Heavy Machinery and Hot Deals: Getting Financed Without Getting Screwed Artwork

The Integrated Entrepreneur

Welcome to The Integrated Entrepreneur with Jonathan Fodera, hosted by founder, author, public speaker, investor and entrepreneur Jonathan Fodera. On this podcast you'll learn strategies on how to become a better operator, how to acquire more clients for your company, how to retain those clients, valuable lessons, and how you can avoid the mistakes that Jonathan has triumphed on his path to $500M+ in financing for business owners and entrepreneur's.

Meet the Co-Host:
Keith Gause was born in Houston, Texas and moved to Jacksonville, Florida at the age of 2. He continues to reside in Jacksonville with my wife, Deanna, and two daughters: Addison (13) and Kylee (10) and their 4 dogs, a cat, a bearded dragon, and a snake. (If it were left to the ladies to decide, they would have a zoo!)

Keith’s childhood was spent playing sports, being an only child, and watching his father become an entrepreneur by continuously failing and trying again. His father built a multimillion-dollar company allowing him to retire and live the life he always dreamed about. Watching his father’s journey taught him a lot about business.

Not ready to jump into the family business, Keith went into the military in the year 2000 at age 18. He spent 5 years assigned to the 20th Special Operations Command in Ft. Walton Beach FL and spent a majority of his military career deployed to places that needed the most attention.

Keith continued in the world of excitement and danger by going into Law Enforcement where he spent 10 years working in Northwest Jacksonville. He worked the nightshift, 6pm -6am, which allowed him to have a full day to make an impact on what he ultimately wanted to do. That goal was to create an empire and to impact as many business owners as possible.

In 2009, wanting to care for his wife and first born in the best way, he took a big risk and spent his entire savings on an inactive business name and one inflatable bounce house. Bounce Around Jax Party Rentals was Northeast Florida’s #1 party and event rental business. At least that is what he believed!

By 2012, Keith was able to make a 7-figure exit and leave Law Enforcement and began to study all things finance & investing. He focused on learning about any mistakes he had made as a business owner and became obsessed with helping others avoid the same ones. That is how Tideland Consulting came to be. Now, Tideland operates in all 50 states and has created a non-bias ecosystem for growth-oriented entrepreneurs that maximizes how each dollar impacts the business, from protecting assets and reducing taxes to succession plans and exit strategies.

In 2023, Tideland aligned with GFG Solutions as a strategic partner to serve business owners at the highest level, with a white-glove service feel from a world-class team.

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The Integrated Entrepreneur

Heavy Machinery and Hot Deals: Getting Financed Without Getting Screwed

May 27, 2025 • Jonathan Fodera • Episode 75

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Have you ever wondered how savvy entrepreneurs manage to leverage equipment financing to turbocharge their business growth? In this episode of The Integrated Entrepreneur, Jonathan Fodera and Keith Gause discuss the intricacies of equipment financing for businesses. They cover the types of equipment that can be financed, the benefits of financing over purchasing outright, and the importance of maintaining cash flow. They also highlight advanced strategies for leveraging existing assets to improve financial standing and emphasize the importance of preparation in securing financing.

Jonathan and Keith unravel the intricate world of equipment financing, focusing on strategies that empower business owners to make informed decisions when purchasing essential equipment. They discuss why financing equipment over $10,000 is a smart choice for conserving cash, building business credit, and offsetting taxes. This conversation touches on the merits of owning versus leasing equipment, providing insights into how ownership can significantly enhance your company's value. They also guide you through the process of selecting equipment that maximizes returns and offer tips on safeguarding your purchase by leaving deposits and obtaining detailed purchase agreements.

Jonathan and Keith explore various financing avenues such as dealership financing, bank loans, and brokerages, advising against the costly trap of cash advances. Throughout the episode, they emphasize the importance of incorporating financing costs into your pricing strategy and encourage learning from industry veterans.

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