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Own the Outcome with Tyler Deveraux
Own the Outcome dives deep into the real stories of resilience and triumph that arise from the depths of failure. Join Tyler Deveraux on a journey of inspiration, growth, and authentic conversation. Within every stumble lies a valuable lesson, a chance for transformation, and a path towards success. Each episode features compelling stories from a diverse range of guests, from entrepreneurs and artists to everyday heroes—all sharing one thing in common: their ability to turn adversity into an opportunity for growth. Because in the end, it's not about avoiding failure; it's about owning the outcome.
Own the Outcome with Tyler Deveraux
From Purpose to Prosperity: How Creativity, Wealth & Legacy Are Built with Myron Golden
In this high-impact episode of Own the Outcome, Tyler Deveraux sits down with the legendary Myron Golden for a transformative conversation on purpose, faith, creativity, and wealth creation. Myron unpacks the idea that every person is born with divine creative potential — and how unlocking that seed within can lead to fulfillment, massive value creation, and generational wealth.
From biblical business wisdom to real estate tax strategy, mastering communication to rewiring how we view goals, Myron shares profound insights that are as practical as they are spiritual. They dive deep into:
- Why you are created to create
- The truth about wealth and how it’s generated
- How to become better at asking questions and why curiosity is key
- The secret behind mastering any skill — and the 10-year vision shift
- Why real estate is your family’s tax-shelter legacy
- What it really means to own the outcome in life and business
Whether you’re an entrepreneur, investor, communicator, or just seeking deeper meaning in your work, this episode will challenge your thinking and leave you fired up to move with purpose.
🔥 Myron is joining us at Peak Partnership April 24-26th in Orlando, FL... don't miss out! Get your tickets now: peakpartnership.com
Thank you for listening to today's episode. If this podcast has brought a smile to your face or sparked some new ideas, I'd love to hear from you! Leaving a review would mean the world to me. Appreciate you!
Connect with Tyler on Instagram: @tyler_deveraux
Interested in multifamily investing? Attend one of our events!
Aloha and welcome back to the own the outcome podcast. My name is Tyler Devereaux and today, now, we have a special episode with the man, the myth, the legend, the one and only Myron Golden brother. Welcome, thank you, bro. Glad to be here. Glad to be here, man. Glad to have you. I'm so excited to be able to pick your mind, uh, for an hour, brother it's gonna be fun.
Speaker 1:It's gonna be fun we got some fun stuff to talk about 100. So we're gonna be at peak partnership for. So, for those of you who don't have your tickets to peak, make sure to grab your tickets to peak partnership. But myron's gonna be with us at peak and somehow we uh, negotiated, influenced, sold him being able to be there for all three days, which I'm so excited about, man.
Speaker 2:I'm excited about it. I'm looking forward to it. I think it's really going to help a lot of people in a lot of different ways.
Speaker 1:Yeah, I definitely agree with that.
Speaker 2:It's even going to help people who are not there, because these people are going to leave and they're going to be on a mission to go change people's lives in a great way. So it's going to be a lot of fun.
Speaker 1:Definitely agree with that. I would love to even lead in with some of that, because, well, I'll say this. Actually, here's what I would love to lead in with. Sure, we were talking about the Shands podcast, David Shands podcast and one of the things that I loved about that is when you were talking about I don't know if you remember this, but Something along the lines of the first thing that God said to Adam and Eve and he told them to be fruitful and multiply. Oh yeah, and you talked about how God has planted. I don't know if you remember this oh yeah, An aspect.
Speaker 1:Yeah, I think it's so powerful because I would love for you to chat about that if you don't mind, and I would love to lead in with that because I think, for anybody listening to this, they have a seed in them that will help them with whatever they're doing, 100%. And so, if you don't mind, just talking a little bit about that yeah.
Speaker 2:So it's really interesting, like when we think about God, people if I say God is people who are watching right now they might say God is love, or God is good, and somebody might say all the time. And somebody might say God is holy and just and righteous and omnipotent, and omnipresent and omniscient. All those are true, but none of those are the first thing that God told us about God. The first thing that God told us about God is that in the beginning, god created the heavens and the earth. Now, why would he do that? The only answer I've been able to come up with is because he is creative and therefore it is his nature to create. So the first thing God tells us about God is that he's creative. Why is that so important? It's so important because the first thing that God tells us about us is that he's creative. Why is that so important? It's so important because the first thing that God tells us about us is that he created us in his image, which means he created us to create stuff and he made us to make stuff.
Speaker 2:And it also says, if you keep on reading, it says that God planted a garden eastward in Eden and he put the man there to till the ground, to dress and keep it. So God put Adam and Eve in the garden of Eden. But he didn't just make Adam the gardener, he also made him the garden, because the man was made from the dust of the ground. And God told Adam and Eve to be fruitful and multiply. The word fruitful, like the word fruitful, means to produce a fruit.
Speaker 2:What is a fruit? A fruit is a living organism whose seed is in itself right, and so people talk about the economic pie, for instance. Right, oh, I don't want too big of a piece of the economic pie, but there's no pie. God didn't put man in a bakery where consumption creates lack. God put man in a garden where consumption creates production. And so what happened was God, I believe, planted the seed of an aspect of his creativity inside of all of us. He didn't give all of his creativity to any of us, but he gave an aspect to each of us, and our job is to produce on the outside based on what God put on the inside. And when we do that, oh, it's about to be on.
Speaker 1:It's about to be on. I love it so much because so many times we see you know, you said this in the podcast too. You said something like the only thing we can't see with our own eyes is ourselves. Yeah.
Speaker 2:Our eyes are designed to look outward, so we can't see the value in ourselves. It's hard for us't see the value in ourselves. We can't. It's hard for us to see the value in ourselves because it's in us. If the same value is in somebody else, it'd be easily recognizable. That's why people have envy and jealousy. And the reality is there's no need for that, because you can't do their job and they can't do yours. There's no reason to have envy or jealousy or thinking that somebody's better off than you or that you're better off than somebody else. Everybody was put here for a unique assignment and if we stay on task with that assignment, that's the only way we can be fulfilled anyway.
