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Own the Outcome with Tyler Deveraux
Own the Outcome dives deep into the real stories of resilience and triumph that arise from the depths of failure. Join Tyler Deveraux on a journey of inspiration, growth, and authentic conversation. Within every stumble lies a valuable lesson, a chance for transformation, and a path towards success. Each episode features compelling stories from a diverse range of guests, from entrepreneurs and artists to everyday heroes—all sharing one thing in common: their ability to turn adversity into an opportunity for growth. Because in the end, it's not about avoiding failure; it's about owning the outcome.
Own the Outcome with Tyler Deveraux
From the Pulpit to Peak Performance: How Cole Taylor Merged Faith, Fitness & Business
In this powerful episode of Own the Outcome, Tyler Deveraux sits down with Cole Taylor—former pastor turned elite performance coach—to unpack what it really means to own the outcome in every area of life. Cole shares his unexpected journey from full-time ministry to building a 7-figure health and business coaching empire. He dives deep into how faith, fitness, and leadership intersect, the mindset shifts that transformed his identity, and the "4 Vs" framework he uses to help high performers redefine their beliefs and habits.
You’ll hear Cole’s raw story of personal loss, the moment he redefined his purpose, and how he teaches clients to pre-decide their success—physically, mentally, and spiritually. Whether you’re an entrepreneur, coach, or someone looking to elevate every aspect of your life, this episode is packed with actionable wisdom and unapologetic truth.
🔥 Key topics:
- Rewiring identity through belief
- Faith without works: Why purpose needs action
- What it really means to pre-decide your outcomes
- Cole’s 4 Vs framework: Visualize, Vocalize, Vote, Vicinity
- How to align your health with your calling
- The power of mentorship and community for sustained success
📲 Grab Cole’s free health optimization protocol at cole360.com and follow him @coledavidtaylor.
Thank you for listening to today's episode. If this podcast has brought a smile to your face or sparked some new ideas, I'd love to hear from you! Leaving a review would mean the world to me. Appreciate you!
Connect with Tyler on Instagram: @tyler_deveraux
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All right, aloha and welcome to Own the Outcome podcast. My name is Tyler Devereaux and today we have the one and only Mr Cole Taylor Bro. Welcome to the podcast.
Speaker 2:It's good to be here, man. It's good to be with the fellow Sunday Swagger fan. We've both got our shirts on. I noticed it immediately.
Speaker 1:Yes, noticed it immediately. It's the daily uniform. They're the best shirts, huh, they're the best.
Speaker 2:I have some Bad Birdie and a couple other ones, but these are my favorite man. It's something about it. Lula pants and Bad Birdie or Sunday Swagger shirts is the uniform.
Speaker 1:That's 100% my uniform. I have probably seven pairs of black Lululemon pants.
Speaker 2:That's what I'm wearing right now. These are gray because I'm wearing navy, but usually it's the black ones.
Speaker 1:Bro, I love it and listen. Sunday Swagger. They fit different than Mad Birdie. Like they fit better around the arms.
Speaker 2:Tighter on the arms, looser on the yep, Yep. Great See, bro, I get you you get it.
Speaker 1:I see I knew I liked you, brother. I'm excited for you to share your wealth of knowledge with the listeners today. If you guys don't follow Cole, you will definitely follow him by the time this episode is over. He has business coaching, health and fitness coaching as well. You used to be a pastor, yeah, correct pastor, yeah. And then who did you play? You played football too. Who did you play football for?
Speaker 2:yeah university of tulsa okay sick.
Speaker 2:This jersey is behind me and I've got. I had one extra season that I played when I was getting my master's at a division two school as well, central oklahoma. So I represent both of them. Yeah, your background is that you played the guitar as well. Do that was a lot of what I did at the church, did music. I still get to, still get to sing at church a couple weekends a month. So yeah, man got a lot going on. I like to be all over the place, keep people surprised.
Speaker 1:I was just going to say you're throwing people like you find very few people who play football or a pastor can sing. No business Like dude. God blessed you bro.
Speaker 2:I'll take it. I don't claim to be the best We'll, just we'll call it a gift.
Speaker 1:Love it. Let's talk about the journey. I would love to talk about the journey quickly and then I would love to talk about the health and fitness stuff. But I would love to talk about your journey from pastor to diving into health and fitness and business and where that transition happened and what that looked like.
Speaker 2:Yeah. So to kind of condense the journey, because there's so many twists and turns and I feel like my life is a probably forever twist and turn, like God has a weird sense of humor. It feels like for me it's like I'm next. I could wake up tomorrow and he said you're moving to Africa and I'd be like all right, like if that's what you want. So I very much live open-handed and I think that's the. To me, that's the way you receive the most, too is if you've got open hands, ready to give and I'm not holding things too tightly, then things just find a way to come to you as well.
Speaker 2:And I had grown up in a church environment and grew up in a family that actually had pastors in it as well. My sister and her husband pastor church. My mom pastored a church when I was younger too, and then also she was a Bible school teacher, and so this is the environment I grew up around. So I finished my business degree and went straight into ministry, for to me that was the best way that I've ever seen to be able to make an impact on people. That's what I knew. And I'm being a performer achiever. If you know anything about Enneagram, I'm a three wing too, and so I can be in front of people and help and be seen and accomplish things, and so I'd felt a strong pull to go into that.
Speaker 2:Well, I got a couple of years into it and I found that there was a couple of things missing. One I wanted to talk about more than just faith development. I found myself, over and over with the teams that I led, which I had somehow crazy favor to, where I was a 21, 22 year old kid leading hundreds of volunteers and they're like you got it and I'm like all right, massive churches too, like 10,000 plus members, and so I was just getting really cool opportunities. But I found what I was talking about more was not just faith development. It was, hey, you and your wife are struggling because, bro, you just haven't taken her on a date, and when's the last time? It's been what? Six months. Okay, you don't feel good in your body because you don't sleep and you eat junk food all the time. Like we don't need to pray about that, like there's some practical action we need to take. And so I found myself having these conversations of like, yes, like the spiritual piece is just as important, but the Bible I read says faith without works is dead, and so, like there's so much of like I believe in, I believe it, but I'm like you're not doing anything, let's do something. So I got to that place. I'm like I'm having these conversations, I feel like I need to be doing something with that.
