EP 74. How to Build a Personal Brand

Building a strong personal brand is critical for business success in today's marketplace and can drive tremendous results with the right approach. Attorney Gib Irons shares the five practical steps that helped him raise over $5 million from investors for real estate syndications without constant hustling.

• Create a professional website that serves as your digital storefront with clear calls to action
• Leverage social media platforms consistently to share valuable content and build trust
• Encourage online reviews to validate your credibility and attract new business
• Maintain an email campaign to keep your audience engaged with updates and opportunities
• Be authentic and consistent in your branding to create genuine connections

Visit ironsequity.com to learn more about Health Wealth Capital or to connect with Gib. Subscribe, leave a review, and share this episode with someone who needs to hear it.

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Website: https://theironslawfirm.com/about/gib-irons

Chapters

• 0:00 Welcome and Host Introduction

Transcript

Speaker 1: 0:00

Welcome to the Go Big With Gibb podcast, where we talk to professionals, business owners and entrepreneurs about their big wins. Welcome to Go Big With Gibb. I'm your host, gibb Irons. I'm a practicing attorney with 20 years of experience and a capital raiser who's raised over $5 million from retail investors for private placement real estate syndications. Over the years, I've had the opportunity to be a general partner in passive investment opportunities, from value-add multifamily to build-to-rent townhouse communities and now with Health Wealth Capital. Now more than ever, it is absolutely critical that you build a strong personal brand. This has been my primary focus over the past two years and the results have been tremendous. Today, I'm sharing with you five practical steps to build your personal brand and take your business to the next level. Let's dive in.

Speaker 1: 0:52

Step number one build a strong website that converts. Your website is your digital storefront. It needs to be professional, easy to navigate and showcase your expertise, including clear calls to action like a booking link or joining your email list. My website has been a game changer, driving new clients to my law firm and new investors to my real estate deals without me having to chase them down. Number two leverage social media. Platforms like LinkedIn, instagram and X are where your audience hangs out. Share valuable content, tips, insights or behind-the-scenes looks at your work. Consistency is key. My posts about real estate and legal strategy have built trust and attracted investors to Health Wealth Capital.

Speaker 1: 1:38

Number three encourage online reviews. They validate your credibility. I've seen firsthand how glowing reviews from clients and investors draw in new business. Ask satisfied clients to leave a review. It's a small step with a big impact. Number four stay in touch with the email campaign. Regular emails keep your audience engaged. Share updates, success stories or exclusive opportunities. My email list has been crucial for raising $5 million in private capital, keeping investors informed and ready to act when new deals arise.

Speaker 1: 2:13

Number five be authentic and consistent. Your brand is. You Share your stories, your wins, even your challenges. People connect with realness. A strong personal brand creates trust and amplifies your message to a gigantic audience. It's how I've raised millions of dollars for real estate syndications and grown my law firm without constant hustling. Start with these five steps and you'll be amazed at the doors that will open. That's all for today's episode of Go Big with Gibb. If you find this episode helpful, subscribe, leave a review and share it with someone who needs to hear it. Go visit my website at ironsequitycom to learn more about health, wealth, capital or to connect with me. Until next time, go big. Thank you for listening to this episode of Go Big with Gibb. If you haven't already, go, follow us on social media at Gibb Irons. We'll see you next time.