Speaker 1:Here. Let me tell you why I love this so much. Okay, so my tagline invests with Aloha. Okay, okay, but Aloha. People think Aloha means hello, goodbye, and it does Right. But the real meaning of aloha, if you break it down, aloe means to see, and ha is breath of life. So you'll notice, you know, when somebody says aloha on the island, everybody says it back. It's because it's what this means. It means I see the god in you, it's so good and you see the god in me and then if I see you not living up to the god in you, ha, breath of life, I'm gonna breathe life into you. But the reason I loved it's because I've said that and that and I just resonate with me and I just love the Hawaiian Islands and I love the meaning behind that. But it made me, when I heard you say that, it made me think of, like, how often am I seeing the God in me? I see the God in others. How often do I see the God in me?
Speaker 2:Yeah, we are made in the image and the likeness of greatness, which means we are made to be great, and we will be great if we will allow ourselves to be, not make ourselves be great. That part's already been done. Yeah, right, god made us great. And some people say, well, god didn't make you great. Well, I'm going to agree to disagree on that one. Yeah, because another place in scripture not that this is a Bible study, but like life is a Bible study to me. It says oh Lord, our Lord, how excellent is thy name in all the earth. Who is what is man that thou art mindful of him? And the son of man that thou visit him, for you made him a little lower than the angels and then crowned him with glory and honor. Why would God crown us with glory and honor if we're not great?
Speaker 1:So anyway, I love it. So this is what I'm talking about. I love how your mind works and that's what I kind of want to lead into, because you said God is creative, creative.
Speaker 2:That's the first thing he tells us about himself.
Speaker 1:Yeah, so how do you think that? Creativity and imagination, how do you think that that applies to business, maybe even the multifamily business or any business it?
Speaker 2:applies to every business, because wealth is created. People think people got wealthy because they took something from somebody else. No, new wealth is created all the time, and wealth is created when you create something that's valuable to someone other than you. The way to create wealth is to become consumed with solving somebody else's problem, not attempting to get them consumed with solving yours. We have too many people in the world who are focused on attempting to get their parents to solve their problems, their spouse to solve their problem, their children to solve their problem, the government to solve their problem, the community to solve the problem, the church to solve the problem. No, what if you became a person who, every time you saw somebody else with a challenge, a problem, a need, you figured out a solution? Well, you would be one of the most abundantly wealthy people in the world because you solved a problem for the most the largest number of people, period. So good, man, I cannot wait. It's so interesting.
Speaker 2:Who was I talking to? I was talking to somebody, oh, on my youtube channel yesterday. I went live on youtube yesterday and I was teaching um, the eight-figure blueprint and I said all of the money that you desire to have right now and don't have it's in somebody else's pocket or their bank account or their checkbook or their purse. They will happily hand it over if you will create something for them that's greater to them than the money that they have to pay for it that's it period, yep, that the value exchange is greater than the money yes, yes, but you only do that by understanding truly what they need, what they want, and positioning yourself to be able to, to serve them and give them that exactly, yeah, exactly.
Speaker 1:So that creativity, that imagination, is that you know you're big on asking questions. Yes, and that's you said. You know I've heard you say before that the question is the answer.
Speaker 2:Questions are the answer.
Speaker 1:Yeah, questions are the answer, and that's it. Ask better questions, get better answers, get better results.
Speaker 2:And most people are terrible at asking questions. Terrible. The average person who thinks they're in sales couldn't ask you 10 related questions in a row person who thinks they're in sales couldn't ask you 10 related questions in a row.
Speaker 1:Okay, so how do you so this, this part right here? How do you what's a tactical thing to help somebody become better at asking questions?
Speaker 2:Become more curious, right? So you can ask, like I could say so, tyler, how long have you been in the real estate business? How long? 10 years, right, 10 years. Well, multifamily, 10 years. How long? 10 years, 10 years, multifamily, 10 years, multifamily, 10 years. So what did you do before multifamily?
Speaker 1:I did some single family investing. I did some sales as well.
Speaker 2:So was it hard for you to do the leap from single family to multifamily? Mentally, in your mind, that's what I'm talking about, mentally, mentally. So, looking back, do you sometimes chuckle when you think about how hard you thought it was compared to how easy it is? A hundred percent, a hundred percent. So how did you, like? What helped you cross that bridge? What was the thing that got you to do it? For the first time I'm going to go raise some money and buy an apartment building. That's so outside my spending comfort zone, but I'm going to do it anyway. What was, what was the browser across that bridge?
Speaker 1:You know, I was working with one of my mentors. His name's Jeremy, and Jeremy told me cause. I was looking at everyone else. I knew that I needed to do. I knew the why behind it, which was I needed to provide for my family. I wanted to be able to provide for my family. I just found out that I was going to become a dad, and I knew the type of dad I wanted to be, which is a present dad. And so the why was that?
Speaker 1:The motivation was there, but what truly like took me over the edge was, um, I looked at everybody that was succeeding and I looked at them as that they had some sort of somebody was given, they were given something, they had something that I didn't have, and they had an advantage, because I didn't grow up with advantages. And so I just figured that anybody who had what I wanted had an advantage. And my mentor told me that I was one of the most judgmental mother effers on the planet and I that's not how I identify. And so I was like whoa, no, I'm not. He's like yes, you are, bro, yes, you are, Because have you talked to them. And I was like no, he's like, go ask them what they're doing. What I found was they were doing things that I wasn't doing, and so it removed my excuse. The minute that excuse was gone, I could no longer lean on it. It was a crutch game over.