Speaker 2:And then also, I didn't like making $30,000 a year, and so I wanted to create some more opportunity for myself, and so I started actually on the side doing sales for an online coaching company and learned this thing and I'm like, wow, I in two months, is making more than I did in a year at the church. Like this is wild. Uh, and so very quickly found, like, man, there's some cool stuff that you can do inside of business. So I actually went back and got my master's, I got an MBA. I just wanted I'm an avid learner Like, if I'm going to do something, I want to learn how to be the best at it. Uh. So I, you know, started, uh, my MBA actually launched my first coaching business during that MBA process. It was a health coaching business, because I knew like, well, I know how to talk to people and I'm certified as a trainer and I played sports my whole life, which it's another thing, too is I got a personal training certification just for the fun of it. I'm like I'll learn it, it's great.
Speaker 2:And so I started coaching people and I made $10,000 my first month of business, brand new, and I was like, wow, okay, like I have a six figure business day one. This is incredible. And so I fell in love with it. It was a kind of really quickly the competitor achiever turned on and was like wait, I can build something. This is amazing. Well, I also found out in this process that I was just as much pastoring people in that than I was inside the church, and so I really fell in love with coaching. I'm like, oh my gosh, like I still get to talk about the things that I believe, I get to walk with people through heavy stuff, yet I'm getting paid to do this now instead of just doing it at the church. Well, why don't I just give my time for free to the church and serve and I can build something that makes me meaningful income for my family and future. And so, yeah, so it started as a health coaching business. It took off and you know we were doing seven figures in the first year and it just like it got crazy. I was like I don't know, like just God's hand blessing I don't really. I can't really explain it outside of that. Uh, definitely was hustle and work too. But, um, you know, I started coaching people in that capacity. I started learning business, just me.
Speaker 2:The more I got out of the coaching on the fitness side itself when we hired other coaches, I'm like I just need to learn this business game because there's more to it. So I got more certifications. I started learning Some of what I coach in now is these operating systems, got certified in a couple of those like EOS and Empire, just learned how do I build a business. And I started having other coaches come to me like, hey, can you show me? Like what are you doing? And I'm like, ah, I can just teach you, like I'll show you. And so I had a first business client that I'm like, bro, I don't do business coaching. And he was like, well, I'll pay you whatever your fitness clients do, and some can you, can we do our calls on business? And so it kind of fell into my lap.
Speaker 2:Uh, and then, as I went through more of these certifications and this will kind of wrap up to the journey to where we are now is that the health business kept growing the community and we've had the privilege of serving thousands and thousands of entrepreneurs to help them get their health dialed in and it's been incredible just to see the impact. Like I, I don't love just the fat loss stuff, I love the men showing up better for their families. You know I'm around for the people I care about. But I was doing some of this business coaching just kind of fell in my lap and I got one of these certifications that the guy who ran the certification like just somehow favor, was like hey, you really get this thing.
Speaker 2:Like can I, can I give you some of our clients? Like I just like I don't want to do the coaching, I don't have room, I don't have time, but like can I just start handing you people? And I'm like sure you want to give me business clients. It's amazing. And so that's where the business stuff really began to take off and led me to where I am now is where I've got to coach hundreds of businesses through this process and now it's I don't do stuff through him anymore. I've, you know, an own firm I'm a partner in now, but I feel like you know that open-handed thing that I talked about the beginning of, just like, okay, like I'll, whatever's next, I'm open for it. Amazing things have found a way into my lap, it seems like.
Speaker 1:I love that analogy at the very beginning of if you hold on too tightly right, open to receive and open to give and all those kinds of things but if you hold on too tight you're losing opportunities. And that is such a great analogy and such a great visual. It's kind of one of my first questions that I have because, first off, how long is that journey from like when you transitioned from being a pastor to starting your business?
Speaker 2:Yeah, so, um, I so I stopped being a pastor in 20, like, well, so in a official capacity, honestly, I still look at what I'm doing is just as much a pastor before, and you know, just to be clear on that language. But I stopped as a full-time vocation in 20, end of 2018, beginning of 2019, and started my master's and started the business right in. It was like right at the end of 2019, beginning of 2020, right when COVID. It was like perfect timing for a health business too, because gyms were shutting down, so my first business launched.
Speaker 2:You know, again, I was doing a little bit during the, uh, the the church time.
Speaker 2:I was doing sales on the side, and so there was about two years where I was just doing sales for another company and I learned the process, uh, and I started jumping and doing coaching too, and so really, I had the sales and the coaching piece down. I just had to learn how to build a business and learn how to market, uh, which I had. You know, I didn't know the actual like social media and ads and I didn't know any, but I knew how to talk to people so we could talk about how I built it and it was all just like, how do I just get in the room and show up as Pastor Cole and love on people and it somehow happens, I started to get to speak a little bit. But, yeah, so the journey started and I left full-time church at 2018, really in 2019 into, you know, into that beginning of 2020 is when the business full, you know, fully launched, uh. And then now we're five years later and, uh, you know, a lot is a lot has changed in five years, oh yeah.
Speaker 1:Huge growth in five years. Did you feel you know you said your family was, was part of it as well. You know they're, they're, that's their background, the history. Did you feel and maybe you don't, because you still feel like you're doing and you still are doing that pastor site, because I definitely agree that you do that and but did you feel pressure to stay there? Or did you feel pressure, or was it challenging, to leave?
Speaker 2:Yeah.
Speaker 2:So, honestly, the pressure I felt was not from the family. They've been incredible supportive. It was like you know, whatever you feel like is the best, like we trust you, and I had a little bit of track record too of whatever I committed to ended up going pretty well. You know, with the football stuff, you know academic scholarships, the music stuff I'd done there's like you'll probably figure it out, you lay it on your feet, uh.
Speaker 2:But the pressure I felt was more from me. Uh, and I just I had attached so much of my identity to being the church guy and, uh, serving people and being pastor and like, coming away from that, there was a guilt that I had of like well, am I like not following God anymore? And like, am I not going to make an impact in the way that I thought I was? And so I had to work through a lot of that. But it was really self-imposed. It wasn't from God, it wasn't from my family, it was just me. I'd wrapped some cobwebs around my own head. So it was actually a really hard transition, but it ended up being 100% the right thing.
Speaker 1:Yeah, isn't that true? It always actually comes down to us, these things that are challenges or pressures that we feel it really is. It always ultimately comes back to us and how we can improve and move through those kind of things. So how does maybe I'll ask you before we get into the fitness side and some of the pivot but how did you work through that and how did you ultimately come to you know, molding all these things together, and then how do you take these faith-based principles and weave them into business and health, and how do those all, how does that all, come to fruition?
