Tales from the Towers - An Entrepreneurial Journey for WISPS
"Tales from the Towers" is a riveting podcast series that delves into the world of Wireless Internet Service Providers (WISPs). Hosted by Arno and Nico Joubert, the technical and business development directors of TechConnect, this series offers a unique behind-the-scenes look into the challenges, triumphs, and day-to-day realities of running a wireless internet business.
What to Expect:
Each episode is a blend of personal anecdotes, professional insights, and practical advice, making it a must-listen for aspiring entrepreneurs, WISP professionals, and anyone fascinated by the intersection of technology and business.
Key Themes:
- Entrepreneurial Spirit: Learn about the journey from competing IT businesses to a successful partnership in a small town.
- Business Challenges: From lightning strikes to equipment failures, discover how to navigate the unpredictable nature of the WISP industry.
- Client-Centric Approach: Understand the importance of prioritizing client experience and maintaining strong communication.
- Adapting to Change: Hear stories about shifting business models, embracing new technologies, and adapting strategies in a dynamic market.
- Health and Personal Growth: Get insights into how personal well-being, diet, and lifestyle choices can impact professional success.
- Community Impact: Explore how WISPs can play a crucial role in connecting and empowering communities.
- Real-Life Lessons: Each episode is packed with valuable lessons, tips, and strategies gleaned from real-life experiences in the field.
8. Audience:
Whether you're an aspiring entrepreneur, a seasoned WISP professional, or just curious about the tech world, "Tales from the Towers" offers engaging stories and valuable lessons from the front lines of internet service provision.
Tone:
The podcast maintains a conversational and relatable tone, making complex topics accessible and engaging. The hosts' camaraderie and candid storytelling create an inviting atmosphere that both educates and entertains.
Join Us:
Tune in to "Tales from the Towers" for an enlightening journey through the highs and lows of building a wireless internet service, and gain insights that could shape your entrepreneurial path in the tech world.
Tales from the Towers - An Entrepreneurial Journey for WISPS
Podcast Episode 25: Mastering Marketing for Your Wireless ISP
In Episode 25 of "Tales from the Towers," hosted by Arno, Noemsie, and Thandi, the team delves deep into the art and science of marketing for wireless internet service providers (WISPs). This episode is packed with insightful strategies and practical tips on how to effectively market your WISP business, ensuring that you not only attract new clients but also nurture and retain them.
The discussion begins with an exploration of the typical sales cycle and the critical shift from the traditional ACRR model (Acquire, Close, Retain, Resell) to the more nuanced ANCRR model, which adds an essential step: Nurturing. The hosts emphasize the importance of understanding that only 2-3% of potential clients are ready to buy on the spot, highlighting the need for a well-structured marketing and nurturing campaign to convert the remaining 98%.
Noemsie shares the success of TechConnect's drip marketing strategy, comparing it to the highly effective hunting tactics of wild dogs, which boast an 80% success rate. The team discusses the use of automated workflows through platforms like Go High Level, which allows for tailored communication with leads and clients, enhancing the customer experience at every stage.
The episode also covers the importance of SEO, the use of lead magnets, and the power of social proof through Google and Facebook reviews. Thandi emphasizes the value of providing irresistible offers, inspired by marketing experts like Sabri Suby and Alex Hormozi, who advocate for stacking value in such a way that clients find it impossible to say no.
Listeners will gain valuable insights into building a successful marketing strategy that not only attracts new clients but also keeps them engaged and loyal for the long term. Don't miss this episode, packed with practical advice from industry experts!
Learn More:
Visit our website: https://www.techconnect.africa/
Follow us on Facebook: https://www.facebook.com/techconnectisp
Subscribe to our YouTube channel for more videos: https://www.youtube.com/@techCONNECTISP