Speaker 2:Isn't that fascinating? Yeah, I find it fascinating that all transformation begins with a new awareness and it sounds like you stumbled into this new awareness and that new awareness caused you to set an intention that you did not even have the ability to set before you had that new awareness. Would you agree with that? A hundred percent, I agree with that.
Speaker 1:So what I'm hoping is that people that are listening to this have the new awareness of what you just did, which is ask me questions that, literally, in that fast, made me excited, exactly Because you were curious. And it's not because you were just trying to prove a point of asking a question, Right? No?
Speaker 2:I literally wanted to know. And, by the way, I could ask you a hundred more questions for the rest of the day. I could literally ask you questions until past eight o'clock tonight. Yeah, easily. Yes, easily, cause I can. It's all fascinating to me.
Speaker 2:Most people are not fascinated because we've been so miseducated and the thing that we've been the most miseducated about is education itself Because we think that the purpose of learning is knowing, and so we think the reason to go learn something, the reason to read a book, is so you can know something you didn't know. The reason you should go take a class is so you can know something you didn't know. And then what happens? When we think we know it, we pass the test. We're like I know that already, and so, as long as you know, your cup is full. And if your cup is full, nothing can be added to it.
Speaker 2:But the real purpose of learning is not knowing. And, by the way, knowing isn't even knowing, because most people think that knowing about knowing of they think that's the same as knowing. They think hearing is the no. Learning about learning to learning from is not the same as learning. I believe the primary purpose of learning is mastery, and you can always tell what you've mastered by what you're doing, because mastery means the ability to execute effortlessly without the use of conscious resources right, and until you can do it effortlessly without the use of conscious resources, right and and until you can do it effortlessly without the use of conscious resources, you haven't learned it. That take is great and that fire.
Speaker 1:Yes, so. So if you're still on trying mode, you're trying because you haven't learned yet. Yeah, yeah. So how do you? What's the? How do you master something? By the way, one of my favorite games that I play, first off, we played as a family. Where we can we communicate by only asking questions? So good, and then when I get in an Uber, I see how many questions I can ask before I get one in return.
Speaker 2:42 is my record 42 questions before they ask you anything before they ask me anything back, which is crazy. And, by the way, when you get out of that Uber 42 questions later, they're going to think you're the most interesting person they've ever talked to. You know why? Because you're the most interested person.
Speaker 1:They ever talked to. Oh, and you know what I've learned so much about people, and what I've learned is people are amazing, these people that you just look at at the surface and people are unbelievable. Right, yeah, I agree. So how? Right, yeah, I agree. So how do you master something? What's your what? I know? That's a very, that's a hell of a question but so?
Speaker 2:so the way to master anything and I'm going to quote my daughter, the ceo of our company, because she's brilliant um, you have to um, perform something purposefully until you can perform it passively and and. So it's like the guitar. When you first learn how to play chords, they feel impossible. But once you've practiced them enough and you develop the muscle memory and you develop the mind memory, and you just develop the knowingness, it becomes effortless. Things that you thought were impossible become effortless. By the way, walking is that way, walking. When you first learned how to do it, it wasn't like the easiest thing in the world Riding a bike, tying your shoes. We have see, we are, we literally are masters at mastering things as human beings. But we've never taken inventory of the things we've mastered.
Speaker 2:When you were born, you couldn't drive a car, you couldn't use a phone, you couldn't use a computer. People, people it blows my mind that people begin a new activity with oh, it's going to be so hard. Why would you do that to yourself? Like, never assign a level of difficulty to something before you even put your foot in the arena, always assume that it's doable because it's already been done by someone other than you. And when you landed on this planet, you literally could not do anything. You couldn't feed yourself, you couldn't. You couldn't bathe yourself, you couldn't talk. You couldn't feed yourself, you couldn't. You couldn't bathe yourself, you couldn't talk. You couldn't chew your own food Like you could do nothing. And all you have to do to know there's nothing you can't learn is look in the rear view mirror of your mastery. That should let you know there's nothing you can't master.
Speaker 1:That is so good. We are the masters of mastering things. We are, we are. I believe one of God's greatest gifts is the ability to reflect, and I don't know if this is true, but I heard that we're the only species that can reflect Sure, and if that's the case, then it makes me think of like God is asking for us to just look back to see what's in us, to learn about us, like you were saying what's in here, so that we can go create what's next. 100%, yeah, yeah.
Speaker 2:So it's really. It's really. It's really fascinating, like one of my, one of my hopeless fascinations is with the Bible in general. But then the Bible in its original language, the Old Testament in Hebrew, like the Hebrew language, is like source code for life. It's like another level. And when you think about the difference between a man and a beast, like the word Adam is Aleph, Dalet Mem, and the letter Aleph represents God, dalet, mem is the word blood, but Dalet is a door and Mem is might. So what is a man or a woman? And that word man includes male and female. So what is a human? A human is a godlike creature with mighty potential.
Speaker 1:Okay, right.
Speaker 2:Right, exactly that's the point, that's my whole point, bro. But watch this. Here's what a beast is an animal like a dog, a cat, a chimpanzee, whatever it's bah-hay-ma, bah-hay-ma In, it is what it is Horses are horses, of course. What's fascinating? A horse can only do what a horse could do the first day a horse got here on this planet. A dog can only do what a dog could do. A cat can only do what a cat can do, like, how does a horse get around? Well, they can run, they can walk, they can gallop, they can trot, they can swim or they can ride with a human. How do humans transport ourselves? We can walk, we can run, we can skip, we can walk on our hands, we can ride a skateboard, we can ride a scooter, we can ride a Segway, we can drive a car, we can ride a bicycle, a motorcycle, a helicopter, a plane. My point is we can create new ways to do everything because we are a God-like creature, creation with unlimited or mighty potential.