Speaker 2:Yeah, so first, how I worked through it to me is the same stuff we preach now. I had to have some real belief changes, and so there's work that I had to do internally it was reading, there was prayer, there was insight I had to get from external sources. I also had mentors that walked me through it and pointed me in the right direction, and I didn't know this. Then I think I kind of leapt into it and probably had a good enough upbringing that I got guided a little bit of like why don't you talk to these people? Which is now exactly the framework that whenever I'm trying to grow in something, it's the same stuff as I got to have habits and routines that I put in place to change things, and I got to surround myself with people that are going to walk me through it mentors and peers and so I had some really incredible mentors that pointed me in the right direction and helped walk through that of like, hey, your calling is not what you do, it's who you are. So, regardless of where you show up, you're still going to be helping and serving people. Now you're going to find a lane and a sweet spot, but it might change again. Like, don't be surprised, just be willing to take that step. And I had a mentor that told me, you know, on that topic of calling, he said a calling is not something you live up to, it's something you live out of. So it's not something you're supposed to accomplish, this is something that's already inside of you. You just show up and you bring it with you. And so I had incredible people walk me through that.
Speaker 2:And then when you talk about the, how do I weave it all together? To me it's all the one and the same the principles of growing in your faith, growing in your business, growing in your health, growing in any area. It's all the same process. And for us I've got three layers of change that, regardless of where I am business-wise, health-wise, relationships, fitness it's all the same process. It's heart first. It's like I have to have an internal change. There's an identity change that has to happen, like I have to believe something different and then I behave. Different is second. But heart. Then your habits change once your heart's changed.
Speaker 2:Most people try to flip that and they say, well, if I change my behaviors, then I'll get there. Yeah, maybe for a short period, but if you don't change the belief behind it that identity thermostat, then the activity never changes. And so I recognize it's what we did in the church is like let's help people change their heart, let's give them a new experience, let them for us, the words we use actually have a relationship with God, and then they'll want to behave in a different way, not like I got to earn something. It's once you've figured out who I am, then I act differently. My who shapes my do.
Speaker 2:And so I realized that, man, it's the same thing in fitness, most people just try to do 75 hard, or they try a challenge and they try to change the habits, thinking that's going to lead to the health which that's the third one heart habits. Health is that. You know, if I can just change these habits, then I'll get healthy. Yeah, so we found that as we started to change people's hearts, their habits, just as a byproduct change, their belief system shifted and so their behavior started to follow. And you know, instead of, like I said, doing those challenges that they were doing before, they had real belief system changes for the health guys that, hey, I believe I'm an athlete, I'm a healthy person, and so I just act like one. Now I'm not trying to become something different. I'm just training because I'm an athlete, it's who I am, and the health then became a by-product of that as my habits shifted. I eat different, I train different, I sleep different, and so I become healthy as a by-product. I get this result because I became, I acted and then the result changed.
Speaker 2:But that was the same in the church too. It's like we had this experience with God and then, because of that, my habits change and then, as a byproduct, like, I get a better life, I get more fulfillment, I get better peace Not this whole where most like religious people preach is like if you get to earn this thing, here's the rules you have to follow. Like I just like my God's a relationship, god, and so let's do that first. And as a byproduct, I want to live in a specific way. Well, the reality is, after coaching so many leaders and businesses too, it's the same thing. If we don't believe something different about our business, our purpose, who we are, where we're going, then it's really hard to change the systems. It's really hard to change strategy, because you don't really know what's driving that. Like you know, simon Sinek talks about start with why.
Speaker 2:I think it's deeper than that too. I think you got to start with who. Who am I? And let that do come out of that. And so I just found in every one of these domains, if I believe something different, I have this heart change, then I behave different, the habits change and then I get the byproducts or the health of all these things and I'm like man. It's the same framework. You could probably put me in some other random thing. If I can learn the skills like teach people computer programming, great, let's change their, their heart first. They got to believe, uh.
Speaker 1:And so I just found this thing over and over again and it's, it's it's cool that you can really impact people in the same methodology with just different outcomes. Right, I agree, and I love that. I'll say that. You know, my tagline is think bigger and think bigger. It's not just. You know, we teach people how to buy apartments, but that's not like the thing is literally thinking bigger. And I I will say that if you believe you can, you will. If you don't, you won't. Yeah, yeah, my question with that is how do you and this is a very tough question, yeah, very loaded question so put your seatbelt on. Maybe it's not for you, but like if you had some actionable steps for somebody on how to change their belief system that first part what are some things that somebody could do to enhance their belief?
Speaker 2:Yeah, hardest part, the thing that makes it tougher is the belief is not a one-time shift. I can't just do it and then it's stuck. It's an ongoing thing. And so that journey of belief to behavior, to by-product or heart, to health habits, those loop back into each other and the habits actually reconfirm the heart and the or the behaviors reconfirm the belief. And so most people just try to like, all right, I'm going to do this thing and I'm changed. No, like it's a constant reinforcing and the results actually reinforce the belief too, and so they all loop on each other. So I always said that as the thing.
Speaker 2:But when I teach this because that's the first thing we talk about in our health program we're not going to talk about what you eat first, we're not going to talk about how you train first. Those are good, those will get the results. But we have to change you first. And I teach this and I give four Vs, four things that they have to do to start to shift that identity. The first one is visualize First. You have to see it. If I'm going to become a different person, I have to see what that identity looks like. And we talk, you know, walk through visualization exercises. You know what would it look like for you to lose 20 pounds. How would you feel? Like what, what? How would your shirt fit? Same thing in business. Like what would it feel like if you made that? You know your team looked like that, or you guys were making that impact. Or you know same thing in the church. If you can visualize what that experience look like, that shapes the trajectory. It's also your motivation that keeps you going, and so to me, it's starting to see and set that GPS of what am I actually shaping this identity towards. Because most people are just like oh, I'm going to be healthier, and they don't really know what that looks like and they just start running and doing habits. I'm like hold on, define what healthy means to you. We got to see it first, like let's set the, let's set the GPS. And it's not just a goal and a target, it's what does this feel like, what does this mean for me? And so it's a lot of that, that. Why behind it? That comes from that too. So, first off is I got to see it, so visualize. Second is vocalize.
