
The Integrated Entrepreneur
Welcome to The Integrated Entrepreneur with Jonathan Fodera, hosted by founder, author, public speaker, investor and entrepreneur Jonathan Fodera. On this podcast you'll learn strategies on how to become a better operator, how to acquire more clients for your company, how to retain those clients, valuable lessons, and how you can avoid the mistakes that Jonathan has triumphed on his path to $500M+ in financing for business owners and entrepreneur's.
Meet the Co-Host:
Keith Gause was born in Houston, Texas and moved to Jacksonville, Florida at the age of 2. He continues to reside in Jacksonville with my wife, Deanna, and two daughters: Addison (13) and Kylee (10) and their 4 dogs, a cat, a bearded dragon, and a snake. (If it were left to the ladies to decide, they would have a zoo!)
Keithโs childhood was spent playing sports, being an only child, and watching his father become an entrepreneur by continuously failing and trying again. His father built a multimillion-dollar company allowing him to retire and live the life he always dreamed about. Watching his fatherโs journey taught him a lot about business.
Not ready to jump into the family business, Keith went into the military in the year 2000 at age 18. He spent 5 years assigned to the 20th Special Operations Command in Ft. Walton Beach FL and spent a majority of his military career deployed to places that needed the most attention.
Keith continued in the world of excitement and danger by going into Law Enforcement where he spent 10 years working in Northwest Jacksonville. He worked the nightshift, 6pm -6am, which allowed him to have a full day to make an impact on what he ultimately wanted to do. That goal was to create an empire and to impact as many business owners as possible.
In 2009, wanting to care for his wife and first born in the best way, he took a big risk and spent his entire savings on an inactive business name and one inflatable bounce house. Bounce Around Jax Party Rentals was Northeast Floridaโs #1 party and event rental business. At least that is what he believed!
By 2012, Keith was able to make a 7-figure exit and leave Law Enforcement and began to study all things finance & investing. He focused on learning about any mistakes he had made as a business owner and became obsessed with helping others avoid the same ones. That is how Tideland Consulting came to be. Now, Tideland operates in all 50 states and has created a non-bias ecosystem for growth-oriented entrepreneurs that maximizes how each dollar impacts the business, from protecting assets and reducing taxes to succession plans and exit strategies.
In 2023, Tideland aligned with GFG Solutions as a strategic partner to serve business owners at the highest level, with a white-glove service feel from a world-class team.
The Integrated Entrepreneur
Episode 52 The Power of Mindset and Vision
Episode 52 The Power of Mindset and Vision
summary
In this conversation, Jonathan Fodera and Keith Gause discuss the importance of personal vision and goal setting, emphasizing that individuals cannot exceed their own vision. They explore how personal and business goals intertwine, the significance of understanding one's motivations, and the necessity of balancing aspirations with practical financial planning. The discussion also highlights the need for self-awareness in achieving success and the importance of setting bigger goals to drive personal and professional growth.
takeaways
- You cannot exceed your own vision.
- Personal goals are often overlooked in business planning.
- Understanding your wiring is crucial for motivation.
- Setting a vision board can help expand your goals.
- Self-limiting beliefs can hinder your progress.
- You need to be aware of your invisible glass ceiling.
- Balancing personal and business goals is essential.
- Investing in assets can help fund your personal goals.
- Setting bigger goals can reignite your motivation.
- It's important to plan for what's next after achieving a goal.