Speaker 1:So gosh, that is so good. And when you truly, what made you? When did you believe that for the first time? Because you know you said you were put on this planet, you didn't know how to do anything. But for you, myron Golden, because you believe this, you want to know like I believe influence. I don't know who I heard say this, I think maybe Ed Milad, but he said something like influence is not hoping that the other person. You don't want the other person to believe it, you want them to believe that. You believe it like that you know, and I I believe you Like when I hear you say I believe you because I know you believe you Right. So when did you like? No, like, no man. I am a son of God who is like, meant for big, massive, amazing things.
Speaker 2:That's a really great question. I don't, I don't. I don't know exactly when I I just know the what. I know what causes me to believe that? Okay, yeah, right, I don't know when, as much as I know what. Okay, so let's talk about that.
Speaker 2:Yeah, so, first of all, I believe every human being is great. Like you talked about, haloha is like you're acknowledging the God in someone. Like I literally cannot walk past a human being and not say, hey, how you doing? Because I'm not just ignoring a person, I'm ignoring the God likeness in that person. Maybe this is why the Bible as a whole teaches how you treat other people, how you treat strangers, how you treat people in need is how you actually treat God, not because that person is God, but that person is a representation of God, because they're made in the image of God. And so I know, I know that God made me to do great things, because he made everybody for greatness, because he put us here for a purpose. Even those of us who don't know what our purpose is. He still put us here for a purpose.
Speaker 2:And and, like for me, I began to understand life when I came to Christ, when I was 16 years old, and I started reading the Bible when I was 16. And I was I thought it was going to be about religion. I thought I'm reading the Bible. I'm thinking, well, you know, this is that religious book that people who go to church read. And I went to church my whole life and I thought the Bible was about religion. I started reading. I'm like, wait a minute, this is telling me how to get along better with my six brothers. This is telling me how to get a better job. Like I could literally see that that was giving me practical, like life advice every day. When I was a teenager, I saw that and I just like start okay. Well, this is what God says works. I'm going to, I'm going to test it and literally I started out okay, I'm going to test it. See if it works like he said worked. Just like he said it would Then test something else, and it worked. I'm like see if it works like he said. It worked, just like he said it would. Then I test something else and it worked. I'm like this is like a cheat code. This is like.
Speaker 2:This is like the ultimate advantage, and it goes back to even 2015, after I'd gone through a whole bunch of stuff for the previous seven years 2007 to 2014, went through a whole bunch of trauma and tragedy. In 2015, I discovered in the scriptures King Solomon's business model and I said I can't believe that's in the Bible. I can't believe. I've read this that many times. I've never seen this before, and his business model is laid out like as plain as day on the pages of scripture and I've never heard anybody talk about it.
Speaker 2:Oh, I'm going to do this, and I can remember in my car, talking to my brother Dwayne, I'm driving down the road, I said, dude, I found King Solomon's business model in the Bible. This is what I'm going to do to bounce back. I'm going to build my business based on the business model of King Solomon. It's going to be the next seven years is going to be epic. He's like cool man, and so it it. It works so much better than I could have imagined. It works so much better than I could have imagined, like I couldn't have like on levels, levels, on levels, orders of magnitude better than I ever could have imagined.
Speaker 1:So a couple of questions with that Number one. Were you in there searching while you're reading? Did you have a purpose for your reading? Like, were you searching for something like that? No, do you think that is?
Speaker 2:No, I was just when I read the Bible. I'm searching for what God wants me to find. Like, I'm open, I'm, I'm, I'm. I'm going to say something that's going to be very controversial. Let's go.
Speaker 2:Most quote gurus will disagree with me on this, but that's okay, I'll give them. I'll give them time to catch up. I'm just kidding, kind of kidding. I don't kidding. I don't set goals. I don't have any goals.
Speaker 2:People say what's your goal for 2025? I don't have a goal for 2025. I don't have goals, and I believe goals are one of the things that frustrate people and cause people to quit, because they say I'm going to do this, this and this by this time and then it doesn't happen and they walk away. I have objectives for inputs, objectives for inputs. So one of the scientific formulas that I discovered is inputs create outputs. So if you don't like the output, change the input, right. So I have objectives for inputs. Okay, I'm going to do X, y and Z, but I'm not going to say and I want it to produce A, b and C. On the back end, I'm going to let it produce whatever it produces and then I'm going to observe what it produces, but I'm not going to predetermine what it produces? Because if I do, I made that up.
Speaker 2:A business plan is a guess at best. Goals are either a sophisticated or unsophisticated guess, or a means of attempting to impress people because you said you're going to do something. Here's what I want to do. I want to make sure that, as I live my life, I give my best in everything that I do, and if it's not worth giving my best in, it's not worth doing so.
Speaker 2:Like, I fully expect to acquire hundreds of millions of dollars worth of real estate this year, but I don't have a goal. I'm going to acquire $700 million worth of real estate this year, or $300 million worth of real estate this year. No, I'm just going to do the inputs and I can see that it's going to turn into hundreds of millions of dollars worth of real estate, even though right now, I mean, my real estate holdings might be 6 million. How do you go from 6 million to hundreds of millions? You just become aware of what's possible and what that possibility means, both to the people that you're going to serve and to you, and you move in that direction. So man.
Speaker 1:So many things I want to drill in on. First of all, I think that's very much an abundant mentality because you know I mean I operate. I'll tell you I operate in this idea of like okay, that's the outcome. I mean my podcast is own the outcome. Okay, not control the outcome, right, but only own the outcome of your life, whatever that is. But I'm very much like okay, that's the target, let's go Right. Like results, focused, let's go. But what I, what I love about this is it's really such a bigger picture. It's not like this thing that's going to, it doesn't have to happen tomorrow, it's like what's the bigger picture?
Speaker 2:I learned this Now I'm going to do this your input, output right-output and I'm going to control the input, but I'm going to let the output take care of itself. The farmer doesn't tell the seed when to turn into a tree.