Speaker 2:I am man, I'm such a believer in the power of your words and not like speak it and it happens. I don't think it, just things appear out of nowhere because you say them. If I don't believe it and there's no action behind it, like, but it's a part of the process and there's so much science behind how words actually shape our environment. They shape our belief system. I read a study of a greenhouse that they split in two and they spoke negative words over half of the plants and positive words of the other half, and the scientists were blown away at how the difference of growth was, just because they were speaking life and death on different ones. Uh, and I just I always tell people when I'm speaking to them. I think about the opera singers when they sing those high notes and the glass shatters, and I'm like just see that and tell me that our words don't affect the environment around us Like it does, uh, and that you can actually see how water is manipulated when you speak at it and it changes the shape of the molecules. Like it gets pretty crazy when you dig into the science, but we're like mostly water and so our words shape what happens inside of us.
Speaker 2:But even more than that, when I start to visualize and see myself as something different, like when I stopped playing football, I gained a ton of weight. Uh, I just was shoving my face stop working out, I was done, I just was burnt out, and I went from like 185, 190 playing weight up to like 225 of not good weight, and I stay like I'm like 215 right now. Totally different body composition, though, and so I had gained 40, 35, 40 pounds of just chunk, and I tried to jump into this, like let me just lose the weight, like I'll do what everybody else does, like I'm a you know, start a routine or whatever, and I gained it, lost it, gained it, lost it. It wasn't until I started implementing this identity process that really shifted things. What started with? Let me just picture what I actually want to become Like. I need to become an athlete. Well, I already am an athlete. I just I'm not. It's not Saturday afternoons anymore, it's for business now, it's for you know, I show up differently, and so I started to see it.
Speaker 2:But the danger was when I started to visualize that I would walk across the mirror and I would see myself and I'm pretty tough on myself and my brain would be like no, you're not. You're fat is what you are. You're not an athlete. You did not. What are you talking about? And so my reality started to fight back against me To.
Speaker 2:To me, the power of your words is not just to shape your beliefs, it's to reinforce and fight against some of that fight back Because and there's an exercise I always do for our teams is, if you try to think and speak something at the same time, you can't Like the speaking shuts down. And so if you're listening to this, try to count in your head silently. So if I just say go and you start counting silently yeah, now say your name out loud the counting stops. Your brain literally can't think something and speak it at the same time. And so I started figuring this out as I was like I'm an athlete, I can see it. I started to speak it out and I'd walk across the mirror and your brain's like you're fat, so is what you are. I'm like no, I'm an athlete. It immediately shut down that thought. Now, when I stopped talking, it came back, and so there's a constant battle until you get healthier and start to prove it. But you actually have a reinforcement of no, this is who I am, this is what I'm becoming, and it actually like I mean you can't say positive words and not feel positive at the same time too. And so I realized, man, it's this real tool to shape how you believe and feel and so visualize and vocalize.
Speaker 2:The third is vote. Nothing really changes until you start voting. James Clear in his book Atomic Habits every action you take is a vote for the person you wish to become. To me, that's where the magic happens. The first two are just shifting the faith side of things, the belief Like I started. Okay, I can be an athlete. Like I'm setting the vision, I'm gonna start to remind myself, I'm gonna see it. But the action is what starts to shape the results. And so you know, it's kind of. The first two are starting to shift my heart a little bit Now. Now I got to attack the habits and so for me, it's from this place of I'm not trying to become something different. I already am an athlete. So how do I act like one? How do I vote with my actions and prove myself Right? So if I'm an athlete and that's the truth what would an athlete do when it comes to this meal? Or what would he do when it comes to going to bed or training or sleep? So you start to think of things instead of fake it till you make it. No, I'm training because I already believe I'm an athlete and so how do I prove that?
Speaker 2:It also gives you some grace too, because you'll mess up a hundred percent, like you're a human. You're going to eat the pizza when you said you weren't going to. You're going to oversleep one time, like there's realities of lack of discipline sometimes. Now we can build that, we can get more and more consistent. But when you're just changing and you're becoming something different, the reality is you're not going to be perfect and you shouldn't expect that. But when I go off this voting system, anytime I would mess up. I would look back and be like, hey, that's one vote. Look at all the other votes I've made towards being an athlete. That's 17 in the last three days that I've made, or whatever it is, versus this one pizza, like I'm still an athlete. And so it actually gives you a reminder of this grace that says you know, I don't have to be perfect. You know, just like when I played football, I didn't always make it to workouts on a time because I was an immature college kid and I overslept sometimes Didn't mean I wasn't an athlete, I just, you know I made a mistake.
Speaker 2:So the third is vote, and the fourth one to me is the most powerful one because it actually shapes the other three and it's why I'm in masterminds, it's why I hire coaches, it's why I love the community part of what we do. The fourth one is vicinity. So I have to surround myself or put myself in the vicinity of people that already have that identity, because who you are shapes who you become, or who you're around shapes who you become Like. I have like my, my physical body cannot help it to start to act like that. People I'm around think like they think like it changes the way we believe. That's why we talk about the rule of five. All the time you become like those you're surrounding yourself with. I always say it the other way though. It's like if I surround myself with five broke people, I'll be the sixth. By fat people, I'll be the sixth, and to me I have to be very intentional about that.
Speaker 2:But to me it's not just you know, uh, reinforcement, it's actually acceleration. Uh, I always tell the story of the, the Peloton, uh, you know, you guys, you probably heard the brand name, but the, the clumps of cyclists in races, those, uh, those packs are called Pelotons and I dug into it one time and started researching my. Why the heck do they do that Like? Is it just because they want to be like? They're neck and neck and racing? And I read into the science of how much intentionality is behind those shapes and how much it reduces resistance and makes the journey easier. It makes the group as a whole travels faster with less work, because they get in that alignment and it's why they in teams, they race like that. And I recognize, like that's the same thing that happens when we surround ourselves with other people is not only does it reinforce and changes, but accelerates things and makes it easier.
Speaker 2:If I'm going to get healthier and I just surround myself with healthy people, just get behind like instead of me trying to figure out how to eat healthy on my own and go to the gym, like why don't I start hanging out with people that already do that and let's just do what they do? The same mentioned that guy that started mentoring me and handing me clients. I'm like how can I just follow him around? What can I do to and being around those groups? And it's why it's been you know, way too much money uh, six figures, plus a year on coaching to be around communities, because it accelerates everything. And so, to me, I got to see it, visualize it, I got to vocalize, I got to speak it, I vote with my actions to prove myself right and confirm that this is who I am. And then I surround myself with those other people which reinforces that and holds me in and accelerates it.