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Also Check out:
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Join Jonathan in the Capital Tools Program: https://www.thecapitaltoolsprogram.com/home
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Hey, what's going on everybody? I'm here with Keith and we're going to talk about the fact that people cannot exceed their own vision. And what I mean by that is it's the vision that you have for yourself, What's your goals? What's your dreams? How do you view yourself? that is something that you have to consistently work on it is a hundred percent a mindset thing. Nothing we're doing or saying today is physical. It's all about how you view yourself and how you set your standards so what are your standards for yourself? I think that is a great place to start. Keith, what are you thinking? I think it's not just a great place to start, but I it's a really good time of the year to start the conversation. as we get to new year, new me, right after Christmas, everyone goes and spends all their money on new gym clothes and shit and does the gym thing for about 72 hours. But I think it's good because... not only do you need to do 2025 goal planning for the business, which you also need to do for your personal self, a lot of times people skip that portion of planning. the individual goals gets lost in identifying as the business goals, right? And then what happens? Dude, I am so fucking exhausted. I just want the year to end. I'm tired, worn out. because my personal goals got wrapped up in business and all I did was face to the pavement all year long, this is even a reminder for you and me, you gotta throw in and sprinkle some personal goals and personal ambitions and future me plans in there, And what you want to be as an individual, not just a business owner. a hundred percent. to back up what we were talking about, I have not been, I would say on my fitness. I am fit. I'm still in shape, but I have, been just playing hockey and I have been doing cardio. like running, hit the bike. I have not been lifting. Except body weight workouts and I'm not working out too a day on 75 hard or any of this. But the standard that I have is at least a couple times a week and I haven't changed my diet. in the past, every time I would go through 75 hard, I would have most of those habits, I've done it five times now, And at the end, I would keep some of those habits and then slowly bring on some of the shit that I was avoiding. And then you'd see I'd start gaining weight And then I'd be back up to, you know, 185, 190. And what I would say is on this go around, I have actually maintained certain standards with how I eat and what I do. So I actually have not ballooned up. Am I 165 completely shredded like I was? No, but I'm probably 172 to 175 and not dad bod shape just because I changed those things. So if we think about this and how it relates to you can't exceed your own goals. The reality is and I don't know if you've ever heard of this terminology The invisible thermostat it relates to how you view yourself what you feel like you're worth. and it works like a thermostat in your home. If you set it at 68 degrees, any temperature below, let's say 66 degrees, the heat's gonna kick on and it's gonna try to bring it up to that 68 mark. The same thing happens when it goes over. If it gets to, 75, it's gonna kick on the AC until it brings you down to that 68 degrees. Now, it works that way with your business and it works that way with your salary and how much you earn. If you think that you are on the dot, 100K a year earner, You're gonna make 100K and when you're slacking or not making that level of money, you are going to work your ass off to get there. and you will probably build enough momentum that over a three month sprint or a six month sprint, you're building up enough where you'll probably pace above that 100K. But guess what? As soon as you start realizing that for enough months in a row, you will shut that off. So how do you get past that? you have to expand your vision. You have to expand what you think you're worth. And that is not easy to do because you have to be conscious of the problem. You have to be aware of the invisible glass ceiling or the internal thermometer. And then once you're aware of it, you have to understand, hey, maybe I need to visualize. I've done the vision board thing. The vision board works, Visualizing in the morning or at night before I go to bed absolutely works. if you do it enough and you do it consistently, you can definitely expand the vision that you have for yourself. Without doing that, I don't know how else I could function or how I could make those gains And I have caught myself in that wheelhouse, not at a hundred K earner, but other, other marks. that's the other side of this conversation that gets missed for the people that have the self-limiting beliefs, you're, living past your future self. You're not thinking big enough. from a business owner's perspective, it's so easy to get lost in the sauce and just, focus 100 % on, okay, business and employees But the reality is too, Matthew McConaughey said it best when he was giving this speech a couple years ago. He was like, I pray that I never catch my future self. Cause I'll just keep going and keep getting better. the point of change in all of this is I don't think people think of it like that. And if they just think of it, the law of attraction, Hey, I'm going to buy a blue truck. Well now every truck you fucking see is blue. Or, I'm going to get this boat. And now every boat you see, like what the fuck? Everyone's got this boat. Well, they've always had it. You just weren't paying attention. That same concept is what you mentioned in income. positions in business or how do