Speaker 1:But that's owning the outcome, in my opinion Right.
Speaker 2:That's owning the outcome 100%.
Speaker 1:I love like I know that what I mean by that is owning. It is doing what you can do, Right.
Speaker 2:And every outcome is the necessary outcome if you're doing what you're doing 100%, and then understanding that at the end of that input, it's going to produce an outcome, and that outcome is always going to be a blessing, because it's either going to be a blessing or it's going to be a lesson, and even if it's only a lesson, it's still a blessing 100%. Yes, so that's like if we do everything we're supposed to do, like people are like I'm going to build a YouTube channel, I'm going to get to a million subscribers. I didn't have an objective to get to. You know, when I started my YouTube channel, you know what my objective was. So this, this is exactly what I mean. So I really started focusing, hyper-focusing, on YouTube.
Speaker 2:April 1. Subscribers that day 560 something, whatever, right, 10,500 subscribers. I said this is what I'm going to do. I am going to publish one YouTube video a week for the next 10 years, and here's my goal, here's my objective. I'm going to see if I can get good at YouTube. I love it and I think in 10 years maybe before 10 years, but certainly in 10 years I'll be good at YouTube.
Speaker 1:I think you're pretty decent.
Speaker 2:I see this counter over here that says over a million subscribers and now we have over a million subscribers in less than three years. This is incredible. It is incredible and it's mind-blowing and it's great. But guess what and I'm not fishing for compliments, I'm not pretending to be humble, I'm being as honest as I can be. I'm not good yet. Yeah, I know I love it. I'm not good yet, but I'm going to be and I'm heading in that direction. And every time we do a YouTube video, we're working on making the next YouTube video better. Making the thumbnail a little better better, making the hooks a little bit better, making the open loops better, making the content better, Like creating. Like. When I bought this building, it didn't look like this. We invested so much of the money that YouTube generated for us into renovating this space, into buying this building and renovating the space. Why? Because I made a decision we are going to get better every time we do a video.
Speaker 1:I'll tell you, man, that's a huge takeaway for me. I learned a lot right there, because I think one of my problems is I'm not. I'm not forecasting far enough, Like when you just said 10 years, 10 years. Who sets goals? Who sets it? We're like this thing, YouTube 10 years from now. Most people don't do that, myself included, but that's why you're different. Like that's a huge Takeaway from right, because yeah, I heard Tony Robbins say one time.
Speaker 2:He said most people will overestimate what they can do in a year and underestimate what they can do in ten. Yeah, so I'm like ten years. I could like ten years gonna go by whether I get good or not. Yeah, so I might as well get good right, and the best time to plant a tree was 20 years ago. The second best time is today. And the best time to plant a tree was 20 years ago. The second best time is today. Well, the best time to start building your YouTube presence is 20 years ago, but the second best time is today.
Speaker 1:Yes, same with real estate portfolio. Exactly, I would love to shift because I would love to talk about what we were talking about off camera. Yes, let's do that. Yes, because you were saying that. Well, you said that you want to acquire hundreds of millions of dollars of real estate and we were talking about why that's so important and the vehicle behind it that you didn't know about that. Yeah, I did.
Speaker 2:So here's where it started for me 2016,. I'm watching a presidential debate. They said to Donald Trump they said you made $400 million last year and you didn't pay any taxes. He said, yeah, because I'm smart. And a lot of people got mad at him. I said I want to be that smart Because the bane of my existence was taxes and the IRS.
Speaker 2:That was the bane of my existence. I'm like how can you make $400 million and not pay any taxes? I knew there was a way and I just stayed open to that way. I'm like I'm just going to stay open and I've acquired some real estate over the years. I own three houses in this building, right, and so you know, something changes when you actually feel the transformation of that statement. And so I got a new tax strategist and when he was working with my CPA on my taxes for 2023, because it was coming time for us to pay the difference between what we had already paid and what we owed in October of last year for 2023 taxes, and so I was getting ready to write a check for $534,000 or $564,000. I'm getting ready to write this check. I'm like, okay, and I've been just getting myself mentally prepared to write this check for months because you know it's coming.
Speaker 2:And so Charles says to me my tax strategy says don't write that check, don't write that check. What are you talking about? Don't write that check? Of course I'm going to write that check. Now he said no, I think I might be able to get you a refund. A refund. I haven't had a refund since 1995. What are you talking about, bro? He's like yeah, I think I might be able to get you a refund. And then he told me how much the refund was going to be. And I was like wait what? Then, when he finally got the taxes done, he said well, the refund was actually more than I told you it was going to be, and it was orders of magnitude more. And then when I actually got the deposit in my bank account from the IRS which is very different I'm used to seeing money coming out of my account for the IRS.
Speaker 2:I'm not used to seeing money go into my account Literally my tax refund because of the real estate the limited, little, itsy-bitsy amount of real estate that I own. The refund that I got was more than all the money I've made from all the jobs working for someone else I've ever had in my life. That's amazing. Yep, like wait, what just happened here? Well then I bought another house in 2024, in January, I mean December 24th bought another house. That house that I bought in 2024 is going to get me a refund for all the taxes I paid last year and I'm like, oh, this is so beautiful, this is like a different world. And so I think that if the average high income, high net worth, even just a regular person who's got a regular job, if they understood how much money they could save in taxes, they would buy new property, acquire new properties every single solitary year for the rest of their existence period and teach their children to do the same.
Speaker 1:Yes, well, that's what I love about what you said. You said the biggest gap into your legacy or your wealth for your family that you're leaving is the biggest gap, the biggest hole in your money bucket, in your family's money bucket, is taxes.