Speaker 2:And when I mess up cause I will I've got people that will say, nah, bro, like, get back in here, you're better than that. Like I, when I go eat with my family, they're like dude, you have a sick. Like, why can't you eat the cookie? Like they love me. They're not trying to pull me down, they don't get it.
Speaker 2:But when I eat with my guys that, like, a lot of them train for you know, races, ultra marathons, they do bodybuilding stuff, and I've committed to something and they know it because I'm vocal about the goals and we do that with each other is, if I order the cookie, they'll be like bro, what are you doing? You just told me you had to hit your macros for the day, or, even better, we'll be at that restaurant and instead of saying, like, eat the cookie, I had the four guys next to me say I'm not getting dessert. I'm not getting. Then it comes to me and I'm like well, I'm not going to either, I'm not going to be the weirdo, like it's harder to step out of it than it is to get into it. So visualize, vocalize, vote and vicinity To me. It starts that loop. If I get results, then I believe more.
Speaker 1:I get results, I believe more. So good, dude. Hey, strat, will you give me another note? Maybe this is the first time I've ever had to do this, but I'm literally just like taking notes over here and I literally am out of paper. Oh man, I appreciate that. You're so good at breaking it down. You're also a great communicator, bro. You're a stud Like you are a master of your craft, which is evident. I appreciate you sharing it. It's awesome what you've done and I resonate with it a ton, because you need people that hold you to a higher standard. You know, yes, and your community is so huge. Same thing, man. I spend six figures every year plus on coaching and mentorship and communities. And, yeah, I learned from presentations and, yes, I learned from the education and the online, but, dude, it is being in the vicinity of those that helped me level up. Yes, and it's a beautiful thing.
Speaker 2:To me. It's like I always ask myself the question is not can I do it on my own? Because most people listen to this? You're probably could. Like you can, figure out how to lose weight on your own, 100%. Like you're a disciplined, smart person. If you built a business, you can figure any other goals out.
Speaker 2:The question I always ask is what am I going to miss out on if I don't have that accountability and that pushing from a mentor or peer group? It's like, is that like that last 10%? There's a reason the best of the best have coaches. It's like I don't want to leave that on the table or leaving it up to risk or even speed. It's like I just hired another coach last week for, like you know, a guy of bigger businesses than he does, but there's a specific strategy that he teaches that I'm like I need to pay him and he'll make it faster, and it's significantly accelerated in the first two weeks. We've done it and so I'm like I live by this framework. Whatever I can invest in, like let me just make this faster and easier.
Speaker 1:Yes, yes, I was just telling Strat man, before we started, I met with a new coach. My first meeting I had with her is yesterday, yeah, and I was telling Strat how impactful it was, man, and one of the things that she unpacked with me was similar to what you just said, which was she had me visualize okay, and I think that I just don't want that to go on deaf ears of getting clear on what it version Like. How does that person act? What do they do? Are they joyful? Are they fearful? Are they? What is it? And then bringing it back to have you ever read the book? Be your Future Self Now.
Speaker 2:I don't. I think I read the spark notes.
Speaker 1:I don't know if I actually read that one, but I know the premise and it's incredible right now, and one of the things that I heard you talk about before is you talked about deciding or you called it um, what do you? I call it decide first. You call it pre-decide. Yeah, and I always will say decide first. So when you say pre-decide, what does that mean for you to pre-decide and what kind of things let's talk about on the health side of things? Yeah, cause you, in fact, you know what. I think what you were talking about is that you were you travel a bunch and then you still have a six pack, even though you travel. Yeah, so do I, bro. So, high five, let's go, come on, cause it's hard, bro, like on the road it is. But when you say pre-decide, what does that mean and what kind of things are you pre-deciding?
Speaker 2:Man that is such a it's such a valuable topic and it's something that I heard from a pastor that I used to work under and I still listen to his stuff and his pastor, craig Rochelle incredible leader. But he talks about this topic of pre-decide and that's where I got it. But to me, most people try to make decisions in the moment hey, you know, I'm going to not eat that pizza even though I've already put myself in this environment or, you know, they try to make decisions when emotions are high. It's also where dangerous stuff happens, like dudes cheat on their wife because they didn't set any boundaries and they go, got drunk in a bar when they're traveling. And then it's like to me, like I want to avoid getting anywhere near making important decisions when I'm at an emotional state, and so I need to preset expectations so that I don't ever get in that. So for fitness, I was using the example of, instead of me getting on this trip, because I travel every single week for the business clients that I work with, or to travel and speak, or at least three times a month I'm somewhere, usually more, and so I get in this rhythm, but when I used to do it is I would just show up at the place at the hotel, and be like all right, what am I going to eat, what am I going to do? And then, without fail, it's late at night, there's nothing open. I wasn't prepped, and so I hadn't pre-decided what my commitments were and a plan for that as well.
Speaker 2:And so I've started this new system where it's like I will pre-decide what my commitment is. Am I going to hit a certain macro target? Okay, I've already pre-decided. Am I going to work out? I've already committed that I'm going to do that, like, is there any drinking involved? I'm not a big drinker, I don't really but, like you know, every once in a while there's a margarita or whatever, a place that, like they say, is incredible. I'm like okay, is that? But it's usually dessert. Like, all right, you know ice cream, am I going to? You know big ice cream guy? But I'm pre-deciding yes or no, instead of getting to that moment ice cream comes out and you're like well, always going to lose that one, and so I pre-decide what the lifetime down the road that I have a membership to, if I say I'm going to hit these macros, what's the plan? Do I got to bring stuff with me. Do I have enough that I can get to nearby? What's the actual plan for that pre-decision?
Speaker 2:But most people again try to make decisions in the moment Like, oh, I'm going to follow a diet, and then they get wherever they're at and they can't because they didn't actually commit to it, can't because they didn't actually commit to it. One. And then, two, they'd have a plan for it. And this totally has changed and honestly it makes it easier because I don't have to think about it and make it emotional, like well, I'm craving cookies, like no, I already made a decision, I have a plan for it. It's a lot easier to execute then, cause I don't have to use that discipline muscles much.
