Winebow Spirits Sessions
Have you ever wondered what goes on inside the mind of the beverage experts that bring your favorite spirits to your glass? Take a look behind the scenes of the spirits industry through candid conversations with masters on all things spirits and the art of sipping with intention. Hosted by Pablo Madrigal, Spirits Specialist for Winebow Fine Wine & Spirits,
Winebow Spirits Sessions
The PKGD Group with Shawn Miller | Part 1
In this conversation, Shawn Miller shares his journey in the tequila business, detailing his partnership and long time friendship with Jeff Ernst and their experiences in marketing and brand advocacy.
Pablo and Shawn discuss the challenges faced in the early days of G4, the importance of authentic storytelling, and the unique marketing strategies that have contributed to their success. Shawn also highlights the journey of building a spirits brand focused on quality, transparency, and community impact. He shares insights into their methodology for partnering with producers, the importance of generational wealth, and the challenges faced in the market. The conversation highlights the commitment to authenticity and the personal connections formed within the industry.
Follow Shawn and The PKGD Group on Instagram @pkgdgroup their website www.pkgdgroup.com and their YouTube channel @PKGDGroup
Credits
Main theme: Off The Path - Macabe & West End - Macabe
Production: Tyson Ellert