Breaking Free from Calladita Culture: How First-Gen Women Can Reclaim Their Voice and Worth with Pam Covarrubias

The Power of the Ask

The Power of the Ask
Breaking Free from Calladita Culture: How First-Gen Women Can Reclaim Their Voice and Worth with Pam Covarrubias
Mar 13, 2026 Season 3 Episode 1
Calladita Culture®, Lisa Zeiderman, Savvy Ladies Board Chair, Managing Partner at Miller Zeiderman LLP, and Precious Williams, Savvy Ladies Board of Directors, CEO/Founder of Perfect Pitch Group,

Leadership coach, somatic practitioner, and Café con Pam podcast host Pam Covarrubias joins The Power of the Ask to talk about what keeps high-achieving first-generation women stuck, silent, and overworked, and what it takes to break free. Pam introduces the concept of Calladita Culture, the inherited system of silence and submission that conditions women to stay small, underpay themselves, and perform for approval rather than lead from truth. She walks through her Unmute & Reclaim Method and explains why certainty, not confidence, is the real foundation of lasting change. 

Pam, Lisa, and Precious explore: 

  • Certainty Before Confidence: Confidence without roots won't hold. When you know who you are and what you want without needing external approval, confidence follows naturally. 
  • How Your Body Keeps Score: If you're getting sick after every work trip or only resting when forced, your body is sending a signal. Learning to listen is the first step toward change. 
  • The Five Wounds of Calladita Culture: Silence, worth, power, and the other wounds underneath this system show up as both over- and underperformance. Awareness is where healing starts. 
  • Why Woleness-Based Leadership Starts with Self-Knowledge: The best leaders don't borrow a style. They do the inner work to understand how they lead best, then build from that place. 
  • One Somatic Step You Can Take Today: Place your hand on your chest, slow your exhale, and ask your body what you're carrying that's stopping you from asking for what you want. 

Important Links:

Important Links for Pam:

  • Pam Covarrubias's Website: https://www.spreadideasmovepeople.com/

About Pam Covarrubias:

Pam Covarrubias is a leadership coach, podcast host, and somatic practitioner… but what she really does is help first-gen high-achievers break up with performance culture and lead from presence instead of proving. She is also the creator of the Unmute & Reclaim™ Method and Calladita Culture® frameworks built for women who are tired of biting their tongues, betraying their bodies, and burning out just to belong. Through her coaching and consulting work, she has partnered with big brands and organizations, helping teams and individuals lead from wholeness instead of burnout. 

 Through nervous system regulation, somatic healing, and cultural deconditioning, she helps women stop hustling for their worth and start leading from wholeness. And she has spent a decade using her podcast, Café con Pam, to elevate Latine voices and people of the Global Majority, dismantling the BS conditioning that keeps us playing small. Because before there’s confidence… there’s certainty. And Pam believes, certainty lives in the body. 

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