometimes no reasons why somebody will come out and attack you, and it ties back beautifully to what you were talking about earlier that once you hit a certain level of success and certain people start to admire what you're doing, other people are going to come out and try to tear you down because your success makes them uncomfortable. So this is something that you have to be prepared for as you grow that your success is going to make other people uncomfortable. So you really have to deliberately focus on shining your light for the people who will shine their lights for other people inspired by your example, versus dimming your shine for the people who are like screw you, you make me uncomfortable.
Luis Scott:And there's a lot of people that say that, for sure.
Angie Colee:Yes, there are a lot of people that say that They'll tell you that you're not good enough, they'll tell you that you're not doing anything new or original. And I think that you are new and original, even if you're saying the same thing that's been said a hundred times before, because no single human being on the face of this earth has your experience, has your viewpoint, your perspective, your life, your personality. You are one in what almost eight billion people, and that absolutely makes you unique.
Luis Scott:Well, the thing is that we could both be saying the same thing, but because we're different, we have a different brand. We have a different brand appeal. There are people who are going to love me because of who I am, and there are people who are going to hate me just because they look at me and they go. I can't stand this guy. Like who is this guy? And there are people that are going to look at you and go. They love you for who you. And there's people that they're going to say I can't stand her and so like.
Luis Scott:So this idea that somebody's been there before and therefore you can't make headway is not true. It doesn't matter how big or someone is. Or I remember telling someone I want to be a public speaker and I want to write books, and they actually asked me well, how are you going to compete with people like Tony Robbins? I don't need to compete with people like Tony Robbins. Tony Robbins is like 70 years old. Why do I have to compete with him? There are thousands and thousands and millions of people who don't know who Tony Robbins is, nor do they care, nor do they want to listen to him, nor do they like his conferences. They don't like anything about him. I don't need to compete with him. There's plenty of space for me to make my mark.
Angie Colee:And I understand competition from a marketing perspective and like knowing how you're different, but other than that, I really don't believe in it as competition. And for the simple fact that, like I said just a second ago, what almost 8 billion people on the planet there is so much more business than any one of us could handle. There's more business than the elons of the world can handle. That's why they create these massive companies. Like you can build the end.
Angie Colee:The people that you serve who are buying from your company, who are buying from your quote unquote competitor, might also buy from you Same time. Because they want the two different perspectives. They want the two different takes. Some folks are enthusiasts and collectors right and they're going to get a little bit from everybody that they see as an expert in the field. So, like, don't fall under the delusion that because somebody has bought from a competitor, they'd never even consider your business. They might try you out and go, oh fuck that guy, I don't like him, I like you. I'm going to come over here and hang out with you. There's more than enough business to go around.
Luis Scott:I can't tell you the amount of people that I've started to work with and I'll ask them have you ever worked with another coach? No, have you ever thought about any other? No, you're actually the very first person I've ever seen that does this. Are there other people that does it? And I'm like, in this world where, like everybody I know is a coach and all these consultants, you're telling me you've never heard of any of my competitors. Like, think about that. They've never even heard of my competitors. I'm worried about them.
Angie Colee:Why would I?
Luis Scott:There are people who've never even heard of them.
Angie Colee:We give too much credit to the competition and worrying about what everybody else does and in fact, that's like one of my biggest. If I had a pet peeve of working with the folks that I work with, which I really don't they're all lovely human beings, but if I had a pet peeve it's that they don't trust themselves, and I count myself in this too. I don't know if it's the same in your industries as it is in mine. Definitely copywriters get that kind of pressure to like study all of the greats and pick up all of the mark and I've got way too many marketing books on my shelf right now behind me and just become these great accumulators of knowledge to where, at some point, that becomes a detriment. Like you sit down to think about a campaign strategy and you go. There's like 50 different directions I could take and I don't know which one to take.
Luis Scott:Yeah.
Angie Colee:Yeah, because at some point you got to stop adding more in and start filtering that stuff out and asking yourself what you think versus what all of these dead masters.
Luis Scott:Absolutely I agree with that.
Angie Colee:Well, and that's exactly where the unique perspective comes from. Like I used to struggle so much in my early days as a copywriter because I would be met with the fanboys, so to speak. It would be like well, according to so and so, and then they would lay out this lengthy quote and, you know, according to this guy's brilliant wisdom, blah, blah, blah, and I would say I don't care, what do you think? I don't care, what do you think. And I would be like we think they were surprised, as I was to realize that they didn't have an opinion because they were just used to going. Well, that guy's smart. So I'm going to say the smart thing that he said Say your own thing.
Angie Colee:He was alive 100 years ago, talking about marketing in a digital age or in an age where AI didn't exist? Yeah, completely different time now.
Luis Scott:Being unique in today's world is really underrated, and it's actually a superpower. Just be yourself. You're unique enough. Go out there, promote your products, promote your services, and there's somebody out there who will want to buy.
Angie Colee:This is great and I actually have, like we've gone through so many like deep, rich topics in such a time that I was like I don't know that I actually have any more questions. Like, for once, I am stunned, speechless in the best possible way, so I'm just going to say let's wrap on this. That was a fantastic way to end the episode. Louise, please tell us more where we can learn about all of your businesses, especially for people that want to work deeper with you.
Luis Scott:Absolutely so. You can find me at louisscotjuniorcom. L-u-i-s-s-c-o-t-t-j-rcom. You can find all my social media there. You can find my books, you can find more information about a figure firm consulting, where we help specifically law firms, go from 1 million to 10 million in five years or less and you can learn about kind of our system and just connect with me there.
Angie Colee:I love it. Thank you so much for being on the show. This was the best possible way to end my day. I feel like I'm amped up.
Luis Scott:I could go out and like move a car, let's do it, just don't hurt your back.
Angie Colee:Yes, I'm too old to do that. I will correct. I am not in great enough shape to do that, but I feel like I could do it and that's what matters. So thank you for being on the show, appreciate you and we're going to have to do a follow-up.
Luis Scott:Let's do it. I'm ready for it.
Angie Colee:That's all for now. If you want to keep that kick-ass energy high, please take a minute to share this episode with someone that might need a high-octane dose of you can do it. Don't forget to rate, review and subscribe to the Permission to Kick-Ass podcast on Apple Podcasts, spotify and wherever you stream your podcasts. I'm your host, angie Coley, and I'm here rooting for you. Thanks for listening and let's go kick some ass.