Speaker 1:I very much decide, for I call it pre-decide decide, for I call it decide first most of the time, and I will decide okay, when I go there, I'm going to, I'm going to, you know, go to yoga On the day that I get in hot yoga. The next day I'm going to work out, you know, and I know what I'm working out. And then on the third day I'll run, or you know, whatever. It is One thing that I haven't dialed in and pre-decided that when I heard you say it, that was, you know, a call out for me was my diet and meaning what I'm gonna eat. Like I have limits on, you know, I don't drink, so that's easy, but I don't, you know. And, and you know, like the dessert stuff I'm, I'm good there too, but I'll be honest with you, where I get in trouble, I eat. I will not eat great, you know I don't have a dessert, I'm not drinking, but you know what I'm eating taco, bell shit, yeah feel bad you know yeah to me that's planning, that it's.
Speaker 2:It's difficult because those actually take more logistics the nutrition does than the training. It's easy to say like I'm gonna work out and there's a gym there, cool, the the nutrition's a lot harder because, especially when you have very strict macro targets I was training for the ultra marathon too, like, even like it was wild, like I had to pre-decide, like I had clients, that I mean I got an eight o'clock session that I'm starting. I got to leave the hotel at seven 30. Well, I got in at midnight the night before and so I really, like man, I got a two hour run I got to get into. So we got to get really tactical with this pre-decision and I have to have all these carbs and electronics before the run. How are we getting there? And so it accelerated a lot of this.
Speaker 2:But most people don't think about it at all and they wonder why, when travel comes up or something happens, they fall off their goals is because they just didn't get tactical and intentional enough to say here's what I'm going to do and how I'm going to make it happen, and then they don't rely on discipline to hold them to that. And so it's honestly not that hard once you get a framework, because I don't think about it anymore, because I've done it for so long, because I know exactly what I'm going to eat, I know how I'm going to do it, and it actually gives you cushion to enjoy stuff, like if I'm going to eat, if I want ice cream, and say, well, here's what the breakfast has to look like, the lunch has to look like the snacks, so that I can have the ice cream, and so it allows you to get what you want still, but you can still eat your goals, versus like, well, crap, I ate the ice cream and I didn't plan for it, and now we're screwed.
Speaker 1:Yeah, yeah. Yeah, dude, that's so good it does. It gives you freedom. That's one of the things that I heard to a bunch of your testimonials and they would say like it's actually literally easier. I'm doing more, getting more results, but it's easier because I don't have to think about it. That was like a very common thing that they said. It's like there was already a plan and you have. You have a actually like a free program that you offer a test or something that you do, correct.
Speaker 2:Yeah, a hundred percent. Yeah, so we we basically taken the lessons that we've learned for the thousands of clients who'd able to serve across. You know different locations and industries and most of them are entrepreneurs or executives, but there's some very consistent principles that we found that work for most everybody. We put it together. If here's how you eat and how to calculate it like, here's how to calculate your calories. Here's how to put your macros together, here's some meal plans to follow to hit that, here's how you should train, here's what supplements that we typically see people need. Here's what testing we'd recommend, and so, basically, we've summarized our blueprint of how we get people results and put it in a free PDF document for people to follow, with LinkedIn attachments, and I'd be happy to give it to all your listeners. Do they get access to it? Yeah, I can give you the link below. It's going to be a long URL because ours is the startinglinefit and it's forward slash protocol-free. Let me double check that, because I didn't.
Speaker 1:No, you're good. No stress, we'll grab that. We'll put it in the show notes. It might be free-ebook or something.
Speaker 2:Yeah, I'll get you the link for it.
Speaker 1:Wait, love it. I appreciate you sharing that and dude it simplifies the process, and so I would love to talk about what you do on the fitness side of things with is. It's more than just like, hey, do this workout. When I was looking through your stuff, that's what I was. I mean, I've followed you for a long time too, but like really diving into your, your website and your dude it's intense of what you offer sight and you're off dude.
Speaker 2:It's intense of what you offer. So walk through some of that. I mean, it's a little bit of my background, without telling too much of it. I've lost most of my family members from health complications. I lost my mom when I was born, lost my dad of a heart attack when I was in high school. God blessed me with an incredible adopted family, and so the mom I mentioned earlier is adopted mom, and I don't see them any different. And then I had multiple other people that passed from health complications to aunts, uncles. Every man in my family has had a heart failure, by the way, and so it's, you know, uncles, grandpas, all of them and I have one blood relative left from that. So all I had to say is, to me, it's not enough for us to get people shredded or get them in incredible shape if we're ignoring other potential stuff that happens. Shredded or get them in incredible shape if we're ignoring other potential stuff that happens. Plus, if you just guess it's harder to get people in shape, you can. But basically that led me to this place of.
Speaker 2:I don't want to just give people workouts and nutrition plans. I want to dig deeper and figure out what their body actually needs and if there's dangerous things going on, and so all of our stuff starts with testing. We do DNA, hormones, gut health and some others that we can spread into, like food sensitivity and GI tract. It's pretty crazy, but the idea is we start off with data and we say what does your body actually need? And the cool part about this, too, is it not only finds stuff that's wrong that we can fix, but like the DNA testing that we do gives a blueprint for your body processes carbs or fats better and you need more of those. We've got guys that have like ah, I'm a keto guy and we come in and I'm like you're actually fat resistant, like you can do that if you want, but you're going to feel way better if you actually eat more carbs and it's it blows people's minds. Same thing with training is because of your muscle fiber type and where you store body fat whether it's subcutaneous, under slightly different, and studies have come out on how you can really pivot some of that stuff, and so we're finding just accelerated ways to give people results too, and so basically we take all that data, we'll put it together in a custom protocol of here's what you eat, here's how you train. Here's what supplements.
Speaker 2:But because most of our people are crazy busy and life is like I travel, or I got kiddos, or I got work is, we'll do whatever we can to what we call put it on autopilot. Essentially, we've got a concierge service that, like why don't we just send you the food? Like, do you want groceries that we can send for your family? Do you need meal prep? Are you traveling? Like we'll send Uber Eats.
Speaker 2:Like I was at a real estate event the other day that I was speaking at and one of our clients walked by. I was like oh, ellie, and sent it to me. It's our head of concierge. Like you know, I got my chicken salad. I'm like, oh my man, I'm glad you're using it. And so having a I didn't know you did that part. That's amazing, it's cool. Yeah, a lot of you'd be shocked at how many clients don't take advantage of it. But the ones that do get the most out of decide is like okay, I'm gonna pre decide and then can I have other people, can I delegate that and let it be done for me? And so that's our system, that's what gets results.