we all get in business fuck this guy I'm tired of working for this motherfucker I'm gonna go do it myself and we envision it and we go do it and nine times out of ten we make better money now whether you're super successful in business is a whole different caveat but that's how we get started you just got to be mindful of the personal side of that effect because if you're just chasing one You tip over at some point. What are some things that you have done that have helped you either catch yourself doing that or Adjust course. what I had to figure out was what is the actual driver to keep me engaged Cause I get bored very quick, Mundane tasks drive me nuts. so my thing was like, all right. something crazy the Ferrari came about okay Well these things need to happen before I can put myself in a position to do that And that took 10 years That was what I always said when I make it I'm buying this thing And what I meant by making is like to the level of my goal now. Here's where people miss you get there you better have some other fucking goal ready don't just stop and we you and I see that all the time in business people make this goal they're like life is good and then two years later they're like I'm bankrupt and fucking out of business and are you hiring because they just quit planting that next stake it's actually much harder to higher up you go. I don't care what anyone says. And I will give you two personal examples I am currently dealing with. If you would have told me five years ago that I was going to make some of the moves that I'm making now with buying certain real estate in certain places, I don't want to share it here, but let's just say it's a goal that I would think 99 % of the people that listen to this or that we know would love to do that. And that would be a big accomplishment in anyone's life. I'm about to do that. It's happening here in the next, let's say, four to eight weeks. it's hard to stack up what comes next. So I would actually tell you before you get to where you're going to hit that goal you better start thinking of what's next, what's the impact, and you better be completely bought in. The other thing is, I sold one property somewhere. I've been sending you, I don't know how many boats, right? I you, And I've been obsessed and I knew I had certain monies tied up somewhere. I actually removed it from my site, removed it from the bank account I see on a daily or every other day basis. So I don't get the itch to just say, hey, fuck it, I'm gonna go buy this boat. I'm gonna do it now. And these are tricks that I'm telling you that work for me. I promise it might not work for you, I'm very impulsive. This is the shit that I need. These are the guard rails I put in my life. So I don't do stupid things. And it's not easy. Yeah, thank God you didn't pick up meth Holy hell, we'd be in a nightmare of trouble with you. It's 100 % or zero. That's what you get out of me. I'm either all fucking in till death or not interested in a single inch of any of it. but you know that about yourself. So here's how I've wired myself, because I didn't realize that when I was in my teens and twenties. I was awful. And I actually look back and feel bad what I put my parents through, because they didn't know that I was wired like this. I didn't know I was wired like this, but I am all or nothing and I am obsessive about things to a level the average person cannot actually understand. once I realized I was wired that way, and it took me probably 30 years really to figure it out, I changed my obsessions. Instead of partying and being obsessed with drinking, I got obsessed with working out and helping people and work and my family. And those switches made all the difference in the world with how successful I was going to be. I was always good at making money. Even when I was a dirt bag, I was good at making money. I didn't have the rest of it figured out because I was still obsessed with going out and partying and making money, not praising God, building a family and doing the right things that we were actually meant to do when we're put on this planet. And all it was was changing my focus because I understood how I am and how I operate. The same thing happens with you. And that's why this is such a great talk, because you can't escape or you can't exceed your own vision of yourself. you need to know how you're wired in order to get the most out of you. that's what took me the longest to figure out. I always knew I was obsessive and just that's what I was, 100 % or like don't even waste my time talking to me But I had to go through the bullshit of this full transfer, it's like all the bright and shiny objects, The Rolexes and Now, I still love all my shit, But I wasted a lot of money earlier than I should have buying that shit, trying to impress and go to that next level of business, It wasn't until I figured out other avenues I still like expensive shit. But there's something to be said about how much money can you put away for your kids? what can you offer them? And so when I started incorporating some of that into it, then I was able to get past that buying the thing, the dopamine rush, That's all it is. And then you're like, okay, that was good. Now what? I gotta go get another one. And instead of getting bigger dopamine rushes, I just started to control where they happen more. I'm getting worn out in business. Now let's go do something to get a dopamine rush. It doesn't have to be buying something, it be just make it like, all right, I'm going to go sell something this week. I don't sell a lot anymore, but when I want to get a dopamine rush, I can go back out and sell something or whatever the case may be. But the big switch was find the thing that makes sense to get me to the first goal. then, what was