Speaker 2:The average American pays 51% in taxes. Now, that's not 51% in income tax, but income tax is the biggest part of that. You've got income tax. They tax you when you earn money. They tax you when you spend money that's called sales tax. They tax you on what you own after you bought it that's called property tax. They tax you if you sell it for more than you bought it for. That's called capital gains tax. And then when you die, they tax you again Death tax and estate tax. You just got taxed five times on the same money. That's 51 cents out of every dollar. That's $510,000 out of every million dollars you earn. You're paying to the government and a percentage of that you can wipe out. A large percentage, About 30% to to 35 to 40% of that. You can completely get all that money back and end up not paying it anymore.
Speaker 1:Sign me up. Yes, this is what's incredible, because obviously multifamily real estate has massive tax benefits Massive, insane and just ridiculous, ridiculous. Yeah, that I didn't realize or understand, because I mean, I just until I knew right.
Speaker 2:Well, because you were busy learning algebra and other stuff that you wouldn't use instead of learning stuff that would actually make your life better.
Speaker 1:That's it and learning it when I truly understood it. It made raising capital super simple. It's the easiest thing ever.
Speaker 2:It's the easiest offer ever. Yes, I come to you. You're a lawyer and you make I don't know 500,000 a year and so you're paying 38% of that, whatever. That is two hundred thousand a year to do that two hundred thousand you're spending every year on taxes. If you invest that into a real estate fund, then the appreciation, the cash on cash return, the depreciation, the cost segregation, the interest, like you literally get to take that same money you used to send to the government and invest it in your family's future, like if you don't want to do that, either you don't believe or you don't understand. But it doesn't change the fact that it's possible for you.
Speaker 1:Yeah, yeah, Good. That's so good. That's such a great way to put that it is. I love it because it's it is. I love how you phrase that. It's what you use to pay to the government. Pay it to your family's future.
Speaker 2:Yes, put that money into that same money into. I'm not. We're not talking about you coming up with some new money. We're talking about money you're already spending. You're flushing it down the tax toilet.
Speaker 1:Dude, I'm so excited for you to speak to our group man you are, cause you have a way of communicating that is beautiful. I didn't know. You know that. Yeah, you know that. That's what you mean. That's what you've spent your life doing and learning how to do, and not knowing, but learning it and then mastering it like dude. It's incredible, and so how you were able to present things to people is just, it's powerful. I have a question for you on that, actually, because you have mastered sales and influence and just communication.
Speaker 2:So what would you say is like one I don't know skill or a hack that separates those from yeah you want to be a better communicator, you want to be a better communicator, do two things Read more, write more. So when you read more, you're filling your head with language. Most people's heads are filled with tunes, jokes, stats of professional athletes that they'll never meet. They could have taken that same space and filled their head with words, words that were beautifully written by incredibly intelligent people who took their time to think about not just something good to say, but a good way to say it. And so what happens is when you're reading a book, once you get into the flow of that book, your brain starts firing off the same messages, the same frequencies as the person who wrote the book, and it's, it's literally a way of brain training. And then when you, when you write things out when you like, write things out longhand, it literally makes you, and then you go back and read what you wrote and you see that you didn't say what you thought you said. And then you go back and you rewrite it. It literally like you will become a better communicator.
Speaker 2:I had a client who was an high level attorney and she said one of the reasons I'm such a good communicator is because I spent so much time writing out my cases, like we didn't just create a case and just go like ad lib. No, we would write out all of our points and so people don't take time to sit back and become hyper clear on their message. Cause here's one thing. I've two things I. I'm going to quote my daughter again. Um, she says the biggest mistake in communication is thinking that it happened Okay.
Speaker 1:Good quote, isn't that great, isn't that?
Speaker 2:great and, um, I'm going to say that when you're communicating with somebody, you didn't say what you thought you said. You said what they thought they heard. That's good. So you've got to become hyper intentional about the words that you speak. At our coaching programs, we have people like who come on and ask coaching questions, and I always tell them them start with a question. My question is when, what, how, why, if? But don't, don't start with the backstory. And the reason I have them start with the question is because if you can't get to the point, the marketplace is not going to be patient to wait for you to figure out what you need to say that's so good, I want to share that.
Speaker 1:So if you write that down, I want to share that.
Speaker 2:Sophie, you write that down. I want to share that. That's a low, and so when we do our coaching calls they have to. When we do a Thursday coaching call, they have to submit their questions by Tuesday of that week. If your question is not submitted by Tuesday that week, it doesn't get answered that week and it has to be in the form of a question. And then I answer the question and then ask them if it was clear. And then we're done that way. We're not sitting there listening to people ramble on, and on, and on, and on, and on which I find myself in.
Speaker 1:That's why I'm like immediately resonant, oh, that's brutal.
Speaker 2:It's brutal, yeah, it's brutal, and people can't get to the point. And it's not because I'm in a hurry. I'm here for you. That's why I'm here. I'm here doing this coaching call for you. I mean, sometimes it lasts for 40 minutes, sometimes it lasts for an hour and a half, sometimes it lasts for two hours. I'm okay with all of that. What I'm not okay with is wasting all these people's time because you can't get to the point and you need to learn. If you're going to be successful as an entrepreneur, you need to learn to get to the point, because the marketplace is not going to wait on you.
Speaker 1:So good man, Say it louder for the host.
Speaker 1:So good? Yes, I am. I promise you, I'm pre-framing my next coach. You call 100%. It's so good and it's interesting because when you said reading and writing, I mean when I, when I think of when I started to become a better communicator, that's what I started to do. I started to. I was reading a ton, but I was also writing because I wanted to teach it to other people. You know like I realized I was going to start teaching it to other people. So it's like, well, even if that was just myself or my kids or my, I mean.
Speaker 2:I'm not even talking about like the community I build.