Speaker 2:But we have a lot of things around that that help. You know when I talk about the heart piece and you know the vicinity that I talked about. And so our community, like we do events that we host for our clients. Like monthly I allow our men, you know women that they just don't get to come to my house, but our women. And then quarterly we have bigger events where you know people come and work out together and we do identity stuff. We have a whole process that we put our new clients through. That works through their identity and figures out like what limiting beliefs are holding you back, what you know, what things are getting in the way, what habits do you have that we need to get rid of and help start that rewiring process. And so there's a lot of other community and challenges and stuff. But the framework that really gives people the results is the testing, the protocols and then put it on autopilot and then from there it's like how can we get you internally to believe something different while we do this?
Speaker 1:So pretty impressive person. I appreciate that, thank you. You are like the stuff that you put together, and I said it, it was intense when in the beginning. But I didn't mean intense, I meant impressive, yeah, cause what you put together is impressive and I didn't even know some of the stuff that you just mentioned there which is even more impressive. It's pretty incredible. So, thank you.
Speaker 1:Yeah, question for you because and I really have two more questions I want to be conscious of your time and respect for your time, but I have two more questions. One of those is you know the the title of the show is own, the outcome, yeah, and you see, somebody like yourself, you're successful in business. You know seven figures out the gate with your, with your business that you created, you've been. You know spiritual giant you played. You know football, and then you know in, you know the collegiate level you've. So sometimes people just see the, the wins, but man, you, you briefly mentioned some stuff with family that are massive. Those are major things. Um, so, first off, what does only outcome mean to you? Like when you hear that, what does that mean? That's part one, and then, and then part two is what is? What's a challenge that you've went through, um, or maybe even your biggest challenge, whatever comes to mind, and how did you own the outcome of that? So part one first, though.
Speaker 2:Yeah, so to me, own the outcome is a principle I don't call it that, but I love that phrasing. It's a principle that I live by and I think I had to learn this and I'll prequel. The answer to this question, too, is going through a lot of this loss is you're given a choice, and this is the reality for everybody in life. We go through things. We have hard stuff that happens in life that forces a decision, and to me, owning the outcome is me deciding that I can take control of this and I'm not a victim to it, that I can be a victor and I can choose what to do next. The problem with most people is they have tragic stuff happen and they forever stay a victim and they don't own the outcome, they don't take control and they think this happened to me and so I am this person. Well, I've always taken the belief that, yes, that happened to me, but I get to decide how I respond and because of that, I have the power back. I couldn't control what happened to me. I can't control the hand the dealer gave to me in these cards, but I can control, sure as heck, how I play them. And to me I love the poker analogy. I can't control the hands that I'm dealt, but I can sure as heck control how I played them, and the best poker players do not get the best hands. It's what they do consistently and how I play that hand over and over that determines the outcome. And so to me that ownership drives that outcome.
Speaker 2:And so I learned that through those losses, and that the loss of my dad was the hardest the loss of my mom when I was born didn't affect me as much. I understand enough about psychology now to understand how that did affect me. But I didn't know. And I was a little baby. But my dad was in high school, me and him were talking, have a conversation. He fell over and died right in front of me, and I was a 17 year old kid and so, very traumatic thing, I'm calling 911. I'm trying to get the. And I'm a 17-year-old kid and so, very traumatic thing, like I'm calling 911. Like I'm trying to get the like, and I'm a high school kid trying to figure out what just happened to his hero. And so you know it was a wild experience and there's a lot of layers to that too, more than just fathering me. Like that was the pillar of faith for me. That, you know, taught me everything. I knew that was my mentor, my leader, like you know, best man I've ever met, and there's a lot of deep questions that came from that.
Speaker 2:But I was given that same choice. It's like, am I going to be a victim to this thing? That man Cole had a lot going for him. You know he's going to, you know, academic scholarship and was going to go play football, but you know, then he lost his dad and who knows what happened to that guy. Like that's what happens to most people, and because they didn't own the outcome, they became a victim of that situation.
Speaker 2:I decided that I didn't want that thing to be an anchor for me, I wanted it to be a weapon. And so I actually used that and said, hey, this thing didn't happen to me, it happened for me. Like this is a fuel for me and I'm going to like, especially for people that have gone through loss, we get this choice to where, instead of me sitting around and moping and yes, there's a time for grief, a hundred percent, like we got to heal, but instead of me sitting around and just sitting in it, I said, like how can I honor him best with my life. What would he want me to do Like? What would be the like 10 years if someone could look back and say, man, your dad is so proud of you, what would I have to do now? And it totally changed the trajectory of my future of man. Okay, he loved football. I love football Like. I'm sure as heck better play this Like, and so that next season, uh, was the like a freak season, my senior year, where I led the state and touchdowns and I didn't have a very good junior season.
Speaker 2:My coaches didn't even think I was going to even get a college chance. And the next year, you know, led the state and scoring, was an all state receiver, you know, got to go play division one and like it totally changed outcomes Like, and I actually had four dad uh eye strips that I wore that year and like it, I literally used it as fuel to say I am going to do something with this, uh, and that's something that's carried me and I think the that's something over and over that has. You know, tough stuff goes, it goes on in my life and I'm like, okay, this is a choice, like, I can. This will be part of my story that fueled me or it can pull me down and it can be an anchor or a weapon.
Speaker 2:And I think the third part to that that really has made this process of owning the outcome meaningful to me is people say all the time you know it can happen to you or it can happen for you, and I believe that, like my father, that I would never choose that, but it's a gift that I was given that shaped me. I think even further. Now I recognize it's happened through me, so it didn't just happen to me or for me, it's happened through me to where. The reason why I started that health company is because I wanted others to not go through what I went to. I don't want others to lose their father early or other men to pass early and miss out on the impact they could make on their families and their future, and so it's something that I carried with me to. Not only I'm going to make my life different, but how can I make others' lives different too so they don't have to go through what I went through? So to me that's owning the outcome.
Speaker 1:Gosh bro. That might be my favorite answer that I've ever had on the show. That is incredible.
Speaker 2:I've taken so much notes during this conversation with you, bro. Yeah, I appreciate that it's an honor to be here. I just enjoyed this conversation.