the followed up to that? So that I didn't just go plateau off because we've seen that too much Here's. have a goal, a goal will find you. And if you're like me, it's typically bad influences or something that takes my attention off of what I need to be focused on. And that could be a new boat or that could be someone texting me pictures of a boat all the time. You know, my dock is empty. I know I'm not a help. it. But I just need someone to bounce it off because most people I can't send that to. Because the boats I'm looking at are not cheap boats, I mean shit, boats in general are just not cheap anymore. what I was saying is you're sending me these and my wife is seeing that and she's like, we don't have a boat on our dock. I don't have the itch right now. I just bought a Harley. So I'm good. I'll let you buy the boat and I'll come and get on your boat. Anytime. I'm not allowed to get the bike. I already tried for that. I gotta f- I don't know. either, that would look really- That's the equivalent of two dudes on a jet ski. We're not doing that. But here's one thing I want to give people. Because before I knew how I was wired, this is something that I did. And I still stick to this If you're building out your vision board, And if you have your goal, let's say your big goal that you've always wanted is a 1970 Chevelle SS. The reason I'm saying that is that's something else I'm looking at that I've always loved that car. And as much as we're talking about discipline, I have loved that car for long enough where I know the first one I see that I really like that's close, I'm buying. I'm just getting it. Now that car ranges from 50 to 175. I don't need one of the ones that are 175. I'm just happy with one because I'm not gonna do the full numbers matching, all original. I want newer technology in it. But I want it look good and I want to have about 800, 900 horsepower so it just sounds like the baddest motherfucker on the planet. I'm either going the TRX or the Cheval and there's one or the other. But here's what I would tell you. If you know that that is something that you want, put an investment or cash flow and goal in front of it. Let's just say that car I find is gonna be $90,000. I would probably put down 20 or 30. I'm not gonna buy it in cash. It's stupid to buy in cash. I can give you all the reasons why I'm never gonna buy any asset like that in cash. But what I will do is I'll say, I have to save up 80,000 first or 100,000 first. And out of that 100,000, 20 is gonna go for the... deposit or down payment on the Chevelle, but the other 80, I'm going to get a cash flowing multifamily home with that. You get the cash flowing multifamily home, the profit that comes in with it. Excess cash flow that comes in will probably cover the Chevelle payment and then some. And then I have a cash flowing asset and then I have the toy I've wanted for a very long time. And by balancing yourself out and knowing yourself like that, you will always at least be making positive steps forward even when you decide to splurge. I'm always an advocate of buying an asset that can pay for the toy because the toy is never going to be there in the end. You buy a new car, you have that one five years from now, you're like, I want newer technology. You bump up. Like we play, right? Boats. You never have the same boat. You're not going to have the same plane. I don't give a fuck what level of toy you're at. buy the asset to pay for the toy so when the toy is gone and you've itch you've scratched that itch you got the asset that's still you know polishing off some cash flow for you. It's great advice I've actually stuck to that pretty hardcore, The reason why I might not now is Usually I can find investments that I like and then I'm like, hey, that's going to be a home run. Looking back at a lot of investments I've made, mostly these that we found in these entrepreneurial groups, big strikeouts. And the real estate market where I would normally go for an investment I just, haven't found any good deals there recently. and crypto is on absolute tear. So it's very hard for me to say, let me back up the truck after Bitcoin and XRP and Ethereum ran up, 200%. let me dump some more in there. No, I will stick to my investing thesis, which I've had for a long time that has worked out well. that's why I'm kind of struggling in this particular moment. But for the most part, I would have stuck to this 100%. there's a caveat and a change that is required at any and every level. It's up to you to understand that sit on your hands sometimes is painful, but it'll save you a lot of money. And a lot of decision grief, Because let's correlate it to back to business and the future of you. bring this thing full circle. If you're plateauing, it's because your personal vision and goals suck and you need to go bigger. Or you're being lazy and you need to find something to re-energize yourself. Go buy something super expensive that you don't think you can afford. That shit will get you jacked up to go back to work and start doing some shit. Right? that's another little hack. You want to really light your ass on fire? Well, have a payment due in 30 days if you weren't expecting. You'll figure some shit out. But set bigger goals. Set bigger goals for yourself and then set timelines for those goals too. Not just business. So as you're going into the end of the year and goal planning for next year, Be sure to spend some time on what that looks like and tie some carrots to it so you actually achieve it. Love it. All right, guys. We will catch you on the next one. Keith, thank you. Guys, please do us a favor. The only thing we ask, share this with two people that need to hear it. That's it. Every week, come, we bring this to you. Two people. Thanks, guys. See you.