Speaker 2:I'm like talking about Right Just having conversations with people who are close to yeah, and it changed me. Can I tell you a hack that I got from Charlie Tremendous Jones? I don't know if you know who Charlie Tremendous Jones is I don't, okay. So Charlie Tremendous Jones, he was a motivational speaker. He was in insurance sales. He wrote a book called Life is Tremendous. I read that book when I was probably 21. There's a sentence in that book that has made me an absolute fortune. I'm going to do it in his voice. He said when you read a book or you go to a seminar or you hear a sermon and somebody says something that you really like and it really resonates, don't write down what they said. Write down what you thought of as a result of what they said. Bro, that changed my life so good. So what happens when you take notes on your own thoughts that you're thinking when you're reading somebody else's book? What that does for you is it gives you your own unique perspective and your own unique content that nobody else has ever heard, bro.
Speaker 1:Game changer. Game changer that is so good. That is so good. I love how you said it, because how it's your own thoughts, your own perspective. You're not trying to copy what they said, You're not. You don't have to feel it's like this is your thoughts. That's so good.
Speaker 2:So most communicators like leave most of their messages underdeveloped. And I'm going to show you what I mean. Yeah, so there's a famous quote by Abraham Lincoln. Abraham Lincoln was an amazing human being. Here's what he said. Abraham Lincoln said I will prepare myself and perhaps my time will come. So that's a great quote, but it's totally underdeveloped. So I finished the development of that. Somebody might take mine and further develop it, but here's what I said. Abraham Lincoln said I will prepare myself and perhaps my time will come. Myron Golden says oh, your time's going to come, whether you prepare yourself or not. If you're prepared, when your time comes it will reveal you. But if you're not prepared, it will expose you. Here's the question I have for you Do you want your life to be a grand reveal or do you want it to be an expose?
Speaker 1:Let's go.
Speaker 2:See how powerful that is. Yes, what that is. Yeah, see, that's a. That's a communication method, methodology that I just kind of developed. Just take somebody else's quote that's really powerful, and then just finish it.
Speaker 1:That's so good that like is literally inactionable. Like, if you like, I literally will take that and I will act upon it on my flight. I'm flying to Dallas after this and on my flight I will read and I will do that. I promise you I'll do that, Cause that's beautiful. And on my flight I will read and I will do that, I promise you, I will do that because that's beautiful and it's so simple to do.
Speaker 2:Anybody can do it. That's what I'm saying. It's like that's powerful.
Speaker 1:Seriously, I really love it, and that's man you're going to be talking about communication at peak partnership.
Speaker 2:Oh, 100%. I'm going to be talking about communication. I'm going to be talking about sales. I set tool set and mindset times, skill set times. Tool set equals assets and income follows assets. If a person doesn't have enough assets, they either don't have the right mindset, they don't have the right skill set or they don't know how to use the tool set. Can I finish?
Speaker 1:your quote, please do. And the network set If you have a network set, boom, right, a network set to add all that together. Dude, that is exactly that's why I know your message is going to not just land, but impact man, because when you speak, you don't just speak to impress, you speak to impact.
Speaker 2:Yes, yes, my desire, when I'm talking to somebody, is for me to help them perceive an awareness that they've never perceived before, so they can set an intention they've never set before. So they can make a decision they've never made before, so that they can now take an action with discipline that they've never taken before. And if that happens, transformation is the only outcome.
Speaker 1:See, you, just so. What I say is that the number one purpose of any event that I go to is to enhance belief. But you, but you just said that in a way that completes the thought. You know what I mean. It's not just to enhance the belief, it's for them to enhance their beliefs so that they go and do those things with it, 100%.
Speaker 2:That's so good. It's going to be transformation If, for the people who are coming to peak, their life will change in ways they cannot imagine, like they cannot, just from being there. I'm, I'm, I'm telling, I'm going to bring the heat, I'm going to bring the heat.
Speaker 1:I know that, I definitely know that, and I appreciate you for putting yourself in a position to bring the heat. 100. That's what you've been doing your whole life. Man is putting yourself in a position to do that and it just resonates man, it comes through you. Well, thank you, yeah, thank you. That's what I'm saying. I'm very excited for you to share it. I'm very excited for all you to hear it. So, once again, if you don't have your tickets to peak and you don't buy them at this point, you're out of your mind.
Speaker 2:Yeah, like you're just not ready for that transformation yet you stay stuck like chucking a pickup truck. I'm telling you the greatest like I've been making a lot of money for a long time. I'm 63. I made my first million dollars in a year when I was 45. That's 18 years ago, right? The most mind-blowing wealth lesson of my life and I've learned a lot is that if you acquire enough real estate, you don't have to pay taxes. And when I say that you know it's like how can you say you don't have to pay taxes? That's un-American, that's unpatriotic. Don't, let's don't even have that conversation. America was founded on tax revolt. Let's don't act like taxes are patriotic. That's a good. I haven't thought about that either. It's very true. Like literally, literally. Owning multifamily real estate is like having your own Boston tea party for your family.
Speaker 1:That's real talk. That is Game changer. That is a game changer. I've never thought of it that way. Like America was founded on a tax revolt.
Speaker 2:Yeah, and people are talking about paying taxes. Is your patriotic duty? My patriotic duty is to be patriotic. Yeah, it has nothing to do with paying taxes.
Speaker 1:Okay, so I want to be respectful of your time, so I would love to ask you this question Ask away which is along the same line, which is how would you define true wealth? It's kind of two-part. How would you define true wealth? And how would you define true wealth? It's kind of two part how would you define true wealth? And then also the other side of that, how do you make sure that when you're creating that wealth and success, it's for not just for you, but also for your family and your community?