Speaker 1:Yeah, me too, man. I want to point something out that, just in case you ask, the questions that you ask yourself are so powerful. I noticed it when you were talking about the four V's and you would ask yourself better questions through that process, like, okay, well, hold on, am I really? Am I really this, cause I got 17 votes here and I got one vote from the mistake that I made. So am I really like you? Just ask better questions and the same thing here. It's like okay, man, how do I, how do I honor him? Through this process and there have been multiple things within your journey that you've told me that you've just asked better questions, which has produced unbelievable results.
Speaker 2:Yeah, an unbelievable impact you think different. I remember how you said it, but those asking different questions makes you think about the situation different and see it from a different lens makes you think about the situation different and see it from a different lens. That's something I have a practice of and you probably just see it now. I answer things that I talk to myself a lot and I will regurgitate things and I'll ask, like, how can I look at this situation differently? And mentors do that as well, and a lot of that you know I can't take credit for is them asking me those things. As you know, they knew those mentors during that time knew my dad well, knew what he would have you know what would have honored him and they would ask those questions.
Speaker 1:And so, yeah, I mean, asking questions differently makes you think differently and if you, if you think about that, that's your second V. You know your second V was the vocalized part. Yeah, and a hundred percent, yeah, You're choosing to speak like that to yourself.
Speaker 2:Yeah, that's exactly it. What was the other question? You said there's two of them you had.
Speaker 1:Bro, I can't even remember. I literally can't even remember because I literally loved that answer so much. I don't even remember, bro. But first of all, I would love everyone to get a hold of you, and so I will make sure. And is that link that I'm going to put in the? Is that the best way for people to get a hold of you, or what's the best way for people?
Speaker 2:to get a hold of you. Yeah, so if you go to cole360.com so cole360, it'll actually take you to all of my links. So it's got my Instagram, which, if you want to communicate with me and follow, like that's where I'm most active at Instagram, which is just cole david taylor, if you want to just go straight there. But cole360.com, it has my socials, this has the podcast, this has my YouTube and then it has a couple links that say under coaching and it's got free resources of that program. It's got information about if you actually want to get testing done. Obviously you can explore that as well, but you can download that free resources there.
Speaker 1:Sweet. Thank you for sharing that All y'all. Man, go and follow and connect with Cole. Obviously I told you at the beginning of the show I said if you don't, you'll want to. At the end I told you already Go and make that happen. And then, man, go get your health dialed in. That was my second one. Do you have time for one more? Yeah, I got as much time as you need. How do you see health and spirituality aligning? How does your health make you more spiritual and connected to God?
Speaker 2:That was the other question because I break life into four pillars faith, family, fitness and finance. You probably heard other use similar language. To me, faith is all of my internal man, it's my mindset, it's my belief, it's my connection with God, it's my emotions, it's this whole like internal person. Uh, to me, your fitness and your faith interconnect and scientifically, uh, it's 90 something percent of your serotonin is produced in your gut. Uh, and so you know that to me, like your happy, chemical serotonin is produced in your gut, health, and so the foods I eat actually shape how happy I am. And so there's this, this like circular belief. Same thing, your, your, your brain is connected to your gut through your brain, gut access, um called the Vegas nerve, and so there's this like connection between how I think and what I eat and what's going in my stomach. And so, to me, when I am eating good foods, I feel better, I make better decisions, I have more energy. And also when I'm gained if I've gained a lot of weight and I'm tired and I'm exhausted, I start to think and feel differently. It goes deeper into a spiritual level too, in my opinion, but that's where it starts. Is that mental, emotional state, if I am at my best and have high energy and I'm taking care of my body. I'm a happier person, I've got more drive, got more energy, I've got more mental clarity and so that mental emotional thing.
Speaker 2:But the Bible I read says your body is actually the temple of the Holy Spirit, religious way of saying this body is what houses God, and I believe that when you have a relationship with God you receive him. He actually comes and connects with your spirit and lives inside of you and can speak to you and guide you and lead you. And I have this God connection. But to me and it's a joke I always say if my body's the temple of the Holy Spirit, I want to give him a temple, not a rundown Motel 6. I got to take care of this thing, no-transcript God and I disconnect some of this connection because I'm not regulated well and so I just know it all supports each other, but also me, my faith being strong.
Speaker 2:When I'm clearly connected with God, there's a different level of clarity. For my intentionality and my health too is when I know that, like I'm hearing from him, there's a drive to like man. If I don't take care of my health, I can't live out this stuff that he's pointing me to. I got this drive and this vision of here's who I want you to impact, or what I want you to create, and a lot of my vision and visualize like. To me, it's a partnership with something bigger than me.
Speaker 2:And if I'm not taking care of my body, that's the immediate like feeling I feel inside is like I will limit my impact in this vision that is created me if I don't take care of my body, because I either won't be around like my dad, or if I am here, I'm not going to be my best. And so to me it all plays together and the more that I strengthen one, it strengthens the other. And if I can intentionally do both, actually compound where most people like I'm all in on business and just forget my body. Well, if you'll intentionally do both, the body becomes a weapon for the business and vice versa.
Speaker 1:So so such a great answer, man, and I I love how you said that if you don't take care of your body, it limits your impact, cause I know anybody listening to this if they're listening to my show they want to make an impact. I know that for certain. So I know that you want to make an impact, so I want you to listen to what Cole said. Man, if you don't take care of your body, you limit your ability to make an impact, and I know that God has a bigger calling for you than just a small impact. It's a massive impact.
Speaker 1:And so if you don't feel like you're spiritual, you're physical, all the mental are aligned you need to connect with this dude. He's obviously uniquely qualified to be able to help you through it, and I don't get anything from saying that, except for I know that you will improve, which, ultimately, you learned about, cole, on my show, and so just let me know down the road and that's what I'm in it for, right, that's what you're in it for is that impact. And so, cole, thank you so much, bro, for sharing your knowledge, your wealth, your wisdom and being that person who's fully aligned on those areas and giving us actionable tools and systems and frameworks to be able to literally like the action. That's why I have so many notes right now is because the actionables that you gave are crazy good man, and it's rare when I do a podcast interview. So appreciate you, bro.
Speaker 2:Thank you Honor to be here. Thanks for letting me serve your community and everyone listen to this. Thanks for listening and I hope it was valuable to you 100% valuable man.
Speaker 1:Go click that link, go make sure that you get the test and all those kind of things. And and always man live always with Aloha Peace.