Speaker 2:Yeah, so, first of all, I think a lot of people have a lot of misperceptions the more money you make, the better your community is going to be. Period, whether you do it intentionally or inadvertently. Okay, here's what I mean. When I was poor I'm going to give you a specific example I came home from college between my first year and my second year in Harrisburg, pennsylvania, I bought a car so I could get around. I paid $50 for that car, got it out of the pack, staying Harold. It didn't have hubcaps, it didn't have carpet on the floor, but it started, it ran and I drove it around all summer, had a radio in it. I probably put a cassette player in it back in those days and I drove it around. It was a 1972 Buick Skylark. I love it, drove it around all summer and the whole time I had that car I didn't put it in the shop once. I didn't take it to the car wash once. I didn't have it detailed at all. So the only people that benefited from me buying that car the person I bought it from myself and the person I sold it to before I went back to college that year and then I sold it for $300. But I didn't do anything. Now you take my Mercedes out there, I just put two new tires on it. They were I don't know $1,600. And a wheel alignment $1,600.
Speaker 2:So now that dealership has money to pay their employees who are going to go spend money at the grocery store. And so just because I have money, people are benefiting. Earlier this week I think it was Monday or Tuesday, no, last week I never know what day it is, sorry, today's Tuesday. Last week I had them come out and wash my Rolls Royce, right, so I don't take that to the car wash. I have people who come and wash my car here at my studio, so they wash it out there and I don't know I pay them like $130. Now wash it out there and I don't know I pay them like $130. Now they can go buy some food for their family. And then the business they spend money in they all have money to pay people.
Speaker 2:So when you make money because you have more money to spend, you spend more money. And when you spend more money, people around you that you will never meet benefit from that. So it's like the perturbation of wealth creation, and I'm going to define that word in a minute. But the perturbation of wealth creation keeps people alive and serves people that you will never meet. That causes pollen to spread to plants so plants can regenerate, and plants take in carbon dioxide and put off oxygen. So the plants staying alive keeps us alive and us staying alive keeps the plants alive.
Speaker 2:But guess what? Bees don't like humans and humans don't like bees. 80% of perturbation is done by animals and insects. The other 20% is wind, water, mechanical disturbances, et cetera. Well, bees don't like people, people don't like bees. But bees go and get honey from I mean, they go get nectar from the plant and they go pollinate another plant. And while they're gathering this nectar, not because they want to keep us alive and reproduce plants, but they're doing it because they like honey. The bee's looking out for the bee, but while the bees looking out for the bee, they're also looking out for you and me. God set it up. He made the bees like honey. So the bees, while they're getting the honey, would keep us alive. Well, he didn't make us to be honeybees, he made us to be moneybees. And while we're going out to get the money, the perturbation of that is supporting the entire economy. So, but you asked me the question about wealth.
Speaker 1:Bro, bro, so so Keep going. That's unbelievable.
Speaker 2:Okay, it's mind-blowing because all principles are microcosms of each other, anyway, so I'm getting chills just thinking about all this really cool stuff. But wealth how do I define wealth? Wealth is I heard Robert Kiyosaki say this, and it's one of the best definitions of wealth I've ever heard Wealth is your ability to live forward without working.
Speaker 1:Great definition.
Speaker 2:Isn't that a great definition, great definition. So, fortunately for me, I'm 63. I'm not retired. I have no desire to retire. I just desire to aspire higher and I want to be a poet, and I know it. Desire to aspire higher and I want to be a poet, and I know it.
Speaker 2:Now, okay, but so so. So I have no desire to retire, but I don't have to work, like I have enough money and I have enough income from my investments that I don't have to work anymore. Right, I don't have to, I don't. I mean, we, I come to the studio at least twice a week and during the challenge we do, we come every day for a week. But like I don't have to do that, I'm not doing this. I mean, this is, this is my way to serve humanity, right, um and so so, when we, when we, when we create wealth, um, our ability to live for without working well, I'm already wealthy Um, but how do you perpetuate it?
Speaker 2:You perpetuate it. You perpetuate wealth by training your children and not spoiling them. Like my wife and I, we didn't give our kids money, we gave them opportunities to earn money. Yeah, we did the same, right, exactly. And now my son is one of our partners in our business and he's a brilliant investor. He's a brilliant investor in all kinds of different things. And then my daughter is the CEO of our company and it's like we used to play Robert Kiyosaki's cashflow game when they were in elementary school.
Speaker 2:In junior high, we played cashflow for cash. Whoever got out of the rat race first would get $25. Whoever got out second got 10. Whoever got out third got five. And so we played these games and I can remember I'm talking about when they were kids. When my son was 30 years old we'd sit at our kitchen table and we'd play cashflow. When we were going through our rough time, we'd go sit there and play cashflow. And now what we were doing on that board game we do in real life. So it's really fascinating Maybe one of the most fascinating things I've ever observed in the differences between rich people and poor people. Poor people work really hard for money. Rich people play fun games for money. It's like a game, but that's not fair. Okay, well then, either come play the game, come play with us, or keep doing the work. Yeah.
Speaker 1:Right, yes, I always say don't hate the player. And everybody would say hate the game. And I'll say or Love the game and play it, and play it, learn the game. Yes, yeah, life's about learning. Yeah, man, thank you so much. I feel grateful and it's humbling also, man, to chat with you because I've watched your stuff for a long, long time. Wow, thank you In my mind a long time.
Speaker 2:I've watched your stuff for a long time. That's fascinating.
Speaker 1:So we've got a mutual admiration, society and it's hum chat with you and I'm so excited to have you at my, at my event.
Speaker 2:I'm looking forward to it. It's going to be. It's going to. It's going to be quite a time. Yeah, network is going to be so blessed, so listen.
Speaker 1:So thank you so much, thank you, man.
Speaker 2:It's been my pleasure.
Speaker 1:So y'all listen, I know if you don't already follow Myron and I go follow. If you don't, I would imagine you already do. But if you don't follow, and then make sure to click the link and grab your tickets and come see this dude live. I will tell you that seeing your content on a platform like this is very powerful but seeing it and feeling your energy live is, it's going to be on another level bro, it's another level.
Speaker 2:We're about to bring the heat.
Speaker 1:We're about to bring the heat. It's going to be crazy, so go share this episode.